Embed Size (px)
DESCRIPTION
Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved. The Role of Media in Public Health and Food Safety The Contributions of Media and Science Writers to Food Safety Presented by Jim Prevor President and Editor-in-Chief PerishablePundit.com - PowerPoint PPT Presentation
Citation preview
Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved
The Role of Media in Public Health and Food Safety
The Contributions of Media and Science Writers to Food Safety
Presented by Jim PrevorPresident and [email protected]
BEGINNINGS…WHOLESALE• Wallabout Market in Brooklyn
BEGINNINGS…WHOLESALE• Washington Street Market in
Manhattan
BEGINNINGS…WHOLESALE• Hunts Point Market
…AND MORE• Exporters• Importers• Supermarkets• Convenience Stores• Mail order• Restaurants• Farms
BEGINNINGS
Agenda• How We Work• The Role of B-to-B Media• Food Safety: Thoughts from the
Trenches
Prime Directive• Editorial Integrity
• “We have many advertisers but only one reputation, if we lose advertisers, we will get more, if we lose our reputation, we will lose everything.”
Rules to Write By• Fearless• Frank• Always Keep a Secret
Long Term Relationships• Deep Knowledge
• People• Operations
• Access• Frankness• Favortism
Industry Knowledge• Analytical Framework• Historical Awareness• Access to Expertise• Formal Research
Intense Coverage• Spinach Crisis 2006
• 100 Days• 317 Articles• Over One Million Words
• Editorial Awards• ASBPE• ABM• Others
The Role of B-to-B Media• Help the industry understand the
world.• Help the industry to understand
Itself• Help the world to understand the
industry.• Strive to help the industry
improve.
Help the Industry Understand the World• Government• NGOs• Scientific Journals• Law Reviews• Consumer Media• Important People
Help the Industry to Understand itself• Industry News• Associations• People• Products• Position Issues & Events
Help the World to Understand the Industry
Influence Opinion Leaders“Perishable Pundit – Voice of Reason
– I am an “Perishable avid reader of the Perishable Pundit – especially since the recent E. coli related spinach outbreak.”
-Bill Marler
Influence Opinion Leaders“I am indebted to Jim Prevor, the
Perishable Pundit, for close tracking of the FDA’s import alert on Salmonella in cantaloupes….Thanks …for grappling with these issues with much thought and respect.”
-Marion Nestle
Influence Opinion Leaders Please know how much I appreciate the honesty and wisdom you
bring to this issue. Thank you. I wish we could make you the “benevolent dictator” of the industry. In the end we all want a win/win/win situation. In that world, safe produce, scientific-based standards, a fair business model where everyone gets a reasonable return on their investment and last but not least, a satisfied consumer rules the day.
Keep up the great work. Given the many different topics I deal with (i.e. I just got back from Thailand where I head a major research effort there on avian influenza) I have lots of reading to do each day just to keep up…..but I never miss your columns. I learn a lot from your common-sense wisdom.
-Mike Osterholm
Work With Consumer Media• Publish Articles
• The Wall Street Journal• Quoted in Articles
• Business Week, LA times, NY Times The Lede, The Guardian, Associated Press, Dow Jones Newswire
• Radio and TV interviews• Pulsenet
Work with Wall Street & The City• Conference Calls• Report Writing• Private Consultations
Strive to Help The Industry Improve• Endorse or Oppose• Initiate Industry improvement• Persuade• Rally the Trade for the Good Fight
Food Safety: Thoughts From the Trenches
Epidemeology• Lack of FDA Expertise
• Small Company Abuse
FDA & Sins of Strength• Bully• No Standards• Refuse to Put Things in Writing• Slow to Make Info Available• Impossible Definitions • Legally Dubious Ways• Discretion Leads to Serfdom
Regulation• Real Business Practices vs.
Idealized Regulation• Senator Florez and his 1%• Standard of Regulation• Corruption – USDA Hunts Point• Negligence – 7th Street Market
Science or Superstition• The Governor & The Glove
One Food Safety Agency• Fine – But not the problem
• Environmental• Labor• State vs. Local vs. Federal
Regulatory Red Herring• Farmers Willing to Do Anything• FDA Avoids Clarity to Avoid
Responsibility• Want Liability Conformance Based
FDA & Public Health• Honduras Cantaloupes
• Gold Standard• Import Alert• Buy Cantaloupe Less Safe Sources• Baseline
Zero Tolerance• Field Grown Crops
Buyers & Food Safety• Always Responsible
• Not Price• Specification vs. the Transaction• Culture/Incentives
Thank You!Jim Prevor
www.PerishablePundit.com
