Whole FoodsSpring Younts Dahl, MS, PhD

Unit 9: Whole Foods & the Food Industry

NS430: Unit 9 Seminar Objectives

1.Identify sources of nutritional information available to consumers2.Describe current trends in consumer demand3.Discuss career opportunities in the food industry4.Review Unit 9 assignments5.Include any comments on the course overall6.Address any questions

Unit 9: Whole Foods & the Food IndustryMarketing and Education

General thoughts on the role of the food industry in marketing and educating consumers about food products…

How much of a focus is there on Whole Foods?

What are some factors that influence advertising and consumer preference?

Unit 9: Whole Foods & the Food Industry

It’s your turn!  This week’s seminar will be a discussion

(debate) based on the information you bring to class on consumer issues and trends, marketing techniques/advertising campaigns, and career opportunities.

Unit 9: Whole Foods & the Food IndustryOpen Discussion and Debate!

1. Are we seeing an increase or decrease in the availability of whole foods?

2. How is the industry responding to consumer demand for “health” foods?

3. What are some of the current issues being addressed by consumer advocacy groups, industry organizations, and the government?

4. How is the internet being used by food companies?  Is this an appropriate source of consumer information?

5. Is there an opportunity to “make a difference” with a career in the food industry?

Unit 9: Whole Foods & the Food IndustryCourse Wrap-up!

Overall comments on the benefits Whole Foods?

What was the take away message for you from this course?

General thoughts about the course and how it will benefit you as a nutritionist?

Unit 9: Whole Foods & the Food Industry