Who would be the target audience of your media

product?

Demographical • Female • Age: 25-35• Middle class• ABC1 income • Living in city

Physiographical• Fashionable• High achiever• Intelligent• Mainstream trends• Wealthy• High status• Confident • High end shopping

Achievers

These will be the people who pick up this magazine because they can identify with it directly as they are successful and powerful, they can afford this luxury and like the quality of the magazine.

Aspirers

These will be the people who pick up this magazine because they want to look like the achievers they want people to thin of them as being successful, they like the label that comes with buying the magazine and probably read it because they want to ‘be like’ the achievers.

If we look at my audience as a product through my magazines use of advertising then I would be advertising big brands, not in a mainstream sense but in a quality sense . The type of thing that I would be advertising would be things like makeup (Yves saint Lauren, MAC) perfumes male and female (Hugo Boss, Armani) High fashion clothing (Prada, Jimmy Choo) and new technologies lie laptops tablets and phones by high quality brands (Apple, Sony) All of the advertising would have to fit in with the stylish and sophisticated look of the magazine to appeal and be effective for my target audience.