Who we are

We love challenging how people think – changing perceptions of businesses, communities and even whole towns.

We are an award-winning creative agency based in South London known for delivering high quality communications solutions. With a team of 20 specialists, White Label offers truly integrated marketing, graphic design, brand management, website, PR and events programmes, built around our clients' needs.

chart lane are a media company and consultancy.

We offer strategic, marketing and communications consultancy in the media and information, and construction and property sectors.

The consultancy side specialises in strategy, communications, business development, across a range of markets including media, construction, planning, place branding, property, inward investment, regeneration and economic development.

Marketing Strategy – aims and objectives

1. To achieve a co-ordinated, managed and consistent approach to all inward investment

marketing and communication activities that actively manages the profile and reputation of

Crawley in this market and promotes the borough’s opportunities for investment

2. To establish excellent, value for money inward investment marketing and communications

activity which achieves consistency, impact, efficiency and effectiveness

3. To engage with members, officers and key stakeholders and partners to ensure consistency of

understanding around the key messages

4. To build trust in Crawley’s ability to deliver opportunities through a range of effective and

targeted communications with a broad range of target audiences

Crawley key messages (overview)

o Proven economic success – from 20th Century New Town to 21st

Century Towno Track record of delivery, growth and investment yieldso Location and access – Gatwick, Rail, A23, Fastway, heart of Gatwick

Diamondo Partnership working and business engagemento Extensive business support on locating and expanding in Crawley plus

dedicated aftercare service

Crawley key messages (primary)

o Location – next to London Gatwick Airport, UK’s second largest international airport Access to London, just 30 minutes by train every 10—15 minutes

o Access to national road network via M23, just 10 minutes to M25o More than £60m investment funding is unlocking up to £750m worth of regeneration

site investment in Crawleyo Strong sector strength and home to numerous global blue-chip companieso Biggest business park in the Gatwick Diamond and biggest industrial BID, Manor Royalo Prime property available and development opportunities – strong track record of

delivering growtho Access to talent, skilled and educated workforce

Inward Investment: key sectorso Medtech/Health and Life Sciences (existing companies include: Elekta, Novo Nordisk, Qiagen, Siemens, Toshiba, Varian)

o Aviation and Aerospace (existing companies include: Aerotron, Boeing Training and Flight Services, British Airways, CAE Crawley,

Civil Aviation Authority, L3, Jet Simulation, Thales, Virgin Atlantic, Virtual Aviation Gatwick)

o Financial and business services (existing companies include ASB Law, Baker Tilly BDO Stoy Hayward, Deloitte, DMH Stallard,

Grant Thornton, KPMG, Lloyds TSB, PwC, Santander, Irwin Mitchell)

o Environmental tech and energy (existing companies include BOC, Ceres Power, CGG, Colefy, Doosan, EDF, Edwards, Tokyo

Election, Vent Axia, Western Geco)

o Night time economy

o Retail and Leisure investors

Marketing Strategy – key methods of reach

1. Positioning Crawley as a ‘leader’ in social ‘New Town’ regeneration through comms, PR and speaker opportunities at industry events

2. Attendance and networking at key industry events

3. Establishing Crawley’s own schedule of industry-targeted events

4. Local stakeholder engagement

Development Map

Website Design

Investor Tourso Two tours – November and Mayo Including breakfast, coach tour of MR, coffee stop, walking

tour of TC and luncho 100% of those surveyed said the tour had improved their

perception of Crawley o The vast majority of attendees said they had learnt something

new about Crawley

Thanks so much for enabling me and the College to part of this. It was incredibly well organised and the delegates were really excited by the opportunities in Crawley. I look forward to working with you further in the future.- Paul Rolfe, Crawley College

E-News

o Quarterly e-bulletin to promote good news stories with inward investment

and regeneration focus, key economic and cultural updates may also be

included in support of the ‘why Crawley message

o First newsletter sent on 11 July to 331 inward investment contacts, and

separately to Crawley’s business contacts

o Content included - redevelopment of Gatwick Airport station; green light

for new Town Hall; Manor Royal deal; investor tour; breakfast event

o Next newsletter scheduled for October

Stakeholder Support

o Two founding partners, 2 supporting partners

o Collaborative approach to promoting Crawley and encouraging

investment

o Shared marketing and key messages

o Joint attendance at events

o 3 levels of support

o High level steering group

Next stepso E-newsletter - quarterlyo Prospectus – in progresso Full website launch - autumno Additional stakeholder engagement and September partner

meetingo Industry-targeted event o 3rd investor tour - to continue to raise awareness, build on success

to date and promote messagingo Map updateso Attendance at industry events

Questions