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ADVERTISING AND SPONSORSHIP RCNi 2019 Media Pack Connecting you with the nursing community Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email [email protected] To find out more about RCNi please visit www.rcni.com

WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email [email protected] To find out more

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Page 1: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

WH

O W

E AR

E ADVERTISING AND SPONSORSHIP

RCNi 2019 Media PackConnecting you with the nursing community

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

Page 2: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

INTR

ODU

CTIO

N

WHO WE AREOur mission is to inspire and develop the nursing community to deliver the best possible careRCNi is a professional development and educational company, owned by the Royal College of Nursing. As an integral part of the Royal College of Nursing Group, RCNi connects beyond the 438,000 members of the RCN to a worldwide network of millions of nurses like no other media organisation can.

We are an essential resource for the nursing community and have a comprehensive family of digital and print products that support nurses with everything from their daily practice to their future career.

Our profits are returned to the RCN for investment in the nursing profession.

We offer a range of advertising and sponsorship packages across our products and services to reach nurses in any setting or any specialist therapy areas. We also offer bespoke packages that can be tailored to your organisation and target audience.

Please contact us on 020 8872 3118 or email [email protected] to discuss all the options available.

2

Page 3: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

407,320MONTHLY PAGE VIEWS IN 2018

rcni.com homepage data January-October monthly averages

213,252MONTHLY PAGE VIEWS IN 2017

rcni.com homepage data January-October monthly averages

+91%YEAR-ON-YEAR INCREASE

rcni.com homepage data January-October monthly averages

Analysis 18 Mar 2018

Editor’s choice

Recommended for you

Nursing Children and Young PeopleNursing Management Learning Disability Practice Nursing Standard

Evidence and Practice Evidence and Practice

Revalidation

Features

Opinion

Students

Newsrooms

Latest podcasts

Person-centred care:experiences of older people

Person-centred care:experiences of older people

Overseas exchange programme aims to improve retention at trust

Latest print edition

2 April 2018

2 April 2018

2 April 2018

2 April 2018

EXCLUSIVE: opinion divided over 12-hour shi s

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said.

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

NewsNews

Clinical

News

Clinical

P

CPD

P P

CPD

P

CPD

MORE

Clinical

MORE

MORE

MORE

MORE

MORE

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Higher rates of psychosis linked to areas with social deprivationaccording to report

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Ged Flynn, the chief executive of Papyrus, which works to prevent suicide in young people

The Parliamentary and Health ServiceOmbudsman has criticised a lack of funding and training

Rates of psychosis can be nearly eight times higher in some areas than others, a study shows.

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

19 April 2018

20 Apr 2018

19 April 2018

19 Apr 2018

19 April 2018

P 19 April 2018

19 Apr 2018

19 April 2018

11 Apr 2018

19 April 2018

20 Apr 2018

CPDCPD 20 Apr 201820 Apr 2018

19 April 2018

19 Mar 2018

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

29 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

12 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

Free

Sponsored

Open access

Open access

Apr 2018 / Vol 20 issue 4

Advanced

Events Jobs Journals Learning Portfolio

Welcome Mara

Newsroom | Evidence & Practice | Revalidation | Features | Opinion | Students | Careers | Hub

Get the Nursing Standard app today!

WRITE FOR US

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3_ NS_Logged on Subsriber page v2.pdf 1 26/02/2018 14:47

'Give staff the permission to speak out about patients' suicide risk...

Eating disorder services need to change, nursing experts warn

rcni.com – Homepage As our parent brand, the RCNi website has continued to grow its traffic in 2018 and is the main route to access our suite of products, services and professional nursing resources.

The homepage hosts our revalidation tool, RCNi Portfolio, our open-access, sponsored clinical content and our free revalidation resources, making it a popular option for advertisers looking to reach a large audience of nurses from all sectors and clinical specialties.

RCN

i.CO

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Page 4: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

rcni.com - full site including RCNi Journal microsites Beyond the RCNi homepage, the full RCNi site also hosts our ten RCNi Journal microsites, with sites dedicated to our flagship publication Nursing Standard and our specialist journals.

These journal microsites provide nurses with everything from the latest news and developments to clinical articles to implement best practice and advance in their careers.

In 2018 we have further enhanced our online offering with the introduction of new personalisation features and have continued to see an impressive growth in traffic to our website as a result.

ON

LIN

E AD

VERT

ISIN

G

SESSIONS 2018

354,682+86% year on year

rcni.com personal and institutional website data January-October

UNIQUE USERS 2018

194,766+105% year on year

rcni.com personal and institutional website data January-October

PAGE VIEWS 2018

1,078,278+135% year on year

rcni.com personal and institutional website data January-October

4

Page 5: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

Nurses visit RCNi’s websites to update their professional knowledge and skills, read the latest news and access a wealth of career-oriented resources

ONLINEOur comprehensive offering has led to our websites’ year-on-

year growth and has developed our most engaged and receptive

audience to date1.

Brand advertising opportunities span our entire online offering.

As RCNi’s clinical resources cover a diverse range of specialities

within nursing, your reach can be either all-encompassing or

targeted depending on your specific audience requirements.1 January - October 2018. 86% increase on comparable data from 2017

BESPOKE PROJECTSWe offer bespoke creative projects designed to send your marketing

messages to the UK’s nursing population.

Talk to us about any of the following:

�� �Hosted content

�� Medical education

�� �Microsites

�� �Online advertorials

�� �Online continuing professional development (CPD)

�� �Online videos

�� �Podcasts

�� Resource centres

�� �Surveys

�� �Webinars

RATESNursing Standard or rcni.com

homepage leaderboard banner per month £2,315

Run of site leaderboard banner –

all RCNi websites per month £3,470

Specialist journal leaderboard banner –

priced per website £1,655

Nursing Standard or rcni.com crawler per month £2,500

Specialist journal crawler per month £2,100

RCNi Learning crawler per month £1,575

Solus email to more than 21,500 opted-in

therapy specific nurses £2,755

RCNi e-newsletter sponsorship –

top banner plus MPU per delivery to more than

115,000 registered users2

1 send £680

5 sends £2,625

2 115,000 subscribers and registered users opted in, October 2018

All prices exclude VAT

ON

LIN

E AD

VERT

ISIN

GO

NLI

NE

ADVE

RTIS

ING

5

Page 6: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

ON

LIN

E AD

VERT

ISIN

GTHERAPY-SPECIFIC SOLUS EMAILSTargeted email marketing can help your information reach nurses

working in specific therapy areas, boosting your open rates and

conversion rates.

We now offer the opportunity to send therapy-specific,

client-sponsored emails to our database of opted-in UK-based

nurses, in their capacity as healthcare professionals.

Our solus emails have achieved an open rate of 19% with a CTR of

6%, well above the industry standard.1

1 Media and publishing CTR is 1.92%. Mailchimp industry averages, February 2017

RCNi data collected as of October 2018

You can send custom branded emails to a database of more than

21,000 opted-in nurses belonging to a variety of specific therapy

areas.

To see the full list of therapy areas and numbers available please

contact the team.

Therapy area:

�� Practice nurses

�� District nurses

�� Wound care

�� Gastroenterology

�� Rheumatology

�� Paediatrics

�� Cancer nursing

�� Women’s health

�� Other including: respiratory care, dermatology, continence

and diabetes

A therapy specific email is £2,100 for more than 500 nurses in a

group. Please contact the team to discuss rates for groups of less

than 500. There are discounts for targeting more than one

therapy area.

RCNi E-NEWSLETTERSRCNi delivers daily emails to our subscriber and registered user

database – an audience of more than 115,0002 nurses nationwide.

The e-newsletters contain up-to-date news alongside personal

premium content tailored to the recipients clinical interests.

They have a 22% open rate and a CTR of 14%.3

2 115,000 subscribers and registered users opted in as of October 2018 3 Average open rates and CTR of e-newsletters January-September 2018

6

Page 7: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

ON

LIN

E AD

VERT

ISIN

GHOSTED CONTENTThis recently launched section of rcni.com connects our audience

of nurses and healthcare professionals to resources produced

by external organisations. Hosted content covers topics such as

continence, diabetes and motor neurone disease.

These pages can include your branding, content, links to external

content and are designed to promote your organisation to the wider

nursing community.

Your content will be hosted for one year and is included in keyword

searches across our portfolio of clinical websites.

Online adverts and emails will drive relevant traffic to your content.

If you are publishing a report or multimedia resource that you want

to promote to the readership of our clinical titles, we are interested

in hearing from you.

Rates for this service start at £25,000 per year or £15,000 for six

months.

HOSTED CONTENT PAGESJANUARY - SEPTEMBER 2018

Total page views Total unique users

40,204 24,824

7

Page 8: WHO WE ARE 2019 Media Pack - RCNi · Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 Email sales@rcni.com To find out more

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

ON

LIN

E AD

VERT

ISIN

GRESOURCE CENTRESResource centres bring together editorial content and resources for

healthcare professionals who specialise in a specific practice area or

disease.

These resources include a mix of:

�� RCNi peer-reviewed content

�� Your reviewed content

� Links to other useful external resources

Relevant traffic will be driven to the resource centres using:

�� Social media channels

�� Email marketing

�� On- and offline promotion

�� We are also able to commission and RCN-accredit new content

�� Resources centres may be sponsored and content may link to

promotional materials. You will also have the option to

incorporate your brand styling in the design of the webpages

�� Options for a six and 12-month tenure on content are available

� Rates start from £10,000 and include a dedicated project team

consisting of an editorial assistant, a developer, a user

experience designer, a graphic designer and a project

manager to work with your team from inception to launch

RCNi LEARNING MODULE SPONSORSHIPOur online learning resource, RCNi Learning, affords you the option

to create accredited online learning modules that engage with

nurses through a partnership with RCNi, while promoting your

organisation and branding.

Organisations also have the option to sponsor existing modules to

align their brand with a particular clinical area or specialty.

SPONSORED CPDsAvailable across all publications, RCNi’s CPD articles undergo

a stringent peer-review process and are edited with expert

knowledge of current practice.

Sponsorship includes:

�� Optional involvement in content and author selection

�� Acknowledgement of sponsorship on the first page of the article

�� Optional full-page, colour advert opposite the start of the CPD

article

�� A PDF of the article that is hosted in the online clinical archive

of nursingstandard.co.uk and accessible to more than 59,629

registered users and subscribers1

Prices start from £4,500 for online and £7,500 for print.

1 59,629 subscribed users January-October 2018

Analysis 18 Mar 2018

Editor’s choice

Recommended for you

Nursing Children and Young PeopleNursing Management Learning Disability Practice Nursing Standard

Evidence and Practice Evidence and Practice

Revalidation

Features

Opinion

Students

Newsrooms

Latest podcasts

Person-centred care:experiences of older people

Person-centred care:experiences of older people

Overseas exchange programme aims to improve retention at trust

Latest print edition

2 April 2018

2 April 2018

2 April 2018

2 April 2018

EXCLUSIVE: opinion divided over 12-hour shi s

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said.

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

NewsNews

Clinical

News

Clinical

P

CPD

P P

CPD

P

CPD

MORE

Clinical

MORE

MORE

MORE

MORE

MORE

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Higher rates of psychosis linked to areas with social deprivationaccording to report

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Ged Flynn, the chief executive of Papyrus, which works to prevent suicide in young people

The Parliamentary and Health ServiceOmbudsman has criticised a lack of funding and training

Rates of psychosis can be nearly eight times higher in some areas than others, a study shows.

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

19 April 2018

20 Apr 2018

19 April 2018

19 Apr 2018

19 April 2018

P 19 April 2018

19 Apr 2018

19 April 2018

11 Apr 2018

19 April 2018

20 Apr 2018

CPDCPD 20 Apr 201820 Apr 2018

19 April 2018

19 Mar 2018

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

New organ donation proposals poised to limit family

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Jersey’s nurses reject pay offer that would have ‘benefited vast majority’

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

the RCN said would have

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

Nurses on Jersey have rejected a

pay offer by their government that

29 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

12 May 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

19 April 2018

Free

Sponsored

Open access

Open access

Apr 2018 / Vol 20 issue 4

Advanced

Events Jobs Journals Learning Portfolio

Welcome Mara

Newsroom | Evidence & Practice | Revalidation | Features | Opinion | Students | Careers | Hub

Get the Nursing Standard app today!

WRITE FOR US

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3_ NS_Logged on Subsriber page v2.pdf 1 26/02/2018 14:47

'Give staff the permission to speak out about patients' suicide risk...

Eating disorder services need to change, nursing experts warn

primaryhealthcare.com volume 27 number 8 / October 2017 / 35

evidence & practice / CPD / behaviour change

INTERVENTION

Smoking cessationPreston W (2017) Smoking cessation. Primary Health Care. 27, 8, 35-42. Date of submission: 22 February 2017; date of acceptance: 5 July 2017. doi: 10.7748/phc.2017.e1283

AbstractThe health burden of smoking tobacco is well documented and it is known to kill more than half its users. Nurses have a pivotal role in promoting smoking cessation and this is going to be even more important in the current financial climate because of the economic burden placed on health and social care.

This article will discuss integrating brief intervention advice into clinical practice, and provide useful training resources that are available to upskill nurses and other healthcare professionals. It will explain smoking cessation treatment and outline the support required to help people successfully quit.

Keywordsbrief intervention advice, integration, primary care nurse, smoking cessation, tobacco

Wendy Preston Head of nursing practice, RCN, London, England

Correspondence [email protected]

Conflict of interest None declared

This article has been funded by Pfizer. Pfizer has had no editorial input to the content but has reviewed for technical accuracy

Peer review This article has been subject to external double-blind peer review and checked for plagiarism using automated software

Revalidation Prepare for revalidation: read this CPD article, answer the questionnaire and write a reflective account: rcni.com/revalidation

To write a CPD article Please email [email protected] Guidelines on writing for publication are available at: rcni.com/writeforus

Aims and learning outcomesThis article aims to guide the reader in understanding the pivotal role primary care nurses have in helping patients to quit smoking.

After reading this article and completing the associated time out activities, you should be able to:

» Summarise how tobacco smoking increases the burden on people’s health.

» Discuss what is involved in providing brief intervention advice.

» Outline how you might integrate brief intervention advice into primary healthcare.

» Summarise the smoking cessation treatments available to patients.

IntroductionThe recreational use of tobacco in England dates back to the 16th century. It is smoked to obtain the drug nicotine, principally to relieve symptoms of nicotine withdrawal. Nicotine is an agonist that releases dopamine, which produces the ‘feel-good’ effect. However, it has a short half-life so its effect does not last long before another dose is required. Tobacco contains more than 4,000 chemicals, many of which are carcinogenic, including tar, oxidant gases and carbon monoxide (Bernhard 2011). Lighting a cigarette creates temperatures ranging from 400ºC to 700ºC, and produces a wide range of chemicals derived from the tobacco, its paper and additives (Cope 2016).

When all of this is considered, the damage done to the body is unsurprising. It harms nearly

every organ; drastically reduces quality of life and life-expectancies (Bernhard 2011); and causes much, often unseen, suffering through co-morbidities. Ultimately, tobacco kills more than 50% of smokers (Box 1).

Manufactured cigarettes – which most commonly now come with filters – have been more popular than hand-rolled cigarettes since the 1950s (Bernhard 2011). However, roll-up cigarettes are still common and are used disproportionately by poorer smokers, who are usually highly addicted (Cope 2016). Approximately 16% of the UK population smokes tobacco and it is much higher in certain groups (Smoking in England 2017). For example, 60-70% of people with severe mental health conditions smoke and their mortality rates are three to four times higher than those of the general population, depending on where

BOX 1. The effects of smoking on health and mortality

» 100,000 deaths per year in the UK. » Leading cause of preventable death and disease. » A total of 18% of all deaths in adults aged over 35 are

attributed to smoking. » Half of all smokers die as a result of smoking – with a

reduced life expectancy of ten years on average. » Smoking causes:

– 36% of all respiratory deaths.– 28% of all cancer deaths.– 14% of all circulatory disease deaths.

Action on Smoking and Health (ASH) (2016)

‘ The online RCNi continence resource practical guide for nurses has been really well evaluated and the people who have done it are saying it is absolutely fabulous and so useful.’ Amanda Cheesley

Professional lead for long-term conditions and end of life care, RCN

8

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

PRIN

T AD

VERT

ISIN

GADVERTISEMENT FEATURESUse advertisement features to put your promotional message in a

powerful and readable format to your target audience, while at the

same time offering sound information to your prospective clients.

Rates start from as little as the journal rate card, plus 10%, with the

option of another 10% for us to lay out the advertisement feature

for you.

You can advertise in our flagship title, Nursing Standard and any of

the RCNi specialist titles.

Nursing Standard covers all therapy areas plus clinical features on

key topics. Our specialist titles offer you the opportunity to engage

with key nursing professionals in specific clinical areas, ensuring you

reach your target audience.

Specialist journals offer you the opportunity to target specific

therapy areas with relevant information for nurses working in these

areas. They include Cancer Nursing Practice, Primary Health Care

and Nursing Older People.

REPRINTSRCNi has a comprehensive archive of specialist articles on nursing.

Physical and digital reprints of these articles are a cost-effective

and authoritative way of providing information to target nurses for

direct marketing, exhibitions, seminars and sales support campaigns.

Guideline of costs

4 page 8 page 12 page

500 copies £2,365 £3,730 £5,200

1,000 copies £3,360 £4,725 £6,195

2,000 copies £4,570 £6,300 £7,510

5,000 copies £6,195 £7,980 £9,135

Digital reprints are charged at 10% less than the equivalent print

price. These will be provided in a locked file format and cannot be

used for printing.

For all reprint enquiries, please contact Nadia Gurney-Randall on

020 8445 5825 or at [email protected].

INSERTS AND OUTSERTSWe accept loose or bound outserts for all our titles including the

RCN Bulletin. This represents a cost effective method of placing

your promotional material into the hands of your target audience.

Prices start at £95 per 1000 with a minimum insert rate £3,150.

THE RCN COMMUNITY HEALTH NURSING JOURNAL

October 2018 / Volume 28 / Number 6 primaryhealthcare.com

FOR MORE

CHECK OUT OUR WEBSITE

COMMUNITY NURSING

Patient-centred careLearning from an English pilot of the Dutch Buurtzorg model p23

NUTRITION

Infant feeding

protein allergy in primary care p32

CONTRACEPTION

New technologyUse of smartphones and social media to train on pain relief p26

MigraineMyths, management and medication

FOR PROFESSIONALS WORKING IN GERONTOLOGICAL CARE

October 2018 / Volume 30 / Number 6 nursingolderpeople.comFOR MORECHECK

OUT OUR WEBSITE

CPD

Bowel dysfunctionConservative approaches to treatment of faecal incontinence p39

ACUTE SETTINGS

Comprehensive assessmentEarly identification of frailty in emergency departments p24

MENTAL HEALTH

DementiaHow to support patients with anxiety and depression p23

New recruitThe nurse who always wanted to work with older people

FOR NURSING LEADERS EVERYWHERE

October 2018 / Volume 25 / Number 4 nursingmanagement.co.uk

FOR MORE

CHECK

OUT OUR

WEBSITE

SERVICE REVIEW

Admissions avoidanceHow ambulatory emergency care can improve patient outcomes p36

EDUCATION

Dress rehearsalNursing and performing arts students: learning lessons from each other p22

QUALITY

Decision support toolInteractive resource that offers access to latest best-practice guidance p16

Safeguarding adultsAssessing the effect of continuing professional development

Mental Health Practice

FOR NURSES AND OTHERS INVOLVED IN MENTAL HEALTHCARE

November 2018 / Volume 21 / Number 10 mentalhealthpractice.com

FOR MORE

CHECK

OUT OUR

WEBSITE

Robotic animals in dementia care

WORKFORCE

Staffing arrangementsTools for measuring nursingworkload in inpatient wards p52

CLINICAL ASSESSMENT

Menstrual cyclesHelping women to monitor andmanage hormonal symptoms p42

EVALUATION

Recovery in forensic careThe views of service users

p15

RCN.ORG.UK/BULLETIN

HOW DO WE CONTINUE TO ATTRACT STUDENTS LIKE RUPERT TO NURSING?

LOOKING BEYOND THE BURSARY

ISSUE NO. 367 SEPTEMBER 2018

IS NURSE EDUCATION GOING IN THE RIGHT DIRECTION?P7 OPINION

STUDENT MENTAL HEALTHP10 FEATURE

10 TIPS TO SECURE YOUR CPDP11 FEATURE

EDUCATION SPECIAL

NURSING C

AREERS

AND JOBS FA

IR

18-19

SEPTEMBER, LONDON

TURN TO P

18 TO

FIN

D

OUT MORE

FORMERLY PAEDIATRIC NURSING

November 2018 / Volume 30 / Number 6 nursingchildrenandyoungpeople.co.uk

FOR MORECHECK OUT OUR WEBSITE

NEONATAL UNITS

Critical care servicesUnveiling a new vision to transformhow future services are provided p8

ORIGINAL RESEARCH

Congenital heart diseaseParents’ views on receiving a

p19

INVESTIGATIONS

Supporting familiesHow to obtain a good chestX-ray image and interpret it p30

Time for solids?

Complementary feeding explained

FOR PROFESSIONALS WORKING WITH PEOPLE WITH LEARNING DISABILITIES

October 2018 / Volume 21 / Number 5 learningdisabilitypractice.com

FOR MORE CHECK OUT OUR WEBSITE

POLICY DRIVERS

Transforming CareHow far off is the programme from meeting next year’s target? p8

INNOVATION

Assistive technologyOne award-winning app that is truly changing people’s lives p12

EVIDENCE & PRACTICE

Classic textsRevisiting the Cloak of Competence and its relevance to practice today p20

A career to take you placesPenelope Clark on Shetland

AFFILIATED WITH THE RCN EMERGENCY CARE ASSOCIATION

November 2018 / Volume 26 / Number 4 emergencynurse.co.uk

GO ONLINE

FOR MORE

ARTICLES

ANALYSIS

Youth workersCreating a safe space for thevictims of knife crime p8

PROFESSIONAL DEVELOPMENT

Discharge summariesGPs’ opinions of clinical handoversby advanced nurse practitioners p19

LITERATURE REVIEW

Care versus targetsRelationship between prolongedlength of stay and patient outcome p11

Management of childhood asthmaClinical signs, symptoms

THE JOURNAL FOR PROFESSIONALS WORKING IN CANCER CARE

November 2018 / Volume 17 / Number 6 cancernursingpractice.com

PATIENT EXPERIENCE

Peer supportA pilot study offering health clinicsto people with prostate cancer p30

Enhancing well-beingInterventions that promotepsychological resilience – Part 1 p26

FEATURE

Head and neck cancerHow nurse specialists in Wales arecreating a path to recovery p20

Men with cancerOpening up new avenues to information and support

FOR MORE

CHECK OUT OUR

WEBSITE

PROMOTING EXCELLENCE IN NURSING CARE

It’s time to take a lead

Nurses know patients need

so why isn’t anyone listening? p22

YOURESSENTIAL

NURSINGJOURNAL

PlusStudent hardship survey resultsp8

When patient rights trump your own beliefs p13

CONTINENCE

A DELICATE ISSUEBreaking the taboo

about poo p73

END OF LIFE CARE

CARE PATHWAYSThe new approaches

p53

HEALTH PROMOTION

HIV UPDATEPrevention and treatment p45

BRIEFING

PUSHING BOUNDARIESPaul Vaughan urges nurses

to seize the day

nursingstandard.com \ @NurseStandardVolume 33 No 8 / November 2018

9

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

RCN

i EVE

NTS SPECIALTY CONFERENCES

We are holding four specialist, one-day nursing conferences in 2019.

So far we have two, with the rest to be announced shortly.

Promoted widely to relevant nurses, they provide a targeted

opportunity to network with practice-specific nurses working in

these therapy areas.

There are opportunities to sponsor and/or exhibit at each

conference:

Cancer Nursing Practice 1 May 2019

Learning Disability Practice Conference October 2019

(exact date TBA)

We also offer sponsorship and advertising opportunities for our

Study Days, Workshops and training events which run nationally

throughout the year and cover a wide variety of topics. Please

contact us on the number below for more details.

WEBINARS Whether live or pre-recorded, we can organise informative and

educational webinars on your behalf. These events can take the form

of a panel discussion, webchat or workshop.

The content of these webinars mirror the editorial integrity of RCNi

with genuine learning outcomes for nurses.

Packages start at £15,000 and include:

�� Promotion of webinar and/or pre-survey via our large networks

of relevant nurses

�� Filming and editing

�� Key opinion leader and/or chairperson

�� Finished webinar available as free access on our website

�� Online editorial written by RCNi

�� Options for pre- and post- promotion available at an additional cost

RCNi ROUNDTABLE EVENTSWe can put you in contact with relevant nurses for a structured

discussion about your chosen topics. RCNi will then disseminate and

publish the results through our journals and websites.

�� Opportunity to position your organisation as a thought leader in

your field

�� Gain deeper insight into your target audience’s views

�� An excellent medium for networking

�� Access to curated content for future use

Rates for this service start at £15,000.

RCNi STUDY DAYSIn 2018 we hosted eight study days on the following topics and in

the following locations:

Chronic Disease Management Cavendish Conference Centre, London

Manchester Conference Centre

Birmingham City University

Mercure Grand Central, Bristol

Crowne Plaza, Glasgow

Hallam Conference Centre, London

Revalidation The Rembrandt Hotel, London

The Rembrandt Hotel, London

Please contact us for the most up-to-date schedule for 2019.

NURSING CAREERS & JOBS FAIRManchester 7 February 2019

Birmingham 12 March 2019

Glasgow 27 March 2019

West London 26 April 2019

BESPOKE EVENTS LISTINGMake your event stand out with an enhanced event listing:

�� Available online and in print

�� Includes imagery and branding for your event along with

a direct link to your website

A listing online or in Nursing Standard costs £500, or you can take

advantage of both channels for £750.

BESPOKE TRAININGRCNi can also arrange bespoke training workshops with access

to specialist nurses linked to the Royal College of Nursing and a

network of trainers. All proposals will be based on your specific

requirements.

10

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

WHY SPONSOR?�� Demonstrate your organisation’s commitment to nursing

excellence and patient outcomes

�� Champion nurse-led innovation

�� Proactively engage with nursing professionals at the forefront of

patient care

BENEFITS OF SPONSORSHIP�� Exposure: Increased profile among nurses nationwide with

months of coverage before and after the event, your brand will be

seen more than 5.2 million times

�� Target market: Enhance your audience’s emotional connection

with your brand by being the category sponsor for a particular

field of nursing

�� Network: Develop long-lasting relationships with proactive

nurse innovators with access to entrants’ contact details.1

�� Reputation: Build credibility and trust through championing

nurse-led excellence and innovation.

�� Loyalty: Develop brand loyalty by supporting one of the largest

bodies of working professionals in the UK

�� Support: Be recognised as an advocate of the largest group of

healthcare professionals in the UK1Total opportunities to see, December 2018-July 2019

ATTENDEE BREAKDOWN

ORGANISATION BREAKDOWN

The 2019 RCNi Nurse Awards will be celebrated at the Park Plaza, Westminster Bridge, Central London on Wednesday 3 July 2019.

With categories ranging from general nursing to specialist care, our awards attract hundreds of entries from professionals across the entire spectrum of nursing.

The 2018 RCNi Nurse Awards saw a 32% increase in attendees, making it our biggest event to date. In 2017 410 guests attended and in 2018 540 guests attended.

25% Senior decision maker

24% Senior nurse

13% Nurse

4% HCA

1% Carer

1% Student

32% Other

42% NHS trust

17% Charity

12% Commercial

9% Private healthcare

9% Healthcare body

3% Academic

8% Other

RCN

i EVE

NTS

11

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

WH

O W

E AR

E

WWW.RCN.ORG.UK/BULLETIN

RCN BULLETIN AUGUST 2017

8 FEATURES

Members and supporters marked the second NHS pay day of the Summer of Protest

with more protests across the UK. Here are just a few of the Scrap the Cap events

from 27 July.

London

In the capital, a

large demonstration

joined RCN

President Cecilia

Anim outside

Downing Street.

Speakers included

Eastenders actor

Maddy Hill, who

said “I want you all

to know, that we

appreciate what you

do more and more

each day.”

Cambridge

Members were

joined by the

missing ‘ninth

nurse’ representing

nursing vacancies

in England, which

currently stand at

one in nine.

Southampton

Southampton’s historic Bargate

was the location for the South East

Region’s candlelit protest.

Exeter

The magic money tree was in attendance in the South

West Region, where town centre visitors were asked to add

missing leaves in the form of messages to the Government.

Payday protests continue

RCN Chief

Executive Janet

Davies was also on

hand to speak to

the media.RCN BULLETIN AUGUST 2017

WWW.RCN.ORG.UK/BULLETIN

9

Gateshead

The Angel of the

North watched

over Northern

Region picnickers

as they staged a

peaceful protest

over sandwiches.

West Bromwich

Protesters got vocal at Sandwell Hospital.

out Scrap the Cap postcards which will be

forwarded to their MPs.

Blackpool

Blackpool Tower was lit up in support of the campaign as members and

Oakley the dog gathered to demand an end to the pay cap.

Nottingham

Nottingham

MP Alex Norris

addressed crowds

at the city’s

Speaker’s Corner.

RCN.ORG.UK/BULLETIN

HOW DO WE CONTINUE TO ATTRACT STUDENTS LIKE RUPERT TO NURSING?

LOOKING BEYOND THE BURSARY

ISSUE NO. 367 SEPTEMBER 2018

IS NURSE EDUCATION GOING IN THE RIGHT DIRECTION?P7 OPINION

STUDENT MENTAL HEALTHP10 FEATURE

10 TIPS TO SECURE YOUR CPDP11 FEATURE

EDUCATION SPECIAL

NURSING C

AREERS

AND JOBS FA

IR

18-19

SEPTEMBER, LONDON

TURN TO P

18 TO

FIN

D

OUT MORE

TARGET SPECIFIC GEOGRAPHIC AREAS, AGE RANGES AND THERAPY SECTORSThe RCN Bulletin is sent to all RCN members

PRICES START FROM

£1,930

438,000

PRICES START FROM

£1,930

438,000

12

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

JOUR

NAL

RAT

ES A

ND

DATA RCN Bulletin

INSERTSThere are almost 50 special interest groups, known collectively

as the RCN forums. All 438,0001 members of the Royal College of

Nursing are entitled to join forums for their relevant specialism(s).

You can use these to further target your product or service by

placing an insert or outsert in the RCN Bulletin.

We can also target specific demographies and geographic areas.

1 September 2018 RCN Bulletin print run

EXAMPLES OF THE RCN FORUMS ARE:�� Respiratory

�� Diabetes

�� Dermatology

�� Continence care

�� Advanced nurse practitioners

�� Practice nurse association

Please contact the team for an up-to-date list of RCN forums and

their memberships.

Prices start from £95 per 1,000, dependent on weight.

Minimum insert rate is £3,150. Please contact the sales team for a

quote.

RCN BULLETIN ADVERTISING RATESDPS £9,925

Full page £5,790

Half page £3,310

Quarter page £1,930

Please note: All prices quoted exclude VAT

THERAPY SECTORSAcute and urgent care 112,985

Primary and community care 89,508

Mental health 41,702

Children and young people 40,671

Older people 34,213

Practice nurses (GP setting) 26.432

Public health 25,346

Cancer and palliative care 15,002

Long-term conditions 10,981

Management/leadership 9,590

Learning disabilities 9,428

Education 5,780

Women’s health 3,954

Workplace and environmental health 2,968

School nursing 2,575

Quality improvement and research 2,013

Midwifery 1,585

Aesthetics 1,483

eHealth 688

Other 183

Total 438,087

Figures are approximate in ratio to the total

RCN BULLETIN ISSUE DATES 2019Month Publication Bookingof issue date deadline

January 9 January 3 January

February 30 January 24 January

March 27 February 21 February

April 27 March 21 March

May 1 May 25 April

June 29 May 23 May

July 3 July 27 June

August 31 July 25 July

September 4 September 29 August

October 2 October 26 September

November 30 October 24 October

December 4 December 28 November

13

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

JOB TITLE OF READERS

48% Staff nurse

7% Sister/charge nurse

6% Community nurse

5% Clinical nurse specialist

4% Nurse manager

4% Nurse practitioner

3% Practice nurse

23% Other FORTHCOMING TOPICSCommunication Critical care

Diabetes End of life care

Leadership Medicines

Mental health Nutrition

ONLINE ADVERTISING RATESLeaderboard of site banner on Nursing Standard

website per month £2,315

Nursing Standard crawler per month £2,500

Nursing Standard MPU per month £1,995

Weekly rates available. Please ask the team for further information

PRINT ADVERTISING RATES

Double page spread £5,845

Full page £3,420

Half page £2,135

Quarter page £1,215

Contact us for publication dates and copy deadlines

Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATIONFrequency Monthly

Circulation as of October 2018 23,081

Readership 66,934

Figures based on a sample of 2,615 and an average pass along of 1.9

The UK’s best-selling nursing journalThe essential choice for advertisers looking to promote their products and services to nurses from every grade, sector and specialty.

NURSING STANDARD ONLINE www.nursingstandard.com

Sessions*

197,041Users*

111,888Page views*

415,178*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print*

14,923Digital*

8,158Total*

23,081*As of October 2018

JOUR

NAL

RAT

ES A

ND

DATA

PROMOTING EXCELLENCE IN NURSING CARE

It’s time to take a lead

Nurses know patients need

so why isn’t anyone listening? p22

YOURESSENTIAL

NURSINGJOURNAL

PlusStudent hardship survey resultsp8

When patient rights trump your own beliefs p13

CONTINENCE

A DELICATE ISSUEBreaking the taboo

about poo p73

END OF LIFE CARE

CARE PATHWAYSThe new approaches

p53

HEALTH PROMOTION

HIV UPDATEPrevention and treatment p45

BRIEFING

PUSHING BOUNDARIESPaul Vaughan urges nurses

to seize the day

nursingstandard.com \ @NurseStandardVolume 33 No 8 / November 2018

14

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

The definitive cancer nursing journalThis leading journal puts you in touch with practitioners and clinicians working in a range of specialties and caring for cancer patients.

CANCER NURSING PRACTICE ONLINE www.cancernursingpractice.com

Sessions*

4,352Users*

3,182Page views*

11,739*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

2,207 725 2,932*As of October 2018

JOB TITLE OF READERS

29% Clinical nurse specialist

28% Staff nurse

9% Nurse manager

5% Macmillan nurse

4% Sister/charge nurse

3% Community nurse

23% Other

FORTHCOMING TOPICSChildhood cancer Dementia and cancer

Immunotherapy Living with and beyond cancer

Pain management Patient experience

ONLINE ADVERTISING RATESLeaderboard of site banner on Cancer Nursing Practice

website per month £1,655

Cancer Nursing Practice crawler per month £1,775

Cancer Nursing Practice MPU per month £1,425

Weekly rates available. Please ask the team for further information

PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

Contact us for publication dates and copy deadlines

Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 2,932

Readership 9,382

Based on a sample of 423 and an average pass along of 2.2

JOUR

NAL

RAT

ES A

ND

DATA

THE JOURNAL FOR PROFESSIONALS WORKING IN CANCER CARE

November 2018 / Volume 17 / Number 6 cancernursingpractice.com

PATIENT EXPERIENCE

Peer supportA pilot study offering health clinicsto people with prostate cancer p30

Enhancing well-beingInterventions that promotepsychological resilience – Part 1 p26

FEATURE

Head and neck cancerHow nurse specialists in Wales arecreating a path to recovery p20

Men with cancerOpening up new avenues to information and support

FOR MORE

CHECK OUT OUR

WEBSITE

15

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

FORTHCOMING TOPICSBurns care Cardiac care

Managing patient flow Minor injuries

Sepsis Trauma

EMERGENCY NURSE ONLINEwww.emergencynurse.com

Sessions*

8,564Users*

6,428Page views*

22,432*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

3,508 2,112 5,620*As of October 2018

ONLINE ADVERTISING RATES Leaderboard of site banner on Emergency Nurse

website per month £1,655

Emergency Nurse crawler per month £1,775

Emergency Nurse MPU per month £1,425

Weekly rates available. Please ask the team for further information

PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

Contact us for publication dates and copy deadlines

Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATION Frequency 6 issues a year

Circulation as of October 2018 5,620

Readership 16,298

Based on a sample of 315 and an average pass along of 1.9

Helping practitioners provide timely care This leading journal of emergency care gives you exposure to nursing staff and other professionals working in emergency departments, minor injuries units, ambulance services and those serving in the armed forces.

JOB TITLE OF READERS

52% Staff nurse

14% Nurse practitioner

14% Sister/charge nurse

3% Nurse manager

3% Clinical nurse specialist

14% Other

JOUR

NAL

RAT

ES A

ND

DATA

AFFILIATED WITH THE RCN EMERGENCY CARE ASSOCIATION

November 2018 / Volume 26 / Number 4 emergencynurse.co.uk

GO ONLINE

FOR MORE

ARTICLES

ANALYSIS

Youth workersCreating a safe space for thevictims of knife crime p8

PROFESSIONAL DEVELOPMENT

Discharge summariesGPs’ opinions of clinical handoversby advanced nurse practitioners p19

LITERATURE REVIEW

Care versus targetsRelationship between prolongedlength of stay and patient outcome p11

Management of childhood asthmaClinical signs, symptoms

16

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

LEARNING DISABILITY PRACTICE ONLINE www.learningdisabilitypractice.com

Sessions*

5,614Users*

4,057Page views*

13,843*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

1,605 488 2,093*As of October 2018

JOB TITLE OF READERS

59% Learning disability nurse

19% Clinical nurse specialist

8% Charge nurse

4% Nurse manager

4% Community nurse

4% District nurse

3% Other

FORTHCOMING TOPICSAutism Behaviour that challenges

Improving communication Independent living

Person-centred care Physical healthcare

Positive behaviour support

ONLINE ADVERTISING RATESLeaderboard banner on Learning Disability Practice

website per month £1,655

Learning Disability Practice crawler per month £1,775

Learning Disability Practice MPU per month £1,425

Weekly rates available. Please ask the team for further information

PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

Contact us for publication dates and copy deadlines

Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 2,093

Readership 6,697

Based on a sample of 423 and an average pass along of 2.2

Helping you achieve your potential This journal is written specifically for professionals working in the field of learning disabilities and enables you to target those involved in care as well as research.

JOUR

NAL

RAT

ES A

ND

DATA

FOR PROFESSIONALS WORKING WITH PEOPLE WITH LEARNING DISABILITIES

October 2018 / Volume 21 / Number 5 learningdisabilitypractice.com

FOR MORE CHECK OUT OUR WEBSITE

POLICY DRIVERS

Transforming CareHow far off is the programme from meeting next year’s target? p8

INNOVATION

Assistive technologyOne award-winning app that is truly changing people’s lives p12

EVIDENCE & PRACTICE

Classic textsRevisiting the Cloak of Competence and its relevance to practice today p20

A career to take you placesPenelope Clark on Shetland

17

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Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118

Email [email protected] To find out more about RCNi please visit www.rcni.com

WH

O W

E AR

E

MENTAL HEALTH PRACTICE ONLINE www.mentalhealthpractice.com

Sessions*

7,338Users*

5,338Page views*

18,783*RCNi personal and institutional web data, monthly averages January-October 2017

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

4,480 2,008 6,448*As of October 2018

JOB TITLE OF READERS

43% Staff nurse

20% Community psychiatric nurse

6% Sister/Charge nurse

6% Nurse manager

4% Nurse practitioner

21% Clinical nurse specialist

ONLINE ADVERTISING RATESLeaderboard banner on Mental Health Practice

website per month £1,655

Mental Health Practice crawler per month £1,775

Mental Health Practice MPU per month £1,425

Weekly rates available. Please ask the team for further information

PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

Contact us for publication dates and copy deadlines

Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 6,448

Readership 20,663

Based on a sample of 423 and an average pass along of 2.2

The highest-circulating journal in mental health nursing This journal gives you maximum exposure to the largest audience of mental health nurses working in the NHS and independent sectors.

JOUR

NAL

RAT

ES A

ND

DATA

Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 or email

[email protected] To find out more about RCNi please visit www.rcni.com

FORTHCOMING TOPICSCaseload Hallucinations

Mentors Military

Positive behaviour support Resilience

Mental Health Practice

FOR NURSES AND OTHERS INVOLVED IN MENTAL HEALTHCARE

November 2018 / Volume 21 / Number 10 mentalhealthpractice.com

FOR MORE

CHECK

OUT OUR

WEBSITE

Robotic animals in dementia care

WORKFORCE

Staffing arrangementsTools for measuring nursingworkload in inpatient wards p52

CLINICAL ASSESSMENT

Menstrual cyclesHelping women to monitor andmanage hormonal symptoms p42

EVALUATION

Recovery in forensic careThe views of service users

p15

18

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NURSING CHILDREN & YOUNG PEOPLE ONLINE www.nursingchildren&youngpeople.com

Sessions*

7,455Users*

5,292Page views*

19,332*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

4,781 1,654 6,435*As of October 2018

JOB TITLE OF READERS

46% General children’s nurse

14% Nursing student

13% Nurse specialist

10% Community children’s nurse

6% Neonatal nurse

5% School nurse

3% Nurse manager

3% Other

FORTHCOMING TOPICSComplex needs Intensive care

Long-term conditions Mental health

Neonatal care School nursing

ONLINE ADVERTISING RATESLeaderboard banner on NCYP

website per month £1,655

NCYP crawler per month £1,775

NCYP MPU per month £1,425

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PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

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ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 6,435

Readership 21,235

Based on a sample of 1,098 and an average pass along of 2.3

The best-selling journal for nurses working with children and young people Nursing Children & Young People is the most effective way to target professionals working in paediatrics.

JOUR

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FORMERLY PAEDIATRIC NURSING

November 2018 / Volume 30 / Number 6 nursingchildrenandyoungpeople.co.uk

FOR MORECHECK OUT OUR WEBSITE

NEONATAL UNITS

Critical care servicesUnveiling a new vision to transformhow future services are provided p8

ORIGINAL RESEARCH

Congenital heart diseaseParents’ views on receiving a

p19

INVESTIGATIONS

Supporting familiesHow to obtain a good chestX-ray image and interpret it p30

Time for solids?

Complementary feeding explained

19

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NURSING MANAGEMENT ONLINE www.nursingmanagement.com

Sessions*

8,752Users*

6,674Page views*

21,706*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

2,213 957 3,170*As of October 2018

JOB TITLE OF READERS

34% Nurse manager

20% Sister/Charge nurse

12% Staff nurse

5% Clinical nurse specialist

4% Director of nursing

3% Nurse practitioner

22% Other

FORTHCOMING TOPICSCommunication Improving care

Information technology Leadership

Patient safety Staff development

ONLINE ADVERTISING RATESLeaderboard banner on Nursing Management

website per month £1,655

Nursing Management crawler per month £1,775

Nursing Management MPU per month £1,425

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PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

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Please note: All prices quoted exclude VAT

ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 3,170

Readership 9,461

Based on a sample of 1,098 and an average pass along of 2.3

For nursing leaders everywhere Senior managers and those in leadership roles rely on this journal for trusted advice.

Target nurse managers from every care sector, including purchasing and providing, acute and community, education, NHS and the independent sectors.

JOUR

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FOR NURSING LEADERS EVERYWHERE

October 2018 / Volume 25 / Number 4 nursingmanagement.co.uk

FOR MORE

CHECK

OUT OUR

WEBSITE

SERVICE REVIEW

Admissions avoidanceHow ambulatory emergency care can improve patient outcomes p36

EDUCATION

Dress rehearsalNursing and performing arts students: learning lessons from each other p22

QUALITY

Decision support toolInteractive resource that offers access to latest best-practice guidance p16

Safeguarding adultsAssessing the effect of continuing professional development

20

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NURSING OLDER PEOPLE ONLINE www.nursingolderpeople.com

Sessions*

7,792Users*

5,725Page views*

20,359*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

3,857 1,743 5,600*As of October 2018

JOB TITLE OF READERS

36% Staff nurse

11% Nurse manager

8% Sister/Charge nurse

7% Home or agency owner/ Proprietor/Manager

4% Clinical nurse specialist

3% Community nurse

3% Nurse practitioner

28% Other FORTHCOMING TOPICSDementia Frailty

Mental health Osteoporosis

Postural care Sexual health

ONLINE ADVERTISING RATESLeaderboard banner on Nursing Older People

website per month £1,655

Nursing Older People crawler per month £1,775

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PRINT ADVERTISING RATES

Double page spread £4,430

Full page £2,510

Half page £1,435

Quarter page £865

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ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 5,600

Readership 16,800

Based on a sample of 398 and an average pass along of 2.0

The highest-circulating journal in the nursing of older people This widely read journal gives you maximum exposure to the largest audience of nurses working with older people in all settings, including hospital wards, intermediate services and care homes.

JOUR

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FOR PROFESSIONALS WORKING IN GERONTOLOGICAL CARE

October 2018 / Volume 30 / Number 6 nursingolderpeople.comFOR MORECHECK

OUT OUR WEBSITE

CPD

Bowel dysfunctionConservative approaches to treatment of faecal incontinence p39

ACUTE SETTINGS

Comprehensive assessmentEarly identification of frailty in emergency departments p24

MENTAL HEALTH

DementiaHow to support patients with anxiety and depression p23

New recruitThe nurse who always wanted to work with older people

21

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PRIMARY HEALTH CARE ONLINE www.primaryhealthcare.com

Sessions*

8,003Users*

6,177Page views*

19,686*RCNi personal and institutional web data, monthly averages January-October 2018

SUBSCRIPTION BREAKDOWN

Print* Digital* Total*

3,038 1,212 4,250*As of October 2018

JOB TITLE OF READERS

30% Practice nurse

19% Community nurse

10% Nurse practitioner

8% District nurse

7% Staff nurse

4% Clinical nurse specialist

3% Community matron

19% Other FORTHCOMING TOPICSDermatology Diabetes

Heart disease Respiratory disease

Travel health Woundcare

ONLINE ADVERTISING RATESLeaderboard banner on Primary Health Care

website per month £1,655

Primary Health Care crawler per month £1,775

Primary Health Care MPU per month £1,425

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PRINT ADVERTISING RATES

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Full page £2,510

Half page £1,435

Quarter page £865

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ADDITIONAL INFORMATIONFrequency 6 issues a year

Circulation as of October 2018 4,250

Readership 12,750

Based on a sample of 398 and an average pass along of 2.0

The most authoritative journal in community health nursing This leading journal offers a unique opportunity to reach nurses working in community and primary care settings, from GP surgeries to health centres and schools.

JOUR

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THE RCN COMMUNITY HEALTH NURSING JOURNAL

October 2018 / Volume 28 / Number 6 primaryhealthcare.com

FOR MORE

CHECK OUT OUR WEBSITE

COMMUNITY NURSING

Patient-centred careLearning from an English pilot of the Dutch Buurtzorg model p23

NUTRITION

Infant feeding

protein allergy in primary care p32

CONTRACEPTION

New technologyUse of smartphones and social media to train on pain relief p26

MigraineMyths, management and medication

22

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Mechanical data

RCNi JOURNALS�� Nursing Standard

�� Cancer Nursing Practice

�� Emergency Nurse

�� Learning Disability Practice

�� Mental Health Practice

�� Nursing Children & Young People

�� Nursing Management

�� Nursing Older People

�� Primary Health Care

Double page spreadBleed: 303mm deep x 426mm wide

Trim: 297mm deep x 420mm wide

Type area: 271mm deep x 392mm wide

(Allow 5mm overlap across the gutter)

Full pageBleed: 303mm deep x 216mm wide

Trim: 297mm deep x 210mm wide

Type area: 271mm deep x 178mm wide

Half page horizontalType area: 135mm deep x 178mm wide

Half page verticalType area: 271mm deep x 86mm wide

Quarter page portraitType area: 135mm deep x 86mm wide

RCN BULLETINFull pageBleed: 303mm deep x 216mm wide

Trim: 297mm deep x 210mm wide

Type area: 265mm deep x 190mm wide

Half page horizontalType area: 130mm x 190mm

Half page verticalType area: 265mm x 93mm

Quarter page portrait

Type area: 130mm x 93mm

THE RCN COMMUNITY HEALTH NURSING JOURNAL

October 2018 / Volume 28 / Number 6 primaryhealthcare.com

FOR MORE

CHECK OUT OUR WEBSITE

COMMUNITY NURSING

Patient-centred careLearning from an English pilot of the Dutch Buurtzorg model p23

NUTRITION

Infant feeding

protein allergy in primary care p32

CONTRACEPTION

New technologyUse of smartphones and social media to train on pain relief p26

MigraineMyths, management and medication

FOR PROFESSIONALS WORKING IN GERONTOLOGICAL CARE

October 2018 / Volume 30 / Number 6 nursingolderpeople.comFOR MORECHECK

OUT OUR WEBSITE

CPD

Bowel dysfunctionConservative approaches to treatment of faecal incontinence p39

ACUTE SETTINGS

Comprehensive assessmentEarly identification of frailty in emergency departments p24

MENTAL HEALTH

DementiaHow to support patients with anxiety and depression p23

New recruitThe nurse who always wanted to work with older people

FOR NURSING LEADERS EVERYWHERE

October 2018 / Volume 25 / Number 4 nursingmanagement.co.uk

FOR MORE

CHECK

OUT OUR

WEBSITE

SERVICE REVIEW

Admissions avoidanceHow ambulatory emergency care can improve patient outcomes p36

EDUCATION

Dress rehearsalNursing and performing arts students: learning lessons from each other p22

QUALITY

Decision support toolInteractive resource that offers access to latest best-practice guidance p16

Safeguarding adultsAssessing the effect of continuing professional development

Mental Health Practice

FOR NURSES AND OTHERS INVOLVED IN MENTAL HEALTHCARE

November 2018 / Volume 21 / Number 10 mentalhealthpractice.com

FOR MORE

CHECK

OUT OUR

WEBSITE

Robotic animals in dementia care

WORKFORCE

Staffing arrangementsTools for measuring nursingworkload in inpatient wards p52

CLINICAL ASSESSMENT

Menstrual cyclesHelping women to monitor andmanage hormonal symptoms p42

EVALUATION

Recovery in forensic careThe views of service users

p15

FORMERLY PAEDIATRIC NURSING

November 2018 / Volume 30 / Number 6 nursingchildrenandyoungpeople.co.uk

FOR MORECHECK OUT OUR WEBSITE

NEONATAL UNITS

Critical care servicesUnveiling a new vision to transformhow future services are provided p8

ORIGINAL RESEARCH

Congenital heart diseaseParents’ views on receiving a

p19

INVESTIGATIONS

Supporting familiesHow to obtain a good chestX-ray image and interpret it p30

Time for solids?

Complementary feeding explained

FOR PROFESSIONALS WORKING WITH PEOPLE WITH LEARNING DISABILITIES

October 2018 / Volume 21 / Number 5 learningdisabilitypractice.com

FOR MORE CHECK OUT OUR WEBSITE

POLICY DRIVERS

Transforming CareHow far off is the programme from meeting next year’s target? p8

INNOVATION

Assistive technologyOne award-winning app that is truly changing people’s lives p12

EVIDENCE & PRACTICE

Classic textsRevisiting the Cloak of Competence and its relevance to practice today p20

A career to take you placesPenelope Clark on Shetland

AFFILIATED WITH THE RCN EMERGENCY CARE ASSOCIATION

November 2018 / Volume 26 / Number 4 emergencynurse.co.uk

GO ONLINE

FOR MORE

ARTICLES

ANALYSIS

Youth workersCreating a safe space for thevictims of knife crime p8

PROFESSIONAL DEVELOPMENT

Discharge summariesGPs’ opinions of clinical handoversby advanced nurse practitioners p19

LITERATURE REVIEW

Care versus targetsRelationship between prolongedlength of stay and patient outcome p11

Management of childhood asthmaClinical signs, symptoms

THE JOURNAL FOR PROFESSIONALS WORKING IN CANCER CARE

November 2018 / Volume 17 / Number 6 cancernursingpractice.com

PATIENT EXPERIENCE

Peer supportA pilot study offering health clinicsto people with prostate cancer p30

Enhancing well-beingInterventions that promotepsychological resilience – Part 1 p26

FEATURE

Head and neck cancerHow nurse specialists in Wales arecreating a path to recovery p20

Men with cancerOpening up new avenues to information and support

FOR MORE

CHECK OUT OUR

WEBSITE

PROMOTING EXCELLENCE IN NURSING CARE

It’s time to take a lead

Nurses know patients need

so why isn’t anyone listening? p22

YOURESSENTIAL

NURSINGJOURNAL

PlusStudent hardship survey resultsp8

When patient rights trump your own beliefs p13

CONTINENCE

A DELICATE ISSUEBreaking the taboo

about poo p73

END OF LIFE CARE

CARE PATHWAYSThe new approaches

p53

HEALTH PROMOTION

HIV UPDATEPrevention and treatment p45

BRIEFING

PUSHING BOUNDARIESPaul Vaughan urges nurses

to seize the day

nursingstandard.com \ @NurseStandardVolume 33 No 8 / November 2018

RCN.ORG.UK/BULLETIN

HOW DO WE CONTINUE TO ATTRACT STUDENTS LIKE RUPERT TO NURSING?

LOOKING BEYOND THE BURSARY

ISSUE NO. 367 SEPTEMBER 2018

IS NURSE EDUCATION GOING IN THE RIGHT DIRECTION?P7 OPINION

STUDENT MENTAL HEALTHP10 FEATURE

10 TIPS TO SECURE YOUR CPDP11 FEATURE

EDUCATION SPECIAL

NURSING C

AREERS

AND JOBS FA

IR

18-19

SEPTEMBER, LONDON

TURN TO P

18 TO

FIN

D

OUT MORE

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MATERIAL REQUIRED We are able to receive the following data transmissionsEmail high res PDF to:

[email protected]

Ideally these should adhere to the Pass4Press specification

recognised by the PPA. This can be found at www.ppa.co.uk/

all-about-magazines/production/pass4press

Acceptable file formats for open application files�� Indesign, Creative Cloud (2014) Mac format

�� Illustrator Creative Cloud (2014) Mac format

�� Photoshop Creative Cloud (2014) Mac format

�� QuarkXPress to Version 2014 Mac

Acceptable media and electronic transmission details�� CD*

�� DVD*

�� External hard drive*

* By prior arrangement only. Please supply a proof with all of the above

GRAPHIC FILE FORMATSAll graphics will need to correspond to the following basic

specifications; more in-depth specifications regarding ink density

and dot gain are available on request as they are specific to each

title.

Images ideally to be in TIFF or EPS format with no JPG compression

applied to the EPS files.

Single file JPG images are acceptable provided they are not in the

EPS-JPG format, which can be unreliable.

(Do not apply JPG compression if you are in any doubt).

All files must use a CMYK colour space.

RGB images can be processed provided we have been previously

advised and they are supplied in an open format that allows editing.

In EPS files from page layout applications all the fonts and artwork

used must be fully embedded. Also the artwork embedded inside the

EPS must use a CMYK colour space (ie, no RGB or Pantone).

FONTSFonts used in open documents must come from the Monotype,

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licence.

BANNERS AND BUTTONS Standard banner ad specificationsFile size: 100kb (max)

Website bannersLeaderboard: 728 x 90 pixels

Crawler: 728 x 90 pixels

MPU: 300 x 250 pixels

Format: gif (static or animated), jpg or png

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All materials should be made into a compressed self-extracting

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Materials should be submitted a minimum of seven days before the

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