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Who wants to be a Data Scientist?
July 22, 2015
Jennifer Lewis Priestley, Ph.D.Professor of Statistics and Data Science
2Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data – What is it?
Big Data (noun) – Condition present when the volume, variety, and velocity of data exceeds an organization’s capacity for accurate and timely decision making.
It is NOT just about size.
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data – What is it?…and the costs of storage are dropping…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Unstructured Data = Data
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
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Structured Versus Unstructured Data Generated by Year
STRUCTUREDUNSTRUCTURED
Zett
ab
ytes
of
Data
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data’s Evil Twin: Dark Data
Data which has been collected, often without intention, but not leveraged.
…or, has historically been too costly to analyze.
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data and IoT: The Age of Singularity?
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Native and Non Natives…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Non-Natives finding their way…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data Company: Ford
~ 25 gb of data reported every hour
Car to Manufacturer
Car to Consumer
MyFordMobile App…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data Company: The Southern Company
~ 4.6 million customers
~27,000 power distribution lines
Real time data, every customer
Advanced Metering Infrastructure
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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Big Data Company : Coca Cola
~ 50,000 machines around the world
Can dispense about 95 drinks an hour
Can dispense about 125 different drinks
Submits real time data on:- Syrup consumed/drink configuration- Outlet- Time
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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What do these companies have in common?
They are all non-native to Big Data.
They have all invested heavily in new hardware and software to capture and store their new data.
They have new talent needs: Computer Scientists, Statisticians, Mathematicians.
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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This shift has huge implications for developing, recruiting and retaining
analytical talent…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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We can’t teach the way we have always taught.
The 1950s called…they want their curriculum back…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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The next generation of analytical talent will have…
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Coding Skills…
Better Integration with Practitioners…
More Interdisciplinary Degrees…
Experience with Real Big, Real World Datasets…
Kennesaw State UniversityDepartment of Statistics and Analytical Sciences
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KSU by the numbers…4 The number of Programs in Advanced Analytics at KSU
~200 The number of undergraduate students studying applied statistics and analytics as a minor field of study60 The number of MS students in Applied Statistics
3 The number of job offers the avg. MS student receives in advance of graduation
~$76,000 The median starting salary of those MS students
7 The number of Ph.D. students in Analytics and Data Science starting in the Fall
15The number of companies who have provided us with letters of intent to hire the Ph.D. students for project management and research work after they complete their courseworkKennesaw State University
Department of Statistics and Analytical Sciences
20Kennesaw State UniversityDepartment of Statistics and Analytical Sciences