Who Killed MG Rover?

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A special report from the Cambridge-MIT institute's Centre for Competitiveness and Innovation (CCI)

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  • University of Cambridge ____________________________________

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  • $55A$2>&5

    1968: British

    Leyland Motor

    Company (BLMC)formed

    1968: British

    Leyland Motor

    Company (BLMC)formed

    Leyland Motor Company (est. 1896)

    Leyland Motor Company (est. 1896)

    1966: British Motor

    Holdings formed

    1966: British Motor

    Holdings formed

    1952: British Motor

    Company (BMC) formed

    1952: British Motor

    Company (BMC) formed

    Jaguar (Swallow Sidecar Company prior to WWII; est. 1922)

    Jaguar (Swallow Sidecar Company prior to WWII; est. 1922)

    Austin Motor Company(est. 1905)

    Austin Motor Company(est. 1905)

    Morris Motors Company (Nuffield

    Organisation)(est. 1913)

    Morris Motors Company (Nuffield

    Organisation)(est. 1913)

    Brands: Wolseley MG (Morris

    Garages) Riley

    Brands: Wolseley MG (Morris

    Garages) Riley

    Rover (est. 1877, first

    car in 1904)

    Rover (est. 1877, first

    car in 1904)

    1948: Land Rover is introduced

    1877: Standard Motor Company

    (est. 1877)

    1877: Standard Motor Company

    (est. 1877)

    Triumph Motor Company

    (est. 1885, first car in 1921)

    Triumph Motor Company

    (est. 1885, first car in 1921)

    Daimler Motor Syndicate/Company

    (est. 1893/96)

    Daimler Motor Syndicate/Company

    (est. 1893/96)

    Birmingham Small Arms Co.

    (est. 1861)

    Birmingham Small Arms Co.

    (est. 1861) 1960: Daimler part of BSA sold to

    Jaguar

    Alvis(est. 1919)

    Alvis(est. 1919)

    1975: Ryder Report,

    BLMC nationalised

    and renamed to BL Ltd.

    1975: Ryder Report,

    BLMC nationalised

    and renamed to BL Ltd.

    1966/67

    1960

    1945

    1965

    1910

    1978: Land Rover becomes own

    subsidiary

    1979 1994: Collaboration with Honda;

    Honda takes 20% of Rover equity, five joint models are developed.

    1979 1994: Collaboration with Honda;

    Honda takes 20% of Rover equity, five joint models are developed.

    1981: Alvis sold to

    United Scientific Holdings

    1981: Alvis sold to

    United Scientific Holdings

    1982: BL

    renamed Austin Rover Group

    1982: BL

    renamed Austin Rover Group

    1984: Jaguar floated off

    and bought by Ford in 1989

    1984: Jaguar floated off

    and bought by Ford in 1989

    1986: Austin Rover

    Group renamed Rover Group and sold to

    BritishAerospace (BAe)

    1986: Austin Rover

    Group renamed Rover Group and sold to

    BritishAerospace (BAe)

    1986-87: Leyland and Unipart

    are sold off

    1986-87: Leyland and Unipart

    are sold off

    1994: BMW buys

    Rover Group, collaboration with Honda

    ends

    1994: BMW buys

    Rover Group, collaboration with Honda

    ends

    2000: BMW sells individual parts of Rover Group

    2000: BMW sells individual parts of Rover Group

    Land Rover and itsSolihulllplant &Gaydon

    R&D facilitysold to Ford

    Land Rover and itsSolihulllplant &Gaydon

    R&D facilitysold to Ford

    Mini brand and Cowley

    plantretained by

    BMW

    Mini brand and Cowley

    plantretained by

    BMW

    Longbridgeoperations

    sold to Phoenix; renamed

    MG Rover Group. Ceases

    operations in 2005.

    Longbridgeoperations

    sold to Phoenix; renamed

    MG Rover Group. Ceases

    operations in 2005.

    1959: Mini is introduced

    by BMC

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    BAe1984 1985 1986 1987 1988 1989 1990 1991 1992 1993

    Austin Rover 371,427 450,892 389,968 450,726 450,666 434,816 417,351 359,951 339,054 356,280MG Rover Group (post 2000)

    MG * * * * * * * * * *Mini * * * * * * * * * *Land Rover 11,897 14,212 14,486 20,778 24,021 31,803 47,261 35,673 39,743 50,524

    BMW Phoenix1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

    Austin Rover 369,618 350,381 345,503 364,350 303,800 227,743 174,885 134,155 95,082 83,940 63,842MG Rover Group (post 2000) 174,885 163,144 142,928 136,065 107,583

    MG 821 3,186 16,112 13,398 14,400 11,719 * 28,989 47,846 52,125 43,741Mini 20,417 20,346 15,713 16,831 14,405 11,695 7,070 42,395 160,037 174,366 189,492Land Rover 71,758 127,414 126,797 127,887 153,500 178,000 159,997 139,005 155,412 N/A N/A

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    Model Platform Segment 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

    Lifecycle in years excl.

    faceliftsMini Mini A 1959 41Metro (R100) R6 A 1989 11Rover 15 Indica (Tata) A 3+Rover 200 Civic(1) C 1989 7

    Rover 200/25 Civic(1) B 11+Rover RDX30 R30 B -Meastro Meastro C 1982 13

    Roer 400 Civic(1) C 1990 6

    Rover 45 Civic(2) C 11+Rover RDX60 R40 C -Montego Montego D 1984 12Rover 600 Accord D 1993 6

    Rover 75 R40 D 1998 8+Rover 800 Legend E 1991MGF PR3 (X40) E 11+MG X70 R40 E -MGX71 R40 E -MG X80 Qvale E 2+

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