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Who I am
‣ Maarten Noyons CEO of Noyons Content Consultancy (NCC)
‣ Since 1997 advisor of Media Companies, Content Houses, Operators, Handset manufacturers and Government organisations,
‣ created in 2004 the International Mobile gaming Awards (www.imgawards.com),
‣ created in 2007 the Special Interest group Mobile games of the European Game Developers Federation (www.egdf.org),
‣ created in 2009 Playground, a platform for geo localised games (www.playground-maker.com) in collaboration with C4MProd, Hyptique, A Different Game and Mekensleep.
Create your gps game in a few clicks
WHO WE ARETom Soderlund, CEO of A Different game,creator of Botfighters, the first Massively Multiplayer gps game, launched in 2001
Mathieu Castelli, CEO of C4MProd, creator of MogiMogi, the 1st GPS Community game, launched in Japan, in 2004,
Olivier Lejade, CEO of Mekensleep MMO Pioneer and creator of Soulbubbles
Maarten Noyons, CEO of NCCFounder of the International Mobile Gaming Awards and initiator of Playground.
Pierre Lavoie, CEO of HyptiqueInteractive design pioneer; multi-terminal, RA and VR interface architecton Terra Numerica.
Jessica Rei, Events Director at NCCOrganizer of the Playground Tests all year round and also Playground FestivalAnd Summit 2011.
The Context
• More powerful GPS Chip sets and GPS Antenna’s and better software solutions provide excellent localisation features to handsets
• No smartphone leaves the factory without these features.The market penetration of GPS enabled Handsets will continue to grow with an average growth rate of 33% per year to over 200 Mln. Devices by 2015 (Berg Insight),
• LB applications are emerging and start having a certain success: Foursquares, Gowalla, Loopt, Brightkite, Gipsii (LB Social network), Location based advertising (LBA), Glu Mobile launches 1.000 Find Them All, Nokia launches Ovi Map racing.
• « Free navigation » is the new trend, launched by both Google and Nokia who are both providing Map data for free.Navigation Software is the best selling application on the iPhone in 2009 in Europe and the US,
We are not alone‣ Aka-Aki Around Me Belysio Blumapia Blumni Brightkite
BuddyBeacon Buddycloud BuddyMob BuddyWay buzzd Carticipate CitySense ComeTogethr Dodgeball Dopplr
Duzine FindbyClick FindMe Footprint History Fraced GeoMe GeoSpot GeoUpdater Glimpse GyPSii ICloseby Ipling Ipoki IRL Jentro Latitude LightPole Limbo Locatik Locatrix Locle
Loki Loopt MapMe Map My Tracks MeetMoi Mobilaris MobiLuck Mologogo Moximiti MyGeoDiary MyGeolog
Myrimis Now Here Nulaz Pelago Placr Plazes PocketLife Quiro Qlique Rummble Scvngr Shizzow Skobbler Skout Sniff
Socialight Sparrow Spot Adventures SpotJots The Grid TownKing TownQueen Tripit Twittelator Unype weNear
WHERETM WhereYouGonnaBe Whrrl Zhiing Zintin
Vision
• Location awareness challenges game designers • To create a new powerful generation of games. • These games allow players to interact with their • Direct surrounding, to explore, discover and
make • New friends in completely new ways.
These games turn the world into a Playground
anytime, anywhere.
Mission
• To develop a powerful tool set for the creation of Real World Games, open source, easy to use and accessible to anybody,
• To moderate and grow the community of developers that are using the game creation tool,
• To provide marketing and publishing services to the creators of these games.
Playground Architecture
Mobile ClientiPhone initially, later Android, Blackberry, and other smartphones.
ServerGeoDjangoApacheMySQL
Game CreatorAjax website.Add items, characters, basic scripting
Administration InterfaceWebsite.Change permissions, see reports.
How it will work
Example of a collection game
•Register•Pick a city•Create a collection•Create a quest•Place your items•Save your game
How it will work
Example of a Battle Game
•Register•Pick a city•Create virtual opponents•Create weapons and shields, power ups•Create safe havens and danger zones•Save your game
Playground Festival
For 2 days, the city will be a giant playground.9 & 10 July 2011
Inhabitants and visitors will become players in a larger-than-life game.
Playground Festival
The PACA Region: a land of festivals
- to set up the world’s first annual festival for geo-localized games
Marseille 2013: a real opportunity
- to offer a new concept: new dimensions in entertainment, new interfaces and new experiences.
Playground Publishing
Provides Billing solutions for virtual Items, Additionnal levels, Special Features, High scores.
The first specialized publisher of location aware Games and Applications
Funds ambitious LBS projects get them - to Operators worldwide to handsect manufacturers - to App stores
Timeline
2010
September Start work with a limited number of developers
September First test in Marseille
November 2nd Test «Zombinades»
DECEMBER Workshop
July Congres and Playground Festival inMarseille
2011
Version 2.0. of Playground will be launched
