Who Else But Me?

www.ktoeslineya.ru

Who Else But Me?Charitable foundation annual report for 2007–2012

440workshops have helped the children acquire every day and creative skills

457young adults who have received considerable material support upon leaving social care

49 requests were fulfilled by the My Teacher project

6,6 million roubles have been donated to the My Teacher project

27 regional care institutions have received new equipment for working with children

3692 birthday boys and girls have received personal birthday presents

210children have visited a summer health resort

387donation requests have been placed on our website

600 students have finished ourDistance Education course

13000children living in social care institutions have taken part in excursions

Teresa Rotman, Anastasiya Derbentseva, Denis Borushevsky, Olesya Ryabova, Mariya Sukhanova, Mariya Smirnova,

Kseniya Smetanina, Tatyana Varlamova, Yelena Golovan, Aleksandra Jovenko, Natalya Sologub, Natalya Buzovkina,

Nikolai Ivanovich Petrov, Aleksandr Ivanovich Dushkin, Svetlana Aleksandrovich Pavlova, Yekaterina Ovsyannikova,

Aleksandra Jovenko, Vara Chernisheva, Aleksandr Soldatkin, Mariya Vorontsova, Yelena Sobol, Natalya Sorokina,

Mariya Sologubova, Alevtina Stolyarova, Edward Dirichev, Aleksey Bokhan, Aleksandr Fyodorov, Yelena Maltseva,

Olga Maltseva, Yuliya Selina, Pavel Byvshev, Natalya Sologubova, Darya Chernishov, Darya Zhukova, Tatyana Gorshkov,

Sergey Revanchenko, Sergey Polyakov, Yekaterina Alferova, Kseniya Derenovskaya, Leonid Nosonov, Evgeniya

Beginina,Marina Luchina, Irina Diricheva, Alina Diricheva, Yelena Masalskaya, Aleksandra Kydrashova, Darya Orlova,

Ivan Protonin, Anastasiya Vasileva, Aleksandra Snegireva, Dmitri Vyazovetsky, Liliya Tarasova, Darya Severina, Aleksandr

Barsov, Yekaterina Gorodnicheva, Karina Aleksandrova, Lyudmila Sorokina, Andrey Sorokin, Yelizaveta Golovleva,

Anna Begen, Aleksandra Medvedeva, Tatyana Pryazhkina, Yulia Chibisova, Taras Kudratsev, Natalya Komaricheva,

Oksana Chubenko, Tatyana Lekhanova, Kseniya Vislous, Evegniya Kvartina, Danil Ovchinnikov, Mariya Kovaleva, Valeriya

Koval’zon, Yekaterina Sakylina, Alyona Mikhailova, Nika Surinovich, Agafonova, Kirill Gurbanov, Aleksandr Alekseyev,

Yegor Khakhulyak, Valentina Agafonovaya, Natalya Lavrova, Yana Mikhailets, Viktoria Filippova, Yulia Kleiner, Victoria

Kosareva, Natalya Mantsur, Aleksandra Medvedeva, Rashit Izmaylov, Edward Dalyelov, Denis Tusak, Vadim Germanov,

Olga Duvajno, Tatyana Isayeva, Anna Zaytseva, Anna Marlionni, Yelena Popova, Yelena Minina, Aleksandr Volchenkova,

Irina Stepina, Tatyana Patratskaya, Zhanna Isayeva, Tatyana Glazkova, Denis Shornikov, Aleksandr Telegin,

Vartan Arutyunyan, Mikhail Suvorov, Mikhail Maryakhin, Aleksandr Koslov, Elvira Golutvia, Anna Miganova, Snezhana

Sergeyeva, Kristina Krimskaya, Vladimir Panferov, Svetlana Komeshnikova, Maksim Frolov, Tatyana Kuptsova, Maksim

Neustroyeva, Yuri Novikov, Irina Maelson, Olga Yegorova, Viktor Lobanov, Ilya Sizov, Tatyana Belokon, Natalya Laksorina,

Vasily Vorobyov, Aleksand Boyko, Denis Bagin, Darya Borisova, Svetlana Alekseyenko, Sergey Kovtin, Dmitry Tarabe,

Svetlana Kuzmicheva-Uspenskaya, Liliya Zylikova, Yekaterina Dermenzhi, Yekaterina Pokrovskaya, Irina Kondratyenok,

Kseniya Smetanina, Svetlana Pavlova, Lyudmila Kurochkina, Maksim Krylov, Anna Nesmyelova, Tutta Larsen, Olga

Shelest, Tina Kandelaki, Anna Serova, Vladimir Kristovsky, Evgeniya Lazarevskaya, Evgeniya Khanu, Natala Sergeyeva,

Svetlana Mironyuk, Inna Volkova, Irina Gushchina, Sofia Adishcheva, Yuri Burtsev, Arkady Kasatkin, Olga Kazachenko,

Natalya Maltseva, Yelena Kiseleva, Mariya Deryugina, Mariya Krutova, Kristina Malykhina, Oleg Yakovlev, Timofei

Pronkin, Yekaterina Andreyeva, Ilya Osipov , Vita Mach, Yelena Yaskova, Roman Zajtsev, Marina Digel, Mariya Belova, Yuri

Sukhorukov, Mariya Balan, Sergey Voskresensky, Mariya Larionov, Sergey Revanchik, Natalya Bichevina, Oksana Stoyko,

Petr Ivanov, Karina Volkova, Olga Golubeva, Margarita Kalashnikov, Anastasua Pankova, Natalya Pavlova, Valentina

Yashchenko, Diana Kruglova, Yegor Golopolosov, Alyona Nechayeva, Mariya Manukyan, Anna Afanasyeva, Peter Hunter,

Marina Gordeyeva

A Big Thank You To…

In the second half of the 19th Century a radical shift is taking place in the activities of philanthropic organisations: charity is seen less as a means of handing out relief to the poor; its aim is now seen as im-proving society as a whole.In particular, it is accepted that charity is not supposed to provide people with consumer goodsbut with the means so that they can help themselves.Help, therefore, is to be understood as that which enables the recipient to stop being dependant andallows him to take responsibility for his own life.In order to achieve this, charity, as a goal-orientated activity, needs to change and to become morededicated, academic, technical and well- controlled.

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CONTENTS

Chairperson’s Address 4

About the Charity 5

Mission and Values 6Organisational Structure 7Board of Trustees 8Programme Locations 10Team Message 12

Programmes 14

Programme areas of interaction (2007–2012) 15Throw a Party! (2007–2012) 16Healthy Kids - a Chance for a Family (2007–2012) 22My Prospects (2007–2012) 30Distance Education(2007–2012) 36My Teacher 42Special Projects 46The World of Childhood with L’Oreal 50Children’s Victories 54All-Russian Charity Marathon: ‘An Education for Every Child’ 58Charity Not Presents 60

Who’s with us? 64

Volunteers 66

Social Activism 70

Financial Information 74

Press 76

Annual Report 2007–2012Chairperson’s Address

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Dear Friends,

We have been working zealously and affectionately to help children and carry out social work and charitable acts throughout Russia for five years now. Looking back, it is at times difficult to believe how bravely we took on the most complicated and grandiose of projects. Five years on, it is wonderful to be able to conclude this stage of our work. We have not always been successful but we have always known exactly what we were aiming for and now we have reached the end: we have recruited new people, convinced companies, carried out social work, entered into polemic situations on a societal level and in the media, and we have encouraged society to embrace professional charity.

We believe that our work has led to great changes in the approach of businesses to charitable social projects, inspir-ing trust and a wish to work with non-profit organisations, as well as making it possible for very different, but equally beneficially CSR projects in Moscow and the regions to take place and increasing the number of donors and their initia-tives. Thanks to the by now several generations of the ‘‘Who Else But Me?” team: those who stood by us at the begin-ning and those who still work for us today! Thank you also to our partners and our colleagues, and to our volunteers, who we can now measure in the hundreds.

The content of this report makes the importance of our overall impact on the development of charity in Russia from 2007-2012 undeniable! Let us all do whatever we can to help and bring light into the lives of those less fortunate! Furthermore, let us ask ourselves the question Who Else But Me?

Olga Reiman

President of the Who Else But Me? charitable foundation

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About the CharityWho Else But Me? was founded in 2007 with the aim of developing and carrying out social projects to support troubled children, including those without parental care, children living in orphanages, and children from large families.

The main aim of Who Else But Me? was to help establish and nurture the individuality of children without parents. In practice, it became clear that it is impossible to provide the help needed purely by material means, and that is why we also support the principle of providing integrated and comprehensive support in terms of development, training, and nurture. The key for us is to help the children build a strong and free personality, so they are sure of their choices, community-focused, and committed to self-improvement and achieving their life goals and dreams.

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ACTIVITIES

The charitable activities of ‘‘Who Else But Me?’’ are aimed at providing quality and targeted care to

children with difficult family lives, including those who are being bought up in state orphanages

and to provide educational, material, and technical support to children educated in Russian state

schools.

PROGRAMME AIMS

The aims of the programmes carried out by our charity are to improve the situation of children in

society and to create favourable conditions for their future, education, upbringing, and development.

WHOM WE HELP

The intended recipients of our integrated social, psychological, pedagogical, and financial help have

been children and families with a difficult home life, social and educational institutions for children,

and the Russian Society of Teachers.

TARGET GROUPS

• Children with difficult home lives (including those without parental care, those living in orphanages

or in social care, disabled children, orphans, children from large families, and foster children);

• Families with a difficult home life

• Children with learning difficulties (children with behavioural problems, hyperactive children,

disabled children)

• Troubled young adults who have left state social care (as they begin to live independently,

and for those who are expecting or have a child of their own)

• Specialists working with troubled orphans and children without parental care, and children with

a difficult home life

• State schoolteachers in the Russian Federation

MISSION

We create and carry out as many opportunities as possible for anyone interested in creating a socially responsible and healthy society. We have the following aims:

• to give troubled children every chance to become a successful part of society.

• to give private and corporate benefactors every chance to provide effective help and see the results.

• to help social and state structures to realise their goal to create a socially responsible and healthy society.

VALUES

TrustBearing in mind how closely we work with those who we help, our benefactors, state structures, and mass media, we try to be as open and clear as possible to everyone involved. To achieve this we provide detailed information about the content and progress of all of our programmes and we have created a transparent and accessible accounting system.

Multifaceted solutionsWe understand that the only way to achieve our goals is to provide multifaceted solutions. This is precisely why we believe it is not only important to work with the children but also to improve their surroundings and help specialists to work together with the children and develop their character.

Efficiency We care about more than just ‘‘good deeds’’, we want our work to be as effective as possible both when we are planning and deciding on our priority programmes and areas of interaction and when we are actually carrying out the programmes. When we distribute our funds, we also look for the best way to get the most out of what we have.

SustainabilityWe pay as much attention as possible to the choice of programme, finding the tools to carry it out, evaluating results, and continuing to communicate with and help those who have left social care for a period of five years.

SynergyWe believe that by combining the efforts of large numbers of people and organisations we will be able to achieve today what seemed impossible yesterday. That is why we are always looking for new opportunities to collaborate with anyone who lives according to the principle of ‘‘Who Else But Me?’’ and who believes they really can change the world for the better.

6Annual Report 2007–2012About the charity

ORGANISATIONAL STRUCTURE

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LAWYER

ASSISTANT TO THE ACOUNTANT

ACCOUNTANT

PROGRAMME DIRECTOR

COORDINATOR

In Tver Oblast

PROJECT COORDINATORMy Teacher

PROGRAMME COORDINATORThrow a Party!

PROGRAMME COORDINATORMy Prospects

PROGRAMME COORDINATORThe World of Childhood with L’Oreal

PR MANAGER

PR MANAGER

CORPORATE DONATIONS MANAGER

INDIVIDUAL DONATIONS MANAGER

SECRETARY

PRESIDENT

PROGRAMME COORDINATORCharity Not Presents

BOARD OF TRUSTEES

Natalya Aleksandrovna Timakova

Press Secretary to the Chairman of the Government of the Russian Federation

I am deeply convinced that there is no reason for children’s homes to exist and I welcome the fact that more and more Russian families are adopting and fostering children. Nevertheless, as long as children’s homes do exist, we should do everything in our power to help make them more comfortable and enjoyable to live in. After all, children who grow up without a family, need far more celebrations and parties that those who have a mum and dad. Let’s pull together to make this happen!

Igor Yurevich Yurgens

CEO of the Institute of Contemporary Development and member of the Board of Trustees of the Russian International Affairs Council.

At the moment, the lucky majority of Russians tend to see children’s homes and shelters as belonging to some other, ‘alien’ Russia, safely hidden from sight. But, everyone should remember that the latest generation of this ‘second’ Russia will soon grow up and enter the ‘real’ world. If our society stays a stranger to these children then, as they grow into adults they will still feel like strangers, unable to contribute to building our country’s future. The prospects for such a future look bleak. It is particularly important to take the opportunity to show your affinity with these children, who may one day be your neighbour. This is an opportunity that has presented itself to all of us at Who Else But Me?

Yekaterina Sergeyevna Andreyeva

TV presenter, face of Russia’s ‘Channel One’

Children are the future of this country and an awful lot, if not everything, including our futures, depends on whether or not they grow into respectable adults. Worryingly, there are a large number of abandoned children who have never received parental love. We are losing an entire generation. I am not afraid of much but this lost generation - that’s something I am afraid of, and I am ready to do whatever it takes to hold on to them. What about you? Every child needs love, EVERY child needs care, EVERY child needs a family. If I don’t do anything, and you don’t do anything, then WHO ELSE will? For me, that is the burning question.

Annual Report 2007–2012About the Charity

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Aleksandr Leonidovich Rappoport

Managing partner of Rappoport and Partners law firm

People waste an enormous amount of effort and money trying to help troubled children. Orphans in particular need care and attention. It is exceptionally annoying when all of your efforts come to nothing because there is no proper legal framework in place. Our intention, and that of Who Else But Me?, is to create a workable legal platform on which to develop good ideas and create opportunities for anyone interested. No one is indifferent to the fate of children. Our goal is to help make their dreams come true and realise their potential. Who Else But Me?

Andrey Yevgenyevich Volkov

Rector of Skolkovo Moscow School of Management.

If we can turn our children’s homes into places that offer the same career opportunities or, better still, more opportunities than a normal school then we have a real chance of making serious improvements in education, social care, and health care. We can only achieve this if we pull together. Who Else But Me? is a great opportunity to make these dreams come true today.

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Lev Yurevich Novozhenov

TV presenter

If you asked me why it is so important to support Who Else But Me?, I would take it as a rhetorical question. Firstly, it comes down to my own need to help people. Secondly, when you yourself are living comfortably but all around you there are people worse-off, sometimes very much so, then you can’t help but want to give something to others. The charity’s projects are evidence of the fact that people want to do something genuinely good and help those children who are in need. We should not stand on the sidelines.

PROGRAMME LOCATIONS

Ever since we began our work, our strategic aim has always been to help troubled children in the hard-to-reach areas as well as in the central parts of the country.

Our integrated and long-term assistance programmes for troubled children have been in place in eight different regions for five years. Considerable help is provided to institutions in the Moscow Region, Tver Oblast, Kaluga Oblast and Tula Oblast. In the latter, eight social care institutions have been involved with our programmes, including My Prospects, Healthy Kids – a Chance for a Family and Throw a Party. In Tver Oblast, we have been working with N-Vision for five years and have been able to implement all of our programmes as well as oversee a burgeoning volunteer movement in which both local residents and volunteers from the Moscow region take part on a regular basis.

Over the years we have carried out projects in more than 37 regions and we continue this work in five of them

Places in which we havecarried out various programmes1. Voronezh Oblast (2007–2009)2. Moscow Oblast (2007–2012)3. Tver Oblast (2007–2012)4. Kaluga Oblast (2009–2012)5. Tula Oblast (2010–2012)6. Bryansk Oblast (2010)7. Ryazan Oblast (2011–2012)8. Yaroslavl Oblast (2011–2012)

Areas in which we have provided one-off help (2007–2012)1. Arkhangelsk Oblast2. Astrakhan Oblast3. Belgorod Oblast4. Bryansk Oblast5. Vladimir Oblast6. Volgograd Oblast7. Vologda Oblast8. Ivanovo Oblast9. Kirov Oblast10. Krasnodar Krai11. Krasnoyarsk Krai12. Leningrad Oblast13. Lipetsk Oblast14. Nizhegorod Oblast15. Novosibirsk Oblast16. Penza Oblast17. Perm Oblast18. Pskov Oblast19. Republic of Bashkortostan20. Republic of Karelia21. Republic of Tatarstan22. Republic of Chuvashia23. Rostov Oblast24. Samara Oblast25. Sverdlovsk Oblast26. Saratov Oblast27. Tambov Oblast28. Khabarovsk Krai29. Chelyabinsk Oblast


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The Throw a Party!, Healthy Kids- a Chance for a Family, and Charity Not Presents programmes are currently being carried out in ten institutions in the Moscow Oblast. In Kaluga Oblast, we are in our fifth year of the ‘‘The World of Childhood with L’Oreal’’ programme, which we developed in partnership with L’Oreal. The programme provides assistance to 18 different social care institutions. In Yaroslavl and Ryazan Oblast, the Throw a Party! and My Prospects programmes are in their second year and we have helped children living in care to adapt to society on the outside and taught them the necessary day-to-day and professional skills they need to live an independent life.

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TEAM MESSAGE


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Irina Kuropteva

Programme Coordinator: My ProspectsEver since I was at university, I have always attached particular importance to the usefulness of my work and whether it produced useful results. I am very pleased to have joined this charity and found exactly what I was looking for. For me, charity is not just about helping those in need; it is about something much more. It is a way of life, made up of concrete acts, and the chance to give a child a future. Every child deserves a happy childhood!

Nina Krivasheyeva

Psychiatrist, Seminar OrganiserI believe that the charitable sector has an important role to play in the formation of civilian society in Russia. It is lovely to be involved in social change bought about by peaceful means. I think that a lot of people who work in charity see how small acts of kindness turn into something bigger and how a union of like-minded thinkers can grow from just one single initiative. This makes those people stronger and surer of themselves and their abilities. By helping others we make it feel like we belong to a united society..

Ludmila Fomenko

Programme Director I think that charity work is more of a calling than a job. Our aim is to do everything in our power to make sure that children who have been deprived of parental love and affection can still grow up in conditions that allow them to develop properly. Of course, we cannot replace the child’s parents, but we can show them some love.

Maria Sukhova

Coordinator: Healthy Kids – a Chance for a Family Ever since its foundation, five years ago, this charity has carried out an enormous amount of work providing assistance to children who live in children’s homes, residential schools for orphans, and other such institutions. These children each have their own regrettable story as to how they ended up in care. But is our help really essential? Has it changed their lives for the better? Has our presence and assistance taught the children anything good? And could we run our aid programmes more effectively? Is the charity even needed? These are all questions which we often put to ourselves throughout the working day. How could it be otherwise when you are putting your heart and soul into your work? This year has shown that none of our work has been in vain: the children we help have grown stronger, our material and technical base has grown stronger, well-organised volunteer groups have appeared, ready to travel to the children and bring a wave of positivity along with them. It is great to see that such actions are no longer the exception to the rule and in some regions it has even become the norm. This means that we have actually got somewhere, the pit is no longer bottomless. This means that we have to believe and to do, to act and to inspire those around us with our success.

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Darya Orlova

CoordinatorThe working day for every charity employee starts with letters and calls from children’s homes. Working at the charity is more than just a job; it is a lifestyle. The Who Else But Me? team have a big heart; we love what we do and try to help everyone and anyone even out of hours. I love the children we help with all of my heart and I refuse to believe that any child should be a stranger.

Yana Malanina

PR ManagerWorking at this charity fills every day with a sense of meaning. It is a great responsibility and what is more, a joy, to be witness to the human desire to help, trust, and improve the lives of others.

Maria Gordenko

PR ManagerNowadays, millions of people don’t really know what they are working for. Of course, you get your salary and it brings profit to the owners of the company, but you never get the feeling that you have actually changed something in the world for the better. If you throw a party in a children’s home, you get to see the children’s happy faces; if you collect money for young people leaving care, you will know that they have something to help them begin their adult life.

Katerina Lapta

AccountantIt is very important that children receive warmth and affection, as well as an understanding of family values, friendship, respect and tolerance from an early age. Otherwise, they may become passive-aggressive, incapable of leading a happy life in modern society. It is in our power to help make the world a better place; after all, it is not the children’s fault that their life is so difficult.

Anastasiya Rozhok

Coordinator: Throw a Party! and the volunteer movementEvery day we receive calls and emails from a large number of people who want to be useful, people who want to help. These people came from all walks of life, but they are united by a love for life and a desire to live in a harmonious and just society. I am pleased that I have the opportunity to talk to these people, to be of some use to them and to put them on the right path. After all, together we can do a lot, and a child’s smile is proof of that.

Natalya Makshakova

Senior AccountantOur fund is never indifferent to even the smallest of problems and we are always ready to give as much support (material and moral) as possible. Often a smile or the ability to solve emotional difficulties or just a feeling of working together is a lot more important than material funds. This is particularly true when it comes to our wonderful children who need attention above all else.

ProgrammesWho Else But Me? carries out its charitable work by means of varied and long-term social programmes initiated by our charity and approved by the Ministries of Health Care and Education for the relevant regions. Why do we believe it is important to do more than just provide short-term assistance? Why must we respond to the needs of the children and develop systematic relationships with social care institutions on a long-term basis? Because we are convinced that only high-quality, systematic and well-organised assistance will be of any real use. This is why all of our programmes are divided into various areas of interaction and overlap with one another.

Some of the areas of interaction within the Healthy Kids – a Chance for a Family programme

include improving the children’s health by providing rehabilitation and therapy and helping

disabled children to integrate into society. The aims of the My Prospects and Distance Education

programmes are to help orphans prepare for exams, choose a career, and enter higher

education. The Throw a Party! programme gives every child the chance to organise a celebration

or party or to help arrange a workshop at a children’s home. As part of the Charity not Presents

programme, companies which support the idea of social responsibility provide material help to

children instead of buying presents for birthdays, New Year’s etc. The My Teacher project creates

opportunities for teachers who want to invest in their pupils’ education.

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PROGRAMMES: AREAS OF INTERACTION (2007–2012)

To reach the targets we have set ourselves, ‘‘Who Else But Me?’’ has established the following priority areas of interaction for our programmes:

• Providing social support to orphans and children without parental care living in children’s homes and social care, as well as to children from large families and disabled children (programmes: Healthy Kids – a Chance for a Family; Hyperactive Child; The World of Childhood with L’Oreal; My Prospects; Charity not Presents);

• Helping to create the right conditions and providing assistance so children can receive an education and enter into a Technical School or Higher Education Institute. (programmes: My Prospects; Distance Education; Gifted Children);

• Supporting professional specialists and societies thereof which work with orphans in order to increase the qualifications of specialists working in the area of social care, education, and health care. We also give seminars and conferences with the aim of providing progressive and innovative experiences (programmes: The World of Childhood with L’Oreal; Healthy Kids – a Chance for a Family; My Prospects; Distance Education);

• Promoting modern educational standards and the use of advanced technology as part of the My Teacher programme;

• Making sure to instil, preserve and encourage positive values in orphans (programmes: Throw a party; Charity, not Presents; The World Is in your Hands; Community of Children; A-Z of Family and others);

• Developing a volunteer movement and a corporate social responsibility programme (The World of Childhood with L’Oreal; Children’s Victories; Internet ABC; Post your Support; Charity not Presents; Throw a Party!);

• Engaging the media and the public in issues relating to children and socially vulnerable groups by carrying out socially meaningful events: festivals, conferences, fundraisers, and concerts.

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ABOUT THE PROGRAMME

As part of the Throw a Party! programme, coordinators and volunteers from Who Else But Me? visit children’s homes every month to create themed events and developmental workshops as well as to celebrate the most personal of all celebrations – birthdays – with the children and give them presents. All of the events take the form of interactive games and are adapted to the age and needs of the children...

OBJECTIVES OF THE THROW A PARTY! PROGRAMME

• To instil a feeling of responsibility, care and attachment to others in the children;

• To demonstrate the value of family traditions;

• To improve the child’s self-esteem.

Подари праздник!

Annual Report 2007–2012Programmes

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birthday boys and girls have received birthday presents since the programme began

3692

Throw a Party! 2007–2012

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When we celebrate a child’s birthday we focus on their,personal preferences:we find out what theylike doing and what they dream of

665children celebrated their birthdays at 89 separateevents set up by volunteersin 2009

500birthday boys and girlsliving in social care in Tver Oblast and Moscow received personal presents in 2008

We publish monthly wish lists from the children on our site: ktoeslineya.ru. Every month from the 25th to the 30th we collect presents for children in care. The most important thing is that the present is useful as well as fun, because it should help facilitate the development of the child’s creative and intellectual capabilities. The Throw a Party! programme has two main elements:

The ‘‘Throw a Party!’’ programme has two main areas of interaction:

1. EntertainmentEvery child receives personal attention and affection. Everyone celebrates the child’s birthday, hands out presents and organises a party just for them. All of the events are cheerful occasions, with contests and shows; we decorate the area with balloons, lay out a table full of tasty treats and tea, and put on a special concert for the children. These events aim to instil in the children a sense of familial traditions and create a festive atmosphere for each child in order to give them positive emotions and great memories, as well as help the children to realise their potential through creativity and art.

2. EducationThis programme was developed for children living in social care institutions and involves workshops, excursions, and creative fetes. These activities introduce the children to a new world and help them to develop a more realistic impression of life as well as the ability to work as part of a team. They also learn new things and broaden their horizons from the examples provided by the helpful social behaviour of their volunteer friends.

2008

In its first year, the programme received support from more than ten companies and around fifty volunteers. This enabled us to attract and bring together different types of people to help the children’s homes. We already had a leadership system set up as early as 2008. The initiative of the company employees and individuals who were ready to travel to social care institutions, acquired a systematic character. Every children’s home was assigned its own volunteer group, which visited on a monthly basis and put on celebrations for the children.

2009

Thanks to those who supported the programme, ‘‘Who Else But Me?’’ and our partners were able to put on events for children in 12 separate children’s homes in Tver and Moscow Oblast, delighting 660 children from the ages of 3 to 18. A large number of volunteer groups were formed in 2009 and these groups now regularly participate in trips to social care institutions, where they create competitions, make prizes, put up decorations.

18Annual Report 2007–2012Programmes

In 2010, we received20 trolleys worth ofstationery items,and 47,522 roublesand 89 kopecks,which we used tobuy 77 schoolrucksacks completewith school supplies

900children received presentsfor their birthday andNew Year thanks to our charity events in 2010

Yekaterina GorodnichevaCoordinator at the Kazlyansky Children’s Home‘‘For me, being a volunteer is a lifestyle. I need to do good things. Volunteering lets me work on myself and grow as a person. After every visit, I always think of what else I can do to help these children’’.

In the run up to September 1st, volunteers collect stationery and school

supplies for the children’s homes, play with the

children, and provide as much affection and warmth to the children as they can.

The volunteers are truly irreplaceable.

2010 год

In 2010, Who Else But Me? started to organise large-scale fundraisers on a regular basis, three of which have since become annual traditions.

Be Father ChristmasThis annual New Year fundraiser to collect New Year presents for children in social care was first held on December 25th, 2010 (Russians do not celebrate Christmas on December 25th and they give and receive presents for New Year).

About one month before the New Year, we ask children from 18 regional children’s homes in Moscow, Tver, and Tula Oblast to tell us their wish list and then we ask the volunteers and those who support us to pull together to buy the children presents and help make their dreams come true. We called the promotional event ‘Be Father Christmas’. Anyone who wants to take part in the event need only choose a child on www.ktoeslineya.ru and fulfil their wish, remembering to bring the presents at the right time. In just two weeks, 881 wish lists were put on the site; we managed to collect all the presents in three hours on December 25th and then delivered them to the institutions for the morning celebrations.

Preparing for School TogetherThis is another example of an event that became an annual tradition. Its aim is to help children in difficult situations to get everything they need to go to school.

In 2012, the fundraiser was organised together with the ‘‘Trust’’ TV channel and two branches of the French supermarket chain, Ocean. More than 1,500 customers at the two stores gave presents and money for children living in the institutions that we help. It was particularly touching to see children and their parents giving to our cause.

BMW Kids DayFrom June 23rd to 26th, BMW Group Russia and Who Else But Me? organised BMW Kids Day: Children Build for Children.

For four days children from children’s homes, young Muscovites, visitors, and the children of famous Russian celebrities worked together to build a life-size Lego version of the BMW X1 car out of 165,000 pieces of Lego. At the opening of the event, the CEO of BMW Group Russia, Peter Kronshnabel, gave Who Else But Me? a cheque for 400,000 roubles. Throughout the event, anyone who wished to do so could make a donation to our charity by buying one of our t-shirts with the event logo. In just four days, we managed to collect 60,413 roubles. All of the funds were spent on buying school rucksacks, stationery items, and flowers for children living in children’s homes in Moscow and Tver Oblast who were about to start school. The funds were collected as part of the First Day at School fundraiser.

These children only want the basics: toys,

clothes, personal care products, sports kit.

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The Sweetheart Bazar is one of the largest

charity events in Moscow

80 workshops helped teach children everyday and creative skills in 2010.

volunteers regularly visited social care institutions in 2011

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Yelena Masalskayavolunteer at the Mitinskaya Residential School‘‘A volunteer is a concerned person who cares and plays an active role in society! Why do I volunteer? Basically, because I want to be of some use to society, particularly to children who need special care. It is impossible to describe how you feel after visiting the children’s home, you comeback with so many emotions, thoughts and plans. When I began volunteering, I met so many interesting people, most of whom became very good friends of mine. Now, I am not sure whether you actually get more out of volunteering than you give.’’

Sweetheart BazarThe Sweetheart Bazar is a New Year charity fete, the type of which is already familiar to those living in Europe, where charity is as indispensable a part of festive traditions, as the smell of clementines and cinnamon at New Year.

Around 30 charities took part in the fete and all of the money raised was donated to those in need. Who Else But Me? had a stall at the fete and also held workshops to teach visitors how to create model hot air balloons and make Christmas Tree decorations and presents. We collected 22,800 roubles from the event, which we used to buy presents for children as part of our Throw a Party! programme.

2011

By the fourth year of the programme’s existence, volunteer groups had been formed in all of the regions receiving regular help (Moscow, Tver, Kaluga, and Tula Oblast). These groups organise visits at least twice a month on a permanent basis. The charity also carries out training workshops for volunteers so they can impart as much knowledge and skill as possible to the children. A large number of children stay in contact with their old friends even after leaving care. Many volunteers also set up visiting times so the children can stay with them at the weekend.

Fundraisers for the First Day at School programme.For the second year in a row, we threw a First Day at School fundraiser. 210 children living in orphanages received orthopaedic rucksacks, school supplies, aprons for wood and metalwork, and shoe bags, as well as colourful art supplies and school stationery.

Kindness Day at MetropolisThe Kindness Day fundraiser took place from December 11th -12th, 2011 at the Metropolis shopping centre. Visitors could find out what a child in care dreams of: football kits and footballs, dolls, developmental games, board games, children’s face paints, Lego bricks, mp3 players, roller skates and much, much more. Visitors were also able to buy a specific gift to put under the tree. In just two days, more than 500 Muscovites, including actors, musicians and artists, made these children’s New Year’s dreams come true.

Sweetheart Bazar More than forty charitable organisation came together to host the Sweetheart Bazar on December 18th, 2011. Charities sold New Year’s presents and put on a large number of creative workshops for visitors. The fete visitors were able to buy exclusive New Year’s presents, enjoy the unforgettable atmosphere and find out how to make themselves useful in the New Year. Who Else But Me? collected more than 45,000 roubles at the event. The money was directed to the Throw a Party programme.

годовой отчет 2010наши программы

1 20Annual Report 2007–2012Programmes

Be Father ChristmasThe annual New Year fundraiser to collect New Year’s presents for children in social care took place on December 24th, 2011.

In just a few hours, the fundraiser collected more than 2,200 individual New Year’s presents, totalling an overall value of around 5.2 million roubles. Children across 27 children’s homes in Moscow, Tver, Tula, Kaluga, Yaroslavl, Vladimir, Ivanovo, and other Oblasts received personal presents for New Year. As part of the programme we held large-scale fundraisers.

2012

Children for Children Charity ConcertAt our charity concert, Children for Children, which took place on March 24th at the Red Flag Hall in the Cultural Centre of the Armed Forces of the Russian Federation in the name of MV Frunze, visitors could listen to several Russian stars, including Avrama Russo, Alyona Bronevitskaya, Ruslana Alekhno, Yevgeniya Rossa, and the singer Nyusha. Every visitor was met by living angel statues who invited them to contribute to a collection for the treatment and rehabilitation of ten children growing up in the Petrovskaya Residential School in Yaroslavl Oblast. By the end of the event, the head teacher of the school was handed a certificate to the amount of 100,000 roubles as well as a voucher for the conversion of a social adaptation area (kitchen) by Who Else But Me? The social adaptation centre was completed and opened on October 13th. The opening was marked by a cooking master class held by BreadSalt magazine.

The Tasty and Good For You FestivalFrom June 1st to 3rd, Yekaterinsky Park was taken over for the Tasty and Good For You festival. Who Else But Me? organised face painting, with incredible designs, in the colourful charity section. A bouncy castle was set up in the children’s play area and quickly became the most popular attraction for our younger guests. Twenty-five volunteers helped to run workshops and information stands as well as organise the event. The festival raised 18,200 roubles.

The Pencil Box creative charity festival for all the family.On May 27th, volunteers and entertainers put on an adventure day for children living in residential schools in the Moscow region. Craftsmen invited the children to take part in workshops on scrapbooks, hair plaiting, plate painting, soap making, weaving friendship bracelets, making earrings, felting and salsa. There was a bouncy castle in the sports area for our youngest guests to enjoy. The festival helped to raise 8,000 roubles.

Prepare a Child for SchoolFor the third year in a row, we collected donations from people wanting to help children in orphanages

Anna P.Carer at Nelidovsky Children’s Home‘‘I always look forward to visits from our friends in Moscow. I like the atmosphere they create, we start getting ready for their arrival as soon as we get up. They bring a good mood with them and we always do something interesting like sewing, gluing, knitting, baking, and something fun. And they always bring unusual presents. Thank you, from the bottom of my heart’’

children from 20 social care institutions took part in variousfestivities during the 2011 programme

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Yelena Vladimirovna MininaHead of the Krasnoarmeysky Children’s Home‘‘I want to find the warmest words to thank our friends at the Who Else But Me? charity. What they do for us is incredible. Our children want for nothing and this is largely thanks to them. We have only joy and laughter!’’

Pop singer Nyusharaised money for

medical treatmentsfor the children

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It is important to the children to have their old

friends close by as they face new and daunting

challenges such as their first day at school!

124parties at children’s homes were organised by volunteers in 2012

and residential schools on their first day at school. Over the course of the day, well-wishers bought exercise books, pens, paints, photo albums, elastic bands, plasticine, and much, much more. This fundraiser helped us buy 46 brightly coloured rucksacks, filled to the brim with stationery. We sent them to Petrovsky, Sovetsky and Mitinsky residential schools for orphans, as well as Kazlyansky and Torzhoksky children’s homes.

FIVE YEARS OF OUR PROGRAMMES HAVE ACHIEVED THE FOLLOWING:

• At five institutions, the older children now organise their own ‘‘family’’ festivals and events for volunteers to show their gratitude for the attention and care they have given.

• After attending workshops, 190 children were able to choose a career and continue their studies by attending the relevant course or university

• More than 300 artworks made by the children using donated equipment won creative art competitions

• After attending workshops set up by volunteers, 86 children took an interest in acquiring various skills and went on to study/work in this area.

• More than 50 young adults have stayed in contact with their volunteer friends since leaving their children’s home. This has helped them to adapt to adult life.

• 12 children have been adopted and 82 children now live in families at the weekends and during the holidays as part of a fostering programme.

The Throw a Party! programme is a chance for every child to feel needed, and for Who Else But Me? and our partners, it is an opportunity to prove that everyone can change the life of someone else for the better. Every month, our volunteers visit the children and celebrate their birthdays, creating a real party and giving one-on-one attention to each child.

907 children from 23 care homes received long- awaited presents as part of our 2012 programmes

ABOUT THE PROGRAMME

As part of the Healthy Kids – a Chance for a Family programme, we help special children who would like to just be ordinary. They need more attention, patience, love and care, because they have not had enough in their life. Their parents left them with nothing but poor health, a range of chronic illnesses, a host of fears, various complexes and a feeling of intense loneliness. Add to this a range of complications with which the child has to live and deal with on their own, and you must admit that this is far too much for one little person to bear.

Since 2007, the Hyperactive Child programme has bought specialised help to children suffering from ADHD. In 2012, we decided to widen the areas of expertise covered by the programme. Healthy Kids- a Chance for a Family was created to provide physical and psychological rehabilitation to troubled children. We believe that they have a chance to become a loved member of a family and, in turn, to become good parents to their own children in the future.

Healthy Kids – a Chance for a Family: 2007–2012


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regional children’s homes received assistance as part of this programme from 2007 to 2012

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Ball ponds help to strengthen children’s cardio-vascular and

central nervous systems

THE PROGRAMME’S MAIN AREAS OF INTERACTION FROM 2007-2012:

• Children are diagnosed and treated at the best scientific research institutes and centres for rehabilitative medicine and educational psychology.

• Increasing the level of professionalism among psychologists, teachers, speech therapists, social workers, carers, and PE teachers in social care institutions

• Providing psychology and speech therapy rooms with modern equipment to allow in-house teachers to carry out corrective work on psycho-neurological problems and speech deviations in children.

• Providing sensory rooms (or psychological unloading rooms) to help repair the children’s emotional and psychological balance by removing the negative effects of stressful situations, increasing the child’s ability to work, and generally improving the psychological climate in the social care institutions.

• Introducing teachers to innovative methods for making diagnoses and suggesting treatments.

• Providing sports halls and outdoor children’s play areas to encourage a healthy lifestyle.

• Providing a colourful and safe play area in the form of indoor playrooms where children can develop their creative capabilities, coordination skills, motor skills, and overall physical health.

• Organising summer and winter breaks at health resorts and health camps (including at the seaside).

• Providing institutions with medical equipment and medicine.

• Giving children with disabilities the equipment needed for treatments.

• Inculcating in orphans a responsible attitude towards their health, encouraging a negative attitude towards alcohol, drugs, and smoking by putting on events which propagate a healthy life style, including sports events, health days, trips to sporting events, and so on

2007

The Hyperactive Child 2007 programme was carried out under the management of an internationally recognised authority in this area: Professor N.N. Zavodenko. Specialists from the Institute of Psychiatry of the Russian Academy of Sciences and the Institute of Paediatrics of the Russian Academy of Science also participated in the programme.

Over the first three months, we provided various types of modern diagnostic and therapeutic apparatus to the Strogino Medical and Psychological Rehabilitation Centre in Moscow. We also set up a forum on our site for the parents of children with ADHD so they could discuss their problems with one another and share their experiences. They can also use our online library and ask advice from our qualified and dedicated specialists.

Polina AlekseyevaDisabled child‘‘I want to express my sincere gratitude to Who Else But Me? for giving me the chance to regain my health at the Goluboe village rehabilitation centre and for thechance to find my strength and feel like a person. A huge thank you to everyone. Without your help I could not have done any of this’’

B.K. AygunovaPsychologist at the Municipal Budgetary General Education Institute – the Planeta Ya Centre for Psychological and Educational Rehabilitation and Treatment ‘‘Whether or not we are able to assist and help this new generation to realise their potential depends not so much on material wealth and gifts, but rather on their psychological health and the professionalism of the specialists who work with them. Thank you for understandingthe relevance and essence of the problems relating to education and upbringing’’


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Education psychologists and speech therapists carry

out therapeutic activities with the children

‘‘Day of Health’’ at the Kashira specialist school and the Tula residential school for children

with hearing difficulties

2008

It is the absence of timely professional help for children suffering from ADHD that leads to problems in their social lives and may eventually lead to criminal and delinquent behaviour. Correspondingly, we decided to concentrate our efforts on helping children with ADHD currently living in children’s homes.

Work carried out as part of the programme:• More than 60 children from children’s homes in Tver and Moscow Oblast had neuropsychological evaluations in 2008. An individual treatment programme was developed for every child.

• Thanks to a number of diagnostic manoeuvres, a young girl in Ostashkovsky children’s home who had been misdiagnosed with schizophrenia has had this label removed

• A group of children were transferred from a type VIII residential school to the Emmaussky residential school type VII, giving them the chance to have a normal education and become a full and active member of society.

• Staff training for children’s home employees took place at retraining and further training departments based in rehabilitation centres in Tver and Moscow.

• There were seminars by leading specialists in the sphere of psychology, education, and neuropsychology: Yu. N Belekhov, O.V. Kardashina, V.S. Kalanova, A.V. Semenovich.

• Two psychology rooms at the Ostashkovsky and Udomelsky children’s homes were equipped with relaxation equipment.

• The ‘‘1C-Personnel’’ computer programme was set up in psychology rooms at the following children’s homes: Nekrasovsky, Kalyazinsky, and Moskovsky № 12.

• Activities to develop the mobility of the fingers, coordination skills, and the imagination, as well as activities to facilitate the physical development of the child now take place in the ‘Lego-room’. These activities also teach children to concentrate and focus their attention. As well as aiding the child’s development, the rooms facilitate psychological unloading and encourage the children to communicate with one another as they play.

• An information base was created and educational psychologists could attend online consultations with leading specialists in the correction of psychological and neurological disorders.

2psychology rooms at the Ostashkovsky and Udomelsky Children’s Homes had relaxation equipment installed in 2008

1010 workshops and seminars were held for educationalpsychologists in Tver and Moscow Oblast in 2008

Lolita ZabolotnayaPsychologist at the Tver specialist school for children and teenagers with behavioural problems‘‘The opportunity to study and communicate with experienced teachers, provided by your charity, has been invaluable both for me and the 28 boys I work with. This is the only chance our young children have’’

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• We published specialist literature on the results of the experimental play areas.

• On December 9th, 2008, we organised a round table discussion in Moscow on the topic of ‘New Methods for Treating Hyperactivity: the Prospects for Non-Medical Therapy’. The aim of the discussion was to discuss existing innovative methods in Russia for treating ADHD and develop a general strategy for distributing a successful programme.

In February, with the support of the electronics and household appliances chain, Mir, Who Else But Me? provided the first social adaptation rooms with modern equipment and everyday appliances to orphanages in Tver Oblast. Every room has a modern kitchen with modern appliances. The social adaptation rooms are of vital importance to those children who are currently deprived of the chance to receive elementary everyday skills, without which it will be very difficult to lead a normal adult life. The activities in these rooms make sure that children leaving orphanages have the basic life experience to survive and can fully dedicate themselves the important and difficult issues which face every young person as they enter into the adult world.

2009

By the third year of the programme, the target audience increased significantly and was no longer limited to children with ADHD. The programme now provides help to troubled children, including those without parental care, those living in children’s homes and in social care, and children from large families. The charity also continues to carry out practical education seminars with parents, educational psychologists, speech therapists, social workers, and carers.

Work carried out under the programme:• Two seminars were held for representatives of social institutions in Moscow, Kaluga, and Tver Oblast, the city of Kaluga, and the city of Moscow. The topic of the seminar was ‘‘Technology for Working with the Semago Diagnostic System and a free ‘‘Psychologists’’ Briefcase’’ diagnostic kit for every participant’’

• Throughout 2009, the Strogino Medical and Psychological Rehabilitation Centre carried out research into the field of educational psychology in children.

• The Strogino Centre’s website was set up to help provide informational support on treating and diagnosing children with developmental problems.

• Two modern kitchens were opened at the Troitsky and Obninsky Children’s Homes in Kaluga Oblast.

• With the support of Lyceé №56 in the city of Tver, we opened a sowing workshop at the Torzhoksky children’s home. Lyceé №56 provides elementary professional training for future tailors, embroiderers, dress cutters, sowing machine operators, and costume designers

In September 2009, Who Else But Me? won a grant from a not-for-profit NGO allowing us to implement projects on the basis of specific programmes and carry out scientific research to support and provide social services to disadvantaged and socially vulnerable parts of society, as well as promote a healthy life style and preserve the environment. The grant totalled 3 800 000 roubles and was used to fund the Hyperactive Child programme up until the end of 2010.

2010

Taking into consideration the extremely difficult situation concerning the health of disadvantaged children, ‘‘Who Else, f not Me?’’ developed and carried out the ‘‘Healthy Kids – a Chance for a Family’’ programme, targeted at the physical and psychological rehabilitation of children from orphanages and other social care institutions.

From 2008-2012 children from29 correctional institutions underwent treatment using state-of-the-art methods and developmental equipment in the speech therapy and psychology rooms

259children underwent individual medicalexaminationsin 2009

2 social adaptation kitchens were fully equipped at institutions in Kaluga Oblast in 2009


1

Work carried out under the programme:• A conference seminar was held on the topic of ‘‘Social Adaptation of Young People from Children’s Homes: Problems and How to Overcome them’’. Employees from 47 children’s homes in Moscow Oblast were invited to the seminar.

• Together with the Zelenogradsky centre for psychological, medical and social support, we provided a seminar on ‘Organising Educational and Psychological Support for Children with Attention Deficit Syndrome and Hyperactivity’. Forty psychologists from Tver, Moscow, and Kaluga Oblast as well as from the city of Moscow attended the seminar. As a direct result of the seminar, psychologists acquired contemporary skills for diagnosing and treating children with hyperactivity syndrome.

• We held a reception seminar aimed at increasing the psychological understanding of parents whose children have been diagnosed with ADHD or hyperactivity. The aim of the seminar was to provide parents with the knowledge they need to bring up their children and ensure their successful integration into society.

• By request of Who Else But Me?, fifty children were treated at the Strogino Medical and Psychological Rehabilitation Centre in 2010. All of the children were given recommendations for future treatments including a free treatment at the Strogino centre.

• Twenty-three children from the Voskresenskaya Residential School, Rybnovskaya Residential School Nepetsinsky Children’s Home and School, and the Nadezhda Children’s Homes in the cities of Elektrostal, Orekhovo-Zuyevo, and Chekhov, were diagnosed and received treatment. The consultations were carried out by specialists from the Scientific Research Institute of Paediatrics and Surgery.

• We equipped eight psychology and sensory rooms at the Torzhoksky Children’s Home, Torzhoksky Residential School, Nelidovsky Residential School, Tver Specialist School for children and adolescents with behavioural problems, Orekhovo-Zuyevsky Children’s Home, Residential Schooll №4 in the city of Kaluga, Rakulo-Kokshengsky Children’s Home in Arkhangelsk Oblast, and the Serovsky Children’s Home in Sverdlovsk Oblast.

• We installed a games room at the Konakovsky children’s home in Tver Oblast.

• We installed four social adaptation rooms (modern kitchens with household appliances) at the Nepetsinsky Children’s Home and School in Moscow Oblast, the Sosensky Residential School in Kaluga Oblast, and the Tver Specialist School for children and adolescents with behavioural problems

9treatment rooms and five social adaptation rooms were set up at social care institutions in 2010

Childrenfrom the residential school in

Vyshny Volochek onholiday in Anapa

87 employees from social care institutions underwent furthertraining at various seminars in 2010


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• We installed a carpentry workshop at the Tver Specialist School for children and adolescents with behavioural problems. The pupils at the Specialist School can now receive basic vocational training that will help them realise their abilities when they leave the school.

Who Else But Me? won a not-for-profit NGO grant from the All-Russian societal fund, The National Charitable foundation to carry out projects which support and provide social services to disadvantaged and vulnerable groups in society, as well as promote a healthy lifestyle and the environment. The grant totalled 3,000 000 roubles and was used to fund the Healthy Kids – a Chance for a Family programme in 2011.

2011

The programme turned out to be in very high demand among specialists at social care institutions. The areas of interaction have not changed once over the last five years, and the only change to the programme was the expansion of our target audience.

Work carried out under the programme: • In 2011, three further training seminars were held for speech therapists, special needs experts, hearing specialists, and educational psychologists from social care institutions in Moscow, Tver and Tula Oblast.

• From August to September 2011, we organised a trip (on the 21st) to the Vita children’s health resort in Anapa for forty children from a residential school in Tver Oblast. The trip introduced the children to a wave of new emotions, new impressions, joy, laughter, new friends, and of course, the hope that such a rare and important event might happen again. The holiday was funded by a grant.

• We provided modern diagnostic and treatment equipment for nine sensory and psychology rooms for children’s homes, residential schools and rehabilitation centres (including the Our Home Residential School, Nepetsinsky Children’s Home, Nadezhda Children’s Home Type VIII, and the Novogurovskaya Residential School)

• We equipped five speech therapy rooms at children’s home and residential schools (including Torzhoksky Children’s Home, the Consultation and Diagnosis Centre in Tver Oblast, the Emmausskaya Residential School, and others) so they can carry out speech correction and speech development activities

• We equipped two sports halls at care homes in Tula and Moscow Oblast (Tula Correctional Residential School Type I-II and the Kashira Specialist School for children and adolescents with behavioural problems.

• We bought musical equipment for children with hearing difficulties in Kaluga Oblast.

• We paid for a rehabilitation course for three disabled children from Moscow and Volgograd Oblast, and we also bought rehabilitation equipment for one disabled child from Moscow Oblast. Furthermore, we paid for a young disabled girl suffering from spinal cord trauma to undergo a thirty-day treatment course at the Central Clinical Hospital of Reparative Therapy of the Federal Medical and Biological Agency of Russia.

40 Children attendedsummer campin 2011

M.A. Teteruk, Head of the Petrovvalsky Residential School‘Thanks to the walking frames which we received from your charity, one of our children, Andryusha (who has been diagnosed with ICP), can now move about independently. This has given him the motivation to develop further as well as a belief in his own abilities. Now Andryusha dreams that he will soon be able to run to class on his own.

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The grand opening of sensory rooms at the the

Our Home Novogurovsky Residential School

From 2007 to 2012,more than 400children underwent medical examinations to confirm diagnoses and received recommen-dations for furtherindividual treatment


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• We provided a salt room (‘‘salt cave’’) for a treatment centre in Moscow Oblast to help children who have problems with their respiratory and nervous systems.• We bought medicine for nine institutions in Kaluga, Tver, Moscow and Ryazan Oblast, including medical gauges, medicine, and vitamins.

In 2011, Who Else But Me? won a competition for projects aimed at the social rehabilitation of children. The competition was held by the Foundation for Supporting Disadvantaged Children, which decided to provide a grant totalling 1 977 896 roubles to our Healthy Kids – a Chance for a Family. This project was carried out from April 1st 2011 to March 31st 2012 in Tver Oblast.

2012

• In 2012, we gave three further training seminars for educational psychologists working in social care institutions in Moscow, Tver, Yaroslavl, Tula and Vladimir Oblast. We provided training for more than fifty specialists in total.

• In January 2012, we organised a trip to the Mitino winter health resort in Tver Oblast for forty orphans from Residential School №2 in Vyshny Volochek. All of the children underwent a treatment course on the recommendation of doctors; their health improved and the children took away a host of new and happy memories. This event was funded by the money from the grant awarded by the Foundation for Supporting Disadvantaged Children.

• We paid for more than 22 orphans from Sverdlovsk, Tver and Moscow Oblast to travel to a winter health resort.

• We bought sports equipment and kits for five institutions in Tver, Moscow and Tula Oblast (including boxing equipment for children with disabilities from Moscow Oblast).

• We purchased special equipment (wheelchairs, walking sticks) for three disabled children.

• We donated professional skis to sportsmen at the Serovsky Children’s Home. The children are serious about skiing and athletics: they regularly take part in – and win- local competitions.

• We modernised sensory rooms at four institutions in Moscow, Tula and Tver Oblast.

• We modernised a speech therapy room at Novogurovskaya Residential School for Children with Disabilities

• We purchased developmental games for orphans from the Voskresenka Residential School.

• We paid for a disabled child to travel from Alatyrsky Children’s Home to Moscow for treatment.

• We bought children’s clothes and orthopaedic cushions to help develop the motor performance skills of children with poor motor skills and psychological problems.

• We released specialist literature entitled ‘‘A Collection of Pedagogical Stories’’ to help parents, carers, and teachers to educate children. The collection was available for free on our site and in two months, more than 40 people downloaded the collection and expressed their gratitude.

60specialists underwent further training courses in 2012

17social adaptation roomswere installed at social care institutions in 2011


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We provided equipment for sports facilities at

institutions in Tula and Moscow Oblast

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Children with complicated family lives are very different from other children their age. In the majority of cases it is difficult to make them concentrate and to keep their impulsive behaviour under control. To the other extreme, some children lead very sedentary lives: they have slow reaction times and move slowly. Such children are often irritable and suffer from sleep disorders and fatigue. Without professional help, these children will encounter problems in their social lives, which can lead to different types of excessive and disruptive behaviour, or even criminal activity, as they grow up. Over the five years of the programme’s existence, more than 15 social institutions have received qualified help for such children. Regular further training facilitates more efficient work with the children and the new equipment makes it easier to make the right diagnosis and ensure the child is receiving professional help.

62 children travelled toa health resort in 2012

Peter HunterCEO of Henkel Rus

Marina Vladimirovna Gordeyeva Chairman of the Board for the Troubled Child Support Fund

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Games room atthe Horizon Treatment Centre in the town of

Zheleznodorozhny

We would like to say a special thank you to:

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ABOUT THE PROGRAMME

‘‘My Prospects’’ is a multifaceted programme which helps children leaving social care to prepare and to decide on the right course of education and career for them in line with their personal interests, strengths, the demands of the labour market and the qualifications needed. This particular area of interaction began in 2010 from a combination of two other projects, Gifted Children and The World is in Your Hands.

2007

• In 2007, the practical execution of the Gifted Children programme began with the children undergoing psychological tests on arts and science to see where the children’s strengths lay.

• Work began in the form of Distance Education (which started as part of a separate programme) and workshops with leading specialists in the relevant field, as chosen by the child in question.


My Prospects2007–2012

13000 children living in social care institutions travelled to events, festivals and competitions from 2007 to 2012

• When children move up into year ten at secondary school, we begin work to help them prepare for higher education in their particular field.

• We provide psychological and methodical support to children as they start higher education, begin their studies and then prepare for work.

• Together with state and other not for profit organisations we have formed and maintained a federal base of gifted children which is given to potential employers every year

2008

Thanks to the My Prospects programme, the children were able to use top of the range sowing equipment and attend computer classes, driving lessons, and hairdressing academies. This enabled them to undergo basic and specific training in their chosen specialist field.

Career Day Work ShopFrom February onwards, Who Else But Me?, together with BMW Group Russia, started a new project entitled ‘Work Shop. Career Day’ across children’s homes in Tver Oblast. The project was aimed at the successful integration of children from social care institutions into society.

The World is in your Hands programme

On October 15th 2008, we began the World Is in your Hands programme. This programme set the following aims:

• To teach the children how to express themselves emotionally and creatively, to help the children to realise their emotional and intellectual potential through creative tasks (art and crafts as well as drama);

• To help the child understand their own meaning, value and dignity (identification the inner self);

• To help the child to uncover their leadership qualities, to develop their emotional intellect, and to give them experience of emotional and intellectual cooperation with people from different walks of life (identifying oneself as part of a team and identifying the ‘other’).

• To help the children to realise their skills in various careers.

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The activities help the children

decide on a career

35themed workshops were carried out in 2008 across six social institutions in Tver Oblast.

A.I. DushkinHead of a residential school‘‘Thanks to the ‘My Prospects’ programme, the children were able to use top of the range sowing equipment and attend computer classes, driving lessons, and hairdressing academies. This enabled them to undergo basic and specific training in their chosen specialist field’’


Children were placed under the management of well-known directors, teachers, and artists, allowing them to discover their own potential and become more receptive and motivated to gain day-to-day, social and professional skills. The key elements of the programme were the professional orientation of children, preparation for entering higher education, training for managing personal finances on the basis of economic and legal knowledge, interaction with business structures and so on.

The most important principal of the programme was open partnership and mutual integration with all interested parties and social groups, from state structures, businesses, commercial and specialised media (press, radio, TV, Internet), to higher education institutes, private individuals, families and so on.

All we want is for the children to know that they can be useful to society and its unique structures and to understand which qualities and skills will help them to interact with society.

2009

From 2009 onwards, clearly defined areas of interaction were set for the Gifted Children programme, one of which was the reorganisation of The World Is in your Hands programme:

• Workshops (general education and training);

• Providing support to young people as they leave social care;

• Organising and holding competitions.

Work carried out under the programme:

• We held 52 workshops for young people leaving social care in Tver, Moscow, and Kaluga Oblast. 18 of these workshops were dedicated to choosing a career pat such as that of a chef, baker, car mechanic, designer, hairdresser, make-up artist or stylist.

• In 2009, there were 34 workshops dedicated to horse riding, history and geography. We also gave regular courses on silk painting, computer literacy, and English.

• In March 2009, the Little Green Noise intellectual games’ festival for children aged 6-9, and the Green Noise festival for children aged 10 and older, took place in the town of Zelenograd. More than 3

Participating in creative festivals is a great chance

to display your talentsand personality as well as

make new friends

100workshops were held in 2009 and 15 of these became regular events

For many children, the skills they acquire here are the first step

in training for their new career

33

500 children (aged 6 to 18) took part in the festival, as did students under 23 from around Russia. A selected group of children also received a year’s worth of educational consultations from teachers at higher educational institutes in Russia.

• In May 2009, we held the 8th Through Countries and Continents Regional Festival to celebrate the creativity of children from residential schools in Tver Oblast. It took place at the Emmausskaya Residential School and was organised by Who Else But Me? 240 children from the age of 6 to 18 took part in the festival.

• The children performed magnificently at the Talent. Sport. Imagination. festival- the first festival to celebrate sporting and theatrical creativity in children from Moscow children’s homes.

• In 2009, children from children’s homes attended further training courses to become hairdressers and fashion designers.

• In 2009, we provided teachers at the children’s home with regular training seminars on computer literacy, so that their lessons are up-to-date and fully informed.

• Football teams, Sambo clubs, and volleyball squads received new uniforms and professional consultations with specialists.

• At the Moscow Welcomes Visitors Festival, Who Else But Me? handed out 15 training certificates for our Distance Education programme in 2009/2010. Every one of the 1,500 participants received a memorable gift.

• In October, the ‘We Ourselves’1st International Youth Forum on careers advice took place. It was carried out with the informational participation of the Ministry of Education and Science of the Russian Federation and with the support of Who Else But Me? More than 300 secondary school students, university students, teachers, parents, company representatives and educational institutes took part in the forum

2010

In 2010, the areas of interaction and places affected by this programme’s work increased significantly.

• The charity provided children’s homes with social adaptation rooms (kitchens, sowing and tailor workshops), bought equipment and materials, and invited teachers from professional institutions. Lessons in the social adaptation rooms are aimed at instilling every-day skills, such as cooking, using household appliances, laying the table, sewing, etc., in young adults as they leave social care. These skills will be essential to their ability to live independently. What is more, these children have the chance to receive basic vocational training, which increases their chances of getting onto a vocational course and finding a job.

• In October 2010, Who Else But Me?, with the support of the Department of Education for Tver Oblast, put on a unique career –oriented project specifically for children in social care. The aim of the project was to help orphans choose a career path and train them in the basics. Children from residential schools in Tver Oblast had the chance to learn the basics of various professions throughout the academic year under the management of teachers and specialists invited from the Lyceés. These skills included woodcutting, hairdressing, cooking, orphery, model-car construction, drawing and silk painting, weaving, etc. The activities took place in the well-equipped workshops in the children’s home. The children also regularly visit other educational institutions and Lyceés in Tver Oblast for training.

2social adaptation rooms were opened at children’s homes in Tver Oblast in 2010: one at the Emmausskaya residential school and one at the Zubtsovsky Children’s Home

Aleksandra Prozorovapupil at the Tula Oblast Residential School, 16 y.o.‘‘A big thank you for letting me attendhairdressing courses. These courses will help me in the future and I really enjoyed them. They were very interesting and informative. I really like hairdressing and creating new hair-dos. The best thing is thatit will help me to always look fashionable! Thank you very much’’.

Marsel Sabitovpupil at a residential school in Tula Oblast, 18 y.o.‘‘I am studying at the school of motoring at our residential school because I am interested in working with cars, and I love speed. Our classes help me to understand the workings of a car, the Highway Code, and road signs. I find it all very interesting. In the future, I definitely want my own car and this knowledge will come in useful then, might even save my life’’.

The careers advice courses are taught by

specialists in their field, and teachers from the

Lyce and colleges


1 34Annual Report 2007–2012Programmes

• We held a career-training course, during which specialists from various professions spoke about their work and the labour market. This helped to increase the children’s knowledge of the professional world and allows them to make informed decisions.

• In 2010, our charity put on workshops in journalism, brand management, gardening, radio, interior design, styling, cooking, and cinema.

• The charity also started excursions for children living in care, taking them to events in Moscow and Tver Oblast. Excursions included a visit to the Kolomenskoye bakery and confectionery complex, Domodedovo airport, the Moscow ‘‘Kreker’’ food complex, and the Volzhsky Pekar factory.

• We held competitions, including a contest for the best version of the war song ‘‘Vesennyaya Lazur’’, beauty contests among the girls at the children’s homes, a ‘‘Best in Category/Profession’’ contest, and an international open youth festival for intellectual games, called ‘‘Green Noise’’, which marked its 11th anniversary in 2010 and was visited by my more than 600 children of all ages.

• In 2010, Who Else But Me?, together with the Department of Education for Tver Oblast, held the region’s first cinema forum called ‘‘Children’s Cinema for Children’’, during which we put on viewings, and held discussions and workshops. Every creative team received certificates and presents from the festival.

2011

• In 2011, we opened and equipped three social adaptation rooms including a tailor’s workshop at the Zhelybinsky Special (Correctional) Residential School Type VIII (in Tula Oblast), a hairdressing room at the Tula Oblast Residential School for Orphans and Children without Parental Care, and a computer class at the Sovietsky Residential School for Orphans and Children without Parental Care (in Tula Oblast).

• We organised workshops on journalism, hairdressing, gardening, cooking, design, making curtains, interior design, and make-up artistry.

• Children attended training workshops on subjects such as English, computer literacy, graphics, history, and geography. These courses increased their knowledge of the school curriculum by allowing lessons to take on a fun and interesting format. This inculcated an interest in and love of certain school subjects as well as helping to familiarise the children with professionals in various fields.

600 children took part in creative and intellectual festivals in 2010

Vladimir Nikolayevich, teacher at the Udomelskychildren’s home ‘‘The My Prospects project gave the boys a chance to get to grips with a real man’s profession: model-car construction. They were happy to spend any free time they had on it. I would like to thank your charity for the project and the career training you have given our children. It will have a big impact on their future and will help them grow up into real men’’

90 children’s homes in Tver Oblast receivedbasic professional skills in various fields in 2010

In 2011, 175 children from Tula and Tver Oblast attended career development activities under different areasof the programme.

The ability to cook deliciousfood is a genuine art and one

which our children have mastered

1 35

In 2012 we installedsix social adaptation rooms

166students from eight social care institutions in Tula and Tver Oblast underwent careeradvice training in various fields in 2012

175 children from orphanagesunderwent career training courses in 2011

• In 2011, the charity supported the Green Noise intellectual festival for children aged 7 to 18, orphans, troubled children, and children in Moscow and Moscow Oblast. More than 600 children took part in the festival. Our charity also supported two creative children’s festivals for orphanages in Tver Oblast.

2012

• We opened a sewing room at the Efremovskaya Specialist (Correctional) Residential School Type VIII (in Tula Oblast);

• We set up four cooking rooms at the Novogurovksy and Novomoskovsky Residential Schools, the Petrovsky Special (Correctional) General Education Residential School (Yaroslavl Oblast) and the Solotchinskaya Residential School (in Ryazan Oblast);

• We set up a woodwork class at the Novomoskovskaya Residential School.

• At the beginning of 2013, we opened an information centre at the Torzhoksky Children’s Home in Tver Oblast).

• We organised additional educational and hobby groups for the children with the help of in-house and freelance staff from childcare institutions. These groups including sewing, weaving, silk drawing, drawing, choreographing, car modelling, horse riding, and swimming.

• There were basic professional training courses led by visiting specialists and tradesmen from the professional Lyceés (including hairdressing, sewing, cooking, and driving and woodcutting courses).

• In 2012, we put on workshops for cooking, hairdressing, journalism, interior design, and make-up artistry. More than 30 workshops were held in total.

• The charity helped to support two festivals: the Green Noise intellectual festival for children aged 7-18, orphans, disadvantaged children, and children from Moscow and Moscow Oblast, in which more than 600 children took part, including children from the Kaluzhskaya Residential School №3, and a creative children’s creative festival for orphanages in Tver Oblast.

Cooking rooms at the Novogurovsky and

Novomoskovsky Residential Schools

ABOUT THE PROGRAMME

Distance Education is one of the main elements of the My Prospects project, which gives disadvantaged children from all regions of Russia the chance to use distance-learning resources and receive a good education over the Internet so they can prepare properly for the Unified State Exam and then go onto a higher educational institute.

As part of the Distance Education project, the My Prospects programme gives children in children’s homes the chance to take online courses and learn new academic disciplines on both a basic and advanced level with the help of computer programmes and the latest technology. They study in real time, communicating with teachers and psychologists who help them to better understand the academic material in a high quality informational and educational sphere.


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Distance Education 2007–2012

students took our distance education course from 2007 to 2012

600

2008

Who Else But Me? became the first and only charity in Russia to offer the chance of Distance Education to disadvantaged children.

Our work attracted the best teachers and psychologists to help the children study over the Internet. The children now have a real chance of significantly increasing their prospects and competing for jobs in the workplace. Our particularly talented children can receive a secondary school diploma from a state school in Moscow. The Unified State Examination, which is taken by children as part of this project, is recognised everywhere and allows students to apply to any higher educational institute in Russia.

In 2008, 106 disadvantaged children and pupils from children’s homes attended lessons. The children came from Tver and Voronezh Oblast, as well as Moscow and the Republic of Tatarstan.

2009

Since 2009, the project has been successfully implemented with the participation of the not-for-profit organisation, Teleshkola. This programme helps disabled children and children from low-income families as well as orphans and disadvantaged children.

Stages of the programme1. Defining a target group2. Providing technical help (computers, Internet connection)3. Connecting to the Distance Education school resource4. Monitoring the studying process (attendance and success rates)5. Awarding prizes to the Distance Education programme participants for success in their studies on a biannual basis (in order to increase motivation)6. Helping children to choose a career and university or college7. Determining the child’s entrance level for university, and preparing him/her for the Unified State Exam practice tests.

• 85 older students from children’s homes passed the 2008/2009 academic year, and 52 of them took the Unified State Exam, achieving a B grade. • To support those children who were most eager to learn, we equipped six computer rooms in Tver

37

Computer literacy is a skill that helps

children to competeon the labour market

N.B. Buzovkinadeputy head of academic and educational work at the Tula General Education Residential School‘‘The pupils who took part in the Distance Education programme are far more certain of their knowledge, and psychologically ready to take any exam, able to confidently choose not only the traditional exam format but even the new, harder, style of exam (on the advice of the local exam board). During the lessons, the motivation levels have increased, and there are even children planning to go to university, not just technical school’’.

troubled children and children from children’s homes attended training courses in 2008

106

pupils finished their studies with a B grade in 2008/2009

85

The first stage of connecting a school to

the programme involves providing the

institute with a technical base


38

and Moscow Oblast and supplied general education discs for school years 7-13.

• To facilitate faster adaptation, each of the children who completed the distance-learning programme received a starter pack with household accessories for when they leave the children’s home. Those children who went on to higher education were given laptops. In addition, 13 children received a monthly stipend. If necessary, tutors are also available to the children.

2010

In 2010, more than 300 school children from Tver, Moscow, Voronezh, Saratov, Arkhangelsk, Khabarovsk and Perm Oblast were signed up to the programme. All of the students on the distance-learning course as part of their main or additional education successfully passed the Unified State Exam and got into their selected higher educational institution. This was a particularly important resource for disadvantaged and disabled children, who do not have the chance to regularly attend school and study with teachers. In those regions where children did not have the option to study over the Internet, Who Else But Me?’ provided educational discs for the programme.

In 2010, we expanded our the target audience (now years 7-10 as well as years 11-13 can enjoy Distance Education in selected subjects). We also increased the programme areas of interaction:

1. Distance Education;

2. Seminars on career choices and computer literacy;

3. Supporting young adults leaving care.

• The results of the 2009/10 academic year showed that 39 students in years 11-13 attended lessons in Moscow, Tver, Arkhangelsk, and Saratov Oblast. During this academic year, we only selected the most highly motivated students who were prepared to study independently. .

• In 2010, the Poderzhka Home Study School №1673 for children with disabilities in Moscow registered its teachers for our distance-learning programme. If a child falls ill, they give online lessons to prevent the child from falling behind at school due to poor health.

• Eight teachers and 33 pupils signed up to the programme and managed to gain skills in Russian, Mathematics, Chemistry, English, Economics and History.

• 136 troubled students, including those from children’s homes, large families, and children with

The educational discs help

schoolchildrenprepare for the

USE

11were accepted into their preferred higher education institution in 2011 (including Tver State University, The Medical Academy, Tver State Pedagogical University, and the Higher School of Economics)

Maksim Leonova year 13 student at the State Education Institution Technical Department of Tula General Education Residential School ‘‘The Distance Education course has helped me to pass exams and find another way to learn. The lessons are interesting and the theory is presented in a way which is accessible. I started to do better in my lessons, and my grades improved. Thank you to the teachers for impartingsuch high-quality and accessible knowledge.’’

More than 300 schoolchildren signed up to the programmein 2010

136children living in social care were registered on the Distance Education programme in the 2010/2011 academic year

Inna S.,Voronezh:‘‘The disc helped me to prepare for the USE and it also helped me to develop in general. I got a 56 in my Maths exam and 62 in my History exam. I didn’t end up studying where I planned, but I am happy all the same. I am studying at the Voronezh State Architectural University and my specialist area is land developmentand land surveys.’’

39

disabilities, were signed up to the course. The distance learning course was taken by children from Moscow, Moscow Oblast, Tver Oblast, Kaluga Oblast, Khabarovsk Krai, Perm Krai and the Chuvash Republic.

• Three modern computer rooms were opened at the following children’s institutions: Emmausskaya Residential School in Tver Oblast, Residential School №5 for Children with Disabilities in Kaluga Oblast and the Regional Treatment Centre in Kaluga Oblast.

• Seminars were held on the topic of computer literacy for 39 children from residential schools in Tver Oblast and 12 children from residential schools in Kaluga Oblast. As part of the intensive training, participants were required to create a project and argue its benefits to their group

• We provided assistance to 23 children as they left children’s homes in Tver Oblast and 6 children as they left the Voskresensky Residential School in Moscow Oblast. The children were given starter kits and essential everyday items for leading an independent life (bedding, blankets, cooking utensils).

• We collected academic literature for the Kanashsky Children’s Home in the city of Kanash in the Chuvash Republic and for Children’s Home No 12 in the city of Moscow.

• We bought costumes for the gymnastics team at Residential School No 5 for Children with Disabilities in the city of Kaluga. The residential school’s team has always performed well at inter-school competitions.

• We opened a physics room at the Azarovsky Children’s Home in Kaluga Oblast.

2011

In 2011, specialists from the NPO, Teleshkola, and the limited company, Distant Tutor, gave special lessons to the children. They focused on developing career seminars, which saw the children take part in business games and teamwork for real-life situations, as well as consultations on important issues. By the end, they had a better knowledge of different career opportunities and had the opportunity to define their own career hopes. Seminars on the topic of computer literacy also allowed the students to get to grips with MS Office and other computer programmes. • In the 2011/12 academic year, 29 older students from children’s homes and large families in Moscow, Kaluga, Tver and Tula Oblast were signed up to our educational resources. .

Starter kits’ are essential to

those leaving care and starting their

independent life in shared student

accommodation

The additional materials

make the studying process easier and

more interesting

Natalya Ya.Novotroitsk Village, Omsk Oblast‘‘I have four children and I ordered discs for all of them. The information on the discs is easy to understand and very accessible. It helped them to prepare for the Unified State Exam. The children did well with all of the tasks and got into the universities they wanted: my son went to the Medical Academy and my daughters went to the Financial and Economic Institute, Veterinary Institute and a teacher training college respectively. This course was a great a help, since it meant the children could prepare for the USE without the need for a tutor, which we could nothave afforded. Thank you!’’

children leaving social care received educational support from our pro-gramme in 2012

167



40

• 71 children from Zubtsovsky and Nelidovsky Children’s Homes were given new school uniforms.• In 2011, a state-of-the art computer room was built at the Tula Oblast Residential School for Orphans and Children without Parental Care and at the Sovietsky Residential School.

• Results from the academic year 2010/2011 show that 124 students from years 7-13 attended lessons. Of 22 graduates, 17 have entered into their preferred higher educational institution, including the following: MEPhI, Moscow Medical and Stomatological University, Saint Petersburg State University, Tver State University, Kaluga State University, Obninsky State University of Atomic Energy, Smolensk Medical Academy and others.

2012

In 2012, the programme gave significant assistance to 167 children leaving social care. We bought them starter kits, essential for a successful independent life in student accommodation. The kits included everyday household essentials, bedding, crockery, blankets and electrical appliances. Our charity also pays a stipend to those who are entering and continuing secondary and higher education as well as helping them to buy personal computers • In the 2011/12 academic year, 20 children living in care took our Distance Education course and entered into their preferred specialist institute or university, including the Faculty of Nuclear Energy of Moscow State Technical University named after Bauman, the Military Academy, Tver Pedagogical University, Tula College of Industry, and others.

•In 2012, 60 children from children’s homes and residential schools in Tver Oblast (including the Nelidovsky, Kazlyansky, Zubtsovsky, Udomelsky, and Torzhoksy Children’s Homes as well as Emmaussky and Vyshny Volochek residential schools) took part in a seminar for further training in computer literacy. The topic of the seminar was ‘The Basics of Building a Website with Joomla’.

• In 2012, we paid a stipend to two students at the State Pedagogical University who had previously lived in children’s homes in Tver Oblast.

• In the 2012/13 academic year 67 children living in social care institutions in the Tula, Tver and Kaluga Oblasts as well as children from large families in the Moscow Oblast signed up to the Distance Educationprogramme. Who Else, If Not Me successfully developed a programme which has, thanks to its lack of geographical limitations and compliance with state educational standards, helped children in social care institutions to prepare for the SUE, one of the most formidable educational innovations.

70children living in children’s homes received new school uni-forms for the 2011/2012 academic year

Seminars are given on various

subjects: cars, computer

literacy, etc.

Those students who took the Distance Education course and went on to

sit the Unified State Exam and State Final

Certification had a pass rate of 89%

Aleksey SamarinNovorossiysk‘‘The discs helped me to revise. I did well in my USE: 62 in Russian, 63 inMaths, 68 in Physics, 69 in English and I got into my institute of choice: the State Naval Academy named after F.F. Ushakov , where I am specialising in ship navigation on a state fundedcourse. Thank you!”

60secondary school students signed up to our programme and entered into their preferred universities and colleges in 2012

1 41

All of the lessons have an individual element of support (we also have a motivational stipend when is paid to the student monthly on the basis of good results up until the fourth year of study). After leaving care, the children receive regular material assistance, and we help to educate and support our future citizens by singling out talented children and helping them to integrate into society.

158starter kits were collected forthose leaving social care institutions in 2012

Internet study is helping students

leaving social care institutions in Tula,

Tver and Kaluga Oblast

ABOUT THE PROJECT

The nationwide online charity project, My teacher, is a unique launchpad that has helped to create the right conditions for talented and active teachers and to provide them with the necessary teaching materials and basic technical equipment.

The modern teacher should be a mobile and communicative person, able to keep up with the times and quickly and effectively receive process and apply the new knowledge, which emerges and develops so quickly nowadays. Electronic equipment and modern software have simplified and accelerated the learning process and should be an integral part of any modern teaching methods.

Unfortunately, in almost every Russian educational institution, the school budget does not stretch to such needs. This problem is most keenly felt in the furthest regions of the Russian Federation. That is why we designed this project, the only charity project so far to help teachers!

My Teacher


42

387donation requests havebeen placed on the site since the project launched

Any teacher can put up a request for essential teaching materials on the my-teacher.ru website and talk about their achievements so far and list what they need to give interesting and modern lessons. Benefactors can quickly, efficiently and easily support the project that interests them and help children from different areas of Russia to study in an interesting and modern format.

The project has various stages:

1) The teacher registers on the web portal and places their request: they publish some personal and professional data, describing the equipment they need and why and the expected results of the project. Every request comes with its own detailed cost sheet.

2) Benefactors can read the teacher’s requests and send money to the one that most interests them.

3) The My Teacher project provides expert evaluation of the request, places it in the corresponding category and sends the equipment after the necessary funds have been collected.

4) After receiving the materials and setting everything up, the teacher will publish a report and photographs detailing the use of the materials and expressing their own gratitude and that of the children.

RESULTS OF THE PROJECT

• From 2010 to 2012, the My Teacher project fulfilled 49 requests from teachers for basic technical equipment and specialised high-quality materials for school activities. The majority of requests were for computer equipment (computers, multifunctional devices: printers, scanners, photocopiers) and multimedia devices (projectors, screens, interactive whiteboards).

• The My Teacher project fulfilled requests from teachers in various regions of Russia: Moscow, Apatitov, Voronezh, Barnaul, Irkutsk, Samara, Buryatin, Krasnoyarsk, Tatarstan, Komi, Belgorod, Sakhalin, Astrakhan and many others.

• More than 700 teachers have registered on the www.my-teacher.ru website to express an interest in receiving support or to provide expert advice on other requests.

• As part of the ‘‘My Teacher; project, around 650 donations totalling more than 6 million roubles were received from companies and individuals who want to help improve the state of education in this country.

• Megafon was a strategic partner of the project from 2011-2012 and they invested in the future of Russian schoolchildren as part of the My Teacher programme. As a result of their financial help, we were able to fulfil the requests of ten different teachers.

• Between 2010-2012, N-Vision Group, RIA Novosti, the Rappoport and Partners law firm, MTT, DPI –projects, Pult.ru and several other companies were programme partners.

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One of our most popular requests

form teachers is an interactive whiteboard

Lyudmila Alekseyevna Batyayeva teacher at School No.9 in the town of Serdobska (Penza Oblast)‘‘Teachers aren’t asking for the world, just the bare essentials, without which it is impossible to work. Recently the government in our country has been directing considerable money towards school equipment. But the country is so big, and there are a lot of schools, so decades of education have achieved nothing, meaning that cracks appear and they are difficult to fill. Still, life goes on and we have to try to create favourable conditions for individual growth, so children can have a good education. That is why the help we receive from the My Teacher project is so essential’’

requests for basic technicalequipment were fulfilled from 2010 to 2012

49

More than 700 teachers have placed a request on the site

• The My Teacher project took part in two of the largest education exhibitions in Russia: the 15th Russian Education Forum and the 5th International Exhibition Congress: Global Education – Education without Borders


44

Denis Gennadyevich Kolosov Teacher at School №24 in Arkhangelsk ‘‘In February 2011, we had the idea to create a microelectronic laboratory based on the Arduino open platform in our school. We were very pleased that we could bring this idea to fruition thanks to the Who Else But Me? charitable foundation and their My Teacher project. The equipment we received allowed us to teach the fundamental principles of electronics, programing, electricity, mechanics and robotics in a clear and compelling format. The students could also gain practical experience of assembling different appliances and gadgets as well as find out about microcontroller appliances and their functions. Thank you to everyone who helped fund our project!’’

Yulia Yurevna Pasynok, Teacher at School №21 in Yuzhno-Sakhalinsk:‘‘Thanks to Who Else But Me? and their My Teacher project we and the children have been able to realise our dream of using multimedia equipment in class. Our joy knows no bounds! We would like to express our sincere gratitude to all of the Who Else But Me? employees, the managers of the My Teacher projects, as well as our benefactors and our sponsors! A huge thank you and all my respect for the work you have done.’’

The students lookforward to the

new equipment just as much as

the teachers

After the equipment has been delivered, teachers must send an illustrated report detailing the use the new technologies in the education process.

• In 2011, the My Teacher project was exhibited at the 9th annual conference of the Donor’s Forum: Publicity in Modern Charity Work: Who Needs it and Why?’ which took place in Moscow on October 20th. The President of Who Else But Me?, Olga Reiman, and the manager of the charity programme at N-Vision group, discussed the My Teacher project and its significance for partners of the charity, as part of the Mutual Charity Project: How to Attract Publicity? section organised by our charity.

• In 2012, as part of the 6th International Exhibition Congress: Global Education – Education without Borders 2012, the My Teacher project, in partnership with Russian Post, announced and carried out a charity collection to support teachers. The money raised went towards fulfilling the requests of ten teachers from regional schools who had registered an interest on the www.my-teacher.ru site. The teachers received basic computer equipment, such as a screen, a projector, and a computer.In the run up to teacher’s day 2012, the My Teacher project announced the start of its ‘1,000,00: to Teachers, Children, and the Future’ fundraiser, the aim of which was to help the nine most innovative teachers participating in the project. The fundraiser raised more than 100,000 roubles.

What the students say…‘‘Our teacher told us about thecharity which helped us andsent us such a good whiteboard. Thank you to everyone who worksthere for helping us! Well done you!Our lessons have become a lot more interesting!’’

‘‘I really like the lessons where our teacher, Yulia Yuryevna, shows us presentations and lets us work on the board ourselves. She has also said that we can start making our own presentations and showing them to the class. Later on in the schoolyear, I want to tell the class about how light affects humans, and I have already started my research.’’

45

49requests have been fulfilled during theMy Teacher project

The My Teacher project has helped to fulfil

requests from acrossRussia for robotic,

musical, PE, astronomyand other types of

equipment

Special Projects


46

2008

Create a New Year’s Miracle with Google.This joint project from Google and Who Else But Me? was a unique, large-scale social project. The project was carried out between December 2008 and January 2009; it provided direct social assistance and gave all of us a different perspective on our society in a very interesting way. We wanted to make people understand that the world we live in is the one we create. There were interactive Google maps on which the location of children’s homes across Russia had been marked. Users had to choose an orphanage on the map and either help the charity themselves or donate money to the charity.

Help Children with Qiwi On September 17th 2008, Who Else But Me? and the payment service providers, Qiwi, presented a new and unique project to help orphans. The aim of the project was to implement a new and accessible social service that every citizen could use to help orphans and disadvantaged children

3340833 408 people took part in our 2008 projects. We raised 1 710 624,89 roubles.

47

participate in distance learning courses. Qiwi worked with our charity on an exclusive basis for over a year.

Community of Children When we developed this programme, we focused on the fact that most children have similar interests and pastimes. Regardless of their social status or geographical location, they can still get to know one another and become friends, which will in turn broaden their horizons.

Our children’s internet forum on www.ktoeslineya.ru is a place to chat and make friends. Further opportunities are presented by our special interest forums, pen friend opportunities, and visits from social activists and volunteers to the orphanages, excursions for the orphans, private meetings, presents, and a whole lot more.

On October 23rd, as part of the Info-Kom 2008 Exhibition Forum and the Community of Children programme run by Who Else But Me?, children from the Zubtsovsky Children’s Home in Tver Oblast took part in a round-table discussion at the Institute of Modern Development. There were ceremonial awards for the winners of the ‘Computer All-Study: Year of Family’ competition. There was also a trip to the Russian offices of Microsoft and we organised a training workshop for the Computer All-Study project run by the New Prospects charity

• From November 8th through to 11th, Who Else But Me? and the Prakitka theatre teamed up as part of the Community of Children programme to organise for large families to watch children’s theatre performances (346 tickets were sold in total).

• The children’s magazine ‘‘KIDS’’ (in the ‘‘Children Speak’’ section) was a partner of the Community of Children programme. Children from orphanages in Tver, Voronezh and Moscow Oblast feature in every edition. Photos of the children and their answers to questions are published. The section has inspired several children to create their own magazines.

• By 2009, 269 sponsors were working with Who Else But Me? as part of the ‘Pen Friend’ programme in which 12 children’s homes took part.

Bring New Year’s to Children’s Homes. From November 1st to December 25th, Lebedyansky JSC and Who Else But Me? held the nationwide charity fundraiser, Bring New Year’s to Children’s Homes! Every single person can send a present to a children’s home in their region. The fundraiser collected donations from consumers of Fruktovy Sad juice via text message. 1 480 680 roubles were raised from the text messages.

As part of the event, a sporting games area was donated to Children’s School №1 in Lipetsk and to the Sanatorium and Residential School for Orphans in Lipetsk. Furthermore, a developmental play room was donated to the Special General Education Residential School Type I in the city of Zadonsk in Lipetsk Oblast and the Municipal Health Care Institution - Lipetsk Specialist Home for Children’.

2009

Let’s Care Together in partnership with Ledeyansky JSCThe idea of the fundraiser was to donate part of the funds raised from consumers of Fruktovy Sad fruit juice towards buying New Year’s presents. This year, presents took the form of sports equipment for orphans and children without parental care currently living in orphanages.

More than 150 childrenregularly write to andvisit their volunteer friends

sponsors were working with Who Else But Me? by 2009 as part of the Pen Friend programme in which 12 children’s homes took part

269


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Results of the Project:

• We installed play areas at the Serovsky Children’s Home and School in Sverdlovsk Oblast and the Preodelenie Residential School in Samara;

• 27 social care institutions across Russia received 6,820 New Year’s presents;

• 20 sports teams made up of children from social care institutions, received new kits and sports’ equipment.

Internet ABCThe Internet ABC charity project was designed to support children aged 7-14 living in orphanages in Moscow Oblast. As part of this social project, Sky Link, and Who Else But Me? provided the institutions with computer classrooms and internet access as well carrying out a series of training workshops, as a result of which the children received the basic computer and Internet skills essential for successful study.


• Three children’s homes were equipped with computer rooms.

• 17 junior school students received everything they need for the new academic year, including a rucksack, a shoe bag, pencil cases, woodwork and metalwork uniforms, stationery, and drawing tools.

• Two celebrations were held in honour of September 1st (Day of School). Skylink employees and charity volunteers took part in the celebrations. 17 children had their first day at school, marked by a ceremonial registration ceremony with the volunteers there to help them on this very important day.

• We organised three informative and educational excursions to the RIW 2009 exhibition: Russian Internet Week, for all of the children in care.

• We held nine training workshops on the topic of computer literacy and Internet safety.

• We set up three New Year’s parties with 84 individual presents handed out to orphans

Post your SupportThe Post your Support fundraiser started in October 2009 with the active participation of the federal post operator, Russian Post. The fundraiser was set up to give every Russian schoolchild the chance to receive a good education and prepare for the Unified State Exam. As part of the Post your Support fundraiser, information and materials were supplied to more than 10,000 post offices across the country and collections were organised to help provide distance-learning support to orphans and troubled children.

• EMS Russian Post, a branch of the federal state unitary enterprise, Russian Post, outlined a New Year present budget worth 600,000 roubles, which it donated to Who Else But Me?. The money was spent on providing various types of support to regional social care institutions as part of the Gifted Children and Hyperactive Child programmes.

New Year’s Charity Project with MTTOn New Year’s Eve, we held a fundraiser took place and the profits from every seventh minute of any conversation using the MTT telephone operator over the New Year’s holiday period was donated to charity, for example, to treating seriously ill children, or supporting educational programmes for troubled children. The project was easy enough to implement, all people had to do was to call their loved ones to wish them a Happy New Year over the festive period.

2010

Fashion’s Night Out 2010On September 9th 2010, Vogue and Chivas Regal organised a charity dinner and auction. Exclusive items from the late Alexander McQueen were sold at the auction. The money raised totalLed 64,800 euros. On September 10th 2010, the Fashion’s Night Out marathon shopping night took place in Moscow. Vogue Russia teamed up with Sergey Teplovy to design t-shirts for fashion lovers and trendsetters. The overall amount raised totalLed 750, 112 roubles. All of the money raised from the auction was put towards implementing the My Prospects programme in Tula Oblast residential school, as a result of which the school received a sewing room and children from the school could attend lessons at a sewing workshop held by teachers from Professional Institution № 43 in Tula.

2497 children received sportswear and trainers as part of the2009 programme

140

children received help as part of the Internet ABCprogramme in 2009

493560 people from across Russiatook part in Bring NewYear’s to Children’s Homes in 2009.

49

Let’s Care Together in partnership with Lebeyansky JSCIn order to encourage the physical development of the children and provide leisure options for them in their free time, we have installed modern and safe sports areas with specialised sports covers. We have provided quality support in terms of developing children’s sports skills, thereby giving them a chance to realise their potential and achieve success.


• We equipped three developmental playrooms (in Rostov on Don, Tula and Kazan);

• We opened a sports hall with therapeutic exercise facilities in the town of Birsk (the Republic of Bashkortostan) and also in the city of Lipetsk);

• We provided high quality kits for 16 football teams

2011

Post your Support• Russian Post and Who Else But Me? teamed up to put on a large-scale social fundraiser called Post your Support. Any schoolchild who wanted to do so could request a distance-learning disc to help him prepare for the Unified State Exam in seven general subject areas. We distributed discs all across Russia.

• By 2010, we had sent 593 educational discs as part of the Post your Support programme. In 2011, we sent 488 USE revision discs to secondary school students and 125 interactive posters for teachers at general education and residential schools.

Show Mum You Love Her charity competition This charity competition was organised together with Good Housekeeping magazine, Art Club, and the shop, Gnezdo, on the eve of International Woman’s Day (March 8th). Children and parents alike were invited to take part and make their own presents for their loved ones. As part of the terms and conditions, participants had to take a photo of their present, which should have used interesting techniques and send it to the address provided. Throughout March, we collected an overall sum of 240,000roubles towards equipment for girls at a residential school in Tula Oblast throughout March.

Good DeedFrom May 12 through May 22nd, and also from 13th to 23rd October, every post office in Russian held a charity collection for subscriptions to Sobesednik and the magazine, ‘Between us Girls’. Participants taking out a minimum six-month subscription to either magazine would receive a 10% discount from the overall fee if they subscribed at the post office. All of the profits raised went to Ryazan Children’s Home and the Tula Specialist Children’s Home No 2.2

2012

GET INVOLVEDFrom June 1st to 30th, Who Else But Me?, together with Mexx clothing brand, held a fundraiser timed to coincide with Euro 2012! As part of the event, Mexx sold t-shirts and polo shirts with the timely slogan ‘I Love Football’ in all of their outlets. The well-known actress, Yulia Snigir, was the face of the fundraiser. All of the money raised from the sale of the shirts went toward supporting the football team at the Emmaussky Residential School in Tver Oblast.

Good DeedThe publishing house Sobesednik teamed up with Who Else But Me? to raise funds from magazine and newspaper subscriptions from May 10th to 20th. Thanks to the profits raised from the subscriptions to Sobesednik newspaper and the ‘Between us Girls’ magazine, we were able to give essential support to the specialist home for children with damaged central nervous systems in the city of Arkhangelsk in the second half of 2012. The event raised more than 500,000 roubles for charity.

105children were signed up to Distance Education in the 2009/10 academic year

500000 roubles were raised by subscribers to Sobesed-nik. The money was donated to children’s home in various regions of Russia in 2012

488 revision discs for the Unified State Exam and 125 interactive posters were sent out to students in social care institutions as part of the Post your Support programme in 2011


1

ABOUT THE PROGRAMME

The World of Childhood with L’Oreal is the first integrated social project from L’Oreal aimed at solving the social problems which affect orphans and troubled children. Helping those who live in care to successfully adapt to modern society is impossible unless we provide further training for teaching staff. Hence, the basis of our programme is to provide an integrated approach when it comes to helping: providing psychology rooms and speech therapy rooms with the latest equipment, holding further training seminars for educational psychologists and speech therapists working in social care institutions, creating social adaptation rooms (hairdressing salons and kitchens), equipping children’ play rooms and much more besides.

Throughout its implementation, The World of Childhood with L’Oreal has provided more than 20 social care institutions in Kaluga Oblast with various forms of charity and assistance.

The World of Childhood with L’Oreal 2009–2012


50

20 social care institutionsin Kaluga Oblast received various forms of charity and assistance from L’Oreal between2009-2012

2009

• We have installed 14 psychology rooms at children’s homes, residential schools and social shelters in Kaluga Oblast.

• We have built social adaptation rooms at two residential schools in Kaluga Oblast: the first is at the State Special Correctional Educational Institute – Troitskaya Residential School and the second at the State Special Correctional Educational Institute – Obininskaya Residential School.

• We have bought equipment for ‘‘Legotech’’ playrooms at children’s homes. This room helps to give children the happy memories and emotions which they need to develop.

• We have provided material help to the State Healthcare Institution Specialist Children’s Home in Kaluga. Material help includes children’s bedding and children’s washing materials

• From November 2nd through November 8th, a series of seminars were held for 30 psychologists working at social care homes in Kaluga Oblast.

• A whole series of workshops were help as part of the The World of Childhood with L’Oreal’ at the following state educational institutions for orphans and children without parental care: Azarovsky Children’s Home and School, Children’s Home № 3 in the city of Kaluga, and Solnyshko Сhildren’s Home № 1. The government bodies in Kaluga Oblast paid particular attention to the World of Childhood with L’Oreal programme. The governor of Kaluga Oblast, Anatoly Dmitrevich Artamonov, said the following with regard to the project’s implementation: ‘‘The project is essentially long-term and is being developed further. It serves as a good example of social work for other companies. This format allows for a higher-quality of teaching at children’s homes.’’

2010

• Five psychology rooms were equipped with sensory room facilities at various institutions in Kaluga Oblast.

• Six social institutions in Kaluga Oblast were equipped with speech therapy facilities.

• We held a series of practical seminars on modern methods of diagnosis, technology and corrective education and speech therapy work with children for psychologists and speech therapists working in social institutions using specialist state-of-the-art equipment.

• Hairdressing academies were opened at the Nadezhda Obininsky Special (Correctional) General Education Residential School Type VIII. All of the work is overseen by Obininsky College of Technology and Services. This means that young adults leaving the care of the residential school have the opportunity to receive basic professional training as a hairdresser.

• We built a children’s playroom at the No 6 Children’s Home in Moscow.

• From June 22-24, L’Oreal, Yes! magazine, and Who Else But Me? came together to organise annforgettable celebration with a ball at the Kremlin palace for those leaving children’s homes in Kaluga Oblast.

• In November 2010, young adults undertaking basic professional training at the hairdressing academy at Obininsky Residential Home, and children from the Azarovsky Children’s Home had a unique opportunity to take part in the INOA Trophy 2012 Hairdressing Show. They were able to see the prospects of a career in the hairdressing industry and the show increased their level of interest and provided a motivational basis for further professional development

51

The L’Oreal programme helps to build a

better future for orphans

14 psychology rooms have been set up at children’s homes, residential schools and socialshelters in Kaluga Oblast.

6social institutions inKaluga Oblast were equipped with speechtherapy facilities

47specialised rooms have been set up at various social care institutionsas part of the programme


52

• L’Oreal employees attended events at children’s homes and initiated corporate charity events with the aim of helping children, raising public awareness of the plight of orphans, and increasing social responsibility among Russian companies.

• On June 30th, 2010, Who Else But Me? took part in a Social Responsibility Day held by the Russian branch of L’Oreal. 101 volunteer-employees took part in the World of Childhood with L’Oreal programme in honour of the company’s 101-year anniversary.

• July 2012 marked the beginning of the Take a Child to School fundraiser, L’Oreal’s first initiative to develop a volunteer movement among their employees. As a result, 71,300 roubles and 15 stationery kits were collected in donations. Furthermore, 69 junior school students living in children’s homes in Kaluga Oblast received colourful rucksacks with attractive stationery items.

• On September 30th, four beauty salons in Moscow participated in a Cut-A-Thon event which was set up by Redken together with Who Else But Me?. The total funds raised amounted to 79,200 roubles and were directed towards creating a hairdressing academy at the Azarovsky Children’s Home in Kaluga Oblast

• In December 2010, L’Oreal initiated a corporate charity fundraiser called ‘New Year’s Card’, which collected money to help children subscribe to their favourite magazines. The event raised 102, 740 roubles which meant that 45 children from Solnyshko Children’s Home №1 in the city of Kaluga and Maloyaroslavetsky Children’s Home were able to subscribe to magazines of their choice in accordance with their age range and preferences.

2011

• Four psychology rooms in residential schools and family help centres received equipment to enable specialists to provide high quality and state-of-the-art treatment and corrective health care for children.

• Five speech therapy facilities in correctional residential schools and children’s homes received equipment.

• A hairdressing academy was opened at the Azarovsky Children’s Home. The fully equipped salon regularly hosts lessons for children from the institution and other children’s homes. During the training process, students have full access to all the necessary materials, which are provided by Matrix.

• The Obininsky hairdressing academy at the Obininsky residential school, set up in 2010, continued to receive support in the form of a teacher’s salary and materials needed to carry out practical lessons at the academy.

• There were two series of seminars for psychologists and speech therapists working at care institutions, in which 84 specialists took part.

• Thanks to the efforts of L’Oreal volunteers, more than 15 events, charity fundraisers, parties and workshops were organised.

2012

• Four psychology rooms were equipped with sensory room facilities at correctional residential schools in Kaluga Oblast.

• Five speech therapy rooms received equipment, including three rooms in correctional residential schools and rooms at the Centre for Creating Family Values in Children without Parental Care. Psychological, medical and social support was given to foster families at the Zdravushka Kaluga Oblast Healthcare Centre and Nursery.

• A hairdresser academy was set up from scratch at Kaluga Residential School No 5 for children with hearing difficulties. The teaching process focuses on hairdressing skills and is fully supported by L’Oreal who provides all of the necessary equipment (scissors, hairdryers, combs, curling irons, rollers, and lots more besides), a salary for the teacher-trainer, and professional consultations, workshops and external training seminars for children and teachers in Moscow. Upon completion of the training, the children receive a certificate as proof of their skills which allows them to find work.

• There were five seminars held for teachers working at orphanages:

— In October, speech therapists and speech defect specialists attended a seminar on the topic of ‘Methodology in Speech Therapy for Children with Complicated Speech Disorders’.

— In October, November and December educational psychologists attended four practical seminars of the topic of trauma therapy.

By 2012, there were three hairdressing academies in Kaluga Oblast, all of which received support and guidancefrom L’Oreal.

psychology rooms in residential schools and family help cen-tres received equip-ment in 2011

4

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Every event organised by the L’Oreal volunteers was carefully designed and attempted to impart new and interesting skills as well as positive emotions to children living in orphanages. The events also encouraged company employees to help those in need.

CHARITY FUNDRAISERS IN 2012:

• As part of the Hairdressers against AIDS charity fundraiser, we helped the following two children’s homes:

– The State Health Care Institution -Specialised Children’s Home №2 for children with damaged nervous systems and mental disorders in Tula Oblast;

– The State Corrective Healthcare Institution, the Teremok Specialised Children’s Home in Tula Oblast. We bought toys, children’s furniture, clothes, infant formula, medicine and nappies for the institution as well as paying for laboratory examinations.

• Thanks to L’Oreal and Yes! Magazine, five young adults leaving care institutions in Kaluga Oblast had the chance to attend the 2012 graduate event of the year: the Kremlin Palace Ball.

• In 2012, Who Else But Me? and L’Oreal held five fundraisers in the city of Moscow and Kaluga Oblast for Citizen’s Day:

— 30 children living in children’s homes in Kaluga Oblast took part in a fun excursion to the Darvinovsky museum.

— Company employees put on a trip to the L’Oreal factory for 30 young adults leaving children’s homes

— L’Oreal volunteers put on a celebration for children from the Azarovsky Children’s Home: the volunteers provided games, sports competitions, contests, smiles, laughter and a good time for all.

— A special beauty day, to which disadvantaged women on low incomes were invited, took place at the Matrix Academy base. Professional hairdressers gave the women free haircuts and colours, while beauticians gave them makeovers and the volunteers prepared a table full of treats and told them all about L’Oreal Social Responsibility Day.

— From June 26th to July 3rd, a collection went round the L’Oreal office in aid of children with disabilities.

• Charity Not Presents: L’Oreal donated equipment for an outdoor children’s play area to the specialist children’s home for children with damaged central nervous systems and mental disorders in Kaluga Oblast

50specialists from social care institutions in Kaluga Oblast underwent further training courses as part of this programme in 2012

300 volunteers took part in the World of Childhood with L’Oreal programmebetween 2009 and 2012

Yelizaveta Aleksandrovamanager of the corporate communications department at L’Oreal ‘‘This programme is unique in that it allows us to use our professional expertise and open a hairdressing academy at the children’s homes, We are pleased that the project has not only attracted our own employees and techniques but also those of partners. By attracting other hairdressing salons in the region to take part, we can achieve our aim of finding work for the students at the academy. This way the children not only learn professional skills, they also have work once they leave the children’s home Furthermore, the hairdressing academy has a qualified work force and a status as a socially responsible business in the area.’’

The certificates given to the

children uponcompletion of

the course are all they need to

begin work as a hairdresser.

ABOUT THE PROGRAMME

Children’s Victories is a multifaceted social programme form the Russian intellectual integrator, N- Vision group and the charitable foundation, Who Else But Me? It aims to help young adults leaving social care institutions to successfully integrate into society. The Children’s Victories programme solves one of the must burdensome problems related to the social integration of orphans: education.

The programme also supports troubled children by helping them to receive a good secondary education and pass their final exams so they can go on to further education, find a good career, and become a useful member of society. Our belief that everyone can achieve great things inspires the children to make the most of their potential.

Who Else But Me? has achieved the following:• We conduct distance-learning lessons for children from orphanages;

Children’s Victories 2009–2012


54

870children from social care institutions finished our distance learning and social adaptation courses in the period from 2009 to 2012

• We provide children’s institutions with computer classes and give seminars on computer literacy;

• We provide professional social adaptation rooms and teaching equipment;

• We provide material support to young adults leaving care;

• We throw birthday parties for children living in social care institutions in Tver Oblast;

• We provide specific material assistance to orphanages.

It should also be noted that the launch of our charity programme at N-Vision Group gave rise to a large volunteer movement, which saw the enthusiasm of individual employees grow into a corporate volunteer movement. More than 70 volunteers work with us to hold education workshops, celebrate birthdays and respond to the orphanages’ daily needs. The organisation also designed its own programmes to encourage people to take part.

Results of the programme:From 2008-2009, as part of the financial assistance provided by N-Vision group, more than 500 orphans in Tver, Moscow, Yaroslavl and Voronezh Oblast received help from the Gifted Children programme. The N-Vision employees were very attached to their visits and time with the children. Volunteering found a special place in their heart.

2010

• As part of the Children’s Victories programme, training kitchens were opened at Nelidovsky and Zubtsovsky children’s homes. Another training kitchen was opened at the Emmausskaya Residential School alongside a state-of-the-art computer room. 17 children signed up to our distance-learning course and successfully passed the following subjects: Algebra, Biology, Geometry, Russian, Chemistry and History. Volunteers from N-Vision group regularly visited orphans at the children’s home and carried out a range of developmental workshops on various themes, from decorating Christmas tree decorations and marking bracelets to cooking and historical reconstructions.

• As part of the Children’s Victories programme, Who Else But Me? together with the Department for Education in Tver Oblast launched a unique vocational training project for children from six residential care institutions . Throughout the academic year, children learnt skills across various professions: hairdressing, cooking, woodcutting, orphery, model-car construction, weaving, and silk writing’.

• Thanks to the company’s financial support, in May 2010, two events (‘A Right to Childhood, Laughter, and Joy’ and ‘Your Teacher Is a Reliable Friend!’) took place as part of the 9th Regional Festival of Creative Work by Children in Care. The festival was organised as part of Russia’s ‘Year of the Teacher’ and it helped to recognise the most talented pupils.

• It is worth noting that the employees of N-Vision group played an important role in the proceedings and provided assistance. More than 50 employees were bought in to help the charity programme and take part in organising trips to the children’s homes, celebrating birthdays, responding to the needs of the institutions and just spending time with the children as friends. These visits made the children feel needed and worthwhile with real friends who wouldn’t forget about them or abandon them.

2011

• As part of the My Prospects programme, Who Else But Me? and the Department for Education in Tver Oblast continued their unique vocational training project for children in social care in Tver Oblast. The children learnt various professional skills including hairdressing, cooking, woodcutting, car-model construction, and silk writing.

55

N-Vision employees have developed close

friendships with the orphans

Irina Valyeryevna Kutakova, Deputy Head teacher of EmmausskayaResidential School‘‘Emmasusskaya Residential School would like to thank the Children’s Victories programme and N-Vision Group for their support. Thanks to their involvement, the activities developed the children’s creative skills and also provided them with basic vocational training. For the second year in a row, N-Vision Group has organised silk painting classes, which our children love and are very good at. Just as an example, one of our children, Kristina Guseva, didn’t want to study in the workshop at first because she found the activity difficult, but then her determination and hard work paid off and she learnt how to thread and draw miniatures. Now, she helps the other children and organises activities at the workshop.’’

orphans from regional socialcare institutions received helpfrom this programme from2008 to 2009

500

residential care institutions had signed up to the programme by 2010

6


56

• 17 children from social care institutions in Tver Oblast signed up to our distance-learning course. Volunteers from N-Vision group combined efforts with Who Else But Me? to hold seminars on computer literacy for children from Nelidovsky, Zubtsovsky, Nekrasovsky,and Kalyazinsky children’s homes and Emmaussky Residential School.

• As part of the programme, material assistance was provided in the following ways to specific children’s homes: 40 children in Zubtsovsky and Nelidovsky children’s home received new school uniforms, young adults leaving the care system received starter kits with everyday essential items and a stipend.

• Some of the financial support we received from N-Vision went towards staging the 10th Regional Festival of Creative Work by Children in Care took place, including the event, ‘A Right to a Childhood, Laughter and Joy!’, which is designed to recognise talented young people. Children from the following children’s homes and residential schools took part in the festival: Nekrasovsky, Zubtsovsky, Tozhoksky, Bezhetsky, Udomla, Bologogo, Nelidovsky, Kashina.

2012

• More than fifty N-Vision employees joined the volunteer movement and organised visits to children’s homes, celebrated birthdays, helped to raise money for everyday essentials and spent time with the children.

• As part of the My Prospects programme, Who Else But Me? and the Department for Education continued with their unique vocational training project for children living in care in Tver Oblast. In 2012, seventy-eight children gained skills in the following areas: hairdressing, cooking, art, car-model construction, silk writing, choreography, and horse riding

• Thanks to the financial support we received from N-Vision Group, Who Else But Me? and our volunteers were able to put on a seminar for further training in computer literacy for 60 children living in care in Tver Oblast.

• Thanks to the financial support we received from N-Vision Group, 41 young adults leaving the Nelidovsky, Tozhokshy and Emmaussky children’s homes received starter kits for leading an independent life and two students also received a stipend for good exam results. .

• As part of the Children’s Victories programme in 2012, new school uniforms, with rucksacks and stationery for school were donated to 40 children at the Nelidovsky Children’s Home.

• Thanks to the financial support we received, in 2012 the 11th Regional Festival of Creative Work by

300

children from Tver Oblast social care institutions received presents for their birthday in 2011

children from the Zubtsovsky and Nelidovsky children’s homes received new school uniforms in 2011

40

children living in social care institutions in Tver Oblast attended a further training in computerliteracy seminar in 2012

60

The company volunteers celebrate

the children’s birthdays in person as well as the main events in their lives

and they never forget the presents!

The children from Zubtsovsky children’s home

went on an excursion organised

by N-Vision group

57

Children in Care took place in Tver Oblast. The festival helps us to recognise talented young people. Overall, around 2,000 children took part in the festival, and 60 of them won prizes and competitions. RESULTS OF THE PROGRAMME:

• A large-scale volunteer movement was established alongside the charity programme at N-Vision Group. This was a unique event which saw the enthusiasm of individual employees grow into corporate social activism. There are now more than 70 long-term volunteers who put on educational workshops, birthday celebrations, and respond to the needs of the social care institutions.

• The organisation organised its own programme for encouraging volunteers to join. The employees designed cards, envelopes and other decorative items for the volunteers to send to children living in care as part of the Children’s Victories programme. They also collected money to buy the children presents

• N-Vision Group’s activity has provided assistance to more than 870 children currently living in care in the form of extra tuition, clothes, personal care products, stationery, and household items for those leaving care.

70

N-Vision group volunteers held workshops, celebrated birthdays and responded to the needs of the social institutions

874children living in care receivedhelp in the form of extra tuition, clothes, personal care items, stationery, and basic householditems thanks to the programme

41 young people leavingcare received starter kits in 2012

ABOUT THE PROGRAMME

In June 2009, the radio station, Evropa Plus, and Who Else But Me? held the first Education for Every Child charity marathon in aid of troubled children, particularly orphans, disabled children and children from low income or large families. It also raised money to pay for children to sign up to the Distance Education programme designed by Who Else But Me? for the 2009/10 academic year and get the training they need to pass the Unified State Exam and enter the Russian university of their choice.

• The total amount of donations raised came to 318,514.95 roubles. Who Else But Me? received 72 study requests from orphans and disadvantaged children across Russia in 2009/10. The money needed to pay for one year’s study for one child is 29,150 roubles and this includes lessons on five subjects and revision for the Unified State Exam.

• The marathon was sponsored by famous Russian celebrities including Yekaterina Andreyeva,

An Education for Every Child 2009–2012All-Russian Charity Marathon


58

244children received help in the form of extra tuition or starter kits from 2009 to 2012

59

Aleksandr Oleshko, Oksana Fyodova, Aleksandr Anatolyevich, as well as informational sponsors such as Radio 7, Retro FM, Vedomosti, Cosmopolitan, Yes!, Menu Group, Pbk, the Agency of Social Information, the Donor’s Forum, the Sex and the City social network for women, Rosmolodyozh, RG Club, Cloudwatcher, and Everyday Psychology.

• In 2010, the marathon raised 409,960 roubles to help thirty-four young adults leaving care institutions in Tver, Kaluga, and Moscow Oblast.

• The All-Russian Charity Marathon, ‘Education for Every Child’ took place for the third time in 2011 in partnership with Evropa Plus radio station and OK! Magazine, RIA Novosti, and other informational partners. The marathon raised 386,006 roubles and all of the funds went towards helping children leaving social care institutions in Tver, Moscow and Kaluga Oblast.

• The 2012 marathon was the most successful of the All- Russian Charity Marathons. In partnership with OK! Magazine, Menu, Afisha, Sobesednik, Moscow News, Cosmo.ru, Qiwi, Odnoklassniki.ru, Evropa Plus radio station (with Alesandr Tsekalo, Olga Shelest, Tutta Larsen, Yolka) and RIA Novosti (with Vladimir Kristovsky and Oleg Yakovlev), the organisers of the marathon collected more than 1,800,000 roubles and bought starter kits for153 children leaving care institutions in Tver, Tula, Kaluga and Moscow Oblasts.

Anastasiya K.‘‘Thank you very much! You help everyone who needs it. I don’t have thewords to thank you enough.Thanks to you we no longerhave to worry about what and how we can eat, we haveeverything we need. You havemade the basic things in life seem simple. I hope that youwill always be as happy as you have made us.’’

roubles were raised by the marathon in 2012.

1818130

Handing out starter kitsat a residential

school in Tula Oblast

ABOUT THE PROGRAMME:

This programme is carried out with the support of the CAF Russia social initiative. Money which is going to be spent on buying gifts for a special event (e.g. a birthday) is sent to the charity with recommendations as to how it should be spent. The money donated provides material assistance to orphans in the name of the company who sent the money. A detailed financial report is sent to the company together with greetings cards for the company partners and benefactors. After it has been approved, every partner will also receive a colourful photo album with pictures of the donated items, a big thank you from Who Else But Me? and examples of the children’s creations (drawings, crafts, etc). One can easily imagine, that this type of attention creates highly positive emotions and, naturally, lets you share your special day with hundreds of others.

2008

• Capital Group donated an outdoor children’s play area to the Rossoshansky Residential School and

Charity Not Presents2007–2012 гг.


60

45 companies took part in the programme from 2008 to 2012

61

handed out New Year’s presents to all of the children. They donated a total of 300,000 roubles.

• Alliance ROSNO Share Management donated an outdoor children’s play area to the Kantemirsky Children’s Home in Voronezh Oblast and handed out presents to all of the children. They donated a total of 284,000 roubles.

• Building MG opened an outdoor children’s play area at the Kashinsky children’s home and at the Teremok Children’s Home in Tver Oblast. They donated a total of 680,000 roubles.

• In October, ENPI Consult donated an outdoor developmental play area to the Krasnoarmeysky Children’s Home in Moscow Oblast. They donated a total of 285,500 roubles.

• With the cooperation of Alliance ROSNO Shares Management, a developmental ‘Legotech’ playroom was opened at the Fryazinsky Children’s Home for children with damaged central nervous systems and mental disorders. Now the social-care teacher can use training literature and special equipment in the children’s education during the early stages of development. In total, 197,663.43 roubles were raised.

• N-Vision Group donated their budget for buying presents to carrying out the Throw a Party! programme in 2009. Together with the charity’s employees, the company bought New Year’s to every child in seven children’s homes in Tver Oblast and the Pavlin Orthodox Christian Children’s Home in Moscow by handing out developmental and educational presents. They donated 1,007,400 roubles in total.

• BP Training Limited threw a New Year’s party for children at the Krasnoarmeysky Children’s Home in Moscow Oblast and gave them individual presents. They also bought forty bedside mats and four exercise mats for PE. 100,000 roubles were raised in total.

• International Paper donated sports footwear to children at the Lesogorsky Children’s Home in Vyborgsky region and they also set up a developmental play area at the Welcome! Integrated Centre for Social Services. They donated 363,109.20 roubles in total.

• The Russian Industrial Company provided sports equipment for the football team and everyday help to the Rossshansky Residential School for Orphans in Voronezh Oblast . They donated 200 000 roubles in total.

2009

Thanks to everyone who supported the Charity Not Presents programme in 2009, we were able to help forty social care institutions across Russia, and the 600+ children aged between 3 and 18 that live there. Over the entire period from January to December of that year we achieved the following:

• We built three outdoor play areas;

• We prepared 51 children for school;

• We threw five New Year’s parties,

• We handed out more than 159 presents for New Year’s ,

• We equipped three computer rooms and set up an Internet connection (with parental lock)

• Carried out a range of informative excursions and training workshops,

• Helped with the daily running of the Torzhoksky children’s home

We would like to express our gratitude to those companies that helped us to bring the Charity Not

In 2008, the Charity Not Presents programme encompassed ten social projects as well as six special corporate projects.

social care institutions across Russia directly benefited fromthe programme in 2009

40

The Legotech play room at the Fryazinsky

Children’s Home.

1300 children received assistancefrom the programme in 2010


62

Presents project to life in 2009, including Lebedyansky, BP, Russian Industrial Company, Sky Link, Svetogorsk, Alliance ROSNO, EMS Russian Post, Unified Postal Corporation, Credit Suisse, and Goldman Sachs. Thank you for taking part and wanting to help orphans!Thanks to all of the volunteers who took part in our collection for New Year’s presents. We were able to collect more than 400 individual and 100 general presents for seven social institutions in Tver. These are very important to the children and they need your help.

2010

• Who Else But Me? bought sportswear and ski boots for 30 children at the Rakulo Kokshengsky Children’s Home in Arkhangelsk Oblast thanks to donations from volunteers collecting money for our charity.

• Alliance ROSNO Shares Management and Who Else But Me? donated 275 developmental board games and art kits to children at the Obninsky Specialist Residential School for Orphans Type VIII.

• Who Else But Me? and the Russian Industrial Company teamed up over the New Year period and donated 189 art kits, experiment kits and developmental and board games to children at the Torzhoksky Children’s Home in Tver Oblast. The head of the children’s home thanked the Russian Industrial Company and the charity for this sizeable investment into their institution and for giving the children something educational and fun.

• We bought 275 developmental games and art kits for 90 children at the Azarovksy Children’s home using funds donated by Alliance ROSNO Shares Management, Goldman Sachs and Who Else But Me? set up a children’s play area at the Voskresenky Residential School for Orphans in Moscow Oblast

• On September 1st the First Day at School Party’ received support from BMW, Allen and Overy Legal Services, and SovTransSystem. 102 children at eight social care institutions in the city of Moscow, Moscow Oblast, and Tver Oblast received stationery, rucksacks and flowers for their first ever register.

• Who else if not me and Goldman Sachs donated a social adaptation room to the Ivanteyesky children’s home, which cares for 27 children.

• EMS Russian Post, a branch of Russian Post, teamed up with Who Else But Me?’ to donate equipment for a computer class at a residential school for orphans in Tula Oblast. 117 pupils will be able to make use of the new classroom.

• On New Year’s Eve, Who Else But Me? and the Russian Industrial Company donated theatrical costumes and children’s theatre props to the Voskresensky Residential School for Orphans where the children have a passion for drama and theatre.

Who Else But Me? and Just For You handed out New Year’s gifts to children at a residential school for orphans in Tula. The presents included board games, developmental games, art kits, and experiment kits for young children and older children.

2011

• Companies that took part in the 2011 programme included MTT, Goldman Sachs, L’Oreal, Henkel Rus, Evalar, Rusavtolak, and Chisty Gorod.

• In 2011, the Charity Not Presents programme provided assistance to more than 20 large families to help them buy stationery for schoolchildren.

• We modernised the kitchens of six large families and provided workspaces for the children to study.

We strongly believe that byuniting the efforts of people and organisations, we can re-ally help children in need and so we constantly search for new ways to cooperate with those who believe in chang-ing the world and live by the principle – Who Else But Me?

Ourdoor play area at the

KrasnoarmeyskyChildren’s Home

Yevgeniya StarovaHR manager at Henkel Rus‘‘Charity work allows the companyto make a difference in society beyond mere business interests. Thanks to this charity programme, the company can give back to society and those in need. It is very important that activities like this enthuse the employees and motivate them to volunteer and become involved in charity work.’’

New sports equipment at a residential

school for deaf children and children with

hearing problems in Tula Oblast

63

24companies supported the Charity Not Presents initiative in 2011

The most important assistance rendered included paying the bills for four large families who were particularly in need.

• Loto Integrator bought medicine for nine provincial institutions as well as providing a salt room for a rehabilitation centre in Moscow Oblast.

• Chisty Gorod sent equipment to a sports hall at a secure boys’ institution in Moscow Oblast.

• Henkel Rus donated a sensory room to an institution in Tula Oblast.

• The Evalar chain of pharmacies donated money towards purchasing medicines for four social care institutions in Tver, Moscow, and Ryazan Oblast as well as sports equipment for children with disabilities.

• Rusavtolak donated a sports hall to a residential school for deaf children and children who have hearing problems in Tula Oblast.

2012

• Companies that took part in the programme in 2012 include Baltika Bank, N-Vision Group, Unified Postal Corporation, Kinodoktor, and Knopka Zhizni.

• More than 10 New Year’s celebrations took place across social care institutions in Tula, Tver and Yaroslavl Oblast.

• We bought sports equipment for the Efremovsky Residential School for Orphans where more than 70 children study.

Who’s with us?

64Annual Report 2007–2012Who’s with us?

Who’s with us?

Выражаем особую благодарность

65


1

Volunteers 2007–2012Our group of willing volunteers combines people of different professions, ages and interests, because all you need to take part and help is some initiative and desire to do good for society. To become a volunteer you do not need a large salary or a lot of free time, just a willingness to give a bit of your time and energy and give some attention to those who need it.

For five years, our charity has worked to distribute funds in as fair a way as possible. From its very formation, Who Else But Me? has had a structured volunteer base to help us with our work in every sphere of activity.

66

events have taken place in the last five years thanks to the direct participation of our volunteers

942

67

The most pressing needs of the children are published daily onour site www.ktoeslineya.ru in the Give help/ How I can help right now? section where we encourage anyone interested to help collect the necessary items

The children andthe volunteers

often build strong friendships

Our volunteers help to give workshops for children, organise themed parties at children’s homes, regularly visit the children, help the children’s homes, respond to the needs of the orphanages which come from all corners of the country and help us with transport logistics, working in the office, holding events, and a whole lot more. We carry out training, meetings and gatherings for volunteers and we have also developed a judicial basis for our work with volunteers. People are free to participate in every event or to attend those they can dependent on their free time.

The most popular programme for our volunteers is Throw a Party!. It involves various types of help and its aim is to create a cheerful festive atmosphere and comfort for the children. You can write an unusual play for the party, organise a trip to a children’s home or bring a volunteer group, buy and give out presents, help with DIY, devise plays, invite interesting guests, help the children to learn interesting and useful things via a workshop, buy materials, and so on.

We also need the participation of volunteers to carry out events such as the following:– Festivals and competitions where we invite children from orphanages and volunteers should help them take part and enjoy themselves.– Fetes, concerts, fundraisers, and flash mobs are organised to support disadvantaged children to bring society’s attention to the plight of orphans.– Fundraisers are held to collect money for the specific needs of the social institutions and the children we help.

68Annual Report 2007–2012Volunteers

235

We had 235 regular volunteers by 2012

Parties open up anew world

for the children

Volunteerstry to make every

event unforgettable

The little childrenalways look

forward to

The most pressing needs of the children are published daily on our site www.ktoeslineya.ru in the Give Help/How Can I Help Right Now? section and we encourage anyone interested to help collect the necessary items. The most common requests are for the following:Basic essential terms, personal care items, children’s clothes, furniture, books, stationery, art and working materials, office technology – first and second hand provided they are in a good state. Basically everything that children’s homes rarely have the money to buy for themselves. The volunteers answer requests and send their own parcels to the institute depending on what they can do. Even a little donation from one person can be combined with another to bring real help and allow us to react to a number of requests.

What does the volunteer get in return? By helping those in need, you realize your own worth and responsibility to people who have to face problems alone. What is more, the volunteers take great pleasure in meeting the chatty children and adults who are grateful for the attention and help of others. The main thing that comes from volunteering is the chance to share some warmth and receive the same back in return.

WHAT OUR VOLUNTEERS SAY:

Taras Kudryashchev, volunteer with Who Else But Me?‘‘What did it mean for me personally to be a volunteer? A volunteer is more than just a do-gooder.

To become a volunteer you don’t need a large salary or a lot of free time, the main thing is a willingness to give some time, energy and atten-tion to those who need it

69

Games and art help the volunteers find

common ground with the children

It is a person who takes responsibility for what he does knowing that it is important and useful. A volunteer is ready to sacrifice himself without expecting personal gain or recognition, he is ready to try to develop and perfect themselves so they can pass on this knowledge and experience to those who need it. A volunteer is someone who should understand that words like ‘no’, ‘I can’t’, ‘I don’t want to’ and ‘let’s do it tomorrow’ are not in their lexicon. The heart of a volunteer should be big and full of love so that they can give a part of themselves, their care, empathy, and attention to those whom he is trying to help’’

Yevgeniya Kvartina, volunteer with ‘‘Who Else But Me?’’ ‘In our city life goes very quickly, on weekdays I work from morning until evening, at home there’s is the cooking and cleaning and so on and then on the weekends you see friends and families who are always moaning that I don’t see them enough. Nevertheless, I still try to find some time for volunteering, you can always find just one day a month for children’s smiles and joy.’

172 young people stayed in contact with their old volunteer friends afterleaving social care

The main thing that comes from volunteering is the chance to share some warmth and enjoy the same in return.

On February 14th 2012, Who Else But Me? took part in an event at the Flakon design factory.

Who Else But Me?, together with the House of Hobbies shop, held soap making seminars for loved-up couples, teaching them how to make soaps in the form of hearts.

There was also a face-painting artist who created beautiful Valentine’s-themed pictures. The hearts sown by children from children’s homes were a particularly popular element. We had new volunteers for this event.

We managed to raise 5,000 roubles which will go towards carrying out programmes.

We would like to thank the following volunteers for their help: Yelena Masalskaya, Karina Volkova, Irina Lipovka, Edward Dirichev, Olga Fillipova, Yelena Osipova, Aleksandr Borzov, and of course everyone and anyone who took part.

Social Activism2008

• With the aim of improving our work for the development of orphans at various ages and to help them to adapt to society, a four-way agreement concerning cooperation between the Department of Education in Tver Oblast, the Department of Healthcare in Tver Oblast, the charity, Good Beginnings, and the charity, Who Else But Me?.

• Who Else But Me? attended its first federal event at the Charity in Russia - 2008 Conference

• The President of Who Else But Me?, Olga Reiman, was invited to provide expert analysis at the Second All-Russian Forum on ‘Charity in Russia: Problems and Development Prospects.’

• Who Else But Me? held round-table discussions on the topic of ‘Distance Education as a Factor in the Social Adaptation of Orphans’ with representatives from the Federal Education and Science Supervisory Body and the head of the Department of Education for Tver Oblast. With the support of Troika Dialogue and Menu Magazine, we were able to hold an exhibition sale at the Museum of Architecture which raised 1,005, 200 roubles.

• Who Else But Me? and the payment service provider, Qiwi, presented a unique project to help orphans. The aim of the project was to implement a new service, which members of the public could use to send financial help to orphans and children from low-income families.

• The management board of Who Else But Me? gave a speech on their activities and

programmes to employees at the Ministry of Education for Moscow Oblast. A joint plan was set out which will start in October and bring systematic support to orphans in Moscow Oblast.

2009

• Our chairperson, Olga Reiman, gave a report to the Fifth Annual conference organised by Vedomosti newspaper. The report was part of the following section: ‘New Roles of the Media: How Can the Mass Media Promote Charity? Modern Approaches to Publicising Charity, the Struggle for Social Advertising and Other Modern Practices.’

• On April 13th, Olga Reiman, President of Who Else But Me?, took part in a commission on culture and mass communication at the Moscow Duma where the ‘Moscow: a Capital of Patrons’ programme was discussed.

• The World of Childhood with L’Oreal programme was launched at a press conference for the 100th anniversary of L’Oreal.

• Aleksandr Leonidovich Rappoport, managing partner of the Rapporport and Partners law firm and TV presenter, Lev Yurevich Novozhenov, joined our Board of Trustees.

• Who Else But Me? won an open competition for the best national charity in 2009 and received a grant worth 3,800,000roubles to develop the Hyperactive Child programme.

• The 2008 report for the charity won the Benchmark III All-Russian competition for yearly reports from NPOs carrying out charity programmes in 2008. We won the category for Charitable Assistance. The competition was held by the lower chamber of the Russian federation.

70Annual Report 2007–2012Social Activism

Social Activism • With the support of the Ministry of Education and Science for Moscow Oblast and the company, Intel, we held a seminar on ‘Integrating Children without Parents into Society using ICT’.

• The President of Who Else But Me?, Olga Reiman took part in the final meeting of the year of the Russian lower chamber charity commission. Participants devoted their time to a discussion of how to prepare legislation on NPOs and how to introduce the concept of a socially oriented organisation.

• Who Else But Me? took part in the Second International Conference on ‘What and How to Study and Teach in the 21st Century’ which was implemented with the support of Intel and in partnership with Oleg Derispaski’s charity, A Matter of Free Will.

2010

• Who Else But Me? took part in a charity Easter matinee at the Bolshoi Theatre for children living in care. The matinee was organised by BMW Group Russia.

• The fund and its sponsors put on a ‘Moscow Welcomes Visitors’ festival. Those living in far-flung corners of the country were given the opportunity to sign up to our charity’s ‘Distance Education’ programme. What is more, as part of the Year of the Teacher celebrations, Who Else But Me? handed out stipends to some of the most deprived teachers.

• Who Else But Me? took part in the All-Russian Forum on ‘Creating Mutual Values: a Strategy for Corporate Social Responsibility’ organised on the initiative of Nestle. During the forum, representatives of governmental bodies, business communities, non-commercial organisations and the mass media

held a discussion on carrying out social programmes in Russia.

• Who Else But Me? took part in a round-table discussion organised by the Governor of Tver Oblast dedicated to the topic of protecting the rights of minors in the Oblast.

• The BMW KIDS DAY: ‘Children Build for Children’ took place and anyone who wished could donate something to Who Else But Me? by buying a t-shirt with the fundraising logo.

• There was a charity auction organised by Vogue and Chivas regal in memory of the English designer • Alexander McQueen. The money raised by the auction totalled 1,808 868 roubles and was donated to the ‘Prospects programme carried out by Who Else But Me?

• Who Else But Me? won the National Charitable foundation open competition in 2010 and received a grant worth 3,000,000 roubles to carry out their Healthy Kids- A Chance for a Family project.

• Vogue Russia, together with the designer, Sergey Teplovy, created special t-shirts with the words ‘Hi, my name is….and I am a shopaholic’ for the all-night shopping marathon – Fashion’s Night Out 2010. The money raised from t-shirts totalled 736,460 roubles and was donated to Who Else But Me?

• Who Else But Me? launched a new All-Russianonline project called My Teacher. The aim of the project was to offer individual support to Russian teachers and create a new tradition of society taking part in education. The first participants in the My Teacher project were the 76 nominees of the All-Russian ‘Teacher of the Year. Russian 2010’ competition. On October 5th, an awards ceremony was held at the Kremlin and a certificate worth 250,000 roubles to spend on multimedia equipment was given to Yuri Churlyayev, a Geography teacher with knowledge of other subjects at the Municipal Educational Institute Secondary School No 78 in Voronezh.

• Together with the Department of Education for Tver Oblast, we launched a unique career planning project for children in residential care. The aim of the Career Training project was to give children in carebasic professional training to help them choose their future career and undergo further training at the institution where they lived.

• Who Else But Me? became a member of the commercial partnership of the grant supplying organisation ’Donor’s Forum’

• Who Else But Me? took part in the All-Russian Forum on ‘Charity in Extreme Situations: Conclusions and Lessons’ organised by the lower chamber of the Russian Federation.

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Пресса о насSocial Activism

Annual Report 2007–2012Social Activism

72

2011

• The President of Who Else But Me?, Olga Reiman, was elected onto the council of the Russian Donor’s Forum, an association of the largest Russian and international grant supplying organisations.

• The annual conference on Charity in Russia was held on March 1st by Vedomosti newspaper. Olga Reiman took part in the main discussion, which was dedicated to the theme of state regulation in the charity sector and the role of business in financing state projects.

• Olga Reiman took part in the Moscow module of ‘CAF Fund Schools’. The meeting was dedicated to the question of ‘Private Charity in Russia and the Rest of the World: Find Ten Differences’.

• With the support of N-Vision Group under the joint charity programme, Children’s Victories, the fund organised a festival for children living in care and residential schools for orphans, called ‘‘A Right to a Childhood, Laughter and Joy!’’

• On September 6th, the worldwide shopping event, Fashion’s Night Out, organised by Vogue, took place in Moscow for the third time. All the money raised from the sales of tote bags were donated to ‘Who Else But Me? to help them carry out the My Prospects programme.

• The President of Who Else But Me? took part in a meeting of the Forbes woman club. The topic of the meeting was a discussion on private charity and whether it can be seen as a sign of a growing civilian society.

Who Else But Me? presented its All-Russian charity project My Teacher at the RIA Novosti press conference. • Who Else But Me? Organised a round-table discussion on the topic of ‘Joint Charity Projects: How to Attract Publicity’ as part of the XI Annual Conference of the Donor’s Forum

• The charity decided to collect educational stories for parents, teachers, psychologists, and nursery teachers, as well as for students at teacher training college. We collected around 1,000 examples.

• Who Else But Me? won the annual NPO report competition, ‘Benchmark’, for the third year in a row.

• On December 10 and 11th, there was a large-scale fundraising event to collect New Year’s presents at the Metropolis shopping centre. Around 300 specific presents were donated for orphans from various parts of the country.

2012 год

• Who Else But Me? organised round-table discussion to discuss the main problems with volunteering. On the basis of the results of the two stages of the discussion, a volunteer prepared and read a testimonial which gave advice to those beginning to volunteer and those already doing so.

• Olga Reiman was part of the jury on the committee for the charity competition ‘Opening up Opportunities with MasterCard.’

• Who Else But Me? took part in the educational exhibition, Global Education, where there was a charity competition to

Пресса о насSocial Activism

73

support teachers in regional schools. As a result, the ten most innovative teachers who had placed their advert on the My Teacher project site received equipment for teaching such as a screen, a projector and a computer.

• The All-Russian charity marathon, Education for Every Child’ began. In just one-month’s worth of collections, we received ‘starter kits’ for children leaving regional institutions and raised 1,818,130 roubles. More than 150 children received kits with basic household items for when they leave care. Lyudmila Fomenko, the programme director of the Who Else But Me? charitable foundation, took part in the 4th annual conference of Education without Borders and announced the ten winners of the teacher competition.

• As part of the celebrations for Year of the Teacher, the 2012 My Teacher project announced the start of the charity initiative: ‘1,000,000: to Teachers, to Children, to the Future’ which raised 754,000 roubles and equipped seven teaching rooms in regional schools.

• As part of the Charity in Russia annual conference, Who Else But Me? organised a session on the ‘Development of Corporate Volunteer Movements’, in which the following participated: Yelizaveta Aleksandrova, manager of the corporate communications department at L’Oreal Russia; Maria Vernomudrova, manager of communications at DHL Express for CIS countries and south-east Europe; Svetlana Grushina, head of the preparation and social development of regional employees for Vneshekonombak; Svetlana Polyakova, director of the Home of Ronald McDonald Charity; Teresa Rotman, manager of the charity programme for N-Vision Group; Igor Sobolev, deputy manager of Uralsib.

Financial Information

Hyperactive Child/ Healthy Kids – a Chance for a Family

Charity Not Presents

Gifted Children (Distance Education)/ My Prospects

Throw a Party!

The World Is in your Hands The World of Childhood with L’Oreal

Community of Children/ My Teacher

Administrative expenses

PROGRAMME OVERALL SHARE OF ExPENDITURE

15,26%

23,56%

20,98%

6,29%

12,59%

6,56%

14,76%

Annual Report 2007–2012Financial Information

74

Year

2007–2008

2009

2010

2011

2012

IND. DONATIONS RUR

2 400 000

4 849 000

4 560 000

5 188 000

2 594 000

CORP. DONATIONS RUR

11 400 000

28 402 000

35 535 000

25 473 000

16 968 000

TOTAL, RUR

13 800 000

33 251 000

40 095 000

30 661 000

19 562 000

Financial Information

23,56%

20,98%

6,29%

12,59%

6,56%

14,76% 15,26%Hyperactive Child/ Healthy Kids – a Chance for a Family

Charity Not Presents

Gifted Children (Distance Education)/ My Prospects

Throw a Party!

The World Is in your Hands The World of Childhood with L’Oreal

Community of Children/ My Teacher

Administrative expenses

75

Allocation of Funds across Programmes

How to help?

76Annual Report 2007–2012How to Help

You can choose the easiest way for you. Whatever way you do it, your donation to Who Else But Me?, will definitely go to those in need and make sure the children have a happy future.

1.Donate your time

2.Respond to pressing needs

3.Get involved!

By providing services in your professional sphere of activity you can help not just our work but also children in social care with the nurture and educational process.

The How Can I Help Right Now? section on the ktoeslineya.ru site is regularly updated with extremely important requests which you could cover with minimal expense to seriously improve the lives of children in care and residential schools for orphans.

It is of vital importance that the children broaden their horizons and understanding of the world. You can organise themed workshops, or take your friends and colleagues to the children’s home to talk about their job or hobby. Perhaps you will be the one to help a child find the right path for them.

Professional and regular help from the lawyers at the law firm, Rappoport and Partners has for five years allowed us to find a legal basis for our work with others, and the auditing checks carried out by ‘What to do? Audit’ has confirmed the transparency of the charity’s activities.

How to help?

77

10. Put up Advertising Banners or social network ads

We would like to invite media organisations to work with us and bring attention to charityContact: [email protected]

5.Pay via ‘‘Russian Post’’

You can donate money to help orphans in any ‘‘Russian Post’’ post office. All you need to do is say that you want to donate money to Who Else But Me?

7. Via Yandex Money

Yandex.Account: 41001295677541

11. CorporateProsposals

We can carry out joint projects or you can donate your resources to charity. Ideas, advice, business proposals and your own personal experiences are of great value to us.

4.Send money via Qiwi

1. Press the ‘‘Other Services’’ button.2. Press the button with the Who Else But Me? logo.3. Enter the amount of money you would like to Donate and press ‘‘pay’’.

6.Bank Transfer or Credit Card

Pay via Visa, MasterCard and others. Payments can be made on the www.ktoeslineya.ru site in the ‘‘How to Help’’ section.

9.Buy Presents

Parcels, badges, branded caps and t-shirts. The donations will go towards the Throw a Party! programme.Contact: [email protected]

12. Individual Help to Children’s Homes

Our employees are happy to answer any questions you may have relating to how you can personally help social care institutions. Recommendations and answers to frequently asked questions are available on our website (ktoeslineya.ru).

8. Bank Transfer

Name: Who Else But Me charitable foundationAdress: Bldg 7, Block 1, Delegatskaya St., Moscow 127473, Russia. TRN: 7710476171Corres. account № 30101810600000000151Bank Details: CJSC Russian Standard Bank Bank Account № 40703.810.5.00000001284 in roubles BIC: 044583151 Message (payment details): Charitable donation to aid programmes for children

Bldg. 1, House 7, Delegatskaya Street, Moscow, 127473

Tel./Fax: +7 (495) 649-18-14e-mail: [email protected]

www.ktoeslineya.ru

Documents

Who Else But Me?