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‘Who Does What?’ topic of talk• Student newspapers today are much more complex than they were a generation ago.
• Print version — and online?
• Is there an “ideal staff”?
• Variables: size of staff, size of school.
• Club or class?
• Background of adviser — trained or not?
The GSSPA TattlerOur News Rarely Fits Rutgers University Douglass-Cook Center - Since 1766
How a basic staffing plan works:
• First, decisions have to be made.– Editor and Deputy system– Co-Editor system– Split between print/online — or merged?˜
Editor and Deputy• Lots of work on one person• One person acts as symbol of the publication.• Lines of command are clear.
But:• A bad editor can affect the whole operation.• Conditions can change so the student is unable to perform his/her duties.• Only seen as a prize for college acceptance sometimes.
Co-Editor System
Good points: • Can share the work• Can substitute for each other.
But…• One almost always does more of the work.• One might just want credit for college.
Classic titles
• Editor in Chief• Managing Editor• News Editor• Feature Editor• Sports Editor• Opinions Editor• Photo Editor• Business Manager• Reporters and Writers
Titles to be added
• Webmaster/webmistress• Social Media Editor• Online Editor• Video Editor• Techie• Correspondent
Use of ‘desks’ with Editor and Deputy
• Editor in Chief, Managing Editor, Webmaster in both systems
• News Desk– News– Features– Arts and Entertainment
• Sports Desk– Reporters assigned by sport (1-3 sports)˜
Use of ‘desks’ with Editor and Deputy
• Copy Desk– 4 articles/week per editor– Reporters: 1 article every two weeks
• Photo and Graphics Desk– Handles drawings, art, political cartoons– Photography: accompanying news or wild art.
• Business Desk– Advertising Manager, Salespeople, Bookkeeper
New ‘desks’
• Web Desk– Webmaster and deputy– Social Media (Desk)– Video/Audio Editor (Desk)– Publicity Editor (listserv, emailer, etc.)
Possible ConfigurationTitle Sub-Title Number
Editor-in-Chief Deputy 2
Managing Editor Deputy 2
News Desk Deputies 4
Sports Desk Deputies 6
Copy Desk Deputy 3
Photo Desk Deputies 4
Webmaster Deputy 4
Opinions Desk Deputy 2
TOTAL - 27
Tips
• Pick new editors in January or February.• Change online copy daily, even if it’s short.• Keep stories to 1,000 words in print, keep
online stories to 500-700 words.• Examine possibility of ePubs, Smartphones,
iPads.• Discuss having 2 organizations.• Develop relationship with local newspaper.