UNIT 8

Who Decides what you buy?

Shopping

She just got $900 credit card

bill.

Although she doesn’t need a scarf, she would come up with excuses for buying it.

Cost and worth are very different things.

It’s an emergency.

I had an interview.

They don’t hold the sale item.

Desperately important scarf.

Great aunt is very sick.

Cost and worth are very different things.

Introduction Which one is used in supermarket to attract customers to buy more things?

Advertisement.

Marketing specialists.

Customers themselves.

Introduction Which one is used in supermarket to attract customers to buy more things?

Advertisement.

Marketing specialists.

Customers themselves.

Introduction Marketing specialists come up with several ways to get shoppers to buy more products in a store.

1. The basic items would be spread all over the store.not put

together

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2. Soft music and suitable temperature make people stay longer in a store.

comfortablenot too cold

or hot

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3. Popular products are placed at shoppers’ eye level so that shoppers won’t miss them.

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4. Items for children are placed at their eye level so that parents would buy something for them to keep them quiet.

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5.Small items are placed at the checkouts to catch shoppers’ eyes.

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Shoppers should think about who really decides what you buy.

Conclusion