WHMSI Communication Tools Melissa Normann Rainforest Alliance January 29, 2013 Accomplishments since WHMSI 4 Launched WHMSI Facebook, Twitter & FlickR social media accounts. Launched online database of stakeholders. Added or updated 209 resources on the WHMSI Pathway. Sent 12 bilingual WHMSIupdates. Published five feature interviews & articles. Posted all WHMSI 4 materials on WHMSI.net. WHMSI.net Visitation Google Analytics reports an average of 292 unique visitors each month. WHMSI Pathway Matches identified priority migratory species conservation needs with the resources that are available to address them. Bilingual; available on WHMSI.net. Currently features 685 resources. Average of 181 visitors/month. Pathwaynewsletter shares resources recently added or updated. Newsletters General WHMSI updates & WHMSI Pathway updates 1,178 subscribers open rate / 17% click rate Higher than average non-profit rates: 19% open rate / 3.4% click rate Facebook Tool to raise general awareness & support of migratory species conservation. 214 Likes to date. Growth over past year: Twitter Also used to raise general awareness. 223 followers to date. Growth over past year: Contacts Database Database of organizations and experts working to conserve migratory species in the Americas. Linked to on home page & in Resources. Features name,, organization, website URL, and link to orgs resources in WHMSI Pathway. Currently features 346 organizations & 367 individuals. New Map Coming in February! Displays locations of all migratory species case studies in the Eco-Index database, with link to that case study: Thank you! Send questions and/or materials to: Melissa Normann