What have you learned from your

audience feedback?

Question 3

3.

Audience Research Questionnaire:

Before making my soap, I researched a range of people

to get a view of peoples attitudes to the genre.

3.

Males mostly watch

Coronation Street.

Females watch mostly

Coronation Street, but

not as many as Males.

3.

More females started

watching soaps later in life than

males.

Most males and females

started watching

soaps around the same age.

3.

Females have a

variety of reasons for watching

soaps

Males mainly

watch their soaps

because of the time

scheduled.3.

Niether males or females think they learn anything from soaps, meaning

that their reason for watching is purely recreational.

3.

The males I interviewed

only watched

their soaps on live TV.

The females i

interviewed watched

their soaps on both media.

3.

All the males I

interviewed were of a

similar age.

The females I

interviewed were of

mixed ages.

3.

The males I

interviewed were all in full

time work

The females I

interviewed had varying employmen

t status’3.

My audience research gave me a good basic knowledge of the

kind of people who do and don't watch soaps, and therefore how

to best target my intended audience.

This also helped me decide what channel I would broadcast

my soap on, See Slide 39

3.

Intended audience:

My intended audience is mainly young, female

students, who have the time to watch soaps and

can also relate to the characters. Therefore, it

is also aimed at ‘emos’who can relate to

Emily and Sasha. However, other people

will be.

able to relate to other characters in the soap, who

aren't necessarily so

heavily stereotypical.3.

Audience FeedbackPositives:

• editing matches music• lyrics create meaning – shows audience whats happening• different narratives feed well into main storyline & create enigmas• fast cuts show that there is conflict but dont show cause of conflict – makes the audience want to watch.• clear genre• clear audience• brand – chalk board – connotes audience & where soap will be set• channel creates audience – young females, hollyoaks audience.

Negatives: • Needs title cards • no title cards AND no dialogue throughout means the audience has nothing to relate to and therefore you risk losing your audience.

If I were to redo the trailer, I would use title cards/more dialogue because I think I

have taken the enigmatic, random, fast cuts to an extreme, to the point where I

risk losing my audience.3.