WHITE PAPER · share it socially. Tokenization takes this further. Viveca Platform includes solutions for releasing music, streamlining the distribution and channeling more of the

WHITE PAPER

MAY 2019Ver 1.1.3

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INTRODUCTIONThe media industry is facing a period of unprecedented change; from the way media is produced and distributed to the way its consumed, measured and monetized. Viveca Media is here to shape the future of traditional media.

With so many changes at play, the media industry needs a leader to step forward and provide direction. This is the the reason why Viveca Media has decided to step up and open source its platform codebase. With years of experience working with the most successful media organizations and creative professionals in the world, Viveca Media has created a unique perspective for what the industry needs - this ecosystem of products, networked collaborators who each solve a specific part of the industry problem.

More traditional tech and media companies have been purchasing start-ups in the hope of creating a working service. Often differing visions, CMS’s and platforms mean that this has been utopian, rather than a realistic view. Whilst Viveca Media has created a chain of services that work seamlessly together with no transitioning period needed.

Broadcasting and technology used to be the domain of the heavily financially resourced, The democratizing and audit-friendly traits of the Blockchain and distributed ledger technology mean that the power is now in the hands of even more creators than ever before.

Unlike many ICOs today, Viveca Media is a real, sustainable business (since 2014). Powered by blockchain, this platform makes it possible for anyone to produce, distribute and monetize their work.


CURRENT ISSUES WITH MUSIC LICENSING

It’s impossible to accurately estimate what artists are paid from current streaming platforms due to a various set of deals with distributors and organizations as well as a lack of openness from streaming services. It is estimated that majority of existing services pays around $0.007 per stream, but due to the complex post-streaming processes the amount that actually reaches the artist is far less.

Due to the the amount of intermediaries in the process it can take artists months to be paid for their work. Typically, record labels pay artists within three months of the end of an bi-yearly accounting period. But the record label themselves are subject to bi-annual statements from their partners, like streaming services, meaning that these cascading bi-annual statements make getting paid very slow.

On top of this, current record contracts are anything but smart.

A typical modern piece of music will likely be created by a number of individuals and often tracks have 5-10 stakeholders, all receiving income from the track.

No standardized system exists for notarizing these contracts. These agreements are typically made via signing traditional online paper deals or, at best, exchanging digitally signed PDF contracts, full of complex and outdated legal jargon.

So, how can blockchain solve problems in broadcast industry?

MUSIC STREAMING AND ROYALTY PAYMENTS

Music streaming has brought major positive changes in the music industry. In 2015, for the first time since 1999, a drop in revenue from the record industry was replaced by growth. Global digital music revenue saw an uptick of 17.7% to $7.8 billion. Streaming services have been the main driver of this growth, with 60.4 % revenue surge in 2016, compared to the figure 2015. Now, streaming generates over 50% of the revenue of the entire record industry and has 112 million users of paid music streaming subscriptions with over $4 billion in revenue. But despite consumer behavior has shifted towards digital, the music industry still lacks a verified global registry of music creatives and their works.

Each original music file inside Viveca Media’s content management system contains cryptographic “hash” that can be called via API, not just Viveca but any player in the world. Each hash is associated with a smart contract with ASCAP, SESAC, BMI or individual artist info on how the artists can be compensated for their music close to real-time.

THIS IS DONE VIA:

• CONTENT SHARING Sharing of content peer-to-peer has traditionally been a threat to music,

video and movie producers. Lack of control in exchanging files among consumers leaves content

producer community paralyzed. Blockchain makes the content sharing and usage transparent. With

Smart Contracts users can automate royalties payments.

• ADVERTISING Through blockchain, media usage is directly linked to the respective content items.

Depending on factors such as content usage and type of content being consumed, marketers can

target customers more effectively.

USERS

COPYRIGHTORGANIZATIONS

EVENTS

RADIO

STREAMING

DOWNLOADS

RECORDLABEL

ARTIST

PUBLISHER

COLLABORATORS

CONTENT MANAGEMENT

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Everyone wants content. Content to read. Content to listen to. Content to watch. We also want to share it socially. Tokenization takes this further. Viveca Platform includes solutions for releasing music, streamlining the distribution and channeling more of the revenue towards the creators, producers and artists by eliminating fees imposed by middlemen between end users and artists, hence making licensing, buying, streaming and collaborating in music projects transparent by using “Smart Contract” technology.

Blockchain technology will simplify the integration between all parties involved, decrease costs and create opportunities for thousands of creators and brands all over the globe that currently aren’t available. Viveca platform will help elevate music and entertainment market to the next level and take considerable market share very quickly as cryptocurrency and Blockchain technology becomes more mainstream in the next few years.

CONTENT MANAGEMENT


Viveca Media digital music distribution service transforms audio messaging into a powerful part of customer experience. With existing content management system, brands can create a consistent experience in each of their locations around the globe. Same content management system can be used to create broadcast radio stations.

Viveca Media blockchain-powered media platform can offer its users crypto tokens as a reward for their activities on content selection such as choosing the best new tracks or creating popular playlists. We believe that recognizing and rewarding this curatorial work will be the key to creating the most active and fastest growing music community in the world.

The algorithm takes into account the data mass — number of followers, auditions, popularity on other platforms, the artist’s reputation, number of mentions on the Internet and so on. Each song becomes, if you like, a mini “ICO” in terms of opportunity.

ANALYTICS

Viveca Media content management contains analytics unit for tracking and recognizing content sharing and consumption to a new level. You can drill down into the metrics to judge if people are enjoying your content, be it a 10-second news piece or the latest Bruno Mars song. Artists can be paid the correct royalty - without guesswork, Such metrics can efficiently elevate target marketing and help monitor and predict consumer behaviour.


TOKEN ECONOMY

Viveca Media’s platform is effectively going to be a global marketplace for Music and Entertainment with transparent tools for interaction of any party involved. For maintaining commercial relationships between participants, Viveca Media will collect a service fee from every executed contract. The amount of the fee may differ depending on the type of contract and complexity of interaction between parties, but will not exceed 10% of the contract value.

Viveca tokens can be used to pay for part or all of the subscriptions and platform services, payments can be also executed using “earned” tokens which increases loyalty to the service.

Ethereum blockchain technology is considered as the most relevant for Viveca Platform’s needs in the platform’s basic mode. Therefore, Viveca Media Tokens are going to be operated as ERC20 compatible tokens.

VMT can also become a convenient global donation method for music and radio industry, podcasters, creators in the early stages of their channel’s content development.


TRANSACTIONS

From the very beginning the issued token mass is designed to support growing volume of transactions inside of the ecosystem during the scaling, which implies ongoing organic growth of the Viveca token market value.The tokens are splittable up to 8th decimal point position, so the growth of their value won’t be a problem for processing transactions of any size within Viveca Media ecosystem.

CONTENT MANAGEMENT

ANALYTICS & TRACKING

PLAYLIST CURATION

PROMOTIONS AND PUBLISHING


API API

API

API

API

API

Cloud Media Metrics Trending Content Prep Access

Content FeedsNews Feeds

MASTER CMS

VIVECATV

Shoppable Video

VIVECA retailVIVECA radio

Cloud Event Display

ProductionSequencer

VoiceProcessor

MusicFeeds

VIVECA ECO-SYSTEM


FREE AND OPEN SOURCEOpen source has become the de facto way to build software — not only in tech, but across diverse industries. As companies use open source code to build their own commercial products and ser-vices, they also see the strategic value of contributing back to those projects.

Viveca Media is dedicated to building sustainable ecosystems around media open source projects to

accelerate technology development and industry adoption.


OPEN SOURCE

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OPEN SOURCE

Viveca Media is dedicated to building sustainable ecosystems around media open source projects to accelerate technology development and industry adoption.

Founded in 2014, Viveca Media would continue to provide unparalleled support for open source communities through financial and intellectual resources, infrastructure, services, events, and training. Working together, Viveca Media with its blockchain content management and its various other code bases and successful investment in the creation of shared technology.

Needless to say, a fair number of these projects are helping to redefine what future of music and entertainment would look like with cross-industry blockchain technologies with for real-time music royalty automation, the cloud based content management for production-grade distribution system.

All operations within the Viveca Media ecosystem can be executed with its effectivecryptocurrency token - Viveca Media Token (VMT), which ensures high standards of services and prevents any unauthorized human intervention in the processes within the system. The Viveca Media Token will create a self-driven economy based on constant cooperation between Creators, Brands, Record Labels and Agents.


%

%

ADVETISERS

MEDIA

SMART CONTRACTS

EXCHANGES PAYMENTS

PLATFORMSERVICES

REAL-TIMEROYALTIES

ARTISTS

Payments for promotion

Payments for royalties

Payments for platform

services

Payments for music services

Payments for API usage

Payments for royalties

Payments for platform

services

VIVECA MEDIA PLATFORM


ROADMAP

Whilst most of the media eco-system is already built to working prototype phase, we still need to

update frameworks, codebases for client side and develop blockchain layer into our existing CMS.

.

DATE PRODUCT DETAILS

Q3/2009 Protoype CMS release Personalization starts gaining attraction

Q2/2010 B2B music player release Social gaming gets huge

Q2/2014 Viveca Radio v2 releaseCompany received angel investment & developed media eco system

Q4/2014 Viveca Studio release

Q1/2015 News Aggregator & eco system soft release

Q3/2015 Creative collaboration engine launch

Q2/2019 LAUNCH OF VIVECA MEDIA ICO

Q1/2020 WORLDWIDE LAUNCH

Q2/2020Viveca Media blockchain eco system launch


TEAM1. OUR TEAM

TEEMU AIRAMO CEO / Founder

• Mission focused leader with years of media experience

• (CapitalFM,MTV, BBC) with extensive knowledge of

technology and user experience

ROSS FORD Chief Creative Producer

• Excutive Experience from Europe’s #1 media such as

• BBC

• Capital FM

ROBERT KREMER CFO

SUSHIL SHIRKE CTO

• Specialized in enterprise mobile management

• Team leadership.

• Previously implemented solutions for HSBC and VISA


ADVISORS1. OUR ADVISORS

TONY NOVIA Valley Fund

• Well connected with Hollywood’s music and entertainment industry

• Worked previously as EVP Ryan Seacrest Productions

MARK MEYERS Spiral Toys

• Over 18 years of experience in the creation of entertainment

software and emerging technologies.

• Worked previously at Disney


TECHNOLOGY

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ARCHITECTUREWe use micro service architecture, relevant technologies according to specific needs, use of contemporary frameworks and patterns only to secure transactions with the help of Blockchain and Smart contracts unique isolated environment for each service, reliable identical environment for each version of the product .

Applications are deployed in the Cloud, automatic scaling of resources depending on the load, DDoS attack protection.Micro-service architectural style is an approach in which a single application is built as a set of small services, each of which works on a independent process and communicates with others using lightweight mechanisms such as REST API.

Service-oriented applications divide the system’s functionality into separate components, which cooperate between each other through clearly defined interfaces.

The container technology itself encourages such type of elaboration, because it allows scaling independently or updating each component.

WEB APP Mobile APP

API services

Two factorauthentication

Users Analytics Playlist

Popularity Branding

Smartcontracts

Scheduling

Socialpublisher

DB queue

Reporting

Creatorservices

Event tracking

Balances


COMMUNICATION BETWEEN SERVICES

The concept of micro-service architecture assumes that services actively communicate with each other, like how users communicate. While executing the request, the user refers to public service methods directly (made with the help of front application, mobile application etc.) using standard HTTP protocol, receiving answers simultaneously. If the service needs to receive an answer fromanother service(s) to form a response to a user’s request, it is done by sending a message by means of TCP protocol in asynchronous mode. This approach leads to minimization of query(s) overhead and elimination of dependence from the working capacity of inter-rogated service. It allows the response to a user request be as fast as possible, even if services can be in different data centers or are unavailable.

All services are based in overlay network. This sufficiently increases general application security. Overlay-networks are used in terms of clusters, where virtual networks, used by containers, unite several physical hosts. When you start the container as a cluster (as a part of the service), multiple networks join by default, and each of them corresponds to different connection specifications.

APPLICATION SERVICE LAYER

PostgreSQL

MICROSERVICE STRUCTURE


TOKEN

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• This Phase of the Token Sale will be pre-sale, available 7 days prior to the public sale date. The maximum target figures for distributed tokens during the Token Sale: Phase #1 is the amount of 30 million VMTs. The tokens can be purchased with ethereum (ETH). All unsold tokens during Token Sale: Phase 1 will be added to the Token Sale: Phase #2 amount.

• HARD CAP: 100.000.000 VMTs• Token exchange rate: 1 ETH = 1000 VMTs• Minimum contribution amount: 0,01 ETH / 10 VMTs• Maximum contribution amount: unlimited• Contribution methods: ETH• After Token Sale: Phase 1, all unsold tokens will be added to Token Sale Phase #2 amount• Phase #1 is the amount of 100 million VMTs. The tokens can be purchased with Ethereum (ETH).

HARD• After Token Sale: Phase 2, all unsold tokens remaining from both sale phases will be burned.

VIVECA MEDIA TOKEN

3.bACTIVE

MEDIA USERS

14bAUDIO

ADVERTISING MARKET

SMARTCONTRACT


HARD CAP 30,000,000 TOKENS HARD CAP 50,000,000 TOKENS

30% 50%

15% 5%

TOKEN DISTRIBUTIONViveca Media Tokens (VMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 35% more tokens will be issued for platform core functionality and developmentThis will form the total amount of VMTs ever issued.

Token sale phase 1: 30% (hard cap 100.000.000 tokens)Token sale phase 2: 50% (hard cap 100.000.000 tokens)

USE OF PROCEEDS

Reserve for development: 35%Sales and marketing: 45% General and administrative & core functionality: 15% Legal: 5%

TOKEN SUPLY (VMT)Viveca Media Tokens (VMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 35% more tokens will be issued for platform core functionality and development. This will form the total amount of VMTs ever issued.

CORE FUNCTIONALITY PARTNERS & ADVISORS


VIVECA MEDIA TOKEN

[email protected]

JOIN THE CONVERSATION ON

HTTPS://VIVECAMEDIA.IO

TELEGRAM

MEDIUM

MAY 2019Ver 1.1.3VIVECA MEDIA TOKEN 24

Documents

WHITE PAPER · share it socially. Tokenization takes this further. Viveca Platform includes solutions for releasing music, streamlining the distribution and channeling more of the