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© 2020 Clarity Insights
WHITE PAPER
How a Modern Data Architecture Will Revolutionize the Healthcare Industry
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Introduction
The role of data in the healthcare landscape has grown
exponentially in recent years and is advancing rapidly.
Data is no longer the purview of actuaries and medical
researchers; it’s becoming the backbone of the healthcare
industry. Unfortunately, many organizations are ill-
equipped to take advantage of all the benefits their data
has to offer and most can’t even access or process all of
the data they’ve already amassed. Traditional data solutions
were built based on existing demands and technologies,
but the ever-growing amount of data and the insights
that can now be extracted from it have rendered these
solutions obsolete.
Data Challenges in Healthcare
Healthcare is a heavily regulated industry and comprises
organizations with vastly different and, sometimes
opposing goals. Healthcare data is incredibly siloed
including patient, outcome, diagnostic, administrative,
financial, research, population health, actuarial and
other pertinent data. It resides in various departments,
databases, electronic health records (EHRs), provider
records, billing companies, essentially all created as a by-
product of an operational or functional process that must
then be manipulated into information that has business
value. Understandably, the integrity, consistency and
structure of this data vary dramatically, frequently resulting
in errors or redundancies which is not ideal, especially
when making vital healthcare and operational decisions.
Further complicating this morass of data is the deluge of
new information from medical devices, fitness and health
trackers, and mobile applications. The picture below
discusses some of the major data related challenges facing
the healthcare industry.
Traditional data infrastructures simply cannot keep
up with current demands. They struggle to handle the
enormity of all this data, unable to store and process
the incomprehensible amount of information available
to and accumulated by healthcare firms. As companies
spend money and IT resources simply trying to keep up,
the opportunity costs of using outdated architectures
accumulate quickly. Traditional systems are inhibiting the
growth and the potential of healthcare organizations, and
those that are slow to adopt a modern data architecture
will fall far behind their competition.
Current data challenges within healthcare
Lack of Business Insights
• Business tied up with
descriptive analytics
• No focus on
predictive and
prescriptive analytics
to support key
business decisions
Siloed Data Stores
• Data Spread across
multiple data stores
• Inconsistent
outcomes
• Maintenance hassle
Expensive Platforms
• Expensive appliance
databases: more than
$100/TB of storage in
some cases
Massive Data Growth
• Data growing from
terabytes to
petabytes to exabytes
• Unable to manage
with traditional
databases
$ $
$
$Current
DataChallenges
2 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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What is Modern Data Architecture?
Where traditional systems flounder, outpaced by data
growth and processing needs, a modern data architecture
excels. Advanced data solutions not only handle current
demands but are built to be future-ready, and they enable
you to connect multiple hardware or software devices to
work as a single entity. By taking advantage of the cloud,
these innovative systems deliver on-demand storage
(vertical scaling) and expand to accommodate increased
processing loads (horizontal scaling).
Unlike the multiple, disparate sources used by traditional
platforms, a single data lake is the cornerstone of the
modern data architecture. Creating this lake begins with
a clear data governance program that ensures only the
highest quality data is gathered, processed and funneled
into your lake. Once the single source of data is established
and governance guidelines are in place, the focus turns to
ingestion and cataloging of metadata—mapping fields and
defining how to parse data from all sources.
Another important feature of this type of data architecture
is a robust search function, which facilitates enterprise-
wide data accessibility and empowers data stewards—
employees who act as gatekeepers to maintain the
stringent quality of the data lake. For example, if the
decision is made to migrate member data into the lake, but
some member data already exists, data stewards make
sure there are no errors or duplication of data (or effort).
Conceptual modern data architecture
Data Sources Information Delivery
Search & DataDiscovery
OperationalReports
Dashboards
Self-ServiceReporting
Enterprise Information Management
Data Governance and Security
Enterprise Data
Data Lake
Environment Management
MetadataManagement
(Catalog &Search)
EnterpriseService Bus
BusinessRules Engine
Master Data Management
Elastic Storage& Processing
AutomatedAnalysis
User/AnalyticsSandbox
Active storageIn-memory storage
Archive storageETL/Branch serviceReal-time service
ETL Framework w ABC
SQL serviceSpeech analysis
Visualization & reportingData analytics
Machine learningAnalytical models for insights
Ad-Hoc analyticsWhat-if analytics
User Sandbox
Resource analysis& allocation
Backup & disasterrecovery
Configurationmanagement
Deploymentmanagement
EnterpriseData Warehouse
Reference Data(Master Data)
Dat
a In
gest
ion
Fram
ewo
rk (
Rea
l-Ti
me/
Bat
ch)
Structured Data
Claim data:proceedure &
diagnosis codes, drug info, paid
amounts info, etc
Member data:Sex, age, location,
etc
Provider data:State, City, ZIP, etc
Public data: Procedure codes,
conversion to physical time, bundling rules,
social media, etc
Clinical data: HL7, FHIR
Other
Unstructured Data
Speech-to-text conversion data
Web logs
Other
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Advantages for the Healthcare Industry
A modern data architecture empowers every employee
to extract the valuable insights from data that are
necessary to achieve business goals and propel your
organization’s success.
Fraud, Waste and Abuse Detection:
Machine learning recognizes patterns, trends and
anomalies across all datasets. This serves two main
purposes. First, it facilitates predictive analytics, a powerful
tool in forecasting trends among your membership and
providers. Second, it helps detect and combat fraud, waste
and abuse—for example, catching an orthopedic claim
submitted by an ophthalmologist.
Population Health Analytics:
By merging claim, EHR and demographic data with
information from your company’s mobile apps and medical
and consumer device data, you create a holistic view of
your patients or members. You’re then able to determine
where your efforts to improve population health are
succeeding and which areas need improvement. You can
also use these insights to transmit health screening or
fitness tracker data to physicians and alert them if a health
event is imminent, which results in improved outcomes.
Cost Reduction:
Predictive analytics assists providers and payers alike
in anticipating high-cost activities, such as unnecessary
tests, chronic conditions and delayed care. Data-fueled
insights hold enormous potential for your organization,
from reducing disenrollment to calculating premiums for a
particular population.
Compliance:
With a modern data architecture, you can separate data
from the lake and anonymize it, allowing your teams
to preserve PHI and comply with HIPAA guidelines. An
advanced data platform also enables compliance with
Meaningful Use Stage 3 objectives, which mandate
access to EHRs, immunization status reporting and secure
messaging between patients and providers.
Operational Improvements:
Your business can realize significant cost-savings with
a modern data system. A cloud-based platform offers
extensibility and on-demand storage. Implementation
costs a fraction of traditional on-premises systems, and
a full rip-and-replace is usually not necessary—a modern
architecture bridges your existing infrastructure to augment
what you already have in place. And by eliminating data
silos and creating a “single source of truth,” data is available
to all teams to drive decision-making, reduce expenses
and increase efficiency.
4 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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What to Look for in a Modern Data Architecture
A powerful, modern solution that can keep up with current
and exponentially increasing data demands is foundational
to your organization’s success.
When searching for a solution that’s designed specifically
for your business needs, seek a modern data architecture
with these key features:
• Cloud-based architecture that offers horizontal
scaling and on-demand storage and is able to
be implemented quickly
• Automation tools, such as scripts and
frameworks, to expedite the setup of your end-
to-end environment
• Robust ingestion framework that will funnel,
catalog and enable searching of all your data
and metadata
• Comprehensive data governance program,
coupled with human data stewards, to ensure
data quality and reduce inefficiency and errors
• Most important thing is both IT and business
own this now, which lends itself to a cultural
or organizational change that must also take
place in order to take full advantage of this new
technology and process
The picture below shows the progression of a modern
data architecture initiative from conceptualizing the
overall strategy and roadmap to align with business goals,
to the creation of an architectural blueprint that tailors
to the business needs and leverages modern tools and
technology platforms to build an enterprise data lake that
consolidates multiple disparate data sources. This data lake
could be built on a cloud platform and enables machine
learning and advanced analytics to deliver deep insights
into your business.
Establishing a modern data architecture
Strategy and Roadmap | Establish a strategy and
roadmap to meet business goals.
Architectural Blueprint | Establish an end-to-end architectural blueprint
tailored to your business objectives that leverages modern technologies and
scalable platforms.
Enterprise Data Lake | Establish an enterprise data lake to consolidate
all disperate data sources and process all data
needs for EDW. BI and advanced analytics using
scalable platforms.
Cloud Solutions | Establish a scalable cloud platform
MDA
Machine Learning | Establish
machine-learning algorithms to perform
predictive analytics and gain deep insights into
your business.
Advanced Analytics | Establish reactive
approach to data, and proactively leverage
analytics to manage risks and improve
decision-making.
5 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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Another key consideration is choosing a solution provider
that offers industry experience, technical mastery and
expertise in healthcare and related industries. Clarity
Insights is peerless in this regard. We offer repeatable data
ingestion, data lake transformation and machine-learning
frameworks that have already processed petabytes of
information from your industry—data from providers,
insurers, pharmaceutical firms and other healthcare and
medical businesses.
Clarity’s expertise coupled with their agnostic approach to
technology also positions them to extract the maximum
value from the client’s existing world/investments,
while moving forward over time to the newer, required
approaches already mentioned above. There’s no need to
reinvent the wheel, because when you partner with Clarity,
you’re already outpacing the competition.
Clarity’s Ingestion Framework
Data Sources Data Ingestion Framework
Unstructured Data
Clinical Data | Doctor’s Notes |
Wearables | Medical Docs | Labs/Images
internal Data
Enrollment Claims | Provider | Payers |
Medicare/Medicaid | Products |
Adjudications | Patients
Common Components
Template Design (Real-Time)
Template Design (Batch)
Real-Time Data Storage
Audit, Control, Balance
Enterprise MetadataManager (EMM)
TechnicalMetadata
DataLineage
Data Lake (RAW Zone)
RAW data
Data Profiling
Clarity’s Transformation Framework
Data Lake (RAW Zone) Data Transformation Framework
Template Design (Batch) Data Lake (Final Zone)
Hive/Spark
EDW
MPP DatabaseFACT Tables
Dimension Tables(type 1 & type 2)
Common Components
ParallelExecution
ConfigurableRules &Maping
Restartable,Fault-Tolerant
Auditable
Job Control &SLA Monitoring
6 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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Conclusion
In today’s market, data sources and technologies are
rapidly increasing. Massive volumes of data, stringent
regulations and tightening competition mean that
healthcare organizations must evolve to survive. Flexibility
and adaptability are vital to your success, and a modern,
cloud-based data architecture delivers both with less
investment and more capabilities than traditional, on-
premises systems.
Data belongs to everyone within your enterprise, and with
a modern solution that starts with a pristine data lake and
includes strong governance, flexible processing power and
data stewardship, your data becomes democratized: able
to be applied to all business problems, large and small.
By investing now in your company’s future and adopting
a long-term strategy that focuses on the horizon, your
organization will be driven by data and insights and will
outpace the competition.
Clarity Insights has executed numerous data
modernization projects, and as part of this process, we
have built repeatable frameworks for data ingestion, data
consumption and advanced analytics. These frameworks
accelerate the modernization of modern data initiatives
by ingesting and transforming data with minimal code. To
learn more about how we can help modernize your data
architecture, contact us at [email protected] or
800-920-6648.
7 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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Why Clarity
At Clarity Insights, we use data strategy, engineering,
science and visualization to help companies action
their insights.
Why? Because a majority of Chief Analytics Officers say
that their biggest challenge is overcoming cultural barriers
to new insights, as well as getting business buy-in. It is
no longer enough to take an “if we build they will come”
approach when it comes to insight systems—be it a data
lake or a machine learning model. It takes an approach that
will help build an insights driven culture.
How do we help clients do this?
We start any project by understanding our client’s business
strategy, then understand how data can make it a success.
This way we are always focused on the business outcomes
and not what data actually exists. This approach also
ensures business buy-in.
When we help you find the insights to achieve those
business outcomes, we don’t down our tools. Rather,
we help you embed them in your processes, and use
change management to obtain adoption. We also focus
heavily on knowledge transfer to our clients, ensuring
they are empowered to take action faster and with more
confidence.
These are just some of the reasons that more than 80% of
Clarity’s customers hire us for additional engagements. We
have been trusted partners to the most exacting, data-
intensive organizations in the nation for years.
Contact Us Today www.ClarityInsights.com
800.920.6648
Ramu Kalvakuntla
Chief Enterprise Architect
About the Author
Ramu is the Chief Enterprise Architect for modern data architecture
within the Healthcare Practice at Clarity Insights. He helps clients develop
strategies and roadmaps for their data needs and is a pioneer in building
reusable solutions that enable companies to quickly adopt modern data
architectures, facilitate advanced analytics and gain deep insights.
Ramu has strong technical expertise in the architecture and management
of big data, IoT, data warehouse, data integration and business intelligence
systems in the healthcare industry. His solid management track record and
ability to bridge technology and business goals complement his 20 years of
experience with emerging technologies including Hadoop, NoSQL, Azure,
AWS, GCP, Talend, Informatica BDE, Spark, HD Insights, RedShift and more.
8 www.clarityinsights.com © 2020 Clarity InsightsREAL. CONTINUOUS. INTELLIGENCE.
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