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+44 (208) 819-6244
www.cointal.com
63 Loveridge Road London
WHITE PAPER
OCTOBER 2017
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Contents EXECUTIVE SUMMARY ..................................................................... 3
INTRODUCTION ............................................................................ 5
Cryptocurrency: 21st-century unicorn – or tomorrow’s money? ................... 7
The Problem we are solving: Burdensome time-consuming process and high
fees ...................................................................................... 13
Our Solution: ........................................................................... 13
About COINTAL ........................................................................... 14
Our features & services: ............................................................. 14
Security: ............................................................................. 15
Payment facilities & low fees:.................................................... 15
Insurance:............................................................................ 15
Dynamic support: ................................................................... 15
Quick transaction: .................................................................. 16
Affiliate program: .................................................................. 16
Worldwide service: ................................................................. 16
Our Strategy ............................................................................ 17
The vision and mission: ............................................................ 17
Strategy outlook: ................................................................... 17
Customer Relationship Management: .............................................. 18
Building a community: ............................................................. 18
Email Marketing: .................................................................... 18
Social media & Blogging: .......................................................... 18
Event & partnerships: .............................................................. 19
Talk, FAQ and Support: ............................................................ 19
Launching the platform: ................................................................ 19
CONCLUSION .............................................................................. 20
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EXECUTIVE SUMMARY
This white paper introduces the importance of cryptocurrencies nowadays, and
the urgent need of a greater platform that will take into consideration the user’s
needs. Therefore, it will describe the Coin Portal (COINTAL) platform, its
features and services, as well as a short description of Cointal’s strategy and its
customer loyalty program – or customer relationship management.
Nowadays, everyone is talking about cryptocurrencies and blockchain
technology. As they are both gaining a worldwide acceptance, they are starting
to create many opportunities for new creative projects as well as contributing
to the evolution of the fintech space, which will attract many investors and start-
ups. Yet, due to the complexity of the trading system concerning the security
protocols and the complications with identity verification, the CryptoWorld can
represent a burden for many potential users.
Currently, we can witness a powerful growing demand for a better
cryptocurrency platform. The customer needs a platform good enough to be well-
structured, simple to use, and especially secure, providing them with all the
information, abilities and approaches they need as non-technical users to engage
in the cryptocurrency market.
Thus, The Coin Portal known as COINTAL, which is a Peer to Peer Cryptocurrency
marketplace based in London, came to revolutionize the cryptocurrencies’
market, and therefore made it all possible and accessible for the users. Aiming
to become the first centralized Multi-cryptocurrency P2P Marketplace that will
include all fancied cryptocurrencies, COINTAL lets you choose the deal that suits
you the most and buy/sell the most promising cryptocurrencies so as to exchange
them for cash later on. For the moment, Bitcoin (BTC), Ripple (XRP), Ethereum
(ETH) and Litecoin (LTC) are already available for traders on the platform.
Simplicity, security, speed, very low fees, a stable means of payment and trading
are our priorities. In order to meet these goals, COINTAL platform was structured
from the ground up to offer a mutli-secure wallet without any deposit or
withdrawal limits for all the cryptocurrencies, complete 24h support, a
worldwide service and full transparency of the team, an Escrow and Feedback
system, a mobile app, an Anti-hacking platform, and many other features.
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The COINTAL Platform is truly revolutionary. Hence, we’ll cover the Essentials
of the system - describing both the vision and mission of the company as well as
introducing the features, aspects and benefits of the platform. We’ll also take a
look at the Market, by examining the appealing potential of the cryptocurrency
world, and finally present the problems our platform is solving thanks to the
advantages offered by COINTAL.
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INTRODUCTION
These alternative
currencies have no legal
tender in any country of
the globe.
Their value is not indexed to the price of gold nor to that of
conventional currencies, nor are they regulated by a central
body. Yet, security and transparency are their main assets!
Only thanks to the cryptography being able to secure
transactions that are all verified and recorded in a public
domain, ensuring both confidentiality and authenticity,
thanks to blockchain technology.
The exponential rise of the Bitcoin in recent months is appealing enough to
attract the interest of investors. The world is starting to adapt and come around
this new cryptographic trend. And even though many are afraid of the Tulip
mania and Mississippi bubble experience to come back, we are not talking about
the massive bubble anymore, but about a mass adoption.
Thanks to the adoption of new technologies over the last century we are now
talking about the S-Curve. As the technology is introduced, it takes time for
people to learn about it and realize its potential. Once public awareness reaches
a critical mass and the technology is perfected, adoption occurs extremely
rapidly, resulting in exponential growth. Finally, once everybody has adopted
the technology, the curve flattens out again. But is it really sure? And what makes
it so different from the other old bubbles?
The bubbles of old were driven by hype, with nothing of value actually backing
them. A tulip bulb has zero intrinsic value, and absolutely no potential to become
something more. The Mississippi company never could exploit the wealth of the
new world, because unlike Spanish territories, Louisiana had no gold or silver to
export.
Cryptocurrencies are both a
cryptographic currency and a
peer-to-peer payment system.
They are virtual currencies which
are defined by a lack of physical
support:
o no physical coins,
o notes,
o payments by check,
o or bank card.
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Internet companies like Amazon, Facebook, PayPal and others are completely
different. The Internet offers unmatched potential for growth, with world-
changing consequences. Yes, things got overheated in the early 2000s, but prices
recovered and the upward trajectory was renewed.
Cryptocurrency represents a sea change in the way business is conducted on the
Internet. For instance, Bitcoin is the world’s first decentralized, non-state
controlled, truly global currency. It is a promising monetary technology that
seems more apt to follow the path of an S-Curve than that of a boom-and-bust.
And at some point (maybe even now) we will rapidly shoot up that S-Curve to
prices that are presently unimaginable.
In a market as timely as this one, the user / trader needs the right platform to
be able to buy and sell cryptocurrencies safely and quickly as possible at a lower
cost to keep this market busy.
And so, we created a revolutionary P2P Cryptocurrency marketplace that will
offer the best security that includes an anti-hacking platform, a multi-secure
wallet, as well as free insurance and very low fees, dynamic support, very quick
transactions, an affiliate program, and a worldwide service.
This white paper intends to talk about the cryptocurrency world and its
importance nowadays, especially how it became difficult to find the right
platform without worrying about the security part or the fee part… – which is the
reason behind the creation of COINTAL, and finally to introduce more in detail
this platform, its features, aspects and benefits.
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Cryptocurrency: 21st-century unicorn – or tomorrow’s
money?
One of the greatest innovations of the 21st century is, undoubtedly, the advent
of cryptocurrency. Known to most people, today’s digital currencies have
become a global phenomenon. While still somehow geeky and not understood by
many, banks, governments and many companies are aware of its importance.
The overwhelming majority of people – even bankers, consultants, scientists, and
developers – don’t have enough knowledge about cryptocurrency.
So, let’s walk through the story.
After the creation of the first cryptocurrency “Bitcoin” by Satoshi Nakamoto in
2008, it became the first world-known decentralized cryptocurrency, that
initiated a great number of new solutions to the existing electronic payment
systems. Since then, Cryptocurrencies became the success that their inventor,
Satoshi Nakamoto, didn’t even dare to dream about. They became a sort of a
digital gold, secure enough to roll away from the political influence, and
promising enough to maintain and increase its value over time.
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Today, Cryptocurrencies revolutionized the marketplace and gave birth to an
incredibly dynamic, fast growing market for investors and speculators. Almost
every day we witness the appearance of a new cryptocurrency and the end of
old ones. Only a few survive the first months, and most are pumped and dumped
by speculators and live on as zombie coins until the last bag holder loses hope
ever to see a return on his investment.
Cryptocurrencies are here to stay – and here to change the
world. The revolution is already happening. Institutional
investors are buying cryptocurrencies. Banks and governments
are realizing that this invention has the potential to draw their
control away. Cryptocurrencies are changing the world. Step by
step. You can either stand beside and observe – or you can
become part of history in the making.
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Nowadays, cryptocurrency is taking over the place of the traditional financial
institutions (e.g. banks) since they have proven the inefficiency of the
approaches they are using, and have revealed the new possibilities for individuals
and organizations adopting them, we can talk here about the legal and monetary
transactions being less complicated, with of course more security thanks to the
anonymous side that protects the user’s personal data, also an important
reduction of the inflation risk, and an unlimited access via any connected device
thanks to the internet.
Bitcoin
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Ripple
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Litecoin
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Ethereum
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The Problem we are solving: Burdensome time-consuming process
and high fees
Regardless of the growing popularity and the wide spreading, the occurring
cryptocurrency platforms are incredibly limited to a small number of services
and products. Yet, in order to be able to run buying and selling operations on
cryptocurrencies the customers need to run several applications that are tied
directly to theses platforms. Eventually, you need to trade one cryptocurrency
for another or sell your coins for cash. Unfortunately, this forces most crypto
users back onto centralized cryptocurrency exchanges where they must live in
constant fear that their coins will fall prey to hackers or excessive fees.
And due to that, an ordinary payment in cryptocurrency takes an extended
amount of time, which is required to switch between these applications and to
complete a lengthy registration process on each site before being able to use its
functions. This ends up as an unpleasant user experience and poor adoption of
digital currencies among the masses. It also explains the increasing need for user-
friendly products and services, such as a Multi-Cryptocurrency Peer to Peer
Marketplace.
Sure, peer-to-peer marketplaces exist, but they have very limited functionality
and offer users almost no security. To make matters worse, these P2P exchanges
only support one or two cryptocurrencies, making them useless for people who
like to maintain a diverse portfolio. Thankfully, this is about to change.
Our Solution:
COINTAL intends to solve some of the biggest problems in the world of
cryptocurrencies trading platforms by planning to revolutionize the digital
currency ecosystem and developing the first multi-cryptocurrency P2P
marketplace. We aim to pinpoint all the inconveniences existing on other
platforms and solve them, so we can provide the best user experience for the
customer.
In COINTAL, the user’s experience and needs are taken very seriously. We worked
very hard to provide a smooth, flexible, and very simplified system, with all the
features that any user can ever imagine, only to fill up the void that the market
has since the beginning of the creation of cryptocurrency, and achieve customer
satisfaction.
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About COINTAL
The Coin Portal (COINTAL) is a Peer to Peer cryptocurrency marketplace. It’s also
the first Peer to Peer marketplace to propose more than two cryptocurrencies
at once, including Bitcoin, Litecoin, Ripple and Ethereum. Our objective is to
simplify the purchase of cryptocurrencies by connecting sellers with buyers, and
offering endless methods of payment.
For the moment, Bitcoin (BTC), Ripple (XRP), Ethereum (ETH) and Litecoin (LTC)
are already available for traders on the platform. Cointal is aiming to become
the first centralized Multi-cryptocurrency P2P Marketplace encompassing all
fancied cryptocurrencies.
Our features & services:
COINTAL solution will provide a number of benefits over other platforms in the
market, directly offering a service that includes:
• Escrow (financial arrangement where a third party holds and regulates
payment of the funds required for two parties involved in a given
transaction) + Feed-back system (for a better experience).
• No deposit or withdrawal limits for all the cryptocurrencies.
• Quickest multi-secure wallet provided by BitGo Instant (allows on-chain,
zero confirm and instant transactions between participants).
• A complete support platform (Live Chat, phone number, support tickets).
• An awesome affiliate program (Users earn a percentage on each
transaction made by their referrals.).
• Anti-hacking platform (DDoS, Phishing, hacking and social frauds, etc.)
which makes the two-step verification system mandatory.
• Mobile app (that will be available before fall 2017).
• Worldwide service along with the team’s full transparency.
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Security:
Thanks to our partnership with BitGo Platform, an all-in-one wallet is offered
and made available once signed up. More cryptocurrencies will be added. The
list will be stretched even more. We’re targeting at least 10 different
cryptocurrencies to be made available before early-2018.
Payment facilities & low fees:
Charging you only 1% fee for selling, Cointal allows you
to register and to buy any available cryptocurrency, for
free. Also, this marketplace proposes multiple payment
methods, for example: (Bank Transfer, Cash in Person,
Credit/Debit Card, Gift Cards, Money Gram, Neteller,
Paypal, Skrill, Western Union, etc.)
Having been scammed for too long, traders are forcibly
looking for more security, more payment facilities,
smoother transactions, and being able to experience the trade however they feel
like without fear.
Insurance:
Furthermore, Cointal integrates free insurance for
everyone who uses our website. Anyone who suffered
from a scam while using Cointal will immediately get a
refund.
Dynamic support:
The social aspect plays an integral role for the company.
Social features such as Social Chat, private messaging
(without opening a trade) will be made available from day
one, along with all fashionable social networks, keeping
you updated and always in contact with the team.
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Given the fact that Cointal's team regroups many ambitious traders, our first
reflex was to get inspired by our predecessor’s marketplaces and exchange
platforms. Be it design, professionalism, swiftness or promptness, Cointal has a
major concern: to have all of the above incorporated in one single place.
Quick transaction:
With COINTAL, you can buy Bitcoin, Ethereum, Ripple and Litecoin in the
quickest way possible, without deposit or withdraw limitations and without any
verification. Since our platform was made in a pretty lite fashion, the whole
experience starts off by a feeling of immediacy.
Affiliate program:
Our platform offers its users the possibility to earn a percentage on each
transaction made by their referrals. The bigger the active community you bring
in, the more you generate profits.
Worldwide service:
We provide a Worldwide and
geo-located service. And
promise as well a see-through
staff closer than ever to every
single one of you.
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Our Strategy
The vision and mission:
Our vision is to grow into the №1 multi-
cryptocurrency P2P marketplace
platform in the world. To do so, we took
the time to research our customer’s
needs and requirements, and created
what we believe to be the perfect
platform to fill the gap, by providing
them a very unique value proposition,
that includes all the features and
services they have been waiting for.
Our main objective and mission is to set up a marketplace that exceeds
expectations in terms of user-friendliness, simplicity, efficiency, speed,
security, and gently but surely any other quality desired by anyone who sets foot
in Cointal. We would be delighted to introduce the concept in a more global way,
closer than ever before to the rest of the world, and thus helping in building the
new era of digital assets and blockchain technology. We strongly hope, and we
intend to honor our word, to forge ourselves an image of reference within the
cryptocurrency community, worldwide.
Strategy outlook:
We are always focusing on a long-term continuous investment concerning the
platform improvements as well as features and services development, in order
to ensure that our website remains the best in the market while following the
customer’s needs.
We plan to add multiple additional functionalities and features as we move forth,
as well as an increase of the number of digital currencies in the website (Around
10 cryptocurrencies by early 2018) and concomitantly focus on an excellent
customer service to distinguish ourselves from the competition.
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Customer Relationship Management:
Building a community:
In the beginning, before launching the platform, Cointal offered a special
treatment to the first comers, to create a small and trusted community before
the official launch. The First members were given some privileged advantages.
1. The first 5000 subscribers will be exempt from all charges for their first
100.000,00 USD trade volume.
2. Their profiles will be given a significant label: << Cointal Builder >> that
will improve their reputation within the community.
3. They will be eligible to apply to be moderators in the social chat, the blog
and even the Cointal forum.
4. In case of any problem with their account, their requests will be given first
priority, without support tickets; they can instantly request a phone call
to resolve their issues.
5. Once every month, three (3) of these lucky members will be randomly
given 10.000,00 USD worth of BTC.
These benefits were originally intended for the first 1,000 pre-registrants, but
those spots were taken so quickly that we just had to extend it so others can
have an opportunity to benefit of these features.
Email Marketing:
An essential part of our strategy would be building out the email subscriber list
and sending weekly personalized newsletters with special offers and product
updates to sustain the engagement levels.
Social media & Blogging:
One of the key communication channels of COINTAL will be our presence on
social media & discussion platforms (Facebook, Twitter, Reddit, …) to ensure
continuous interaction with our audience. We will also be present on our blog,
creating meaningful and relevant content concerning cryptocurrency news,
letting our community informed about all our news and features, and advising
them for a more user-friendly experience.
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Event & partnerships:
Cointal aspires to be totally involved in the global cryptocurrency ecosystem,
securing our position as a well-recognized P2P Marketplace globally. This involves
presence at the important industry events and creation of the mutually
beneficial partnerships with other market players.
Talk, FAQ and Support:
Because we want to build a trustworthy and honest relationship with our
community, COINTAL prepared two more sections on the website. A talk section,
allowing the users to express and see differing views, interaction between
members and opinions on a diverse range of topics, or simply get in contact with
our Support team when in need of help. Also, a FAQ page that will provide a
centralized place for customers to turn to when they have inquiries about our
business.
Launching the platform:
We launched the website on the 20th of October 2017, and we were very surprised
to see how many people were waiting for us to launch. Many users reach out to
us through our customer messaging service running on Intercom, they also
started creating offers and trading from the moment we were live.
In just less than 72 hours, we could see how the business was booming, the
number of users was incredibly growing and reached 5700 users in matter of
hours. Which makes us very confident about Cointal’s future.
In order to back up our promising forecasts and opinions, we exported some data
from Google Analytics and intercom reports that shows how the business is
blossoming, and doing remarkable progress as well as how much the community
is exponentially growing in only a matter of three days.
In the Google Analytics part, you can see the number of users increasing, as well
as some additional information about them as for instance: their gender, their
age, and even the interface they are using to connect to our platform.
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As for the reports extracted from the customer messaging service ran on
Intercom, you can see how many people reached out to us in the last few 72h.
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CONCLUSION
Cryptocurrencies will change the world. They are leading the change toward
disrupting the traditional way we transact, and the theme driving most of the
users of cryptocurrencies appears to be market transparency and ease of access.
COINTAL wants to be part of the change, by offering an innovative and secure
platform to allow the world to safely sell or purchase cryptocoins. As the
cryptocurrency world grows and evolves, while introducing a new variety of
concepts and platforms, and bringing new services to the marketplace, the
platforms are still limited in terms of performance and functionality. Although,
thanks to market research, we can understand the user’s behavior, identify his
needs, and that would be a unified platform allowing to trade and manage
multiple cryptocurrencies, all in one and only secure place.
COINTAL aims to consolidate and gain the like-minded cryptocurrency users
(customers, merchants, enthusiasts, developers, businesses, startups, investors,
etc.) on board around a user-friendly and intuitive platform that can seamlessly
integrate all the existing features under the same structure.
COINTAL came to revolutionize the marketplace, by providing the community
with the platform they have been waiting for. We aim to create a user-friendly
and intuitive website that includes and integrates -in only well-organized
structure- all the functionalities and features.
cointal.com o ,
