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www.spireresearch.com
White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 1
White Paper
India’s E-Commerce Logistics Industry:
Uncaged and ready to grow
Mr Saurabh Sharma
Country Director
Spire Research and Consulting
India
www.spireresearch.com
White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 2
Contents
1. India’s Logistics Industry
2. Growth Drivers for E-Commerce Logistics
• E-Commerce Industry: Overview
• E-Commerce Industry: Growth Factors
• E-Commerce Logistics Industry: Overview
• E-Commerce Logistics: Business Models
• E-Commerce Logistics: Value Chain of Delivery
3. Recent Trend and Developments
• Impact of GST and Revised FDI Regulations for E-Commerce
Companies
• Solving the Last Mile Delivery Challenge
4. Industry Challenges
• Product Returns in an Environment of Cash on Delivery creates
Risks for Online Sellers
• E-Commerce Logistics Challenges: Cash on Delivery
5. Indian E-Commerce Logistics: Key Players
• Overview of Key E-commerce Logistics Players
• Ekart Logistics
• Delhivery Private Limited
• Ecom Express Private Limited
6. Conclusions and Recommendations
7. References
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 3
Update on the impact of the Covid-19 pandemic in early 2020
The insights and estimates contained in this report were formulated prior to the
World Health Organization’s declaration, on 11 March 2020, of a global
pandemic relating to the currently proliferating strain of novel coronavirus that
has come to be known as Covid-19.
The Covid-19 pandemic has affected the Indian economy, consumer
behaviour and the investment decisions of firms. In late March, Prime Minister
Modi declared a three week “lock-down”. Air travel has been restricted and
individual city governments have ceased public transport services in many
cases.
The economic impact of Covid-19 is expected to be severe and the stimulus
package announced by the Indian government on 26 March 2020, at less than
one per cent of GDP, may not substantively counter these effects in the short-
term. Having said that, further government measures are likely to be taken in
the future and the effects of these are difficult to foresee at this point in time.
The full effect of the Covid-19 situation is thus hard to predict at this point in
time. Some observers expect that E-Commerce will surge as a result of more
persons staying home during curfews and lock-downs. However, the counter-
argument to this optimistic view might be that road and air traffic may face
operational difficulties due to lockdowns on vehicular traffic, road-blocks,
financial difficulties facing transport and logistics companies and other such
events.
This report should thus be understood as an attempt to define the outlook for
E-Commerce in India once the Covid-19 pandemic stabilizes and economic
activity returns to something resembling the pre-Covid-19 normalcy.
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 4
Chapter 1. India’s Logistics Industry: Overview
The logistics industry is a crucial sector, contributing significantly to GDP and
employment in India
In 2018, the Indian logistics industry was valued at USD 160 billion and employed
approximately 22 million people.
Its market size is expected to increase at an annual growth rate of ~16% to
reach USD 215 billion in 2020 and USD 500 billion by 2025.
Logistics cost in 2018 stood at 14% of GDP. The Indian government targets to
reduce this cost to 10% by 2022.
In 2017, India’s government granted the status of “Infrastructure” to the logistics
sector. This has helped the sector in terms of:
Easier access to loans/lending and Foreign Direct Investment (FDI), access
to larger amounts of funds as External Commercial Borrowings (ECB) and
eligibility to borrow from the Indian
Infrastructure Financing Company Limited
(IIFCL)
Warehousing attracted FDI of USD 7.2 billion in
2017-19. Most of these investments catered to
increased demand from E-Commerce logistics
and multi-brand retail outlets
160215
500
2018 2020 (E) 2025 (E)
Overall Logistics Market Size (USD billion)
16%
18%
Source: Niti Aayog Economic Survey (2017-18)
Source: Knight Frank Research (2019)
68
86
2019 2024 (E)
Warehousing Space
Requirement (Million Square
Meter)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 5
The automotive sector (components and
finished vehicles) is the largest end-use
sector for logistics. However, E-Commerce is
fast becoming one of the main end-use
verticals for the logistics industry
In 2018, the automotive sector dominated
logistics, and formed 56% of total logistics
demand. However, we expect that E-
Commerce and Medium and Small Business
customers across industries would be the
main growth drivers for logistics in the coming
years.
It is expected that the share of E-Commerce
will increase from 16% of logistics revenues in
2018 to 28% by 2025.
Surface/Road transport is the most common mode of transportation in India’s
logistics sector
As of 2018, India’s logistics industry was still reliant on road transportation, which
makes up 60% of all modes of transportation used. This is in spite of road
transport having the highest cost per ton (INR 3), in comparison to rail (INR 1.5)
and coastal (INR 1).
The main reason for the industry’s reliance on road is the geographic
complexity of the country and lack of complex tracking systems necessary for
multimode transportation.
29%
15%
21%16%
19%
36%
24%21%
11%8%
0%
10%
20%
30%
40%
3PL E-Commerce Manufacturing Retail Others
Warehousing Market Share by Industry (2017-18)
2017 2018
Source: Edelweiss Research (November, 2018)
Automotive
Components,
26%
Cars and
SUVs, 17%
E-Commerce,
16%
2 & 3 Wheelers,
13%
Organized
Retail, 8%
Consumer Durables &
FMCG, 5%
Others,
15%
Logistics Market Share by
Industry (2018)
Source: Knight Frank Research (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 6
Warehousing is another key part of the logistics eco-system. Warehousing
ensures faster deliveries to end-customers. In India, the warehousing industry
obtains the most transactions from third party logistics players or 3PLs, followed
by E-Commerce.
The share of E-Commerce in warehousing revenue has grown from 15% in 2017
to 24% in 2018, in tandem with a drop in the retail industry share.
It is expected that E-Commerce will become the leading segment for
warehousing revenue over the next 4-5 years.
Express Logistics: Road transportation is also very popular for express deliveries
and accounts for approximately 55% of the total market.
It is currently dominated by small packages or documents that are less than
2kg in weight.
Express courier services for last-mile delivery are being provided by many
traditional logistics players such as Blue Dart, GATI and TCI Express.
The road express market, which is a key transport mode for the E-Commerce
sector, was valued at USD 2 billion and overall express market at USD 2.8 billion
in 2018.
The overall express market is expected to grow at 15% to 16% a year and reach
USD 25 billion by 2025.
The key attributes for this growth are the rise of E-Commerce, increasing
demand from the SME sector and supportive regulatory reforms from the
Indian government.
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 7
Chapter 2. Growth Drivers for E-Commerce Logistics
India’s E-Commerce industry is dominated by two players who control 63% of
the market
India’s E-Commerce industry has grown at an average rate of 28% in the last
decade.
In 2014, India’s E-Commerce market size was USD 14 billion. It reached USD 50
billion in 2018.
Mobile penetration, ease of shopping and the growing ability of suppliers to
make faster deliveries will continue to drive market growth towards a revenue
size of USD 64 billion in 2020.
Amazon and Flipkart are the two largest players in the Indian E-Commerce
market with a combined market share of 63% (2018). Amazon and Flipkart also
have their own captive arms which handle more than 80% of their logistics
needs.
Myntra, PayTm Mall and Snapdeal together account for 12% (2018) of the
market. These players, along with other smaller e-commerce providers, rely on
3PL and courier service providers across the country to fulfil their orders.
Source: Economic Times India (October, 2019)
Flipkart, 31.9%
Amazon, 31.1%PayTm Mall, 5.6%
Myntra, 5.0%
Snapdeal, 2.5%
Others, 23.9%
Market Share (2018)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 8
India’s E-Commerce growth is driven by increased access to smartphones and
internet penetration
In addition, Indian telecom operators offer some of the lowest data service costs in
Asia, at USD 0.26/ GB, surpassing Indonesia, Japan and China.
The cost of data fell by ~93% from INR 269/GB (USD 3.78/GB) in 2014 to INR 18.54/GB
(USD 0.26/GB) in 2019.
295
437483
525
252299 340 374
0
200
400
600
2016 2017 2018 2019
Number of Internet and Smartphone Users in India
(Million)
Internet Users Smartphone Users
0.31.2
8.39.9
15.1
India Indonesia Japan China South Korea
Cost Per GB of Data in 2019 (USD)
Source: Statista (2019)
Source: Statista (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 9
Since 2018, Metro cities accounted for nearly half of E-Commerce logistics
industry shipments, implying lots of room for Tier II and below cities to grow
Metro City:
More than 1 million
population
Tier I City: More than
100,000 population
Tier II and Below:
Population less than
100,000
The growth of the E-Commerce industry has fuelled the growth of E-Commerce
logistics.
The market size of E-Commerce focussed logistics was estimated to be USD 1.35 billion
in 2018.
Most of E-Commerce shipments (50%) are currently in Metro cities and Tier I cities
Tier I cities are handling up to 1 million shipments daily
It is expected that rising internet penetration, growth of disposable income, and
improved logistics infrastructure will increase the share of Tier II cities and below to
50% by 2022
In 2018, E-Commerce retail sales were largely made up of electronics and apparel
with a combined revenue share of 77% for these two product categories
In terms of product categories delivered, these are largely reflective of shopping
patterns of online shoppers. As the E-Commerce sector is dominated by “Big
Horizontals”, the largest share is taken by low involvement and reliable products
such as electronics and apparel
2%
3%
8%
9%
29%
48%
0% 20% 40% 60%
Others
Books
Personal Care & Baby Products
Home Furnishing
Apparel
Electronics
E-Commerce Sales Share by Value for Product
Categories (2018)
Source: IBEF (October, 2018)
Source: KPMG Analysis (May, 2018)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 10
E-Commerce Logistics: Business Models
This model applies a zero-inventory
system wherein the seller takes
accountability for delivering products
directly to the customers (B2C) or
through local vendors offering product
storage (B2B) prior to delivery.
The sellers also offer other digitized
services including payment platforms,
after sales services and shipment
tracking.
This is the most commonly used model,
primarily because of Indian law and low
operational costs.
In this model, the inventory is purchased
by the seller. However, it is stored and
delivered from the warehouse of the E-
Commerce player, who is also
responsible for quality checks. This model
is becoming more common over time.
Inventory is purchased and stored in the
fulfilment centers with the retailers. The
sellers simply purchase the product and
allow their retailers to store inventory in
their warehouses till the product is
packaged and delivered by these
retailers to the end-customers.
Throughout the ordering process, the
retailers are also responsible for quality
checks, packaging and on-time delivery
of the product.
Market Place Model
E-Commerce Seller
End Customer
Places Order Seller with Inventory
Seller Packs Items,
collected by E-
Commerce delivery
partner End
Customer
Receives
Order
Fulfilled by E-tailers Model
Seller has no
inventory End Customer
Places Order
E-Commerce Seller Holds Inventory
Owned by Seller
Informati
on on
inventory
Shared
Items Shipped
by E-
Commerce
Website to
customer
Inventory-Based Model
End Customer
Places Order
E-Commerce Seller Owns Inventory
Items Shipped
by E-
Commerce
Website to
customer
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 11
E-Commerce Logistics: Value Chain of Delivery
E-Commerce players’ biggest cost challenge is the last mile delivery of the
product which accounts for approximately 50% of total logistics cost
First Mile Products are dispatched from the seller to the fulfilment
centres/mother warehouses depending on the model type
(inventory-based model or market place model).
Processing Goods are sorted and processed according to the final
destinations.
Line Haul Line haul acts as the connecting link between the central supply
center and the central demand center. This can be done via
land or air, depending on distance and cost.
Last Mile Last Mile refers to the shipping of the product from mother hubs
to delivery hubs, where they are shipped out to the customers.
8%2%
43% 47%
Cost Components by Logistics Activities (2018)
First Mile Processing Line Haul Last Mile
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 12
Chapter 3. Recent Trends and Developments
Impact of GST and revised FDI regulations for E-Commerce companies
The introduction of the Goods and Services Tax (GST) in 2017 had a positive
effect on the E-Commerce logistics industry as it eased the movement of goods
across state borders.
Under the new tax regime, the interstate taxes have been removed. Due to
this, movement of goods between the states has become easier. This has
also eased the paperwork for logistics companies significantly.
Now, logistics companies have to raise E-way bills for the movement of
goods between states. These E-way bills are monitored centrally by
government bodies, giving the state better visibility of the logistics sector in
the country.
In 2018, the Indian government amended E-Commerce regulations, and
foreign ownership in subsidiaries of E-Commerce companies was capped at
25% of equity for the inventory-based model. However, 100% foreign ownership
of equity was permitted for the market place model.
After this rule, Amazon invested USD 651 Million in 2019 in its various subsidiaries
such as Amazon Seller Services, Amazon Pay and Amazon Retail. This brought
the total investment to USD 6 billion.
One key outcome from this massive wave of investment was to improve
logistics and digitize Small Medium Businesses (SMBs) to bolster growth.
100% FDI has been allowed in the warehousing sector after the logistics sector
was classified as infrastructure in 2017.
25%
FDI
Limit
(2019)
Inventory
Based Model
100% Market Place
Model
100% Warehousing
Subsidiary
Source: IBEF (2018)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 13
Solving the last mile delivery challenge
Mom and Pop Store Partnerships have become key for solving the last mile
delivery challenge facing the logistics industry.
Last mile connectivity has been a key challenge for the E-Commerce logistics
industry. Captive arms of E-Commerce companies have some new delivery
models such as:
Partnering with small “mom and pop” shops across Tier II and below cities
for ordering and delivery of products
Flipkart partnering with 27,000 (2019) stores in 700 cities for faster delivery of
their products
Myntra partnering with 9,000 (2019) stores in 50 cities of India. They expect
this number to increase to 15,000 in by end of 2020
Amazon partnering with approximately 20,000 stores as of January 2020.
They have also started training these store owners to facilitate first time
internet users placing orders online
0
10000
20000
30000
Amazon Flipkart Myntra
Number of Mom & Pop Store Partners for Ordering and
Delivery (2019)
Delivery Model in Partnership with Mom and Pop Stores
Partner Department Store
Order placed at the store
using mobile of shop
partner
Information reaches at
warehouse
Order dispatched to store
partner Order collected by
customer from shop
We are delighted with the success of
our kirana network partners, and will
continue to provide them with
opportunities to scale deliveries,
especially during the festive season.
Amar Nagaram, Head, Myntra Jabong
“
”
Source: Financial Express (September, 2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 14
23%
22%
20%
35%
Key Reasons of Return (2018)
Wrong Item
Received
Product Not
Matching
Damaged
Product
Others
30%70%
Return Rate of Shipments (2018)
Returned Accepted
Chapter 4. Industry Challenges
An environment of cash on delivery and high rates of return have created risks
for online sellers
One of the biggest challenges facing the E-Commerce logistics industry is high
rates of returns by end-customers.
Logistics companies and their partners expect the overall return rate of
shipments to be close to 30% of Gross Market Value (GMV) of all shipments
(2018).
In 2019, the average cost of shipment to
end-customers was INR 65 (~ USD .91) and
the cost of return shipment was INR 75
(~USD 1.05), Implying significant losses for
returned shipments.
On the other hand, the average ticket size
for online purchases in India is INR 1,718.5
(USD 24). The cost of logistics and reverse
logistics (8%) is seen by many observers as
unsustainable for E-Commerce companies.
Process improvements need to be made.
Source: Economic Times (May, 2019)
Total Cost of Logistics,
8%
Average ticket Size,
92%
Logistics Cost Vs Average
Ticket Size of Online Purchase
(2019)
Source: entrackr.com (December, 2018)
Source: Spire Estimates (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 15
E-Commerce Logistics Challenges: Cash on Delivery
Cash on delivery (COD) is the preferred mode of payment by online shoppers
in India
In India, all E-Commerce players offer the COD mode of payment to end
customers. It is estimated, in 2019, that COD orders account for 60% to 75% of
total orders.
Due to low penetration of credit and debit cards and/or a lack of trust in the
digital transaction process, end-customers in Tier II and below cities tend to
place COD orders for the vast bulk of their transactions.
COD creates two types of problems for E-Commerce players and logistics
service providers:
Logistics companies have to develop capabilities to collect cash from the
delivery point and manage the transactions. This cash handling function
imposes additional costs.
It has also been observed by E-Commerce companies such as Amazon and
Flipkart that prepaid orders have a lower proportion of returns in comparison
to COD orders.
Steps taken by companies to improve the situation include:
Setting limits on COD purchase ticket sizes. Some E-Commerce players such
as Snapdeal have set limits on COD purchases to INR 20,000 (~USD 280.5)
and Amazon and Flipkart have limited it to INR 50,000 (~USD 701.2) as at
2019
Training last mile delivery staff to process payments using cards at the
delivery sites or collection centers
Source: Spire Estimates (2019)
60-75% 25-40%
Cash on
Delivery
Orders
Prepaid
Orders
Mode of Payment (2019)
Source: Spire Estimates (2018)
Metro &
Tier 1, 38%
Tier II &
Below,
62%
Share of CoD (2018)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 16
Chapter 5. Indian E-Commerce Logistics: Key Players
Overview of E-Commerce logistics players
E-Commerce players have developed captive logistics arms for managing
delivery of their shipments. These captive arms have the highest market share
in the E-Commerce logistics Industry.
India’s E-Commerce logistics industry manages/ships approximately 57
million shipments per month (1.9 million per day, in 2018) throughout the
country
Most of these shipments (~49%) are managed by the captive arms of E-
Commerce logistics players such as E-Kart and Amazon Logistics
E-Commerce-focused players thus have the second highest market share
in the E-commerce logistics market, followed by traditional logistics players
The top four companies in terms of shipments managed and revenue are:
Ekart (Subsidiary of Flipkart)
Amazon Logistics (Subsidiary of Amazon India)
Delhivery (E-Commerce Focused Player)
Ecom Express (E-Commerce Focused Player)
Captive
Logistics
Arms, 49%E-
Commerce
Focussed
Players,
28%
Traditional
Players,
23%
Market Share by Type of Logistics Provider
(2018)
Source: KPMG Report (May, 2018)
620.2
237.7
141.1
292.0
0
100
200
300
400
500
600
700
Revenue in USD Million (2019)
Source: Ministry of Commerce (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 17
Company Profile: Ekart Logistics
Overview
Founded: Started operation in 2009
Focus: Caters primarily to E-
Commerce companies
Shipments Managed: It manages
approximately 85% (10 million/month)
of Flipkart’s total shipments (2018)
Funding: It is a subsidiary of Flipkart
Future Plans: Launched a courier
business and pilots in hyper local
delivery business under the brand
name eQuick Services
Industries and Capabilities
Key Services Offered: transportation, warehousing, in-factory logistics, reverse
logistics, and cash management
Key Industries Catered: E-Commerce companies
Coverage: 3,800+ Pin code, 7.5 million cubic warehouse space, and 800+ cities
Key Customers: Flipkart, Paytm, Shopclues, Myntra, Aditya Birla Group, Madura
In 2016: Flipkart invested USD 98.4 million in Ekart
In 2017: Flipkart allocated USD 460 million to Ekart for strategic investments
and to expand their network of deliveries across Indian cities
In 2018: Ekart received funding of USD 229 million in three tranches from
Klick2Shop (Singapore based firm)
42.6
349.4
621.0
0
200
400
600
800
2016 2018 2019
Revenue (USD Million)
Source: techcircle.in (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 18
Company Profile: Delhivery Private Limited
Overview
Founded: Started operation in 2011
Focus: Caters to both B2B and B2C
businesses in India and overseas
Shipments Managed: Handles 5-6
million packages a month
Funding: Investments by Nexus
Ventures, Softbank, and Tiger Global
Future Plans: The company is also
venturing into international E-
Commerce markets such as
Bangladesh and Dubai
Industries and Capabilities
Key Industries Catered: E-Commerce
companies, automobiles,
pharmaceuticals, fashion and
electronics
Coverage: 2,500+ Direct Centers,
18,000+ pin codes, 2,500 cities (2019)
Warehousing Capability: 6 million
square feet
Key Customers: Wildcraft, Flipkart,
Snapdeal, Urbantouch, Amazon
106.16
150.68
237.70
0
50
100
150
200
250
2017 2018 2019
Revenue in USD (Million)
175
1200
1800
0
500
1000
1500
2000
2015 2017 2019
Number of Cities
Source: entrackr.com (October, 2019)
Source: entrackr.com (October, 2019)
Forbes India (2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 19
Company Profile: Ecom Express Private Limited
Overview
Founded: Started operation in 2012
Focus: Caters primarily to E-Commerce
companies
Shipments Managed: Handles 5-6
million packages a month (2018)
Funding: Investments by Warburg
Pincus
Future Plans: The company is focusing
its efforts on improving reach and
capabilities in Tier IV cities
Industries and Capabilities
Key Services Offered: express services,
digital services, fulfillment services and
reverse logistics
Key Industries Catered: E-Commerce
companies
Coverage: 25,000 Pin code Average,
2,400 cities (2018), 2,500 delivery
branches
Key Customers: Nykaa, Paytm,
Jabong, Myntra, Amazon, Flipkart and
Snapdeal
68.881.2
141.11
0
20
40
60
80
100
120
140
160
2017 2018 2019
Revenue in USD (Million)
35
1400 1500
2400
0
500
1000
1500
2000
2500
3000
2013 2015 2017 2019
Number of Cities
Source: Financial Express (November, 2019)
Source: Financial Express (November, 2019)
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 20
Chapter 6. Conclusions and Recommendations
India’s E-Commerce logistics market has huge growth potential
India’s E-Commerce industry is big and growing, and will further boost the
logistics sector. The driving forces for this would be:
A more transparent tax structure: simplifying distribution across states and a
national consolidation of warehousing
Growth of online shopping: with growing trust in E-Commerce companies
and rising access to a wide range of product categories, this sector will
continue to grow well in Tier II and below cities, driving most of the growth
in the next 3 to 5 years
The logistics sector has been deemed as “infrastructure”, enabling it to get
better access to funding
➢ Given the restriction in FDI for e-market places, the logistics sector
provides foreign investors a viable way to access to India’s E-
Commerce growth story, as 100% FDI is allowed in the warehousing and
logistics sector
While the E-Commerce sector itself is concentrated, the logistics sector is
fragmented. Although the larger E-Commerce players have captured first
mover advantage, there are opportunities for companies that can address the
current challenges. These are:
Solutions that drive technology adoption, especially in the last mile sector,
such as companies that can combine payment and last mile logistics to
address the risks of returns and cash on delivery
Logistics providers in Tier II and Tier III cities that can capture the growth
pockets
Solutions to improve delivery accuracy and quality, to reduce the high rate
of returns
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White Paper | India’s E-Commerce Logistics Industry | April 2020 Page 21
Chapter 7. References
https://www.niti.gov.in/niti/content/indian-logistics-sector-path-
transformation
http://www.makeinindia.com/logistics-sector
https://www.business-standard.com/article/economy-policy/logistics-sector-
to-see-500-bn-annual-investment-by-2025-prabhu-118073000534_1.html
https://www.business-standard.com/article/economy-policy/retail-boost-for-
logistics-warehousing-investment-rises-by-7-bn-in-2-yrs-119112701344_1.html
https://content.knightfrank.com/research/677/documents/en/india-
warehousing-and-logistics-india-warehousing-market-report-2018-insight-
series-2-5494.pdf
https://www.niti.gov.in/niti/content/indian-logistics-sector-path-
transformation
https://www.dsij.in/productAttachment/premarketreports/Market_IndiaLogisti
cs_Edelweiss_26.11.18.pdf
https://www.statista.com/statistics/792047/india-e-commerce-market-size/
https://economictimes.indiatimes.com/industry/services/retail/small-town-
india-helps-amazon-flipkart-record-growth-in-sales/articleshow/71449679.cms
https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-
india/
https://timesofindia.indiatimes.com/business/india-business/indias-mobile-
data-is-cheapest-globally/articleshow/68294413.cms
https://www.statista.com/topics/2157/internet-usage-in-india/
https://www.indiatoday.in/business/story/mobile-call-internet-to-become-
costlier-by-up-to-50-from-december-3-1624261-2019-12-02
https://www.ibef.org/industry/ecommerce.aspx
https://assets.kpmg/content/dam/kpmg/in/pdf/2018/05/e-commerce-retail-
logistics.pdf
https://economictimes.indiatimes.com/industry/services/retail/amazon-not-
doing-favour-to-india-by-investing-a-billion-dollars-
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