ma� maly ideas + design

When your brand has commi�ed itself to bold statements it’s really important to back it up. When it comes time to put a visual to it the conceptualization of the brand positioning needs to back it up too. This campaign was developed as the company’s first official “brand” campaign. No price tags, no vendor logos and absolutely no

disclaimers.Just one goal: visually define “thousands of possibilities. get yours.”

Startup company Bloom needed an identity. One that conveyed their unique service: “container gardens”. The company’s signature is the design, implementation and care of roo�op and balcony foliage. These unique, mostly urban, areas are limited in space but robust in public appeal. An identity system and brochure were necessary to get this

company off the ground and give it’s proposition life.

Once in awhile you run across a concept for a company that is so interesting that the prospect of how to bring it to life has a salivating effect. Half adventure travel. Half volunteerism. Play It Forward needed to convey this within their identity. What was

created was an icon, color system, posters, direct mail and an overview brochure.

Sports sponsorships offer huge exposure. Especially when an All-Star game is involved. Best Buy wanted to capitalize on the opportunity by injecting it’s fun personality and natural brand connection to the sport (a local corporation supporting a national game hosted by the city of St. Paul). These program ads

showcase the retailer’s rabid enthusiasm for all things hockey.

Health & Wellness is proving to be more than just the flavor of the week for corporate America. It has become as important as the green movement in keeping up with the values of today’s consumers. This campaign is an all encompassing effort to transform

the Marrio� brand to exude wellness both internally and customer facing.

Geek Squad had yet another tool to put into their kit. Part product. Part service. Naturally, it needed to be deployed to the public. First it needed to be named. Then packaged. Of course all materials needed to be designed to easily explain

the ins and outs while selling the “I’d be an idiot not to buy this” platform.

As part of a national TV branding campaign one television spot concept was developed into much more. Designed to be media neutral, the concept of 2 brothers from the 80’s extended out to include a 10 minute short, microsite, Tivo content and a 30 second spot.

Launching a health and wellness web portal may seem straight forward. But when you’re unkown and have a steep competitive hill to climb you need to be cra�y with your message and equally cra�y with where your message lives. Targeting families and adults in a fun

atmosphere was one way to make a mark. Naturally, what comes to mind is baseball.

Stadium Participation Aids

Product development & packaging are vital elements within retail environments. When the environment is all about fun it makes projects within this space ripe with ideas and a sharp eye toward their design. 3 years of package development and design for Best Buy’s Gi�

Card program are showcased here as well as exclusive limited edition music packages.

When Best Buy decided to develop a program that put it’s own employees on the front lines of randomly occuring natural disasters they took the task very seriously. Response both within the company and outside was overwhelmingly positive. But before it even

got there it needed an identity and a system for recruiting motivated individuals.

For most retailers Christmas is the biggest time of year. Building on the success of the previous year becomes expected and crucial. While there are plenty of traditional tricks that can be banked on there are many that do very well that fall outside of tradition. Forging new paths to help enlighten the brand positioning , microsites were a great new

shiny object that infused a level of personality while pinpointing brand core values.

As most know, corporate communications a�empt to make sincere connections with their employee base in the broadest way possible, usually going over completely unnoticed. So, it’s good to know the weaknesses that come with these types of communication because sometimes you’re asked to create something within them. What if you took the lowliest of the lowly corporate channels – the mass distribution, no reply email – and turned it on its corporate head? What if it actually communicated something? What if it were short and to the point? What if it grabbed employees by their cynical tails and made them take notice? And what if it

ultimately led them to feel that someone up there in Corporateville actually got it.

The fleet of cars. The kooky uniforms. The “24/7, no computer can slay us a�itude” already existed. The web portal to push the service even farther didn’t. With the complexities of retail and the logistics of nationwide service and scheduling meant that the portal needed to be streamlined. Usability big time. What once was arguably “too much brand personality interfering with e-commerce” now became “who’s got the time to mess around, I need help”.

Icons, logos, marks. The visual identifier for a brand. The symbol that shapes or answers to the personality of a company, product and service.

ma�@ma�maly.net 612.889.4060