White Ribbon

HOST KIT

Thank you for signing up to this year’s Cheese for Change campaign and helping us raise $200,000 this March to end men’s violence against women.

Making women’s safety a man’s issue too

Welcome Thank you for hosting a Cheese for Change event! Whether your friends are coming together over a cheese platter, your family is having cheese toasties for dinner, or your work colleagues are having a cheesy afternoon tea, by fundraising for White Ribbon and talking about the issue, you are doing your part to help end men’s violence against women in Australia.

We were so inspired by the Cheese for Change events we saw in 2018 in schools, workplaces and communities.

Sadly though, men’s violence against women is still a prominent issue.

You can help change this statistic by encouraging your friends, family and colleagues to support your Cheesy event.

Whether it’s $500, $1,000 or $10,000 - every dollar, and every empowered individual, helps create a safer future.

Helps us raise $200,000 this year to extend our programs further in to communities like yours.

To get you started, we’ve created this host kit full of tips, ideas, checklists and talking points to help plan your event.

Thank you. It’s because of you we can create a future free from violence.

Kind regards,

The White Ribbon Events Team

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Getting started

Personalise your Everyday Hero page. Update

your event photo and event description to tell

everyone why you’re passionate about White

Ribbon. The more people connect with your story,

the more likely they’ll be to attend or donate.

Set an ambitious goal. If you aim for the stars,

you’ll inspire people to give! Kickstart your

fundraiser, and make the first donation to your own

page to encourage others to give similarly.

Spread the word. Include your fundraising page

link in in your email signature banner (downloadable

here). Put up flyers, and ask to have your fundraising

page included in the office newsletter.

Get social. Email everyone - family, friends,

work colleagues, clients, neighbours, teammates!

Share your fundraising page on Facebook, Twitter,

Instagram and LinkedIn. Download your social

media tile.

#CheeseforChange

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On average, one woman a week in Australia is killed by a current or former partner.

Bryant, W. & Bricknall, S. (2017). Homicide in Australia 2012-2014: National Homicide Monitoring Program report. Canberra: Australian Institute of Criminology. Retrieved from: https://bit.ly/2ozctxh.

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Checklist

6+ weeks out:

Will you have an extravagant cheese platter, or will

you set up a DIY cheese toastie station? Will you

ask your guests for a donation on entry, or will you

set up cheesy games to encourage fundraising?

Visit our Get Inspired page for more ideas.

Set a budget to keep yourself on track.

4 weeks out:

Create a Facebook Event and include your

Everyday Hero link so your friends, family or

co-workers can donate in advance.

Ask your workplace to pledge to matching the

amount you raise. This can make a huge difference

in reaching your goal!

Purchase White Ribbon merchandise to sell at

your event such as ribbons or wristbands at store.

whiteribbon.org.au

Make sure you visit our website for all your

downloadable posters, bunting, invitations and more.

Coordinate any volunteers, suppliers, venues, etc.

Watch the Cheese for Change video tips

we’ve prepared about how to encourage your

guests to fundraise, and how to best prepare a

cheese platter.

2 weeks out:

Confirm your cheesy menu - don’t forget to check

out our recipes for ideas!

Make sure you have a plan to hit your fundraising

goal. How will you ask your guests for donations?

Will you ask for a donation upon entry, or charge

them $10 to DIY the ultimate grilled cheese?

You should now have everything organised. The

next two weeks are for finalising details such as

RSVPs, timelines and finalising your fundraising

strategy to hit your goal!

1 week out:

Print out/download any materials you may need

including flyers, factsheets, pledge forms and

videos. Familiarise yourself with statistics about

violence against women.Explore Cheese for Change resources

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During the event

Socialise with your guests, and thank them for

being a part of Cheese for Change. Don’t forget to

talk about why the issue is close to your heart.

Refer to our talking points for inspiration.

We encourage you to do an Acknowledgement of

Country at the beginning of your event.

Take plenty of photos so you can share these with

everyone later. If you are taking photos of children,

ensure you have consent from their legal guardian.

Collect the details of everyone who wants a tax

receipt when they donate so that you can issue

this later.

Post event

1 day after:

Make sure to thank everyone who came to your

event, those that helped you host it, and of course

everyone who donated to your fundraiser.

Remember to add any cash donations to your

fundraising page through the offline donations

section of your event page. You will have the option

to issue tax receipts to people at the same time.

Within 1 week after:

Share your photos online using #CheeseforChange,

and don’t forget to tag us so we can share!

As my friends don’t carry cash I text my event link to everyone during my event to encourage donations!”

Bec

“

”

Fundraising is key to White Ribbon being able to

continue our primary prevention work across Australia.

We always appreciate it when our hosts can incorporate

fundraising into their events.

How to add fundraising to your event:

• Ask your workplace if they will dollar match all of the

donations made by staff towards your event.

• Host an auction within your event. This could include

things such as an additional days annual leave, lunch

with the CEO, a social media makeover by your

marketing team, tickets to a local sporting event, or

yoga lessons from the group fitness yogi!

• Explain to people why you are passionate about

men’s violence against women, and why it should

matter / impacts them.

The possibilities are endless!

Who should I reach out to?

When reaching out for support, it’s important to

identify your circles of influence – the groups of people

you have a connection to. Think about family, friends,

co-workers, special interest groups or sports groups

you’re a part of. Then go one step further and look at

who your friends, family and contacts may work for,

or groups they are a part of. Maybe someone you’re

related to works for a local sporting group or organisation

that would consider supporting you. You never know

until you ask!

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Ask your guests to donate $5 or $10 to attend your event

Morgane

“

”

Why fundraising is important:

$500 Can recruit and train one new White Ribbon

Ambassador to drive the social movement in their

community.

$1,000Can help White Ribbon staff visit 3 regional Australian

communities and spread our message

$5,000Enables two school leaders to complete the Breaking

the Silence schools professional development

program, putting the right support is in place for

students experiencing domestic and family violence,

embedding models of respectful relationships across

the school’s curriculum and bestowing upon the whole

school community the title of ‘White Ribbon School’.

$10,000 Gives 800 primary school pupils the language to

navigate the complexities of domestic and family

violence, the confidence to learn to expect respect and

the tools to stand up, speak out and act.

$100,000 Supports us to create and roll out an impactful,

comprehensive awareness campaign nation-wide,

educating Australians about the signs of violence and

how to prevent it.

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How your fundraising helps

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Everyone loves cheese – but it’s important to remind

your guests about what you are raising funds for,

and why it’s so important. Take the time during your

Cheese for Change event to talk about some of the

following: -

• One women a week is killed at the hands of a

current or former partner in Australia. Why are levels

of violence against women in Australia so high?

• White Ribbon is a primary prevention organisation,

meaning that we try to stop the issue before it starts.

Why is prevention so critical in ending violence

against women?

• Violence against women is not just physical. What

other types of abuse have you heard of?

• How is gender equality linked to ending violence

against women?

• It can be tricky to recognise an abusive relationship.

What are some signs of an abusive relationship?

What would you do if you thought a friend, family

member or colleague might be experiencing a

relationship like this?

• (If your event is a workplace event) Discuss

what support your workplace offers for those

experiencing violence at home, or sexual

harassment at work.

• Violence against women is a man’s issue too. What

role do men play in preventing violence against

women? Why is their involvement so integral? If

there are men present at your Cheese for Change

event, address them directly and ask then why they

think it’s important to get involved.

• What does society tell us a “real man” is? Why

might this be damaging?

If you have trouble answering any of these questions,

explore our website for answers or get in touch

with us.

Violence against women talking points:

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Need a hand?Need a hand? We’ve put together a series of videos

to help you make your #CheeseforChange the best

it can be.

iPhone Photography tips Cheesy event tips

Cheese platter tips from a

food stylist

Food photography tips

Indigenous

women are 32x

more likely to

be hospitalised

due to family

violence than

non-indigenous

women.

Website: Hall and Partners Open Mind. (2015). The Line campaign. Summary of Research Findings. Melbourne: Our Watch. Retrieved from: https://bit.ly/2Cd1O5c

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Beyond your event

• Take the Oath.

• Sign up to our newsletter to receive regular updates.

• Share the White Ribbon factsheets.

• Host another event!

• Purchase White Ribbon merchandise such as

ribbons, wristbands and t-shirts.

• Sign up to be a supporter.

• Sign up to be an Ambassador or Advocate (you

must have been a supporter for a minimum of two

years).

• Keep an eye on our website for volunteering and

employment opportunities.

• Talk to your employer about adding White Ribbon

to your workplace giving options where staff can

donate from their pre-tax salaries.

• Donate online and support our prevention work to

stop men’s violence against women before it starts.

• Encourage your workplace to express interest in our

Workplace Accreditation Program.

Visit whiteribbon.org.au for more information about

how to stay involved.

1 in 2 women haveexperienced sexualharassment during their lifetime.

Australian Bureau of Statistics. (2017). Personal Safety Survey 2016. ABS cat. no. 4906.0. Canberra: ABS. Retrieved from: http://www.abs.gov.au/ausstats/abs@.nsf/mf/4906.0

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Finding Help

If you’re in immediate danger, call 000 straight away.

All incidents of violence should be reported to the

police.

If you or anyone you know need support, call

1800 RESPECT on 1800 737 732 or visit

www.1800respect.org.au. This is a 24/7 confidential

counselling and support service and can also refer you

onto local support services in your area.

For further resources and to find support services

available in your state/territory visit:

www.whiteribbon.org.au/find-help

Contact usevents@whiteribbon.org.au

02 9045 8444

1300 967 298 outside NSW

whiteribbon.org.au

Thank you for being part of #CheeseforChange

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