WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

WHIRLPOOL CARES SAVINGS EVENT September 1, 2016 to

September 28, 2016 CONSUMER PROMOTION

SELL-THROUGH FUNDING SUPPORT PROGRAM

Save Up To 20% on Qualifying Whirlpool® Major Appliances

WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

EXAMPLE SAVE STORY – SAVE up to 20%

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Save up to 20%* on Qualifying Whirlpool® Major

AppliancesƗ

Limited time offer. September 1, 2016 to September 28, 2016

Offer valid only at participating Canadian authorized Whirlpool®

appliance dealers. Some restrictions apply.

SAVE up to 20% *

•Before taxes **Retail pricing used for “Save Story” illustration purposes only. Dealer prices may vary. Dealers have sole discretion to set retail prices. Ɨ All qualifying models may not be available at all dealers. Qualifying models exclude Countertop Microwaves and all discontinued models.

See In-store Sales Associate for instant savings details and list of available qualifying appliancesƗ.

WRF993FIFM YWEE730H0DS WDT780SAEM WTW8500DC YWED8500DC

If retail** (MSRP)

$4,499.99 $1,799.99 $999.99 $1,399.99 $1,299.99

Suggested Promotional

Pricing $3,824.99 $1,399.99 $799.99 $1,099.99 $999.99

Save up to 20%* on Qualifying Whirlpool® Major AppliancesƗ

This slide is not intended for dissemination to consumers. Additional terms apply.

WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

BRAND SUPPORT

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Clings and Posters

To draw awareness at point of purchase

Ad Mats & Ad Slugs To draw consumers to

stores via co-op activity and can be used for

authorized trade customer websites

In-Store Whirlpool.ca Home Page

Spotlight

Offer and Eligible models on Promotions Landing

Page on Whirlpool.ca

Facebook/ Twitter posts and images 70.4K fans

Online Web World Banner

To drive RSA awareness

Email Blast

Whirlpool Canada Trade Customer RSA Database

(5K)

National Training

MARS team will reinforce promo with RSAs

RSA

Timing: September 1, 2016 to September 28, 2016 Promotion Type: National

FPO FPO

FPO

FPO

FPO

FPO FPO

WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

ACCESS TO CREATIVE FILES

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The Creative Files for the Whirlpool Cares Savings Event can be found on the Whirlpool Huddle portal Huddle Link: https://whirlpoolcanada.huddle.net/workspace/23268103/files/#/folder/23268407/list USERNAME: canada_dealer_brand@whirlpool.com PASSWORD: weseS7AS!

WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

Consumer Promotion “Whirlpool Cares Event Offer”

Timing: September 1, 2016 – September 28, 2016

1) Login to 360

2) Claim funding support for qualifying Whirlpool® major appliances sold during the Whirlpool Cares Event Offer between September 1, 2016 to September 28, 2016.

• Claims submitted must include copies of invoices.

• Funding will be consistent with the September Sell-Through Funding Support Program and Claimback Process. The Claimback Process and details of the sell-through funding support program will be communicated by the Territory Manager or Account Manager. All claims must be submitted through the Whirlpool Claims World 360 website.

• Claim deadline will be communicated on Whirlpool Claims World (360). All claims are subject to audit.

• Claims will be processed within 10 business days of receipt at 360 if they pass the initial audit.

• Rejected claims will be sent back to Trade Customer via email with an explanation of the reason for rejection.

CLAIMBACK PROCESS

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WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

RULES FOR ELIGIBILITY

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Rules for eligibility for promotional funding support on qualifying products sold by Trade Customer during the “Whirlpool Cares Event“ Offer between September 1, 2016 - September 28, 2016.

• Trade Customer must advertise the Whirlpool® Cares Event Offer and all advertising must indicate correct instant savings amount being received with the purchase of qualifying Whirlpool® major appliance(s).

• The following appliances do not qualify: Countertop Microwaves and all discontinued appliances. These items can be included on the invoice but will not be counted as one of the qualifying appliances.

• Any Trade Customer promotion must be advertised separately or, if combined with the Whirlpool® appliance promotion, must be clearly set apart.

EXAMPLE:

• Save up to 20% (before taxes) when you purchase a qualifying Whirlpool® appliance. 1 PLUS receive instant [name of dealer] store discount of $X or X%.

1 See Trade Customer for list of qualifying Whirlpool® appliances. Not all models qualify for 20% savings and all qualifying models may not be available from all dealers. Dealer prices may vary. Dealer alone has sole discretion to set retail prices.

WHIRLPOOL CANADA LP ▪ CONFIDENTIAL

RULES FOR ELIGIBILITY (CONT’D)

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• Only Trade Customer sales made between September 1st – September 28th 2016 qualify for sell-through funding support.

• All qualifying product must be delivered to consumer prior to December 31, 2016 (90 days after promotion).

• Claim deadline will be communicated on Whirlpool Claims World (360). All claims are subject to audit.

• Offer not available to second channel, builders or contractors.

• Additional and separate Trade Customer promotions which may be run by the Trade Customer during the promotional period do not qualify for sell-through funding support.

• Notwithstanding that all other requirements are met, Whirlpool Canada will not provide funding support and will not be responsible in any way for advertisements that are deceptive or misleading, that contain misrepresentations or anti-competitive content, or that fail to comply with all federal, provincial and local laws and regulations.

• Trade Customers not meeting all above criteria will not receive sell-through funding support.