Which would you choose? It seems obvious, right? With something so important, you need to know what you are getting. Surprisingly, many of your customers

Which would you choose?It seems obvious, right? With something so important, you need to know what you are getting. Surprisingly, many of

your customers could be settling for “possibly” when it comes to their software licensing.

A Resellers Guide for Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO)

Filled with air. Possibly filled with air.

Get Genuine KitWhich would you choose? GGWA-SMO

Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discover they may have unlicensed Windows software.

The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO) so that you can understand the offering, effectively market it to your customers, and participate in the legalization business opportunity.

Note: Each subsidiary should update with specific region or country information as required.

Introduction

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Background 4

Typical Customer Legalization Scenarios 5

GGWA-SMO Highlights 6

GGWA-SMO Offering Overview 7

Ordering Process 8

Purchasing Requirements & Installation 9

Next Steps & Resources 10

Frequently Asked Questions 11

Table of Contents

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Economic Impact Pirated software continues to be among the largest revenue competitors facing

the industry, with an estimated opportunity cost of more than $40B annually*. Piracy affects legitimate businesses that have to compete with those selling

counterfeit software and Microsoft and its partners can help work together to stop it.

Market Opportunity PCs with unlicensed Windows software continues to be an enormous revenue

opportunity for Microsoft and our partners. The base of customers with existing PCs in need of legalization due to counterfeit or

unlicensed scenarios is growing. Customers want a solution that will allow them to easily legalize multiple PCs. Customers want to acquire a solution in a way that is familiar to them using their

established channel provider.

*Source: Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance

Background: Unlicensed and Mis-licensed Opportunity

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These and other scenarios are all too common, and can result in unlicensed or counterfeit Windows software on customers’ PCs.

The need for legalization occurs when the customer: Installed Windows software using leaked or stolen Volume License Keys (VLK). Downloaded software online or from unknown or counterfeit sources. Purchased PCs without an Operating System (OS) preinstalled and then used a

Volume License agreement to install the full Windows desktop operating system. Purchased PCs with Windows Vista® Home Premium, Home Basic, or Starter editions,

and then used a Volume License agreement to upgrade to Windows Vista Business or Windows Vista Ultimate.

Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs.

Typical Customer Legalization Scenarios

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GGWA-SMO is available worldwide for small and medium sized organization to legalize unlicensed software via the reseller channel.

GGWA-SMO: Is tailored to meet the needs of customers that typically purchase and

deploy Microsoft software through Volume Licensing. Is a Volume License offering that is off the price list and requires a separate

agreement (no customer signature required). Is available for Windows Vista Business, beginning November 1, 2008, with

downgrade rights to Windows XP Professional. Offers customers the option of purchasing Software Assurance (SA)

within 90 days of buying GGWA-SMO. Is for use on fully assembled PCs with a previously installed counterfeit,

pirated, or otherwise unlicensed copy of Windows. Cannot be used on a new PC. Requires the customer to commit to buying legal going forward (but this

does not have to be signed by the customer).

GGWA-SMO Highlights

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GGWA-SMO Offering Overview

Target Customers Small business Mid-market Government

Product and Availability Volume License offering: Off-price list Windows Vista Business

Windows Vista Business GGWA-SMO SKU#66J-07148 Available, Nov. 1, 2008

Features Customer support available for purchase. Option for separate media purchase. Volume License Keys are used to activate. Any volume of 5 or more licenses. Downgrade rights to Windows XP Professional available. Re-orders allowed during agreement/authorization terms (2 yrs).

Channel Resellers

Transferable Generally no license transfers are allowed, however, any exceptions are noted in the program agreement.

Terms and Conditions Non-signed commitment to buy legal going forward. SA available for purchase within 90 days through the Open, Open Value,

or Select VL programs.

Following is a summary of the GGWA-SMO legalization offering

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Ordering ProcessThe diagram provides an overview of the ordering and fulfillment process for this program.

Distributor provides the Reseller with a copy of the Get Genuine Addendum for presentation to the Customer

Customer provide their contact information, including email address. No signature is required.

Reseller sends agreement to Distributor for onward submission to the Regional Operations Centre (ROC).

ROC sets up agreement and Customer receives electronic acceptance notification with Agreement

Number.

Distributor places order with ROC.

Customer receives electronic order confirmation.

Order Confirmation + Copy of Get Genuine Agreement + Proof of Payment = License Confirmation.

Addendum is available on Explore.ms

CC ResellerBCC Distributor

CC ResellerBCC Distributor


Fulfillment1. For each order placed, the customer receives an electronic order confirmation (as

long as the customer provided an e-mail address). 2. The partner will also receive a copy of the electronic order confirmation.3. Customers should also retain a copy of their agreement plus proof of payment to

the partner.4. Media may be purchased separately through a Reseller.5. Customer may view their GGWA purchase online in MVLS, provided the customer

has other active VL Agreements. Note: Customer may also download bits and access VLK in MVLS.

Installation Scenarios6. If the customer is running non-genuine software (i.e., counterfeit), they need to install

the genuine copy. To activate the software the customer uses their VLK found on MVLS. They can also call the Product Activation Center to acquire a VLK. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mis-licensing situation (e.g., customer used a Volume License agreement to install Windows without an underlying operating system).

Note: There is no COA distributed as part of GGWA.

Purchasing Requirements & Installation

9

https://www.microsoft.com/licensing


Make sure you understand the Get Genuine Windows Agreement for Small and Medium Organizations so your customers can take advantage of this easy legalization solution for Windows!

Take time to learn more about GGWA-SMO. Drive awareness and the legalization of your customers installed base of PCs. Educate your customers on why it is important to use only genuine Windows

software.

For more GGWA-SMO resources, visit: https://partner.microsoft.com/40032275

Next Steps & Resources

10

https://partner.microsoft.com/40032275


What is the GGWA-SMO ordering process?To order GGWA-SMO, follow these steps:1. Reseller presents the GGWA to the customer and acquires

customer information to complete the agreement (no customer signature is required).

2. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward submission to Regional Operations Center (ROC).

3. Distributor places order with the ROC.3. Customer and partner receive electronic order confirmation (c.c., to

Reseller).

Does GGWA-SMO come with media? If not, how do my customers acquire media?

No, just like other Volume License Agreements, media is not included but can be acquired separately using the standard media fulfillment ordering process.

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Frequently Asked Questions

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Are installation and activation required?

There are two customer scenarios for installation and activation: 1. If the customer is running non-genuine software (i.e., counterfeit), they

can install the genuine copy. To activate the software, the customer uses their VLK found on MVLS. They can also call the Product Activation Center to acquire a VLK.

2. No installation or activation is required if the customer already has genuine software. This scenario typically applies when there is a mis- licensing situation (e.g., customer used a Volume License agreement to install Windows without an underlying operating system).

If customers need to install Windows Vista, can they go to MVLS or Volume Licensing Service Center (VLSC) to download this product?Only customers with other Volume Licensing agreements with Microsoft can go to MVLS or VLSC to download the Windows bits. Customers without other Volume License agreements will not have access.

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Who provides support for GGWA-SMO?

Support can be provided by either Microsoft or a Microsoft reseller and is available for purchase via these options: 1. Support is included when SA is acquired and covers deployment planning,

staff training, and software upgrades. 2. A technical support contract can be purchased from a Microsoft reseller.

Is there a solution available for large volume deals?Yes. There is a large-deal solution available direct from Microsoft or from a Large Account Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations (GGWA-LO). Contact a Microsoft representative for more information on this solution.

What should the customer be offered if they are not eligible for GGWA-SMO?

Customers can purchase Full Packaged Product (FPP). Depending on the customer’s circumstances, the Get Genuine Kit (GGK), or the Windows Genuine Advantage (WGA) Kit may be offered. Please visit http://oem.partner.microsoft.com/getgenuinekit for GGK and www.microsoft.com/genuine for WGA.

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http://oem.partner.microsoft.com/getgenuinekit

http://www.microsoft.com/genuine

Documents

Which would you choose? It seems obvious, right? With something so important, you need to know what you are getting. Surprisingly, many of your customers