Where Trust is Earned

KVUE.com Media Kit

Source: Omniture, November 2011-January 2012

Average Monthly Page Views

Average Monthly Unique users 881,000

5,300,000• Local News, Weather and Sports

• Over 20 Detailed Weather Radars

• Mobile• Traffic Reports that are

customized • Blogs• Health• Videos • Breaking News• Contests• Local Business Listings• Event calendar

KVUE.com Highlights

Reach Potential

Site Content

• Over 475,000 registered users• Access to nearly 460,000 opt-in email

addresses in the Central Texas area• An average of 200,000 video streams per

month are served on KVUE.com• Over 8000 websites in our network including

in partnership with Yahoo.

Education Level

14% High School Graduate21% Some College

43% College Graduate17% Post Graduate

Occupations

61% White Collar9% Blue Collar

10% Retired19% Homemaker

11% Student

Source: Stowell Research, Austin 2012

Adults 18+ That visited KVUE.com in the past week

Who’s on KVUE.com?

Number of Children in Household

48% - zero22% - one22% - two5% - three3% - four+

Men55%

Women45%

Gender

3%

2%

5%

79%

11%

0% 20% 40% 60% 80% 100%

Other

Asian

Black

White

Hispanic

Ethnicity

0%

10%

20%

30%

40%

9%4%

13% 11%

20%

34%

Household Income

8%

17%

27%31%

9% 8%

18-24 25-34 35-44 45-54 55-64 65+

Age

KVUE.com Offerings

• Leaderboard: 728x90 pixels• Medium Rectangle: 300x250

pixels• Wide Skyscraper: 160x600

pixelsRich Media

• Expanding Banners • Floating Ads with reminder ad unit• Floating/ Sliding / Eyeblaster Ads• Embedded video within standard Ad

Space• Transitional Ads• Data Collection• X-spot In-Banner Interactive Video • Video pre-roll• Video overlay

Direct Email Marketing

• Geo target list• ‘Specials’ and ‘Brokered’ email

Mobile

• Mobile site• iPhone and Droid

applications (KVUE Weather, KVUE News)

Group Coupon

• Yollar – limited time discounts

Standard Ad Units

Yahoo! and KVUE- Reach 95% of Austin If you’re looking for a great way to brand

your business, promote your products andservices, and generate more website or in-store traffic, display advertising from Yahoo! and KVUE could be the perfect answer. Yahoo! offers you the opportunity to reach a new, high quality audience in your local market. And our advanced targeting tools enable you to zero in on the people who best fit your customer profile.

Using comprehensive data and insights, Yahoo! provides targeting tools that can help you reach the right customers at the right time.

Behavioral Targeting – Target customers based on the interest they have expressed in a category or specific product. By observing activities including web pages visited, searches conducted and ads clicked, Yahoo! has gained extensive insight into behavior around hundreds of different categories.

Demographic Targeting – Choose to target your ads to a particular gender, age group or income level. Unlike other demographic targeting services that estimate these variables based on website visits, Yahoo! Demographic Targeting uses actual information provided by consumers themselves.

Time of Day Targeting – Select the time of day and day of the week you want your ads to run, either in your company’s or your audience’s time zone. If, for example, you owned a pizza parlor chain, you could promote lunch specials right at lunchtime.

Targeting Capabilities