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WHERESPORTMEETS

AARHUSDENMARK2-7 APRIL 2017Scandinavian Congress Centre

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WHAT IS

1. 2. 3. 4.NETWORKING EXHIBITION CONFERENCE & WORKSHOPS

GENERAL ASSEMBLIES& ANNUAL MEETINGS

Unparalleled networking opportunities with the key decision-makers in sport, presented in an exclusive and intimate environment.

The perfect opportunity to showcase your brand at the heart of the sports movement.

The Convention prides itself on providing a platform for key thought leaders and experts to share knowledge through open dialogue and collaboration.

A gathering of leading representatives from 100+ International Sports Federations (IFs) and Associate Members at the service of sport, focussed on driving positive change internationally in the development of sport.

A variety of General Assemblies and Annual Meetings take place during the Convention and provide the foundation for many organisations activities for the following year.

SPORTACCORD CONVENTION?

1500 DELEGATES

1000+ ORGANISATIONS

4 EVENINGS OF BUSINESS NETWORKING EVENTS

20+SOCIAL ANDCULTURAL EVENTS

10+AVERAGE ONSITEMEETINGS PER DELEGATE

93%PRESIDENT, CEO ORDIRECTOR LEVELDELEGATES

100+INTERNATIONAL SPORTSFEDERATIONS ANDASSOCIATION MEMBERS

EXHIBITORS PAST SPEAKERS INCLUDE:

3 DAY CONFERENCE PROGRAMME

25+ CONFERENCE SESSIONS

MEETINGS OVERMULTIPLE DAYS

SPORTACCORD CONVENTION WHERE SPORT MEETS

Networking events strategically timed for delegates allowing them to experience all aspects of the Convention.

Supported by the eNetworking Tool, our desktop networking, online meeting and scheduling tool.

Made easier now with our mobile event app.

Social and cultural events to discover the Host City and connect with other delegates.

Main events: Opening and Closing events.

Guaranteed visibility in front of key decision-makers in the world of sport.

Deliver your key messages in a creative and visually captivating way.

The freedom to connect with delegates in an area focussed on information sharing.

Dedicated SportAccord Convention Café at the core of the Exhibition.

City Forum, LawAccord, MediaAccord and Plenary Conference.

Themed Plenary Conference Programme focussing on the issues most important to our delegates.

Specifically designed Workshops to share best practices and support organisations and staff at any functional level.

100+

100+

General Assemblies, Annual Meetings and IOCMeetings.

SPEAKERS

Former UN Secretary-GeneralKofi Annan

Former Nike PresidentCharlie Denson

WPP CEOSir Martin Sorrell

Former Tennis StarAndre Agassi

CNN FounderTed Turner

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WHERE SPORT MEETS

1000+ORGANISATIONS

100+INTERNATIONAL SPORTSFEDERATIONS ANDASSOCIATION MEMBERS

1500KEY DECISION-MAKERS

99NATIONALITIES

25+INDUSTRIES

CITIESEDUCATIONALFINANCIALMARKETING

TV NETWORKSMEDIA RIGHTSSPORTS EQUIPMENTMANUFACTURING

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WELCOME TO

AARHUSDENMARK’S SECOND LARGEST CITY, AARHUS HAS BEEN RATED BY LONELY PLANET AS ONE OF EUROPE’S BEST CITIES TO VISIT. A VIBRANT MIX OF YOUTHFUL ENERGY AND A LIVING HISTORY, HOST OF #SAC2017.

Aarhus’ location by the sea and forest areas opens up a wide range of possibilities for an active lifestyle. Easy access to bike paths, running paths, outdoor gyms, and all sorts of water sports makes it obvious that there is a very active pulse in Aarhus.

AN ACTIVE CITY BY THE SEA

Aarhus offers a wide and varied range of attractions, most of them within a short distance of each other. A mix of old, historic buildings and modern architecture characterises this city, which is undergoing a rapid development.

ATTRACTIONS, ART AND ARCHITECTURE

Nature is all around in Aarhus. The city is surrounded by forests, beaches and water – all within walking distance.

GREEN OASES

One of Aarhus’ strengths is the great variety in shopping and design. A wide selection of restaurants and cultural activities complete your shopping experience.

SHOPPING AND DESIGN

The atmosphere is vibrant, the cafés are filled with people walking in from the narrow, cobblestoned streets. Although young at heart, Aarhus is also a city filled with history dating all the way back to the Viking age.

HISTORIC LATIN QUARTER

The gastronomic standards are high, and the city’s creative gourmet chefs never compromise on quality.

GASTRONOMY

Billund Airport is the second largest airport in Denmark with direct international services from 26 major destinations in Europe. Travel time from Billund Airport to Aarhus city is approximately 1 hour. Current destinations are: Alicante, Dublin, Madrid, Palma de Mallorca, Amsterdam, Dusseldorf, Malaga, Paris, Barcelona, Faroe Islands, Manchester, Pisa, Bergen, Frankfurt, Milan, Rome, Birmingham, Gothenburg, Munich, Stavanger, Brussels, Helsinki, Nice, Stockholm, London and Oslo.

GETTING TO AARHUS

WHERE SPORT MEETS

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It’s a goodopportunity to

meet people from theInternational Federations

and to learn if you like, what are the upcoming issues and

challenges in sports today.

Simon WeatherillMelbourne Sports Hub

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SPORTACCORD CONVENTION

WHY COME AS A

DELEGATE?MEET KEY DECISION-MAKERS AND INFLUENCERS IN SPORT

EXPAND YOUR NETWORK BY MEETING WITH INTERNATIONAL SPORTS FEDERATIONS

1.2.

3.

DID YOU KNOW?

Over 99 different nationalities attend SportAccord Convention

1500 people attend each year from the world of sport with a focus on key decision-maker attendance

WHAT IS INCLUDED WITH YOUR DELEGATE PASS?

Access to SAC eNetworking Tool for enhanced networking opportunities

Access to the SAC Mobile App

Receipt of the pre event and post event e-Magazine (The Preview / Review)

Full access to the Conference and Workshops

Full access to the Exhibition – including networking and lounge areas

Access to the multipleExhibition Cocktails

Preferential rates at OfficialConvention Hotels

Transport to and from Billund Airport to Convention Venues and Official Hotels

Delegate bag containing event

information including the Event Guide

Tickets to Social Activities andOpening and Closing events

Free Wi-Fi access within theConvention Centre

Complimentary Food and Drinkswithin the Convention Centre duringthe exhibition (lunches, coffee breaks)

SHARE YOUR BEST PRACTICES AT THE MOST ATTENDED CONVENTION IN SPORT BUSINESS

WHERE SPORT MEETS

our add on packages:Network, Advertisingor Workshop

Check out...

See page 12

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SPORTACCORD CONVENTION

WHY BE AN

EXHIBITOR?EXPOSE YOUR BRAND TO THE WORLD OF INTERNATIONALSPORTS FEDERATIONS

NETWORK WITH KEY DECISION-MAKERS WITHIN THE WORLD OF SPORT IN ONE PLACE DURING 3 DAYS OF EXHIBITION

1.

2.

3.

DID YOU KNOW?

Over 1000 different organisations attend the SportAccord Convention covering 25+ different industries

More than 50% of exhibitors launch a new product/service at the Convention

* Amount may increase based on size of booth.

DEVELOP EXISTING RELATIONSHIPS

EXHIBITIONOPTIONS:3

BESPOKE EXHIBITION BOOTH3

This option is where the exhibitors provide their own stand. The same inclusions as an Enhanced Exhibition Booth apply if required.

WHERE SPORT MEETS

POP-UP BOOTH1

2 Delegate Accreditations

100 world exhibition listing Website, Official Event Guide, and Mobile App

Carpet

1 Graphic Panel

High Table

2 x Barstools

Wifi

Spot Light*

Plug socket

Our Media Partners have coverage in every continent covering 10+ languages; they can help promote key messages to the Sporting World

ENHANCED EXHIBITION BOOTH2

4 Delegate Accreditations*

100 world exhibition listing Website, Official Event Guide, and Mobile App

Carpet

Full Graphics on walls including Fascia Panel and front of information counter

TV Screen*

1 x Table*

3 x Chairs*

Wifi

Spot Light*

Three way plug socket

We havea booth and

we really leveragethis opportunity to

meet in three days manyInternational Federations and

delegates that are also interestedin developing contacts within the

sports industry sectors.

Claude StrickerAISTS

our add on packages:Network, Advertisingor Workshop

Check out...

See page 12

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SPORTACCORD CONVENTION

WHY BECOME A

PARTNER?ENHANCE YOUR IMAGE BY PARTNERING WITH A SPORT BUSINESS BRAND THAT IS ASSOCIATED WITH A DIVERSE RANGE OF INTERNATIONAL FEDERATIONS

EXCLUSIVE RIGHTS AND BENEFITS TO MAXIMISE YOUR VISIBILITY

1.

2.

3.

DID YOU KNOW?

40% of our Partners have been with us for more than 5 years

Our Partners have the unique opportunity to organise a private event

UNIQUE ACCESS TO THE WORLD’S LEADERS IN THE SPORTS’ MOVEMENT

Global and Silver Partners can sponsor a Featured Zone during the SportAccord Convention

WHAT TO CHOOSE?

1GLOBAL

2GOLD

3SILVER

4BRONZE

5DELIVERY

Get involved with the SportAccord Convention by delegates experiencing your services

Partner for the SportAccord Convention and IF Forum

Maximum visibility within the Convention

One exclusive global partnership

High visibilitythroughout the SportAccord Convention publications

VIP treatment for key delegates of the Partner

Unique opportunities to engage with key sports leaders

Sponsor a Featured Zone to increase your company visibility

Greater visibility in the SportAccord Convention publications

Visibility throughout the SportAccord Convention publications

Introduction to key delegates of the SportAccord ConventionPARTNER

OPTIONS:5

Support a particular element of the Convention throughValue in Kind or sponsorship

...OR BE A SUPPORTER

WHERE SPORT MEETS

Networkingis a fine discipline

within the sports business industry. SportAccord

Convention gives us a goldenopportunity to network and

discuss, to contribute and learn,and to brand Denmark as a trustedpartner and sporting event nation.

Lars LundovSport Event Denmark

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SPORTACCORD CONVENTION

MEDIA

PROMOTION60 COUNTRIES REPRESENTED

IN NEWS COVERAGE

International Media Promotion

Digital (event website, mobile event app, social media platforms, SAC TV, YouTube Channel)

Media Partnerships

International Federations’ Media Networks

Live Broadcasts

Daily Highlights

News Clips

Event Highlights

Mobile ENG crews for news collection

1.5K UNIQUE NEWS STORIES

1.3KNEWS AGENCY, MAGAZINE AND PRESS RELEASES

200+ ACCREDITED MEDIA

50+ VIDEOS PRODUCED

90K YOUTUBE MINUTES WATCHED

600K TWITTER REACH

SPONSORSHIP &

ADVERTISINGSupporting the promotion of SportAccord Convention and the news of attending organisations, in close cooperation with the Media, and relationships with International, National and Regional Media.

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If you are looking to Enhance your delegate or exhibitor experience during the Convention look no further. We have created a couple custom packages that can create excitement for your organization leading up, during and after the Convention as well an option that can allow you to easily connect with our delegates and a place to do it. In addition we have created a unique opportunity for you to showcase your product or service that allows for a truly hands on experience. By selecting one of the options below are sales team will contact you with some additional information.

eNetworking Tool formeeting scheduling

SAC event app

Social and cultural events

Event lanyard and otherbranded materials

Workshops

Event Guide

Pocket Guide

The Daily (morning newspaper)

The Annual (post-event publication)

Mobile event app

The Preview (pre-event e-Magazine)

The Review (post-event e-Magazine)

City Listings

SPONSOR OUR: ADVERTISE IN OUR:

WHERE SPORT MEETS

Looking for additional visibility during the Convention? Please contact our sales team and they can create a Bespoke Package to meet your needs and goals. We can brand a high traffic meeting room, display advertising on our highly used mobile app, or sponsor a conference programme to name a few options.

1NETWORK PACKAGE

2 3ADVERTISING PACKAGE WORKSHOP PACKAGE

2 x Passes toCultural Event

2 x 1 hour access to Private Meeting Room

4 x Personal Email Introduction

1 x Quarter Page Advert

in Pre-Event E-Magazine

1 x Quarter Page Advert in Daily Newspaper

1 x Quarter Page Advert in Annual Book

1 x 1 hour Workshop in Official Workshop Room (to be included in Official Schedule)

2 x Speaker Passes for Day of Workshop

1 x Email to be sent out to All Delegates

ADDITIONAL SPONSORING & ADVERTISINGOPPORTUNITIES

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SPORTACCORD CONVENTION

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SPORTACCORD CONVENTION

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PACKAGESEXHIBITORDELIVERYBRONZESILVER*1GLOBAL*1BENEFITS

*1 Opportunity to Sponsor a Featured Zone*2 Will vary depending on Host City and availability every year*3 Depending on Partnership contract

*4 To be used with a certain amount of rooms (referred to in the Partnership contract)*5 Best endeavours to secure the number of rooms in an Official Hotel - to be paid by the Partner

*6 To be organised in a Partnership between the Partner and SAC*7 It is the decision of the Media Partners to share this

Delegate Passes

Minimum Exhibition Stand Size

Extended Listing: SportAccord Convention Official Website, Official Event Guide and Official Mobile App

Access to all conference sessions

Access to the exhibition

Opening / Closing Ceremony Access

Speaking spot at Speakers Corner

Advertisement: The Annual

Advertisement: Event Guide

Fixed Delegate Pass Discount for Employees or Clients

Use of SportAccord Convention Composite Logo

Knowledge Centre

Media: Announcement of Partnership within our Official Website

Media: Press Release to be shared with Media Partners*7

Media: Announcement of Partnership within Social Media

Media: News in SportAccord Convention Official Social Media

Company logo: Official SportAccord Convention Website - Partners Page

Company logo: Official Event Guide, The Annual and Mobile App

Accommodation (assistance securing rooms at the Official Hotels)

Corporate promotion video on SportAccord Convention Website

Company logo: Signage Boards around the Exhibition area

Introductions

Advertisement: Preview E-magazine and/or Review E-magazine

Media: Social Wall in SAC Website

Corporate promotion video on SportAccord Convention YouTube channel

VIP Transfer

Access to Gold Partner Lounge

Special Events (i.e. A Sporting Leaders’ Breakfast)

Opportunity to organise a Private Breakfast

Welcome message in Event Guide

Advertorial in The Daily

Delegate Bag

Acknowledgement in the Opening Ceremony

Use of the Company logo: Official SportAccord Convention Website

Exclusive signage at multiple elements and locations: Including, but not restricted to, main stage backdrop,SportAccord Convention Café, Official Event Guide - Front Page

Use of a Meeting Room during the Convention

Merchandising DIsplay

Advertisement: The Daily

Editorial: Preview E-magazine and Review E-magazine

Additional co-branding options

Co-organise a networking event with SportAccord Convention

Sponsor a workshop to be organised with the SportAccord Convention team*7

IF Forum Partner

15

36 sqm

✓ (200 words)

✓

✓

VIP

2

2 x Full Page

2 x Full Page

1000.-

✓

8 White Papers

✓

Exclusive

✓

✓

✓

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20 free nights*4

✓

✓

6

Full Page

✓

✓

Dedicated car

✓

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Item

Website feature

✓

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Exclusive

✓

5 x Half Page

✓

Lanyards

✓

✓

✓

GOLD

10

27 sqm

✓ (200 words)

✓

✓

VIP

1

Full Page

Full Page

1000.-

✓

4 White Papers

✓

Exclusive

✓

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5 free nights*4

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4

Full Page

✓

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Brochure

Main feature

✓

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8

18sqm

✓ (200 words)

✓

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VIP*2

1

Half Page

Half Page

1000.-

✓

3 White Papers

✓

Shared

✓

✓

✓

✓

2 rooms*5

✓

✓

2

Half Page

6

9 sqm

✓ (200 words)

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VIP*2

1

Quarter Page

Quarter Page

1000.-

✓

2 White Papers

✓

Shared

✓

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1 room*5

✓

✓

1

4

-

✓ (200 words)

✓

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1

Quarter Page*3

Quarter Page*3

1000.-

✓

1 White Paper

✓

Shared

✓

✓

✓

✓

4

9 sqm

✓ (100 words)

✓

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WHERE SPORT MEETS

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SportAccord ConventionMaison du Sport InternationalAvenue de Rhodanie 54, Building D - 4th Floor1007 Lausanne, Switzerlandsales@sportaccordconvention.comT: +41 (0) 21 601 75 87 | F: +41 (0) 21 601 75 69

WHERESPORTMEETS

#SAC2017REGISTRATION

NOW OPEN