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Where Do Donors Come From?
Kurt CumiskeyAssistant Director, Duke University Libraries Development
ALADN 2013Pittsburgh, PAMay 20, 2013
Donors, 2004 - 2013
2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
500
1,000
1,500
2,000
2,500
Donors (total) Donors (AF)
Cash, 2004 - 2013
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
Cash (total) Cash (AF)
Annual Fund Cash, 2004 - 2013
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
Tried and true
Select Board members wisely Strengthen relationship with generalists (e.g.,
major gifts officers, planned philanthropy staff) in University Development
Remind library colleagues that they are ALL fund raisers
Where do donors come from?
How did we build our pipeline during the recession with limited budget when we
were unable to solicit alumni unless they had given to the Libraries before?
Recent Duke Libraries Development Initiatives that have increased donors and dollars
advertise in the Duke Alumni Association magazine and expand the number of Libraries’ Magazines we send
create and share entertaining and informative videos about the Libraries
exploit occasions when alumni return to campuso tours and other informative programso thank you reception for library donors on Reunion
Weekend
Recent Duke Libraries Development Initiatives that have increased donors and dollars
establish Deceased Alumni Bookplate Initiative and Alumni Portal
host fun events in the Libraries that showcase our intellectual contributions to the University
treat student workers as colleagues when they’re students and as our constituency after they’ve graduated
create student advisory groups and a Young Alumni Advisory Committee
Attracting alumni donors by advertising in Duke Alumni Association magazine
Measuring effectiveness (Transform Lives ads)
Attracting alumni donors by advertising in Duke Alumni Association magazine
Attracting alumni donors by advertising in Duke Alumni Association magazine
Attracting alumni donors by advertising in Duke Alumni Association magazine
Attracting alumni donors by advertising in Duke Alumni Association magazine
Measuring effectiveness (Crazy Smart ads)
Re-engaging lapsed donors: leveraging Duke Libraries’ Magazine
Re-engaging lapsed donors: leveraging Duke Libraries’ Magazine
Create and share entertaining and informative videos
Exploit alumni returning to campus
Establish Deceased Alumni Bookplate Initiative
Alumni Portal: remote access to electronic resources
Student workers: colleagues and constituency
Libraries events that are fun and showcase our intellectual contributions to the University
Create student advisory groups and a Young Alumni Advisory Committee
Where do donors come from?
Kurt CumiskeyAssistant Director,
DevelopmentDuke University Libraries
