Where are you going, beauty? sales flyer_en...E-mail: [email protected] JAPAN Ms Saki Shimauchi UBM Japan Co Ltd Tel: +81-3 5296 1020 Fax: +81-3 5296 1018 E-mail: [email protected]

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Where are you going, beauty?

THE WORLD OF BEAUTY MEETS ATCOSMOPROF ASIA 2010NOVEMBER, 10TH-12TH

HONg KONg CONVENTION & EXHIBITION CENTRE

Highlights 2009

• 1,412 Exhibitors from 39 countries and regions (+ 4.05 % over 2008)

• 52,000 sqm Gross Exhibition Area (+ 3.38 % over 2008)

• 41,062 Visitors (+ 4 % over 2008)

• 18 Country & Group Pavilions: Australia, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, UK and USA

• International Buyer Delegations: 3 major delegations from strategic growing countries such as Mainland China, India and Russia introduced each market’s development and distribution channel.

• Press: 176 journalists representing 122 media attended the 2009 edition.

Cosmoprof Asia will celebrate its 15th anniversary on 10th-12th November 2010, with many new initiatives for all the different sectors represented on the show floor. From nail to hair companies, beauty salon and retail exhibitors will have newopportunities to enhance their image and brand awareness by participating in Cosmoprof Asia, the most important forum in the Asia Pacific region for the world of beauty.

TOP TENOverseas buyers in 2009Mainland China, Taiwan, Korea, Thailand, Australia, Japan, Malaysia, Singapore, the Philippines and USA

EXHIBITORS BREakDOwN By PRODuCT SECTORPackaging, machinery, raw materials, private labelsand contract manufacturing 29%Perfumery, cosmetics & toiletries 28%Professional beauty salon, spa and nail products and equipment 26%Hair products and equipment 14%Natural health 3%

SECTOR Of INTEREST DEClaRED By BuyERSPerfumery and cosmetics 37%Beauty salon and spa products, tools and equipment 14%Packaging and machinery 14%Hair products, equipment and salon furnishings 9%Gifts and promotional items 7%Health products 7%Nail products 6%Raw materials 4%Sanitary products 2%

BuyERS BREakDOwN By PROfESSIONManufacturers 34%Beauty salons 27%Wholesalers / Distributors / Agents 23%Retailers 12%Hair salons 4%

a glittering showcase of the latest products within the cosmetics, toiletries, fragrances, beauty products and accessories industries from all around the world. This sector also features a selected choice of unique products from the national pavilions, including australia, france, Germany, Israel, Italy, Japan, korea, South africa, Spain, Switzerland, Thailand, uk and uSa.

More than 4,000 top buyers from Asian retail distribution visited the 2009 fair, including: • a.S. watson• alliance Boots • Bonjour • City Super• Coles Group• Cre-Esprit

• DfS Group • lane Crawford• Mannings• Sa Sa • Sephora• yata Department Store

The natural health and nutrition industry is growing exponentially as people look for better ways to stay healthy and look great.

To help respond to the industry fast-growing demand for natural health products, as well as the growing needs of our visitors (whose interest for this sector increased from 3.09% of 2008 to 7% in 2009), Cosmoprof Asia will once again present the Natural Health sector: a fully-dedicated environment showcasing natural health products, health food and beverages, dietary supplements and multiple therapies for healthy body and soul.

The finest selection of the worldwide suppliers for the cosmetic business, including raw and semi-processed material providers, contract manufacturers, private label manufacturers, packaging suppliers, package designers, paperboard suppliers and POP display manufacturers, will gather at Cosmoprof Asia 2010, to launch their novelties together with new technologies as a special preview for the Asian market.

Moreover pursuing the successful tradition of BOD dinners organised in different cities of the world, such as Paris, Bologna and Hong Kong, Cosmoprof Asia 2010 will offer once again this unique networking opportunity to the international key players of the Packaging and Suppliers sector in Hong Kong.

The International BOD, Packaging & full Service “Business or Dinner” represents a Cosmoprof exclusive élite event conceived to foster a high-end worldwide networking among VIP members of the top beauty industry community.

as the most recognised asian b2b platform for beauty professionals, every year Cosmoprof asia attracts international leaders of the global beauty industry.

Not only all the most important executives of the Beauty Salon Products & Equipment, but also Spa and Wellness professionals attend the show year after year.

Cosmoprof asia Spa Conference 2009, developed with AsiaSpa Magazine, was an outstanding education initiative featuring thought leaders of the Spa industry to share their know-how and visions on the Spa world with the delegates. They include: Jomar Fleras, owner of the Sanctuario Spa (the Philippines), Andrew Gibson, Group Director of Spa, Mandarin Oriental Hotel Group (Hong Kong), Susan Jamieson, Founder & Managing Director of Holistic Central (Hong Kong), Jacqueline Le Sueur, owner of Creative Health & Training Pte Ltd (Singapore), and Melinda Yon, Managing Director of 360 Spa Solutions Ltd (Malaysia).

Cosmoprof Asia, considering the growing interest that the nail world has been gaining in the past years, will devote extra attention to nail trends and innovations: new colors, new techniques, new styles of nail art will be unveiled in the 2010 show. A perfect stage for presentation to the Asian Cosmetic market!

Join the Hair sector and all the key players of the hair industry: professional haircare, hair colour, styling products, accessories, tools, equipment, salon furnishings and more are on display in the most international showcase devoted to buyers and professionals of the hair world. Don’t miss the spectacular Hair Shows that Cosmoprof Asia will present for its 15th anniversary.

Cosmoprof Asia Hair Theatre will be located in the Hong Kong Convention & Exhibition Centre with a seating capacity of more than 600 audience. With morning and afternoon sessions, for the first two days of the show, top hair companies will have the opportunity to stage their own show and present innovative ideas and styles.

Thousands of qualified visitors from the global hair salon business will be contacted monthly through a targeted advertising campaign, featuring the hair shows calendar and hot news, at influential trade journals including Preppy China and Japan, Coiffure China, the Estetica Network, Salon International and h4ufme Journal.

In order to maximise the visitor presence at the show, an intensive and targeted marketing activity will be undertaken to attract high-quality audience of beauty and health industry professionals to Cosmoprof Asia 2010.1. Direct Mail: Approximately 200,000 invitations

will be distributed to industry professionals using Cosmoprof Asia global database, including past visitors, interested visitors, and to exhibitors for distribution to their customers.

2. Badge Mail: Over 32,000 personalised badges will be sent to pre-registered visitors and to Cosmoprof Asia 2009 visitors.

3. Email Marketing: E-news will be blasted to nearly 100,000 qualified contacts within the Cosmoprof Asia 14-year old database by means of general newsletter, pre-registration reminders, events updates and seminars enrolment.

4. E-Invitation: A customised e-Invitation will be available for all exhibitors to invite their customers to visit the show.

5. advertising & Editorial Support: A global advertising campaign will be carried out throughout the year combining trade magazines, online, newspapers and outdoor advertising.

6. Official website Promotion: The fair website www.cosmoprof-asia.com and

cross promotion at the other Cosmoprof event websites.

7. web Based Social Networks

Cosmoprof asia was promoted throughout the year with the ongoing support from international trade media.

Editorial coverage of Cosmoprof asia 2009, reporting individual exhibitors, products and special events, was secured in all major industry trade journals, such as Cosmetic Observer, Happi China, Preppy, Export Magazine, asiaSpa, Estetica China, Estetica Italia and Estetica world, and many more.

Cosmoprof Asia 2010 will once again offer a large variety of events and seminars, dedicated to all the different market sectors represented on the show floor: new and traditional ways of focusing on specific themes to help the exhibitors in theirbusinesses. Within the many events, here are some highlights:

• 15th anniversary award: to celebrate the long and successful history of Cosmoprof Asia, the organiser will present special honor to acknowledge the long lasting partnerships with those exhibitors who attended the show every year

• International Buyers Programme: for the 2010 edition, the delegations from strategic growing countries will be selected within Mainland China, Japan, Vietnam, Russia and Turkey. The invited buyers will introduce each market’s development and distribution channel through match-making meeting with a selection of exhibitors of the show to decide on the intended purchase and co-operation.

Organiser - Cosmoprof Asia LtdMarketing and Promotion: SoGeCos s.p.a. - milan - italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected] Office Asia Pacific: UBM Asia Ltd - hong kong - ph. +852.2827.6211 - fax +852.3749.7345 - [email protected] Office Europe, The Americas, Africa and Middle East: Fairsystem International Exhibition Services s.p.a. - bologna - italy - ph. + 39.051.282.848 - fax +39.051.282.895-896 - [email protected]

AUSTRALIAMs Linda Yan / Ms Sally Lam (Natural Health sector only)Australian Trade CommissionTel: +852-2588 5320Fax: +852-2827 4145E-mail: [email protected] / [email protected]

HONG KONG SAR & REST OF ASIAMs Alice Suen / Ms Camme Cheng UBM Asia LtdTel: +852-2827 6211Fax: +852-3749 7345 / 3749 7310E-mail: [email protected]

INDONESIAMs Maria LioeExcomindo MediaTel: +62-21 7060 8638Fax: +62-21 5830 1097E-mail: [email protected]

JAPANMs Saki ShimauchiUBM Japan Co LtdTel: +81-3 5296 1020Fax: +81-3 5296 1018E-mail: [email protected]

KOREAMs Seonjeong SeoUBM Korea CorporationTel: +82-2 2209 5885Fax: +82-2 432 5885E-mail: [email protected]

MAINLAND CHINAMs Maggie OuUBM China (Guangzhou) Co LtdTel: +86-20 8666 0158Fax: +86-20 8667 2235 / 8667 7120E-mail: [email protected]

PAKISTANMr K.M.A. MabudExcellent ServicesTel: +92-21 531 2651 / 531 2650Fax: +92-21 588 7316E-mail: [email protected]

SINGAPORE AND MALAYSIAMr William YeoGlobewerks International Pte LtdTel: +65-3125 2075Fax: +65-6234 1089E-mail: [email protected]

TAIWANMs Sabine LiuUBM Asia Ltd - Taiwan BranchTel: +886-2 2738 3898 / 2738 5598Fax: +886-2 2738 4886E-mail: [email protected]

THAILAND Ms Anuchana Vichvech / Ms Ramol UrairatUBM Asia (Thailand) Co., LtdTel: +662-642 6911 8Fax: +662-642 6919 20E-mail: [email protected] / [email protected]

VIETNAMMs. Hong Yen / Ms. Lan Phuong International Technology Exhibition JSC (ITEC)Tel: +844-3 5562292Fax: +844-3 5562293E-mail: [email protected]

CONTACT US TO LEARN MORE!

Documents

Where are you going, beauty? sales flyer_en...E-mail: [email protected] JAPAN Ms Saki Shimauchi UBM Japan Co Ltd Tel: +81-3 5296 1020 Fax: +81-3 5296 1018 E-mail: [email protected]