Where are we now?Since set-up of recruitment unit (2011)

• Visible employer branding (EVP)• Automated multi-posting of adverts• Asynchronous video-screening• Social & Professional media

presence• Multimedia integrated into

vacancies• New Careers site (Drupal)

Recruitment 3.0 Strategy1. Develop Referral mechanism2. Implement more pro-active

sourcing3. Investigate Mobile presence

• Responsive web-design• Test the waters “going mobile”

4. SEO5. ATS

“31% of Google searches that contain the word “jobs” come from mobile devices”

2013: The future is mobile!

“38% of UK tablet owners spend more of their time on their device than watching

TV.”

Website (mobile version)• Drupal enables responsive design• Observe & implement best practices• Measure

Apps: Should we go Mobile?

Candidate Survey (2011)

61%

39%

Yes, we should go mobile!

App – current: Let’s keep it simple!Version 1.0>> regroup existing media

“One stop social media shop”• Access to open jobs/prog.• Share/like/send to (options)• CERN People/culture/values• Recruitment Videos/photos• Brand• Future Development• Drupal (CMS)• Android, iOS, Windows, Blackberry

No “apply” feature via the app (V1.0) “Four out of five Facebook users are from a mobile device”

App - current

> 10k £ 4k CHF

App – current: prototype

App – Possible Future• Rethink apply process

Thoughts• Mobile is an

“additional channel” where presence is essential

• Will force us to rethink processes

• Avoid mapping existing processes to this technology