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27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
www.knowmads.nl/now-alumnus-oscar-westra-van-holthe/?mc_cid=1b2f389828&mc_eid=d57d9a644e 2/17
Home /AlumniStories-Inspira�on-Tribes /Wherearetheynow?AlumnusOs...
Wherearetheynow?AlumnusOscarWestravanHolthePart1
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27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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OscarWestravanHolthe,Tribe1alumnus,canwalkintoaroomofpeoplerelatedindifferentways:colleagues,families,departments;andinstantlyreadtheunderlyingsocialcurrentsthatruntheirinterac�ons.Fromthatnewfoundawareness,thegroupthenhasapathtoheal.Thisskillcanseemlikeasuperpoweratfirst,butitistheresultofyearsoflearningandshaping.Oscarcombinedatradi�onaluniversityeduca�on,Knowmads,andtraininginsystemdynamics,familyconstella�ons,andbody-orientedtherapytocreateatoolkittountanglegroupdynamics.Withit,Oscarhasstartedthreebusinessesandisgrowinghisfourth.
It’sbeenoversevenyearssincehegraduatedfromthefirst-everclassofKnowmadsAmsterdam.WecaughtuptohimonedayinearlyDecembertohearthescooponwhereheisnow,whatheaspirestodo,andwhatheiscurrentlydoing.
1.What’syourpre-Knowmadsbackground?UniversityCollegeUtrechtLaw&Psychology,AIESECboardRo�erdamVicePresident;applicantforKaospilotsRo�erdam,forwardedtoKnowmads(backwhenKnowmadswasafullyearprogram).
2.WhydidyoucometoKnowmads?Mar�nCadetwasdoingapresenta�ononaUniversityCollegeCareerDay.Iwascalledbyafriendorganizingittobeinthisworkshop,sincetherewereonlythreepeople.Iwasfrustratedwiththeschoolsystem,constantlylivingunderoutside-imposedstandards.IfeltheardwhenI
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27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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sharedthosefrustra�onsintheworkshop.Mylong-termwishwastobuildskillsaroundwhatyoucando,notwhatyoucannot.
Thethingaboutuniversityisthatyoumustproveyourselffirst.Onlythen,theybelieveyou.Bycontrast,IexperiencedKnowmadsasaspacewherepeoplebelieveyoufirst,andthentrustyourtruecrea�vitywillfindawayintotheworld,forexamplewithastartup.Theapprecia�onwaswhatdidthetrickforme.
3.Introduceyourbusinesses?SystemicCoaching
Myfirstbusinessisworkingasasystemiccoach.
Coreservices:Familyconstella�ons.Coachingandfacilita�ng.
Sessionswithsimple,effec�veworkformats.Par�cipantsmapouttheirinnerworldwithplay-mobilorwithpapersontheground,forexample.Thatishowyoucanletgoofyourstoryaboutyourselfandopenyourselftoreallyworkingthroughtheemo�onalresistanceunderlyingbreakthroughs.Onlywhenwechangetheexperienceofourselves,theworldwillresonateinaccordancewiththat.Youaremakingtheunconscious,inter-genera�onal,andinvisiblelinesbetweenyourselfandpartsofyouandfamilymembers,butalsocolleagues,visible.Thatishowyouseethebigpictureofyourlife.
ModelMinds
MyearlierandfirstcompanyeverwasModelMinds:Makingthingsvisible,howtotellyourstorywithsupportofvisuals.Thinkaboutexplainingyourcompany’svisionorstrategyinoneminute.
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27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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OscarandfellowTribememberManuel,withwhomhestartedModelMinds
Blockbusters
Networkof10-15systemiccoaches&trainerswhodoconstella�onsandcoaching.Wehavedevelopedablueprintwithprogramstomanageyourculturedynamicsstructurally,andembeddedinthebusiness.
CorporateCultureStrategy
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27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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Thisbusinessistheculmina�onofthefirstthree,anditdistributesthetoolsinanaccessiblewaytocorpora�ons:
Culturescans
1-on-1Coaching
Socialmaps(mapsthedynamicsbetweenpeople)
Sociallabs(interac�veworkshop:canbeconstella�onoraface-off,atdifferentlevels).
WithCorporateCultureStrategy,weteachpeopletodealwithchange.
Thekeytoimplemen�ngnewconceptswithinbusinessisaboutlinkingtheconcepttotheexperienceofpeopleandhowtheybenefit.Givethemthespacetoconnecttoit.Thatwaywehelppeopleworkthroughresistanceandmaketheconcepttheirown;placingitwithintheconstella�onthemselves.Fromtheinterviewswedowitheveryonefromyourteam,department,ortheen�reorganiza�on,wecreatemaps.
Wedoseveraldifferenttypesofmaps.Wemakesupplierstakeholdermapstouncoverblindspots.Wemapotherorganiza�onsintheindustryandseepa�ernslikenonprofitscompe�ngagainsteachother.Whenyouunravelwhatisreallygoingon–beyondtheblablavisionstatements–andyoureallyacknowledgethat,youcanfindnewwaysofinvi�ngothersintoanewandtransforma�vestory.
WealsodoChangeExperiencemaps–Wemapthehistoryoftheorganiza�ontodeterminehowwecanmoveforward.Weask,whatneedstobeacknowledgedtomoveon?Thingslikehiddenloyal�es,andfiringwithoutpropergoodbyes,keepthisenergycircula�ngwithinthesocial�ssueoftheorganiza�onalfamily.Similartofamilylife,therecanbedynamicsandconflictsbetweennextgenera�onsofemployeeswhoweren’tinvolvedearlier.Thesetensionsseemuntraceable,whereasyoucanveryclearlyunderstandthemwhenlookingintothe
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historyofthegroup.Standardconsultancy‘tricks’don’twork.
Wethenmakethesemaps3D,mergingalldifferentconstella�onsintoonebigconstella�on.Herewecanseethedistancesbetweendepartments,interpersonaldynamics,andneglectedemo�ons.Wecanmeasurewhatkindofcompanytheyare;whatkindofculturetheylivein.Wecanevenmeasurethingsonabiometriclevel,trackingtheeyemovementsandwalkingmovementstogiveusaclueofwhatkindofculturethebusinesshas.Forexample,whendoingaconstella�oninacompany,if80%ofthepeopleontheteamlookatthefinancialguy,maybe
27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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financesarethemostimportanttothebusinessculture.Theques�onthenbecomes:whatarewenotseeingbyonlyfocusingon–let’ssay–cost-efficiency?Whatentrepreneurialopportuni�esdowemisswhenwearemainlyfocusedoninternaldynamics?Whenweareawareofthesetendencies,wecaneitherkeepthem,oropenuptootherwaysofdoingbusiness.
Weworkwithhowpeopleexperiencethedynamicswithintheteam.A�erall,itdoesn’tworktotellsomeonetoNOTfeelguiltyifyoudo.Itisaboutacknowledgingthefeeling,understandingtherela�onshipthatisbeyondtheindividualsymptoms,likeburnout.Thosearethepeoplemostsensi�vetothecollec�vesocial�ssuethathasgrownoutofbalance.Smallinterac�onscanbechanged.Thatwaythewholejigsawofrela�onsmustchangeaswell.A�erall,ifyousuddenlydonolongerdiveintotheconflictwithyourleaders,butaskwhatitistheyneed,youmightchangethecultureforthelong-term.
Wealsododeepdivesessions.WithTribe16wedidanintakesessiononembeddedness.Wecreatedamapoftherela�onsandtensions,butalsoofwhatisappreciated.Thisisconfronta�ve,yeteverybodyfeelsseen.Whathealsisnotwhatwewouldliketobelieve.Instead,itisthetruth,thoughmaybepainful,thatheals.
Withalloftheseac�vi�es,weworkwiththethemesthatarealive,notwiththeactualtasksthatneedtogetdone.Itismyfirmbeliefthatoncewegetallthesocialstuffoutoftheway,therearenootherop�onsthanthesetwo:1)relaxandenjoy,or2)getworkdoneandenjoythat.Ireallybelievethat.
4.Itsoundslikethereareseveralcoreprinciplesunderlyingallyourwork.Canyouexplainabitaboutit?
27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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Pa�ernsfromchildhoodfollowusintotheworksphere.
Seenhere:media�on.
TheCorePrinciple–TheHuman
Wearebringingbackthehumaninbusiness.Eightytoninetypercentofalllostenergyislostininterpersonalsocialdynamics,whichisstoredinthesocialDNAandsocial�ssueofthebusiness.
Inthepersonal1-on-1coachingsession,weseethatproblema�cbehaviororiginatesinchildhood.Forexample,aproblemthatmanifestsitselfinbusinessisawomanwhoismedia�ngbetweenherbossandanothercolleague,andneglec�ngherteamintheprocess.Asachild,shemediatedbetweenherarguingparentswhiletryingtopreventadivorce.
Wecanthusseethatpersonalbreakthroughsareneededforprofessionalbehaviortochange.Atworkyouarelearningsomethingyoudidnotlearnwhenyouwereyoung.Learningaboutthatintheworkspacemakesyourworkmuchmoremeaningful,thedrivetochangeintrinsic,andtheimpactofthatinterven�onlas�ngalife�me.Itmakesyour
27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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workalsomuchmoreabouthumangrowth,learning,anddevelopment.
Weallgrowup.Aswedo,webecomesensi�vefortheemo�onsfromourancestors.Thiscanevengobackuptosevengenera�ons.TraumaslikeWWIIares�lllingeringinfamilies’socialDNA.Thingsthatwerebackthannotpossibletotalkabout(sociallyspeaking),peoplewerenotabletotalkabout(becauseofillnessesorsuddendeathforexample),wefeelaschildren,whowantitalltobeseen.A�erall,whennotallsecretsareseen,partofthepowerandskillsyouhavegoesuntappedandwastedindailylife.
Andwhatwehaveathome,wealsobringtowork.Peoplearequi�ngtheirjobsbecausetheydonotfeelwelcomeorappreciatedorsupportedemo�onally.Mostpeopleleavebecauseoftheirbosses.Why?Mostlikelypeoplearepushedintorepea�ngandre-itera�ngthepa�ernstheyknowfromwhentheywereyoung.Whenyoubringthattotheworkplaceanyways,you’dbe�erdealwithit,beforeitbecomesaninefficiency,leadstoineffec�veness,andstopstheproduc�onand/ormoneyflow.
Wedealwiththesepeopledynamics.A�erall,businessesfunc�oninwaysjustlikefamilies.Likeeveryfamilyhasitsownsecretsandinformalwaysofdoingthings,departmentsdohavethesedifferentenergiesaswell.Especiallyinmergers,whendepartmentsneedtobeintegrated,theybehavelikefamilies.Doyoubelongtotheoriginalorthenewsetup?Inshort,wemakesenseofthehumanmesswithinbusinessprojects,strategy,andmore.Itisaspecializa�onthatfitsmeverywell,Imustsay.
27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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Wemapissuesandopportuni�esatfourdifferentlevelsoftheorganiza�on:atthe
emo�onal,rela�ons,workculture,andindustrytrendslevels.Thatgivesaholis�c
viewonthewell-beingofyourbusiness.
Combining3otherprinciples:Systemsthinking,culturechange,andengagementstrategy
Systemsthinking:Lookingatthesocialsystem&thecorporatesystem
27-7-2019 Where are they now? Alumnus Oscar Westra van Holthe Part 1 - | Knowmads
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We’lltaketheexampleofburnout–Alotoforganiza�onsdemandloyaltywhichleadstoburnout.Thepeoplemostpronetoitaretheonesmostsensi�vetothedynamicsintheorganiza�on.
Onceyouchangetheexperienceofoneperson,everythingchanges.So,wetaketheexperienceofpeopleandstartfromthere.Weunderstandwhereitcomesfromandthengrounditinreality.
Culturechange
Culturecannotbechangedbuttransformedonceyouchangetheexperienceofpeopleandhelpthemseethemselves.Onceyouacceptthecultureasitisandhelppeopleunderstandtherootoftheirexperience,thentheycanchange.
Eightypercentofbreakingthedynamicswithintheculture,theteam,canbedonewithawarenessofoneself,theother,therela�onsonefindshimselfin,andofthesystem.Butawarenessisnotenough.Youalsoneedsomeskills;communica�onskills.
Conflictcomeswhenweprojectimagesorexpecta�onsonothers,oriden�fywithsomethingtheycarry.SoIuseconstella�onstotakeofftheprojec�on,awayfromtheotherpersonsothatthetwopeoplecanseeeachotherforthepeopletheyare,nottheirritants.
WhenIdidaconstella�onforTribe16,twopeoplewhoweretroubledwitheachotherfacedoneanother.Theques�onwasasked,“Whatdoyouseeintheother?”
“Ifeelyoudon’twanttoshowyourselftome,”oneofthemreplied.Someonestoodnexttothemtorepresentthatfeelingofresistance.
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Itwassuchabeau�fulmomentwhentheythenlookedateachother.Withtheresistancebetweentheminatangibleform,theycouldfinallyseeoneanother.Thatwasreallytwosoulsconnec�ng.
Engagementstrategy
InmybusinessandduringmyweekIreallyliketotake�meforthings.Ibookmyagendaforthreetofourhourspermee�ng.Becausethatisthemaximum�mepeopleneedforsharingtheirlife’sstories.I’mnottellingthemwhattodo;they’retellingthemselveswhattodo.Isimplymirrorwithsystemictechniques.Sofar,I’venotbeenabletogivebe�ersugges�onstopeoplethantheygivethemselves.
It’sreallyawesome,onceyouhelppeopleseetheessenceofthemselves,thingsreallyshi�.So,it’sreallyaboutgivingthatspacetosomeonetoexploretheirowntruthandexperience.It’sincrediblehowpeopleexperiencetheirlivesdifferently.It’saverydifferentlevelofconnec�onImakewithpeople.
WithModelMinds,weconnectedmuchmoreonthecontent;thestorytellingandsuch.NowwithCorporateCultureStrategywe’reconnec�ngmuchmoreonahuman-to-humanlevel;deep,meaningfulinsights.It’salwaysanhonortobepresentwithsomeonewhoshareshisorherdeepestessence.Ihearstoriesthey’venevertoldanyonebefore.Thepictureismuchmoreholis�c:ahugeoverviewoflife.Intheendyoualwayscomebacktothatpartinthefamilyhistorythathasshapedyoumost.Whenwetapintothequalityoftakingthe�me,thepa�encetogetthere,Iamusingthequalityofpresence.A�erall,whathealsisifyoucancomewithwhateveryouhaveexperienced,anditisreceivedbyanother.Thuswefocusonjustafewclients.
Ilikethequalityofconnec�onverymuch;engagement.
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Wherearetheynow?AlumnusOscarWestravanHolthePart2SeePart1forthebackgroundinformationonOscarandhisbusinesses!
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5.Whatdoyouaspiretodointhefuture?Myhopeistodo10-dayprocesseswithinthelargemul�na�onalcorpora�onsandgrowourpoolupto3000systemiccoachesandconsultants.Thenwecanservethebiggestcorpora�onswordwide.Why10days?Becausethiswayweavoidtobecomeparttheculture,yetmakesuretomirrorthedynamicsastheyreallyareplayingthemselvesout.Insomecompaniespeoplegotsousedtonotbeingheardconsistently,it’sreallyashame.Wecandomuchbe�erthanthat.Weneedinterven�onsbyaneutralparty.Weneedtolearntodothisbalancingact–betweenprovidingwhatweneedforourselvesandwhattheearthcankeepupprovidinguswith.
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TheKateRaworthDoughnutEconomicsmodel.
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Fornow,wewillstartsmall.Wecombineadultlearningexper�sewithsocialtechnology(socialworkformatsandso�ware).Wearecurrentlyworkingwithpartnersoncrea�ngspecificso�waretomergeallthesocialmapswemake.Thecomputa�onalmodelsareveryhard,yetIlikeagoodchallenge,withtherightpeople.
6.WhatKnowmadstools/learningsdidyouusewhendevelopingtheconceptandmaterialsforyourbusinesses?Howmuchofaroledotheyplayinyouropera�on?Knowmadswasagoodintroduc�ontowardsalotofdifferentwaysoflookingattheworld.Itsbiggestlegacyformewasthatthereisnotonewaytogoaboutthings;youneedtofindawaythatfitsyou.Weirdworkshops:Someworkedforme,somedidn’tatall.Andthesameiswithpeople,ge�ngtoknowdifferentweirdosandunderstandingthatthere’snotone‘right’way,andthatthereisawaythatworksforyou,sofindit.ThisisformethebeautyandessenceofwhatKnowmadscanbringyou.Youtakefromitwhatworksforyou.Andyouleavebehind,whatdoesn’tworkforyou.It’suptoyou,really.
Knowmadsrepresentedexperimenta�on;roomtostart.MycompanyModelMindswasbornatKnowmads.Ibeganbyu�lizinggraphicfacilita�on;drawingspeechesformoney,andcollaboratedwithanotherfirst-triber,Manuel,andtogetherwegrewaverysuccessfulbusinesswithover180clientsayear.
TheessenceofKnowmadsIfindbackinwhateverIdo.Takeforexamplethediscussionsweusedtohaveaboutwhodoesthedishes:if,when,how,who,andwhy?NowIknowthereisa
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dishwasher;however,thesetypesofdiscussionswehadbackthenares�llhappeningwithinalotoforganiza�ons.WhatexistswithinsmallschoolslikeKnowmads,alsoexistwithinthebiggerorganiza�onswithahugefootprint.Thus,IseehowKnowmadshelpedmeopenuptoseetheneedforsimplicityinthebiggerbusinesscomplexi�es.The�meittookthenhelpedmetraintostaypresent,evenwhenittakes�me.
Knowmadsisalsoaboutmee�ngpeopleforwhotheyare,beyondstereotypesandlabels.
TOOLSfromKnowmadsIused:
Deepdemocracy:allcourseswithMyrnaLewisfromtheLewisDeepDemocracymethod;NVC(allmyinternsusedtobetrainedinNVC,nowinconstella�onswork);visualtoolstosimplifyandre-modeldifficultsocialstructures/dynamics.
7.O�en�mesittakesa‘landingperiod’ofseveralmonthsa�ertheprogramendstofullyintegratetheskills.Howlongdidittakeyoutofindyouareusingthemonaregularbasis?Knowmadsisarollercoaster,withnewviews,inputs,characters,etc.WefoundedthefirstcompanyModelMindswithinafewmonthsintotheprogramofKnowmads,star�ngabusinessthatismeaningful,notforthemoney.Goodtoknow,bytheway,itisthebiggestillusionofentrepreneursthattheythinktheywillfocusononething,thethingthatthey’regoodat.Inreality,however80%oftheir�meisspentonlandingclients,atleastinthefirstyear.So,onceyou’regoodatonething,itismyimpressionthatyouwillendupdoingmoreofthatthingasanemployeeinanexis�ngorganiza�onthanasanentrepreneur.However,onceyougettothepointofclients,you’llprobablydomoreofwhatyoulove.Youcandothecherry-pickingthen.
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YoucanfindoutmoreaboutOscarandhisworkhere!
CorporateCultureStrategy–systemicculturescansandmaps
Blockbusters–systemicchangemakingblueprintprograms
Declara�onofHumanBusiness–onthefutureroleofbusiness
SystemicLeadershipTraining–systemicconstella�onstraining
Westravanholthe.com–systemiccoachingandconstella�ons