When the Research Request Demands “Fast, Cheap and Good,” Do We Always Need to Respond, “Pick Two?”

Speaker: Foster Winter, Sigma Research

IIeX Atlanta June 2014

Need for Speed Shrinking Budgets

Good

Qualitative Research Obstacles

0% 20% 40% 60% 80%

Cost

Time

Logisitics

Sources: KPMG, Greenbook

CAVEAT

As in true with all good research, the methodology must match the research objectives Technology (online methodologies)… Can address the speed issue and to a certain extent, cost

Fast

Recruiting Phone, panels, client lists Field Platforms: OLFG, BB, Multimedia, OLIDIs Reporting Transcripts, video

Cheap (Ouch… Cost effective)

Recruiting Phone, panels, client lists Field Platforms: OLFG, BB, Multimedia, OLIDIs Reporting Transcripts, video

Good

Recruiting Phone, panels, client lists Field Platforms: OLFG, BB, Multimedia, OLIDIs Reporting Transcripts, video

Qualitative Skills

Online IDIs (OLIDIs)

Instant Online intercepts Online panel members Webcam enabled Instant video and transcripts

Instant recruiting

11 Million targeted panelists

1.8 Million average online

6% agree to participate =

90,000

Conversations…

Fast, Cheap and Good

Fast – Technology Cheap – Technology Good – The Researcher

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