When is time to upgrade your ecommerce?

Ecommerce sales show steady growth, currently represent 11% of retail total revenues and according to US Census last avai lable report accounting for the third quarter for 2019, grew 16.9% in comparison with the same period of 2018.

This constant increase clearly repre-sent a huge demand and onl ine busi-ness need to be prepared for the con-stant need for businesses to remain modern, entertaining, relevant, offer-ing great products at accessible pr ices.

That movement is supported by an easy and cheap access to templates that al low anyone to be a store owner. In 2019 according to BigCommerce , there were more than 1 mil l ion act ive stores onl ine and approximately 2 bi l-l ion cl ients purchasing onl ine.

Many of those stores started small , sel l ing products that by one point got tract ion and their results increased significantly. In the other s ide, large organizat ions move too slow to pivot and execute well on trends and that ’s why they are buying brands that know how to con-nect with the needs of onl ine shop-pers .

Normally entrepreneurs start with platforms l ike WordPress and Shopify Basic, that can be enough for the in i t ial stage of the stores.

By the t ime business hit a certain amount of monthly sales, managing gets more complex not only for onl ine presence but also on the backstage, involving logist ics, customer service, inventory and so on.

When is time to upgrade your ecommerce?

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Estimated Quarterly U.S. Retail E-commerce Sales as a Percent of Total Quarterly Retail Sales:

1st Quarter 2010 - 3rd Quarter 2019

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There are many benefits in upgrading your ecommerce platform. I t is a wise investment to make for your business, especial ly consider ing some impor-tant factors that l ike:

Financial Benefits

Operations Cost Efficiency – although the platform migrat ion can be costly and t ime consuming, the ROI on this movement wil l rapidly pay for i tself after some t ime.

New opportunit ies – with the new platform running smoothly, you can focus on explor ing new l ines, brands and opportunit ies that may ar ise.

Technical Benefits

Scalabil i ty – this is a v i tal aspect to consider dur ing the migrat ion pro-cess. A faster platform wil l al low the e-commerce store to opt imize load-

ing t ime, help to br ing in more traffic and remain stable during peak hours .

Omnichannel possibil i t ies – with a great integrat ion between mult iple channels, sel lers can provide a better customer experience, and reduce the gap between onl ine and offline opera-t ions.

Back end integrations – having a back end module working smoothly is essent ial for the success of the ecom-merce. During the migrat ion i t is real ly important to tackle the process map-ping caut iously. The outcomes wil l be a better inventory management, up-dated fulfil lment services and real t ime analyt ics providing insights on the business operat ions.

Benefits of Platform Migration

Financial Benefits

Technical Benefits

Sales Benefits

Sales Benefits

Marketing – the platform migrat ion wil l improve results on market ing efforts, providing a more accurate s i te search, analyt ics and conversion rates.

Personalization – one of the highest trends for the upcoming era of ecom-merce is to offer personal izat ion on the individual level .

Mobile Commerce – mobile com-merce nowadays accounts for about 30% of sales, so vendors can’t ignore the need to be mobile ready using a responsive design and init iat ives that could br ing more returns from mobile customers.

Social Media – another channel that is increasing is the social media shop-ping, leveraging results on social media ecommerce channels l ike Ins-tagram and Facebook, where almost the ent ire sale is done within the apps. E-Commerce that are social media ready, can also benefit from sales coming from those platforms, as long as they are integrated with your website .

Increase rel iabil i ty – a stable website converts more sales, especial ly dur ing peak days keeping the cus-tomers on your store, instead of having them shopping on your com-petitors .

Benefits of Platform Migration

Most used platforms are ShopifyPlus, Magento and Sales Force Commerce Cloud and many other engines powered by SAP, Oracle, Microsoft etc .

Placed on the Gartner ’s Magic Quadrant , ShopifyPlus, Magento. And Commerce Cloud were chosen by Allure Inc . as the best platforms to be worked on cl ient ’s projects . Here are some reasons why:

ShopifyPlus

ShopifyPlus is a platform that offers onl ine store design, mobile fr iendly appl icat ions, great customer experi-ence, dynamic check out , campaigns, wholesale management, b2b com-merce among many other features.

Magento

Magento Commerce offers a one of a kind eCommerce solut ion with enter-pr ise power, unl imited scalabi l i ty, and open-source flexibi l i ty for B2C and B2B experiences. Magento al lows you to create unique, ful l- l i fecycle cus-tomer experiences proven to generate more sales. No matter what your com-pany’s s ize or goals — omnichannel , global expansion, mobile — Magento del ivers everything you need for growth in an increasingly competit ive market . ( include a screenshot of a cl ient that used Magento)

E-Commerce Platforms

E-Commerce Platforms

Commerce Cloud

Exceed your goals and customer expectat ions. Leading brands use Salesforce to:

Connect shopping experiences to market ing, sales, and service.

• Bui ld beauti ful commerce experiences and personal ized campaigns

• Boost conversions and make better recommendations with AI

• Implement new technology twice as fast to scale their business

• B2b intuit ive platforms

• World’s #1 CRM

Here is a check l ist to consider for your Platform Migrat ion

I decided to migrate myStore, Now What?

•Do you want a custom design?

•Do you have sensit ive data from products, customers, order history, etc, that need to migrate seamless?

•What are the stakeholders?

Cl ients Suppl iers Warehouses Production Distr ibutors Resellers, etc

•Do you have any requirements for customizat ions and integrat ions?

•What is the t imel ine you need for this migrat ion?

•Did you set up a budget to invest in the migrat ion?

•What are the aspects you would l ike to change on the new platform?

The ecommerce platform migrat ion must be well thought by your strate-gic partner and should consider some important steps:design, content plan-ning, content migrat ion, data migra-t ion and launch management.

The migrat ion is not a s imple process and needs to be strategical ly planned to avoid any issues or downtime after the new store launch.

Trusted partners l ike Allure , can help your platform migrat ion during the ent ire process, with a well detai led plan from design, process mapping, back and front end, user experience,

data migrat ion, test ing and launching. When i t is t ime to upgrade, there are many opt ions than can turn decis ion making a difficult process and to avoid unnecessary costs or upgrading to a platform that is not the best suit for your real i ty, h ir ing a consultant could be a good idea.

Talk to one of our partners and see how Allure can support your store re-platforming with rel iabi l i ty and qual i ty.

Choosing the right Partner

Simplify, enhance, evolve is the name of the game. Allure’s impeccable expert ise in mult iple technology platforms and niche archi-tect ing solut ions offers select ive technology migrat ions and enhancements improving overal l ROI of your exist ing technology investments at the same t ime giving you an edge to be successful .

Allure offers technology vis ion, roadmap, migrat ion and re-platforming opportuni-t ies that del iver growth.

• PLATFORM MIGRATION• RE-PLATFORMING• VERSION UPGRADES• UI/UX MIGRATION

About Allure

How we do it ?Immaculatte planning and fai l proof del ivery mechanism need ful ly discovered process that has overcome the obstacles of pitfal ls and landmines that are often discovered too late. Our processes are designed to have a complete scope of busi-ness understanding, discovering the best methods to del iver the solut ions and hand holding of our cl ietns trough out the geeky mess.

Over the years we have gained expert ise in development and deployment of end to end digital commerce experiences. We fol low agi le development model that keeps projects on track and monitored week by week. Timel ines and any deviat ions to requirements or del ivery schedule are promptly discussed. With the use of industry leading tools, you wil l be always aware of where things stand at any point , but more, so we are just a cal l away.

Where we StartState from where you are, with your tech stock and object ives.

Business UnderstandingSeries of sessions with stake holders and business heads to understand the path forward.

The PlanDeliver ing the overal l under-standing of what needs to be done, when and how.

UI/UXArt iculat ion of the understanding through the user interface and interact ions designs.

Code, Code and. . .Developing the Workflows and programs that would work in real world.

Then TestYes, a r igorous test ing to make sure everything works and flows

And Another OneTraining and demos of what ’s been done and collect feedback to make correct ions

Go LiveBut monitor constantly and impro-vise to respond to customers