WHEN INFORMATION FAILS : THE CHALLENGE OF PROPOGANDA TO SOCIETY

WHEN INFORMATION FAILS: THE CHALLENGE

OF PROPOGANDA TO SOCIETY

Theories Group 5Age of Propaganda The Everyday Use and

Abuse of Persuasion - Ch 31-37

Jocyln D’OlioLaura EdgarJustina WilhelmTiffany Jones

Education or Propoganda?

(Pratkanis & Aronson, 2001, pp. 261-268)

What is News?


On the Ineffectiveness of Information Campaigns


Subliminal – “a message so faint or fast that it is presented below the threshold of awareness”◦ Minimal Evidence for subliminal perception –

processing of information outside awareness. Cocktail Party Phenomenon – Hearing your name

◦ Timothy Moore, “There is no empirical documentation for stronger subliminal effects, such as inducing particular behaviors or changing motivation”

There are many other persuasion tactics that warrant more attention than subliminal persuasion

Subliminal Sorcery: Who is Seducing Whom?


Give Theories Group 5 an A+

Persuasion Direct


Effective tactics to create and maintain a cult1. Create your own social reality – isolation and

monitoring, provide cult-eyed view of world2. Create a shared identity or purpose: acceptance

love-bombing, attention, approval, support3. Create commitment through a rationalization

trap Simple requests, guilt, reciprocity, embarrass, cut off from dissenting opinions

4. Establish leader’s credibility and attractiveness5. Send members out to proselytize the

unredeemed and to fund-raise for the cult 6. Distract members from thinking or reflecting7. Fixate members vision on a phantom

How to Become a Cult Leader


Propaganda in the Third Reich: A Case for Uncertainty


Conclusion

Lowery and DeFleur. (1995). Milestones in mass communication research: Media Effects. Longman

Pratkanis and Aronson. (2001). Age of propaganda: The everyday use and abuse of persuasion. Holt.

References

Documents

WHEN INFORMATION FAILS : THE CHALLENGE OF PROPOGANDA TO SOCIETY