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When Generations Collide
Patty Scott, Ed.D. President
Southwestern Oregon Community [email protected]
Providing A Contextual Framework
Generation Identity is a state of mind shaped by many events and influences – usually 19-24 years long
Understanding Generational Differences sets a context of who we are and a context about our employees/customers/club members
Generation Birth Years
Awakening 1701–1723
Liberty 1724–1741
Republican 1742–1766
Compromise 1767–1791
Transcendental 1792–1821
Gilded 1822–1842
Progressive 1843–1859
Missionary 1860–1882
Lost 1883–1900
G.I. 1901–1924
Silent 1925–1942
Boom 1943–1960
Generation X 1961–1981
Millennial/Gen Y 1982-2002
Silent GenerationBorn between 1925–1945(75 Million)or 1925-1942
LoyalPeaceful, traditional home lifeHeroes were politiciansConforming, Respect Chain of CommandSafe, stable, lifelong jobsSymbols are ImportantWaste not, Want notMaterial possessions scarceStrong work ethic/morals
Defining Moments:WW1 & 2Great DepressionGI BillNew DealNever elected a president from their ranksBracero programJapanese camps
Baby BoomersBorn between 1946 – 1964 (80 Million) or 1943-1960
Largest generation of their time/will work longer than their parentsIdealists/OptimisticQuest for social justice and equality reignedNeed to know thingsQuestion authority/broke old patterns/traditionsCompetitiveProfession consistent with idealsActivist generation
Defining Moments:JFK, MLK, Robert KennedyThe Beatles, the Grateful Dead, Elvis, TelevisionVietnamCivil RightsFirst man on the moonWatergateBlack PowerWomen’s RightsChicano, Asian American, African American Civil Rights Movement
Generation XBorn between 1965 – 1981 (46 Million) or 1961-1981
Question authority/SkepticalMost MisunderstoodEconomic uncertaintyBroken homes; rise in teen pregnancy & drug useLatch-key and day care kidsSelf-directed/Resourceful IndependentGreatest diversity Educated Mistrust of Institutions/RelationshipsHeroes? What heroes?
Defining Moments:Star Wars (the movie)MicrowavesAIDSCable TV/MTVTiananmen Square, Exxon Valdez, SF EarthquakePresident Reagan shotPersonal Computers/Fax MachinesDrunk Driving PenaltiesOn going Civil Rights Movement Title 9
Millennials, Gen Y, Gen Next, Echo Gen, Tech Gen
Born between 1982 – 2002 (76 Million)
Creative/Smart generationHigh-tech, high-touchIncluded in major family decisions, multi-taskersConfident, Realistic about challenges of modern lifeService is keyPersonal Safety #1 concernCollaborativeAppreciates Diversity-- part of life/workplace
Defining Moments:
Operation Desert Storm
Zero tolerance rules
I-Pods & Video I-Pods
Oklahoma city Bombing
Columbine Shooting
Racism Awareness Workshops – sky rocket
Increased High School Drop outs
911
2002 Election
2008 Election
Cuspers
Traditionalist / Baby Boomers – 1940-1945
Boomers / Generation X – 1960-1965
Generation X / Millennial – 1975-1980
Why should we care about four generations interacting?
People are living and working longerFour generations, each with distinct values, are working side by sideTurnover rates are on the rise, with massive retirements occurring, declining membershipDifferent values, experiences, work styles, and attitudes are creating misunderstandings and frustrationsUnderstanding the generations can give organizations a competitive edge in recruiting, retaining, managing, and motivating the best and the brightestIf we want to recruit respective generations, we must address their values, interests, language, motivators, and styles
Core Traits of Millennials: Special/Parenting
• Co-purchasing with parents• Highly involved parents coming • Devotion from parents expected in workplace• Special or spoiled• You are special and we expect special things from you• Decline in # reporting values different than parents• Deeper agreement on cultural values• Moving back home has lost its stigma
Core Traits of Millennials: Sheltered
• Amber Alert generation• Expect adult protection, authoritative security and rule
enforcement• Comfortable with zero tolerance• Take less health risks• Expect rising attention to sexual harassment• Want a broader array of protective safeguards
Core Traits of Millennials: Confident/Entitlement
Believe they can achieve great thingsFaith that America’s big problems really can be solvedBelieve they will be financially more successful than parents.Confidence or cockinessWant to be heardExpect recognition for work well done
Core Traits of Millennials: Team-Oriented/Collaboration
• Work as a Team Sport• Look after each other, help the community• Social environment in office important• Use of technology is a group activity• Service-oriented – pursuing nonprofit and government
jobs• Social aspects of job important• Inclusive style• “Friending” on Facebook• New communication styles – 10.6 hours/day
Core Traits of Millennials: Pressured/Need for Speed
• Stress is a reality• Connection between today’s behavior and
tomorrow’s payoff• Pressured environment – fixated on long-term
planning• Emotional stress• Multitasking• Want response immediately
Core Traits of Millennials:Social Networking
• Gather around the Virtual Water Cooler• The Networked Generation• I feel Naked without my cell phone• Constant contact• Judge me by what I produce, not by what
you assume I am doing at my desk• Consumer reports to consumer
Core Traits of Millennials: Achieving/Great Expectations/
Meaning• Spend to much time focused on grades and
performing
• High expectations for fulfillment and success
• Offended by the idea of having to pay dues
• Expect the moon
• Want to be heard
• Want to know they are succeeding
• Work/life balance
Summary points on Millennials
Parents are deeply involved in all aspects of their child’s experience.
Have high expectations for on-line services.
Safety and security matter.
Millennial expect to be treated special.
Team-oriented and collaborators.
Need for speed and connection.
Have expectations and seek meaning
Social Networked
ReferencesHowe, N. and Strauss W. (2007). Millennials Go to College
Howe, N. (2010). Millennials in the workplace
Howe, N. and Strauss W. (2000). Millennials Rising: The next great generation
Lancaster, L, and Stillman, D. (2002). When generations collide.
Lancaster, L.C. & Stillman (2010). The M-factor: How the Millennial Generation is rocking the workplace.
Defining Your Generation
Growing up, what one word describes our relationship with your parents?
What one work describes your attitude about employee evaluations?
Are there any gender/cultural/ethnic, class differences within your generation?
If you participated in athletics, describe your relationship with the coach?
Applying Our Work to Different Generations
How do we market/recruit/retain different generations?
How do we provide customer services?
How do club members learn from different generations?
How do we coach/supervise/work with our club members from different generations?