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When Do Multinational Firms Outsource?
Evidence From the Hotel Industry
Stephen F. Lin and Catherine Thomas�
January 22, 2008.
Abstract
Multinational �rms face two questions in deciding whether or not to outsource a stage of
production. First, where should production be located? Second, who should own or control
the productive assets? In this paper, we test two theories of these outsourcing decisions and
we focus on the predictions for the ownership/control decision. We adapt the Antras and
Helpman (2004) property rights and Grossman and Helpman (2004) managerial incentives
models of the multinational �rm to a setting in which a hotel headquarters chooses the size
and organizational form of each of its hotel properties. The property rights mechanism predicts
a monotonic relationship between the size of a hotel and the probability that it is owned by
the headquarters. The managerial incentives mechanism predicts an inverted-U relationship
between size and the likelihood that the headquarters controls the hotel; small and large hotels
are likely to be managed by a third party, while medium-sized hotels are likely to be managed
by the headquarters. We test these propositions using new data on the organizational form,
location, and size of more than 4000 hotel properties that operate under 15 di¤erent brands in
103 countries. Four hotel brands exhibit patterns that are consistent with either mechanism.
For three other brands, organizational structures are consistent with the predictions of the
managerial incentives mechanism and inconsistent with the predictions of a model based solely
on property rights concerns. These results suggest that agency problems are an important
in�uence on the organizational choices of multinational �rms. However, the relative importance
of agency and holdup problems may vary substantially across brands.
�We are grateful to Pol Antras, Gary Chamberlain, Elhanan Helpman, Bryan Lincoln, Marc Melitz, MatthewSlaughter and seminar participants at Harvard, MIT, the 2004 NBER ITO Meeting and the 2007 Dartmouth/TuckSummer Camp for helpful comments. Rembrand Koning and Julia Zhou of the Paul Milstein Center for Real Estateat Columbia Business School provided excellent research assistance. Lin bene�ted from �nancial support from theBradley Foundation and from the Harvard Economics Department, and Thomas bene�ted from �nancial support fromHarvard Business School and Columbia Business School. All errors are our own. E-mail: [email protected],[email protected].
1
1 Introduction
Multinational corporations (MNCs) play a pivotal role in modern international trade. Rugman
(1988)1 estimates that the �ve hundred largest MNCs account for over one half of global trade
�ows and one �fth of global GDP. Accordingly, a sizeable literature in international trade analyzes
the organizational choices made by MNCs and their implications for global trade patterns. In
this paper, we gauge the ability of two new theories of the multinational �rm to explain within-
industry heterogeneity in multinational corporations�choices of organizational structure. Antras
and Helpman (2004) analyze these decisions using the in�uential property rights theory of vertical
integration developed by Grossman and Hart (1986) and Hart and Moore (1990). Grossman and
Helpman (2004) analyze the multinational�s organizational form decision using a principal-agent
framework, drawing on the insights of earlier work such as Holmstrom and Milgrom (1991) and
Horn et al. (1995).
Each paper models two facets of the �rm�s organizational design problem. First, in which coun-
tries should its intermediate goods (or services) be produced? Second, should it produce these
intermediate goods in-house, or should it outsource production to a third party from whom it pur-
chases goods at arms length? The two models generate contrasting predictions for the relationship
between an MNC�s productivity and its organizational choices. In this paper, we undertake (to the
best of our knowledge) the �rst empirical test of these two theories using data from the hotel indus-
try. We modify the theories to examine the headquarter�s choice to integrate with a downstream
producer rather than an upstream supplier of an intermediate input as in the original models. In our
model, the headquarters (HQ) chooses whether or not to integrate with its downstream producer,
weighing the same fundamental costs and bene�ts as in each of the original models. In addition,
the level of an investment in physical capital, xK , is also determined endogenously. We focus ex-
clusively on the integration decision; due to prohibitively large costs of exporting lodging services,
production of the �nal service always occurs in the local market.
The modi�ed theory in this paper predicts a relationship between the relative pro�tability of
outsourcing and xK . The nature of this relationship depends on the roles played by property rights
and managerial incentives in determining behavior at the property level. The e¤ect of property
rights concerns leads to a monotonic relationship between xK and the probability that the head-
quarters owns its downstream producer. When the headquarters�investment is more important, the
predicted correlation is positive; when the downstream producer�s investment is more important,
the correlation is predicted to be negative. The presence of e¤ective managerial incentives generates
an inverted-U shaped relationship between xK and the likelihood that the headquarters manages
its downstream producer; �nal service producers with low and high levels of xK are likely to be
managed by a third party, while producers with intermediate levels of xK are likely to be managed
by the headquarters.
We test these contrasting predictions using a new data set for the hotel industry. We constructed
1As reported in Brainard (1997).
2
this data set by combining primary data that we obtained directly from two major multinational
�rms with secondary data that we purchased from Smith Travel Research, a hotel industry con-
sultancy. The result is a cross-sectional data set containing property-level data for 4142 hotel
properties that belong to 20 di¤erent brands and that are located in 103 countries. For each prop-
erty, we have data on organizational form, hotel size, location and, in some cases, the dates of
opening and brand a¢ liation.2 We use two di¤erent measures of integration ��rst, whether or not
the headquarters outsources ownership of a property then second, whether or not hotel operation is
outsourced. When both ownership and operation are outsourced, the hotel is a franchised property.
We use the number of rooms in each hotel as a proxy for the capital investment xK .
Our main results are as follows: Four hotel brands provide evidence that is consistent with
the predictions of the model when property rights and/or managerial incentives determine the
choice of organizational form. These brands are Hampton Inn, Holiday Inn, Hilton in the US
and Marriott. Three brands, including Radisson, exhibit patterns that are consistent with the
predictions of the model when managerial incentives play a signi�cant role in determining variation
in organizational form. These results are largely robust to controls for potential omitted variables
at various geographical levels and to controls for hotel age.
This paper relates to a relatively small empirical literature. Several papers have focused on the
property rights model of the �rm; see Joskow (1987), Woodru¤ (2002), Acemoglu et al. (2003),
and Lerner and Merges (1998). Our approach is close in spirit to Feenstra and Hanson (2004) and
Baker and Hubbard (2002). Feenstra and Hanson estimate a property rights model of international
outsourcing using data on Chinese export processing factories. Baker and Hubbard �nd patterns of
ownership in the trucking industry that support both the property rights and managerial incentives
views of the �rm.
The structure of the paper is as follows. Section 2 presents the model and derives the key
testable implications. Section 3 discusses the data set. Section 4 presents the estimation strategy.
Section 5 contains the results and robustness checks, and Section 6 concludes.
2 A Simple Model of Organizational Form in the Hotel
Industry
In order to motivate the empirical analysis in the most parsimonious fashion, we use a partial equi-
librium model of organizational form, relationship-speci�c investments, and managerial incentives,
for a single headquarters-property pair. The model combines elements of the AH (2004) model, the
GH (2004) model, and the production function set out in Acemoglu et al., (2003).
In the model, HQ chooses organizational form to maximize its own payo¤ given that the surplus
of the project depends on the non-contractable inputs of a local property level manager or entrepre-
2We are in the process of gathering hotel level data on average room price, occupancy rate, and amenity level.We will use this data to construct additional variables predicted to correlate positively with hotel productivity. Thisdata will hence facilitate further tests of the relative strength of the di¤erent e¤ects in the model.
3
neur. We allow for two mechanisms through which decision-making at the property level impacts
the surplus. First, the property must choose a relationship speci�c investment level and second, it
chooses how much e¤ort to exert. E¤ort determines the probability that the property�s investment
is low or high quality. As will be described below, the distinction between the two types of local
level input allows us to determine whether managerial incentives in�uence the actions taken by the
property or whether property-level behavior is determined by property rights concerns that are not
mitigated by the use of incentive-based contracts.
2.1 The environment
There are two types of producers: hotel headquarters and hotel properties, both of which are risk
neutral. Due to prohibitively high transportation costs, production of the �nal hotel service always
occurs in the local market. Before production begins in each market, the headquarters incurs a �xed
costs fE in order to enter the market. Upon paying this �xed cost, the headquarters matches with
a potential hotel property, and the headquarters-property pair draws a total factor productivity
parameter � from a known distribution F (�). In order to realize any output, the two parties must
produce three relationship-speci�c inputs: the headquarters� investment xH , the local property�s
investment xL, and capital investment xK .3
In addition, we introduce the possibility that the e¤ort the property exerts on a variety of tasks
a¤ects the contribution to output of his or her own relationship-speci�c investment. As in GH,
e(j) is the e¤ort exerted on task j. The probability that xL is high quality is determined by the
e¤ort exerted on these tasks. The probability that xL is high quality is given byR 10p [e (j)] dj. The
probability that xL is low quality is then 1 �R 10p [e (j)] dj. We diverge from the GH model by
specifying that the e¤ort exerted on each task is one of three possible levels: 0, e1, or E. Each of
these e¤ort levels, if exerted on all tasks, induces high quality xL with a discrete probability. We
assume that, if e¤ort level e = 0 is exerted on all tasks the probability of high quality xL is equal
to p (0) = p0. Similarly, p (e1) = p1 and p (E) = pE. We impose assumptions on the relationships
between the probability levels and the e¤ort levels which are equivalent to requiring diminishing
marginal returns to e¤ort, and which parallel the assumption in GH that p(�) is concave.4
Similar in form to the production function in Acemoglu et al., (2003), the �nal service is a
function of productivity, the three relationship-speci�c investments, and the probability that the
property�s relationship-speci�c investment is high quality, p(�):
F (xH ; xL; xK ; �; p (�)) = � (hxH + lxLp (�) + xK) I (1)
where h and l measure the importance of the headquarters and local investments relative to3xH could represent investment by the HQ in the relationship-speci�c human capital of the operator of the property
- for example, teaching the operator all of the company�s policies and procedures. xL could represent complementaryinvestments by the operator in his/her own relationship-speci�c human capital - for example, learning how to usethe company�s IT systems.
4We require that p0 > 0, so that p0xL > 0. Even if xL is low quality with a high probability, positive output willbe realized as long as xH , xK and xL are all positive.
4
the capital investment, and I is an indicator variable that takes on the value of 1 if xH > 0,
xLp (�) > 0, and xK > 0. This indicator variable encompasses two assumptions that simplify theanalysis dramatically. First, each input is completely tailored to the relationship and is therefore
worthless outside the relationship. Second, the inputs are complementary only in the sense that a
positive amount of each one must be provided in order to realize any output. Once this condition
is met, there are no further production complementarities.
We also follow Acemoglu et al., (2003) in assuming that each of the three investments generates
quadratic disutility costs:
�H (xH) =1
2(xH)
2
�L (xL) =1
2(xL)
2
�K (xK) =1
2(xK)
2
In addition, the property incurs costs associated with the e¤ort it exerts. The cost of e¤ort on
task j is e(j), and the total cost of e¤ort isR 10e(j)dj. Marginal costs to e¤ort on a single task j are
constant and all tasks contribute equally to the probability that xL is high quality.
Only HQ has the technology to produce xH and xK . Only a hotel property has the know-how
to produce xL, and the ability to exert e¤ort to increase the probability that xL is high quality. As
is standard in the literature, we assume that xH , xL, and e¤ort are not veri�able by a third party,
but we assume xK is veri�able and the quality of xL is observable ex post. Since this investment
corresponds to the construction of a physical asset that can be observed easily, it is not subject to
the hold up problem that a icts the other two relationship-speci�c investments.
Before investment, e¤ort, and production occur, an organizational form is chosen. The organiza-
tional form can be either vertical integration of the hotel property into the HQ �rm, or outsourcing,
in which the two remain independent. The HQ chooses the size of the capital investment, xK , and
o¤ers to the hotel property an organizational form and a scheme of ex ante transfer payments. The
hotel property decides whether or not to accept the o¤er.
2.2 Organizational form
The choice of organizational form has three important consequences. From the point of view of the
HQ, the �rst two consequences favor vertical integration and the third favors outsourcing.
First, the organizational form chosen a¤ects the outside value, and hence the investment in-
centives, of each party as in the AH model. Under outsourcing, failure to reach agreement on
the division of revenues leaves both parties with zero income from the bargaining game (above the
value of xK , which can be recovered by HQ), since xH and xL are speci�c to the relationship. Under
vertical integration, however, HQ has more power. In this case, if negotiations break down, HQ
can �re the operator of the property, recover xL and realize a fraction � of the output of the �nal
service in addition to the full value of the capital. The operator of the hotel property receives no
5
income from the bargaining game in this case. Using OV ki to denote party i�s outside value under
organizational form k (where k = I corresponds to vertical integration and k = O corresponds to
outsourcing), we have: OV OL = OV IL = 0, and OVOH = �xK , OV IH = �xK + �� (hxH + lxLp (�)).
Second, the organizational form determines whether HQ can monitor directly the e¤ort level
exerted by the property as in the GH model. Under outsourcing, HQ cannot monitor, or contract
on, the e¤ort level exerted on any of the required tasks that go into xL. Under vertical integration,
HQ can directly observe the manager�s e¤ort exerted on a fraction � of all tasks. It can hence
contract on the e¤ort level to be exerted on these tasks, meaning that the optimal level of e¤ort
can be induced on a fraction � of tasks without having to pay the manager rents.
Third, organizational costs depend on organizational form (but not the scale of production),
again as in the AH model. Outsourcing in any market entails a �xed cost for HQ of fO. The �xed
cost to HQ of vertical integration is property-speci�c, stochastic, and denoted by f I . We assume
that in each market, f I is drawn from a known distribution H(f I), and E(f I) > fO; on average,
vertical integration entails higher management and negotiation costs.
2.3 Utility and bargaining game payo¤s
The headquarters utility under organizational form, k is:
UkH = ykH �
1
2
�xkH�2 � 1
2
�xkK�2 � fE � fk + T k � bkp (�)k (2)
where ykH is the HQ payo¤ from the Nash bargaining game, as a function of its outside value and
the quasi rents (sk) de�ned below. T k denotes the ex ante transfer payments to the HQ from the
third party stipulated in the contract (decided before xL and ek are chosen by the property), and
bk is the bonus payment required only in the event that xL is high quality.
Similarly, the utility of the hotel property under organizational form k is:
UkL = ykL �
1
2
�xkL�2 � T k + bkp (�)k � ek (3)
where ek is the cost of e¤ort.
We model the bargaining process as a symmetrical Nash bargaining game, from which each
party obtains its outside value plus one-half of the quasi-rents. Once the investments are sunk, the
quasi rents are equal to output less the two parties�outside options:
sk = F �OV kH �OV kL= � (hxH + lxLp (�) + xK)�OV kH
since OV kL is equal to zero in both organizational forms, and where the last equation holds if
I = 1, that is, all investments are positive. Note that the two parties bargain over the quasi-rents
ex post under both organizational forms, thus party i�s payo¤ from the Nash bargaining game can
6
be written as:
yki =1
2sk +OV ki
2.4 Equilibrium
Following AH, we assume that the supply of operators of hotel properties is in�nitely elastic, and
that each potential operator of the hotel property has an outside option equal to zero. We also
assume there are capital constraints on potential entrepreneurs which limit the size of the transfer
HQ can extract from an entrepreneur.5
2.4.1 Outsourcing equilibrium investment levels
Headquarters chooses xH and xK and the property chooses xL and a level of e¤ort, e. The model is
solved in Appendix A to show the choice of relationship-speci�c investments and capital investment.
These are:
xH =1
2�h
xK = �
xL =1
2�lp (�)
The hotel headquarters chooses how to structure the details of the outsourcing contract to
address the issue that e¤ort is unobservable. The contract speci�es the upfront fee to be paid by
the entrepreneur to HQ, TO(up to the capital constraint sc) and a bonus payment bO to be paid
to the entrepreneur ex post only in the event that the property level investment is observed to be
high quality. The HQ chooses TO and bO so as to maximize its own utility given that it can predict
how the entrepreneur will respond to the terms of the contract, and subject to the participation
and capital constraints on the entrepreneur. One complication faced by HQ is that e¤ort, ek, and
the level of the relationship-speci�c investment, xL, will depend on the contract terms.
The discrete nature of ek and the probability function p (�) allows us to specify the payo¤s to HQunder each possible e¤ort level, where HQ structures the contract to ensure the maximum possible
payo¤ to HQ given the e¤ort level exerted. When the capital constraint does not bind for each
possible e¤ort level, then HQ can provide incentives for the entrepreneur to exert the e¢ cient level
of e¤ort through the bonus payment bO. HQ can then capture all of the rents through the upfront
fee TO. However, when the capital constraint does bind, then HQ must either accept suboptimal
e¤ort levels or share rents with the entrepreneur. The payo¤s to HQ from contracts that specify
each of the three investment levels are derived in Appendix A.
5In the absence of a capital constraint, the HQ can let the agent capture all revenues in the event of success(thereby inducing the e¢ cient level of e¤ort on all tasks) and extract all the surplus from the relationship via thecontracted transfer, e¤ectively selling the project to the entrepreneur. In this case, outsourcing will always dominateVI (if property bears c?), from the perspective of the MI model, not the PR in�uence on org form.
7
2.4.2 Vertical Integration equilibrium investment levels
The utility functions for each party under vertical integration re�ect the fact that HQ can monitor
directly, and contract upon, the e¤ort level exerted by the property on a fraction � of the required
tasks. We denote pm as the contribution to the probability that local investment is high quality
made by the fraction � of monitorable tasks, em. pn denotes the the equivalent for the fraction
(1� �) of non-monitorable tasks, en. In addition, there is no upfront transfer T I from the propertyto HQ, to capture the intuition that HQ cannot specify a negative wage for the property manager.
The contract sets out the required e¤ort level, and a bonus payment, bI , to be paid if the property
level investment is high quality. As outlined above, the surplus generated, sI , re�ects the fact that
HQ�s outside value is non-zero under VI. The model is solved in Appendix B to show the choice of
relationship-speci�c investments and capital investment. These are:
xH =1
2(1 + �) �h
xK = �
xL =1
2(1� �) � (l�pm + l (1� �) pn)
Holding p (�) = pm = pn constant, this elementary model delivers the standard result from the
property rights view of the �rm. Namely, allocating residual rights of control to the HQ strengthens
the investment incentives of the HQ at the expense of the investment incentives facing the hotel
property. By comparing equilibrium investment levels under the two ownership structures, one can
easily see this e¤ect of vertical integration. In particular, xIH > xOH and xIL < xOL for any � > 0.
Vertical integration increases the value of the HQ�s outside option, and hence its share of surplus;
it has the opposite e¤ect on the hotel property. As a result, it stimulates more investment by the
HQ while it depresses investment by the hotel property, relative to outsourcing.
The strength of this e¤ect increases with �; the more output HQ can realize in the event of a
breakdown of the relationship, the stronger its investment incentives (and the weaker are those of
the hotel property). In the limit as � approaches 1, xH approaches the socially e¢ cient level (�h)
and xL approaches 0. Note that xK = � under either organizational form. Finally, for �� (0; 1) note
that as was the case for outsourcing, xIL, xIH , and x
IK are all increasing in �, since the marginal
return from each of the three investments in increasing in total factor productivity.
We now turn to discuss how this standard property rights model result interacts with the e¤ect
of the discrete probability distribution p (�), the e¤ort exerted by the property. We have allowed thehotel headquarters to structure the details of the management contract to address the issue that
the e¤ort made by the employed manager, as well as the choice of xL, is imperfectly observable.
However, in contrast to the choice of xL, we allow HQ to o¤er an incentive system to ensure the
optimal e¤ort is exerted. The contract speci�es a bonus payment bk to be paid to the manager only
in the event that xL is high quality. As noted above, the level of the relationship-speci�c investment,
xL, will depend on the contract terms through the e¤ort levels.
Since there are three possible e¤ort levels for each task, and the manager can choose to exert
8
a di¤erent amount of e¤ort on the groups of non-monitored tasks to that which he is contracted
to exert on monitored tasks, there are nine possible combinations of overall e¤ort level that can be
exerted. In each case, the bonus payment must ensure that the manager�s expected payo¤ satis�es
his participation and the equilibrium e¤ort levels satisfy his incentive compatibility constraints.
The payo¤s to HQ in each of the nine possible scenarios are derived in Appendix B.
2.5 Choice of Organizational Form as a function of �
For any � draw, the HQ chooses the organizational form that yields the highest payo¤, UH , when
comparing the maximum payo¤ possible under outsourcing and under vertical integration. The
relative pro�tability of vertical integration as a function of � depends on the roles of xL and property
level e¤ort.
To illustrate the di¤erent mechanisms in the model, we �rst limit the role played by managerial
incentives. This either means that there is no bonus scheme or, equivalently, that the e¤ort exerted
by the property has very little impact on the probability that xL is high quality and incurs no cost
to the agent. At each level of �, we can compare the maximum payo¤ to HQ under outsourcing to
the maximum payo¤ from vertical integration. When there is no bonus and the probability that xLis high quality is �xed, HQ�s payo¤ to outsourcing when capital constrained from any of the three
scenarios is:
UH =1
8�2h2 +
1
4�2l2p2 +
1
2�2 � fE � fO + sc
Where p is the �xed probability that xL is high quality in the absence of managerial incentives.
Under vertical integration, with no managerial incentives mechanism, all scenarios yield the same
payo¤ to HQ of:
UH =1
8�2h2 (1 + �)2 +
1
4�2l2 (1 + �) (1� �) p2 + 1
2�2 � fE � f I
These two equations show that vertical integration will be more pro�table to HQ than outsourcing
when:
1
8�2h2 (1 + �)2 +
1
4�2l2 (1 + �) (1� �) p2 � f I � 1
8�2h2 +
1
4�2l2p2 � fO + sc
�2�h2
8
��2 + 2�
�+l2
4
���2
�p
�� f I + fO � sc � 0
It is important to note that the left hand side of this inequality is increasing in h and decreasing in
l, since � > 0. The more important is the headquarters non-contractable investment relative to that
of the hotel property�s then the higher are operating pro�ts under vertical integration relative to the
operating pro�ts under outsourcing. The more important is the local producer�s non-contractable
investment in the production function, HQ has a higher payo¤ from outsourcing. When hlis
high, vertical integration partially mitigates the e¢ ciency loss resulting from the incompleteness of
contracts, and the headquarters �nds it worthwhile to pay a higher �xed cost (E(f I) > fO) and
9
give up the transfer payment equivalent to sc to organize production in this way.
Next, we note that productivity ampli�es the e¤ect of these considerations. The higher is
productivity the larger is the increase in the payo¤to HQ from aligning relative investment incentives
with relative production intensities. Di¤erentiating the above expression with respect to �, we �nd
that the relative payo¤ to vertical integration is increasing in � if:
�
�h2
8
��2 + 2�
�+l2
4
���2
�p
�> 0
h2
8
��2 + 2�
�>
l2
4
��2�p
h2
2(�+ 2) > l2�p
h2
l2>
�p
�+ 2
h
l>
r�p
�+ 2
With a production technology that is intensive in headquarter services, the bene�t of vertical
integration is increasing in productivity. Conversely, if the production technology is intensive in
local property services, hl<q
�p�+2, then outsourcing becomes relatively more pro�table to HQ as �
increases.
We now allow HQ to create incentives for the local property to exert e¤ort to increase the
probability that its investment is high quality. The HQ can use the bonus mechanism to in�uence
the role played by xL in the production function. In particular, it can use incentives to mitigate
the property�s underinvestment due to the hold up problem. In GH there is an inverted-U shape
relationship between the relative pro�tability of vertical integration and productivity. We will
illustrate how the incentives mechanism in our model can, under certain parameter restrictions,
generate a similar non-linear relationship that can dominate the linear relationship generated by
the property rights mechanism in the absence of managerial incentives.
For simplicity, we will describe the intuition of the managerial incentive mechanism in the
absence of the e¤ects of the property rights mechanism by setting � equal to zero. That is, xL and
xH are the same under each organizational form. We now allow e¤ort to determine the probability
of high quality xL, and agent e¤ort to be a¤ected by incentives provided in the contract.
At low values of �, pro�ts from outsourcing are greater than the maximum pro�ts from vertical
integration. Zero e¤ort is optimal under both organizational forms. No bonus payment is required
in either case. HQ pays a lower set up cost in expectation under outsourcing.
At intermediate values of �, the maximum payo¤ from vertical integration is greater than the
maximum pro�t to outsourcing. HQ must share rents from both types of agent to obtain optimal
e¤ort. However, HQ is able to contract with the in-house manager to achieve e¢ cient e¤ort on a
fraction � of all tasks without sharing rents with him. For � high enough, this bene�t will outweigh
the higher expected �xed costs and lead to higher pro�ts under vertical integration.
10
At high levels of �, the optimal outsourcing contract involves maximum e¤ort on all tasks. As
� increases, the HQ has more to gain, even if it pays a bonus, from ensuring e = E is exerted
on even the share of tasks that are not directly monitorable under vertical integration. Thus the
relative advantage of being able to monitor the e¤ort exerted on a fraction of tasks under vertical
integration disappears. In addition, under outsourcing, HQ is able to extract some up front fee from
the agent, sc, and incur lower set up costs. These considerations mean that the maximum pro�ts
to HQ under outsourcing are greater than under vertical integration at high levels of �.
In Appendix C, we present four di¤erent examples to illustrate outcomes of the model under
di¤erent parameter values of the relationship between productivity, �, and the relative pro�tability
of vertical integration and outsourcing.
2.6 Testable Implications
The four cases outline above demonstrate di¤erent scenarios for possible relationship between �
and the relative pro�tability of vertical integration and outsourcing. The greater the di¤erence in
predicted pro�tability between organizational form, the larger would have to be the stochastic term
speci�c to the particular relationship to overturn the prediction that HQ will select the organiza-
tional form predicted to generate the highest payo¤ to HQ. This tells us that the probability that
the HQ will vertically integrate depends on the extent to which the maximum expected payo¤ to
vertical integration as a function of � outweighs the maximum expected payo¤ at that � draw to
outsourcing. The model hence generates (at least) two related predictions.
1. For a production technology either intensive in HQ or property level services, where manage-
rial incentives plays no role in in�uencing the choice of organizational form and relationship-
speci�c investments are determined by the possibility of hold up in the event of failed bar-
gaining, the probability of vertical integration either increases or decreases with productivity.
There is a monotonic predicted relationship between � and the relative pro�tability of vertical
integration.
2. For a production technology where HQ is able to o¤er a contract which a¤ects property-
level e¤ort and the quality of the property�s relationship-speci�c investment, there will be
a non-linear relationship between the probability of vertical integration and productivity.
Outsourcing will be relatively more pro�table to HQ for high and low levels of productivity,
�, and vertical integration is relatively more pro�table for intermediate levels of productivity.
Since property-level total factor productivity data are not available to use a present, we test
these propositions indirectly by examining the predicted relationship between the probability of
integration and the level of capital investment. In particular, we exploit the fact that the model
generates a third prediction:
3. xk increases with �.
11
Hence, the model implies that variations in productivity induce a relationship between xk and
the probability of vertical integration that is similar to the underlying relationship between � and
organizational form. In the second part of the paper, we directly test these predicted relationships:
1. For a production technology where property rights concerns determine the choice of organiza-
tional form in the absence of e¤ective managerial incentives, there is a monotonic relationship
between the probability of integration and the level of capital investment.
2. For a production technology where managerial incentives play a signi�cant role in in�uencing
the quality of the property-level input (or relationship speci�c investment level), there is
a non-monotonic relationship between the probability of integration and the level of capital
investment. In particular, there is an inverted-U shaped relationship between the two variables
such that medium sized hotels are more likely to be vertically integrated.
3 Description of Data
To test the predictions of the model, we employ property-level data from two hotel �rms and from
one market research �rm. The primary data include 11 brands and their 1168 hotels worldwide.
The secondary data include 9 additional brands and their 2970 hotels in the US. For each hotel
property in the dataset, we have data on location (city and country), the number of rooms, and
organizational form. In addition, the secondary data also include the opening date of each hotel
and the date that the hotel �rst became a¢ liated with its current brand. Table 4 summarizes the
available information in the primary and secondary data.
Organizational form is a categorical variable, with the categories in the primary data di¤ering
from the categories in the secondary data. In the primary data, there is information on two related
but distinct dimensions of integration: whether the headquarters owns a hotel property and whether
the headquarters operates or manages a hotel property. As a result, there are four main categories
of hotels: owned, leased, managed, and franchised. For an owned or franchised property, one party
owns and operates the property. For an owned property, that party is the headquarters; for a
franchised property, it is a third party. For a leased property, the headquarters owns the property
and leases it to a third party who operates it. Finally, for a managed property, a third party owns
the property but the headquarters manages it. In the secondary data, there is information on
operation but not on ownership. As a result, there are only two categories of organizational form:
franchised and chain management.
Based on these categories, we create three alternative measures of vertical integration. First,
the binary variable VI indicates whether either ownership or operation of the hotel property is
outsourced to a third party. It is equal to 1 if neither task is outsourced. Second, the binary
variable HQOWND indicates whether or not the headquarters owns a hotel property. Third, the
binary variable HQOPED is an indicator for whether not the headquarters operates a hotel property.
Figure 1 summarizes the mapping from the categorical variables in the raw data to the binary
12
variables HQOWND and HQOPED. Hotels with a value of 1 for VI are in the top right hand
box of the �gure. In the secondary data there are only two categories, the two grey-shaded values:
"chain management" and "franchised." "Franchised" corresponds to a value of 0 for both HQOPED
and HQOWND. "Chain management" corresponds to a value of 1 for HQOPED; the value of
HQOWND is unknown in this case. In the primary data, there are �ve categories: managed, rented,
owned, leased, and franchised. All of these values are informative about both asset ownership and
organizational control; accordingly, each one maps to HQOPED and HQOWND as shown in Figure
1.
There is an average propensity towards outsourcing in the relevant data for each of the three
measure. In the primary data, only 17% of hotels are entirely vertically integrated, where both
ownership and operation of the hotel property are done in house. Also based on the primary data,
18% of the hotels are owned by the headquarters. In the complete data set, 31% of the hotels
are operated by the headquarters. Table 5 presents summary statistics for hotel size, integration,
opening date, and a¢ liation date for various subsets of the data.
Figures 2 and 3 present some graphical evidence that variation in organizational form may be
associated with hotel size in a manner consistent with the theories. For three di¤erent brands,
Figure 2 shows the proportion of US hotels in each hotel size bin that is owned by HQ. Brands B
and C6 provide some evidence of an inverted-U shaped relationship. For Brand C, there appears to
be a positive correlation of the type predicted by the property rights model (for large hl). Figure 3
shows the same data for �ve brands which, on average, have fewer rooms per hotel. Here, we see
evidence of an inverted-U shape for Brand B, HOLS (Holiday Inn & Suites) and RADI (Radisson).
The pattern for the other brands is less clear. These �gures suggest that some of the predicted
relationships may obtain in the data. We now turn to a more formal test of those propositions.
4 Estimation Strategy
Our dependent variables are binary; vertical integration corresponds to 1 and outsourcing corre-
sponds to 0. We have two alternative dependent variables: HQOWND, and HQOPED. In each
case, the outcome of these discrete choices can be seen as re�ecting a threshold rule for an under-
lying latent variable y� (Greene, 2002), so that y = 1 if y� > 0 and y = 0 if y� � 0. In this
case, the vector of latent variables y� is the di¤erence between pro�ts under vertical integration
and outsourcing. We can write a threshold rule based on the realization of the pro�t di¤erential
between the two organizational forms. At di¤erent levels of �, the stochastic elements of the model
are di¤erently likely to overturn the prediction that HQ will choose the organizational form that
yields the highest UH , so that if predicted y� is positive, vertical integration will be chosen and if
y� is negative, outsourcing will be chosen.
Since we do not directly observe the pro�t di¤erential y� we use the outcome of vertical inte-
6We obtained primary data directly from two multinational hotel �rms under a strict con�dentiality agreement.Accordingly, we disguise the brand names using letter codes.
13
gration or outsourcing to infer the parameters in the underlying model. We assume that y� is a
function of the set of explanatory variables generated by the model, x; we use the linear approx-imation y� = �0x + ". We normalize variables so that " has a standard logistic distribution with
mean zero and variance one.
We include group e¤ects among these explanatory variables in order to mitigate omitted vari-
able bias. The model implies that brand and market characteristics other than productivity may
a¤ect both hotel size and organizational form. For example, for an HQ-intensive technology, a
higher �xed cost of entry for a particular brand-country pair will increase average hotel size and
the average probability of vertical integration. Because we cannot directly measure some of these
characteristics, we group e¤ects among our explanatory variables x. E¤ectively, this allows the pro-
ductivity distribution, F (�), and other inputs to the various pro�t functions to vary by group. This
speci�cation sweeps out the e¤ects that are common to all observations in each group; identi�cation
comes from the within-group variation in the dependent variables. Given these assumptions, the
probability that the l�th hotel of the n�th group will be integrated (ynl = 1) can be rewritten as:
Pr (y�nl > 0jxnl;�) = Pr (�0exnl + �n + "nl > 0) = F (�0exnl + �n) (4)
where �n is a group speci�c incidental parameter common to all other observations in group n andexnl consists of the other regressors speci�c to hotel l in group n.In our baseline estimates, we use brand-country groups. In order to control for a wide range of
group e¤ects, we allow the brand e¤ect to di¤er across countries and vice versa. We also perform
a robustness check in which we use city and brand group e¤ects, in order to control for omitted
variables at the sub-country level that may be correlated with size and organizational form.7 In both
cases, the average group size is not large and there are a number of very small groups. For each of
the three measures of vertical integration, Table 3 presents the size of the groups used in our baseline
estimates and our check for robustness to controls for potential city-level omitted variables. With
HQOWND and brand-country groups, the average group size is 20, but there are groups with as few
as 2 observations. These small groups complicate our estimation strategy. Conventional maximum
likelihood estimation of a non-linear probability model with �xed e¤ects will yield inconsistent
parameter estimates, and the problem is particularly severe in the case of many groups with few
observations per group. This point is illustrated in Chamberlain (1980). Since the bias of the
�xed e¤ect estimates is typically on the order of 1Ln, where Ln is the number of observations in
the n�th group, the potential for bias is signi�cant. Accordingly, we adopt the remedy suggested
in Chamberlain (1980) and employ a conditional likelihood approach.8 In addition, because we
7A third speci�cation using brand-city groups is discussed in Appendix D. We do not have enough within groupvariation to identify brand level e¤ects, but our results remain for the pooled sample.
8 The estimator of � generated from the conditional logit maximum likelihood estimation is consistent as long asthe conditional likelihood function satis�es regularity conditions (Chamberlain, 1980). The asymptotic covariancematrix for the estimator of � is obtained from the inverse of the information matrix, allowing us to use standarderror estimates to make inferences about the e¤ects of the each of the explanatory variables in ex on the choice oforganizational form, yn;l.
14
explicitly include brand �xed e¤ects in our speci�cation with city and brand group e¤ects9, we
exclude observations for brands with fewer than 47 observations10. Table 2 indicates that this
latter step excludes only 72 out of 4138 observations.
Rewriting the problem in panel form to illustrate group a¢ liation, let n = 1::::N index the
group, and let l = 1:::Ln index the observations in group n. We condition the likelihood function
on the number of positive outcomes in each group n, which is a summary statistic for the group-
speci�c incidental parameter. Let yn = (yn;1; yn;2; :::yn;Ln) be the series of observed outcomes for
the n�th group as a whole. We denote the observed number of ones for the dependent variable in
the n�th group as kn =PLn
l=1 yn;l. We are interested in the probability of a possible set of outcomes
yn conditional on the observed value of kn. The conditional likelihood function can be written:
L = �n Pr
ynj
LnXl=1
yn;l = kn
!(5)
and is independent of �n; the incidental parameters have been swept out of the likelihood function.
In the context of a logit model, the conditional probability of observing the series of outcomes ynin group n, conditional on kn is expressed:
Pr
ynj
LnXl=1
yn;l = kn
!=
exp�PLn
l=1 yn;lexn;l��Pdn�Sn
exp�PLn
l=1 dn;lexn;l�� (6)
where dn;l is equal to 0 or 1 withPLn
l=1 dn;l = kn, and Sn is the set of all possible combinations of
kn ones and (Ln � kn) zeros11.We allow the parameters � to di¤er across brands in our baseline estimation. Our hypothesis
is that the most important determinants of organizational form vary across brands, so that each
theory may better predict outcomes for some brands than it does for others. Using this framework,
we estimate reduced form quadratic models of the latent variable y�cbl of the following type:
y�cbl = �cb + �11ROOMScbl +BXz=2
[I(z = b)] �1zROOMScbl
+�21 (ROOMScbl)2 +
BXz=2
[I(z = b)] �2z (ROOMScbl)2 + �cbl (7)
where I(z = b) is an indicator variable that takes on the value 1 if z = b and the value 0 otherwise,
ROOMScbl is the number of rooms for the l�th hotel of the country c -brand b group n, and �cb is
the group e¤ect for the country c-brand b pair.
9Since the average number of observations per brand is signi�cantly greater than the number of observations percity, we choose to condition on the number of positive outcomes per city.10In order to minimize di¤erences due to sample selection, we drop small brands in both the baseline estimates
and the robustness checks.11This formulation of the summary notation is taken from Hosmer and Lemeshow (2000), equation 7.4.
15
To test whether the property rights e¤ect in the model dominates the choice of organizational
form, we estimate this model and then test the following restriction on the estimated coe¢ cients:
for any given brand, @y�
@ROOMShas the same sign for all values of ROOMS. To test whether the
managerial incentives e¤ect plays a signi�cant role in determining organizational form, we test the
following two restrictions on the coe¢ cient estimates. First, the estimated coe¢ cient on ROOMS
should be positive and the estimated coe¢ cient on ROOMS2 should be negative. Second, these
coe¢ cients should be such that @y�
@ROOMS> 0 for low values of ROOMS and @y�
@ROOMS< 0 for higher
values of ROOMS.
5 Empirical results
5.1 Vertical integration of ownership
We start by reporting results using the dependent variable HQOWND, indicating whether hotel
ownership is outsourced. First, the relationship between y� and ROOMS is restricted to be the
same across brands. Next, we allow this relationship to di¤er across brands. Since HQOWND is
de�ned only for hotel brands in one of the primary data sources, we have brand-speci�c coe¢ cients
for �ve brands12.
When we restrict ��1 and ��2 to be equal across the brands included in the analysis, we do not
�nd evidence of a linear or quadratic relationship between the probability of HQ ownership and
hotel size. Column 1 of Table 4 reports conditional logit estimates of the following quadratic model
of the latent variable:
y�cbl = �cb +��1ROOMScbl + ��2 (ROOMScbl)
2 + �cbl (8)
where ROOMScbl is the number of rooms for the l�th hotel of the country c-brand b group and
�cb is the group e¤ect for the country c-brand b pair. Both ��1 and ��2 are positive, but neither is
signi�cant.
When we estimate coe¢ cients separately by brand, we see that di¤erent brands exhibit di¤erent
patterns. Column 2 of Table 4 reports conditional logit estimates of the following model:
y�cbl = �cb + �11ROOMScbl +
BXz=2
[I(z = b)] �1zROOMScbl
+�21 (ROOMScbl)2 +
BXz=2
[I(z = b)] �2z (ROOMScbl)2 + �cbl (9)
where I(z = b) is an indicator variable that takes on the value 1 if z = b and the value 0 otherwise,
ROOMScbl is the number of rooms for the l�th hotel of the country c-brand b group, and �cb is
12For Brand K, there is too little variation in the HQOWND variable to identify brand speci�c coe¢ cients (only1 hotel is totally vertically integrated). Hence, we omit this brand from the analysis.
16
the group e¤ect for the country c-brand b pair. It is clear from this table that there are important
di¤erences between brands.
Table 5 reports the brand-speci�c coe¢ cients for ROOMS and ROOMS2 corresponding to the
sum of the Brand A coe¢ cient and the relevant brand-speci�c interaction coe¢ cient: �11 and �21 for
brand 1 (Brand A), �11+�12 and �21+�22 for brand 2, and so on. It also reports the corresponding
standard errors and p-values. We see coe¢ cients of the same signs from Brand J, The coe¢ cient on
ROOMS is negative and signi�cant at the 10% level and the coe¢ cient on ROOMS2 is positive and
signi�cant at the 10% level. This U-shaped relationship is inconsistent with the model predictions
coming from the property rights or the managerial incentives e¤ect.
5.2 Control of operations
Tables 9 and 10 report the main results using HQOPED, the indicator variable for headquarters
control of operations, as the dependent variable. Again, we �rst consider the coe¢ cient estimates
averaged over all brands, and then we consider the brand-speci�c coe¢ cients.
When we estimate coe¢ cients averaged across all brands, we do �nd evidence of a highly signi�-
cant quadratic relationship between the probability of HQ ownership and hotel size. Table 6 reports
conditional logit estimates of our quadratic model of the index variable, analogous to (8), where all
independent variables are de�ned as they were in (8). In column 1 of Table 6, we report these aver-
age coe¢ cients. The estimate of ��1 is 0:00733 with a standard error of 0:00068 (p-value of 0:000),
and the estimate of ��2 is �0:000002 with a standard error of 0:0000004 (p-value of 0:000). Together,the coe¢ cient estimates imply that the partial correlation of Pr(HQOPED = 1) and ROOMS is
positive for ROOMS < 1815 and negative for higher values of ROOMS. However, only 7 out of
4138 hotels in our sample have at least 1815 rooms. Hence, although the signs of these coe¢ cients
are consistent with the predictions of the model with a managerial incentives e¤ect, these results do
not strongly distinguish between a monotonic positive relationship and an inverted-U relationship.
The results at the sample average level are suggestive but inconclusive. Accordingly, we turn to the
brand-speci�c estimates.
We allow the relationship between HQOPED and ROOMS to di¤er across brands, and we
subject the model estimates to two tests. First, we estimate the relationship by brand, and we
check the signs of the estimated coe¢ cients on ROOMS and ROOMS2 for each brand. Second,
for the brands for which the predicted signs obtain, we determine whether or not the sign of the
partial correlation between HQOPED and ROOMS reverses in sample.
Signs of estimated coe¢ cients for ROOMS and ROOMS2. When we estimate coe¢ -
cients separately by brand, we �nd evidence of a quadratic relationship for 6 of the 14 brands which
are included in this analysis13. From column 2 of Table 6, it is apparent that Brand A (once again
the brand whose dummy we omitted) is not one of these brands; the coe¢ cients on ROOMS and
13Brand J is omitted from this analysis as only one hotel is not operated by headquarters.
17
ROOMS2 are both positive but insigni�cant. Table 7 reports brand-speci�c coe¢ cients for the
remaining brands (obtained by summing coe¢ cients as before) and the corresponding standard
errors and p-values. For Brand B, Hampton Inn, Hilton, Holiday Inn, Radisson, and Brand C
(BR_B, HAMI, HILU, HOLI, RADI, BR_C), the coe¢ cient on ROOMS is positive and signi�-
cant at 5 percent, and the coe¢ cient on ROOMS2 is negative and signi�cant at 5 percent, which is
consistent with a managerial incentives e¤ect. For Marriott, the coe¢ cient on ROOMS is 0:0062
and signi�cant at 1 percent and, while the coe¢ cient on ROOMS2 is negative as predicted by the
managerial incentives theory, it is insigni�cant. This pattern could be reconciled with either of the
two mechanisms. For the remaining 7 brands, none of the coe¢ cient estimates are signi�cant.
Reversal of sign of partial correlation between HQOPED and ROOMS Next, we
consider only the 6 brands for which the predicted signs obtained and the coe¢ cients were sig-
ni�cant. Using the brand-speci�c estimated coe¢ cients for ROOMS and ROOMS2, we calculate
the predicted value of ROOMS at which the partial correlation between HQOPED and ROOMS
reverses sign. We then determine whether or not this reversal occurs within sample.
We �nd that for all of these 6 brands, the threshold value of ROOMS is within sample; however,
a very small percentage of observations lies to the right of the threshold value for 3 of these brands.
For each brand, Table 8 displays the threshold value of ROOMS, the number of observations for
which ROOMS exceeds this value, and the total number of observations. For Hampton Inns, Holi-
day Inn, and Hilton, the observations lying to the right of the threshold value of ROOMS account
for less than 2% of the sample. For Radisson and Brand C, roughly 5% of the observations are in
the region where the partial correlation is negative. Brand B provides the strongest evidence of an
inverted-U; 14% of the sample lies to the right of the threshold value of ROOMS. Thus, Radisson,
Brand B, and Brand C exhibit patterns that are consistent with the presence of a signi�cant role for
managerial incentives. For Hampton Inns, Holiday Inn, and Hilton, on the other hand, the results
are consistent with the presence of either mechanism or both.
In order to assess the economic signi�cance of these results, we estimate the marginal "e¤ect" (we
do not interpret the estimates as a direct causal e¤ect) of a change in ROOMS on the probability
of HQ control of operations. For each of the 7 brands for which we obtained signi�cant coe¢ cient
estimates, Table 9 shows the standard deviation of ROOMS and the estimated marginal "e¤ect"
evaluated at the mean values of HQOPED and ROOMS. These estimates indicate that for the
average size hotel, a increase in size of 10 rooms is typically associated with a 1 to 4 percent increase
in the probability of HQ control of operations.
5.3 Robustness checks for control of operations results
We have conducted a series of robustness checks on the results for all the dependent variables, but
focus on the robustness of the results with the HQOPED variable. The robustness tests fall into
one of two categories. Firstly, we employ di¤erent econometric speci�cations of the probability
model used, to ensure that our results are not speci�c to the clogit framework. We use a linear
18
probability model and a logit model with brand �xed e¤ects14. Secondly, we address the concern
that our speci�cation omits variables that in�uence both organizational form and hotel size. We
include controls for the age of the hotel and the length of a¢ liation with its current brand. We
then ensure that our baseline results are not due to city speci�c incidental parameters by redoing
the baseline analysis using clogit and grouping at the city level, rather than at the country level.
We also cluster the observations at the city level to allow for non-independence of error terms for
observations drawn from the same city. Appendix D gives a description of the various robustness
checks and the results. We �nd that our key �ndings are robust to econometric speci�cation and,
for the most part, to controlling for potential omitted variables.15
Table 10 contains a summary of how the baseline results with HQOPED as the dependent vari-
able stand up to di¤erent robustness tests. The baseline results are summarized in the �rst set of
column. Brands B, C and RADI provide support for the signi�cance of a role for managerial incen-
tives. The brands in the next two columns (signi�cant positive coe¢ cient on ROOMS, negative
on ROOMS2 with few observations to the right of the in�ection point, or positive coe¢ cient on
ROOMS and an insigni�cant coe¢ cient on ROOMS2) provide evidence that is consistent with
either mechanism in the model. The tests concerned with econometric speci�cation are summa-
rized in the second and third set of columns. In the linear probability speci�cation, Brands B and
C continue to suggest that managerial incentives play a role. RADI moves into the category of
brands that provide evidence consistent with either mechanism. HILU and HOLI remain in this
category. There are no signi�cant results now for HAMI, which drops out of the category of brands
providing data consistent with both mechanisms. However, The results for MARI now o¤er support
for managerial incentives and the results for HOLS now support either mechanism. In sum, the
results from the linear probability speci�cation are similar to, if slightly weaker than, our baseline
results.
The results of the pooled logit with brand �xed e¤ects, using only US data, con�rm that the
results for Brands B and C are not due to country selection e¤ects induced by the clogit speci�cation.
Both brands continue to provide evidence consistent with managerial incentives and inconsistent
with a model in which organizational form is determined solely by property rights concerns. The
results for the logit model overall are the same as our baseline results.
Including hotel age and the length of time of brand a¢ liation gives the results in the fourth set
of columns in Table 10. We have age data only from brands contained in the secondary data set. Of
these brands, RADI continues to provide evidence suggestive of managerial incentives and HILU,
HOLI, HAMI and MARI continue to provide evidence consistent with either mechanism. While
14We use only US data in the logit speci�cation to avoid the need to estimate country speci�c incidental parameters.We also use only those brands for which there are over 25 observations. This is to mitigate the inconsistency problemassociated with including brand �xed e¤ects, as described above. The size of the inconsistency is decreasing in thenumber of observations per group (Chamberlain, 1980).15We are currently investigating the association between orgranizational form and other, more direct, measures
of productivity. We are working with data on room price, and hotel amenities, and gathering data on occupancyrate based on room availability. We intend to test whether these measures support the results about the associationbetween number of rooms and organizational form predicted by the model.
19
the age variables are related to hotel size, their inclusion does not signi�cantly alter the baseline
results.
The last two sets of columns contain the results from two di¤erent ways of controlling for omitted
city-level variables. In the �fth column, we estimate a clogit model with city groups and brand �xed
e¤ects. Of the three brands that supported the role of managerial incentives in the baseline analysis,
two continue to do so (Brand C and RADI). The coe¢ cients for Brand B cease to be signi�cant.
Of the 4 brands that provided evidence consistent with both mechanisms, three continue to do so.
HILU actually moves from this category and now provides results consistent only with a model that
includes the managerial incentives mechanism, and a larger share of hotel properties are now to the
right of the in�ection point. The fact that the estimated coe¢ cients on Brand B lose signi�cance
could be attributable to two factors. One is that the baseline results are due to city level factors
for these brands, rather than the predicted relationship between size and organizational form -
for example, in a particular city all the hotels happen to be both large and, independently, of a
particular organizational form. The other possible reason is data selection. The coe¢ cients are now
identi�ed on the hotels for each brand that are in cities where there is at least one hotel of any
brand, and variation in organizational form. These results suggest that city level factors may be
important for Brand B, but that the baseline results for the other brands are robust to controlling
for city level factors.
The last column of results presents the �ndings from the US logit model with brand �xed e¤ects,
clustering the observations at the city level to allow for a common component to error terms for
observations from the same city. The results from this speci�cation are very similar to the baseline
�ndings. The only di¤erence is that HILU now provides evidence consistent only with a model
that includes managerial incentives. They suggest that for the US data, while there is a city level
component of the error term, the association between hotel size and organizational form found in
the baseline analysis is robust to the appropriate adjustments to the standard errors.
6 Conclusion
To the best of our knowledge, this paper is the �rst to use �rm level data on organizational form and
producer characteristics to confront the predictions of the Antras Helpman (2004) and Grossman
Helpman (2004) models of the multinational �rm. We �nd signi�cant within-brand correlations
between organizational form and hotel size. The results show that, for a subset of brands, man-
agerial incentives play a more signi�cant role in determining whether or not to outsource hotel
operations that do property rights. A further subset of brands provide evidence consistent with
either mechanism.
The results for hotel operations are largely robust to controls for potential omitted variables at
various geographical levels and to controls for hotel age. Moreover, they are economically signi�cant;
for the average size hotel belonging to one of the seven brands that are consistent with at least one
theory, an increase in hotel size of 10 rooms is associated with a roughly 1-4 percent increase in the
20
probability of integration.
The results present a new puzzle. Why do some brands o¤er support for the importance of
managerial incentives - suggesting that decision making is in�uenced by principal-agent type con-
cerns - while others do not? We have asked whether hotel brand property portfolios di¤er in ways
that may help explain this variation. While gravity type variables, such as distance from HQ and
common legal origin, a¤ect the overall propensity to outsource operations at a property level, we do
not �nd strong evidence that di¤erences in portfolio characteristics at the brand level correlate with
whether managerial incentives matter for organizational form decisions.16 Further work is needed
to address the puzzle of why some brands are consistent with this mechanism and others are not.17
We also plan to re-estimate our speci�cations using alternative correlates of productivity. We are
in the process of conducting a hedonic analysis to estimate hotel-speci�c measures of productivity,
controlling for observed characteristics of the hotel including hotel brand and level of amenities. In
this productivity measure would be contained all the factors that are unobservable in our data set,
but which are observed by HQ and third parties when deciding on organizational form.
Our study has also highlighted an important empirical regularity that could guide future em-
pirical and theoretical research: there is some independent variation between asset ownership and
operational control. Managerial incentives appear to matter for hotel operation, but we can �nd no
evidence that they play a role in ownership decisions. In addition, we do not �nd any evidence that
property rights plays a role in determining ownership in this industry context. In empirical work,
the choice of the measure of vertical integration is highly consequential. A theory of the �rm that
explains the behavior of one variable may very well have little or no explanatory power over the
other one. A theory that simultaneously determines these two distinct dimensions of organizational
form, as in Feenstra and Hanson (2004), is critical in increasing our understanding of the modern
multinational corporation.
16These results are available on request.17One interesting fact is that brands under common control tend to exhibit similar behavior; either all or none
of the brands reveal a role for managerial incentives. Although Brands A to D are now under common control,within one hotel group, this group was formed through merger of di¤erent chains. Brands B and C share a corporatehistory and managerial incentives appear to be at work within both of these brands. Brands A and D were managedseparately prior to 1998. The Radisson brand is not in the same group as any other brand in our data set. Neitherbrand from Firm 2 (Brands K and J) o¤ers support for the managerial incentives mechanism, and neither does eitherof the Hyatt brands. From this we infer that attention to managerial incentives for any one hotel brand is correlatedacross commonly managed brands.
21
References
[1] Acemoglu, D., P. Aghion, R. Gri¢ th, and F. Zilibotti (2003), "Vertical Integration and Tech-
nology: Theory and Evidence," manuscript.
[2] Antras, P. (2003), "Incomplete Contracts and the Product Cycle," mimeo, Harvard University.
[3] Antras, P. and E. Helpman (2004), "Global Sourcing," forthcoming in Journal of Political
Economy.
[4] Baker, G. and T. Hubbard (2002), "Make Versus Buy in Trucking: Asset Ownership, Job
Design, and Information," mimeo, Harvard University.
[5] Brainard, Y. (1997), "An Empirical Assessment of the Proximity-Concentration Trade-o¤ Be-
tween Multinational Sales and Trade", The American Economic Review, 87, 4, 520-544.
[6] Brickley, J. and R. Dark (1987), "The Choice of Organizational Form: The Case of Franchis-
ing," Journal of Financial Economics, June 1987
[7] Chamberlain, G. (1980), "Analysis of Covariance with Qualitative Data." The Review of Eco-
nomic Studies, 41, 1, 225-238.
[8] Feenstra, R. and G. Hanson (2004), "Ownership and Control in Outsourcing to China: Esti-
mating the Property-Rights Theory of the Firm," NBER Working Paper No. 10198.
[9] Greene, W.H. (2002), "Econometric Analysis", 5th Edition, Prentice Hall.
[10] Grossman, G. and E. Helpman (2004), "Managerial Incentives and the International Organi-
zation of Production," forthcoming in Journal of International Economics.
[11] Grossman, S. and O. Hart (1986), "The Costs and Bene�ts of Ownership: A Theory of Vertical
and Lateral Integration," Journal of Political Economy, 94, 691-719.]
[12] Hart, O. and J. Moore (1990), "Property Rights and the Nature of the Firm," Journal of
Political Economy, 98, 1119-1158.
[13] Holmstrom, B. and P. Milgrom (1991), "Multitask Principal-Agent Analyses: Incentive Con-
tracts, Asset Ownership, and Job Design," Journal of Law, Economics and Organization 7,
24-52.
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International Trade," European Economic Review, 39, 117-138.
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& Sons, New York.
22
[16] Klein, B., Crawford, R., and A. Alchian (1978), "Vertical Integration, Appropriable Rents, and
the Competitive Contracting Process," Journal of Law and Economics, 21, 297-326.
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Handbook of International Management. John Wiley & Sons, New York.
[18] Williamson, O. (1975), The Economic Institutions of Capitalism, Free Press, New York.
23
Appendix A: Outsourcing equilibrium investment and ef-
fort levels
Headquarters chooses xH and xK and the property chooses xL and an e¤ort level, e. Under orga-
nizational form k = O, outsourcing, the Headquarters utility is:
UH = yOH �1
2(xH)
2 � 12(xK)
2 � fE � fO + TO � bO:p (�)O
=1
2sO +OV Oi �
1
2(xH)
2 � 12(xK)
2 � fE � fO + TO � bO:p (�)O
=1
2[� (hxH + lxLp (�) + xK)� �xK ] +OV OH �
1
2(xH)
2 � 12(xK)
2 � fE � fO + TO � bO:p (�)O
=1
2[� (hxH + lxLp (�) + xK)� �xK ] + �xK �
1
2(xH)
2 � 12(xK)
2 � fE � fO + TO � bO:p (�)O
Headquarters chooses xH and xK to maximize this utility, given the terms of the contract TO
and bO:
maxxH ;xK
1
2[� (hxH + lxLp (�) + xK)� �xK ] + �xK �
1
2(xH)
2 � 12(xK)
2 � fE � fO + TO � bO:p (�)O
s:t:xH � 0; xK � 0
Solving this gives:
1
2�h� xH = 0
xH =1
2�h
and:
1
2� � 1
2� � xK + � = 0
xK = �
Under k = O, outsourcing, the property level utility is:
UL = yOL �1
2(xL)
2 � TO + bO:p (�)O � ek
UL =1
2sO +OV Oi �
1
2(xL)
2 � TO + bO:p (�)O � ek
UL =1
2[� (hxH + lxLp (�) + xK)�OV OH ]�
1
2(xL)
2 � TO + bO:p (�)O � ek
UL =1
2[� (hxH + lxLp (�) + xK)� �xK ]�
1
2(xL)
2 � TO + bO:p (�)O � ek
24
The property chooses xL to maximize this utility:
maxxL
1
2[� (hxH + lxLp (�) + xK)� �xK ]�
1
2(xL)
2 � TO + bO:p (�)O � ek
s:t:xL � 0
Solving this gives:
1
2�lp (�)� xL = 0
xL =1
2�lp (�)
The e¤ort level, ek, is also chosen by the property. The hotel headquarters also chooses how
to structure the details of the outsourcing contract to address the issue that e¤ort is imperfectly
observable. The contract speci�es the upfront fee to be paid to HQ, TO(up to the capital constraint
sc) and a bonus payment bO to be paid to the entrepreneur only in the event that xL is high quality.
The HQ chooses TO and bO so as to maximize its own utility given that it can predict how the
entrepreneur will respond to the terms of the contract, and subject to the participation and capital
constraints on the entrepreneur. One complication faced by HQ is that e¤ort, ek, and the level of
the relationship-speci�c investment, xL, will depend on the contract terms.
The discrete nature of ek and the probability function p (�) allows us to specify the payo¤s to HQunder each possible e¤ort level, where HQ structures the contract to ensure the maximum possible
payo¤ to HQ given the e¤ort level exerted. When the capital constraint does not bind for each
possible e¤ort level, then HQ can provide incentives for the entrepreneur to exert the e¢ cient level
of e¤ort through the bonus payment bO. HQ can then capture all of the rents through the upfront
fee TO. However, when the capital constraint does bind, then HQ must either accept suboptimal
e¤ort levels or share rents with the entrepreneur. The following three subsections �nd the maximum
payo¤s to HQ under each e¤ort level.
a) No e¤ort is exerted by the entrepreneur: e = 0. If the e¤ort is 0, then the probability
of high quality agent investment is p0. Given that the agent exerts this e¤ort in equilibrium, xLis given by: xL = 1
2�lp0. xH and xK are as above, xH = 1
2�h, xK = � and the e¤ort cost is 0, so
no bonus payment is required, bO = 0. To ensure the agent�s participation constraint is met, his
expected payo¤ must be at least zero (his outside option), so:
0 � 1
2[� (hxH + lxLp0 + xK)� �xK ]�
1
2(xL)
2 � TO + bOp0 � ek
T � 1
2[�
�h1
2�h+ l
1
2�lp0p0 + �
�� �:�]� 1
2
�1
2�lp0
�2T � 1
4�2h2 +
1
4�2l2p20 +
1
2�2 � 1
2�2 � 1
8�2l2p20
T � =1
4�2h2 +
1
8�2l2p20
25
where T � is the optimal transfer from the point of view of HQ. If T � > sc this optimal transfer
exceeds the entrepreneur�s capital constraint, then TO = sc, otherwise TO = T �.
We need to ensure that the agent does not want to deviate and exert positive e¤ort given the
terms of the contract, TO and bO = 0. Note that if the agent does deviate, the marginal bene�t of
his own relationship-speci�c investment also changes, so a di¤erent level of xL will be chosen. In
particular, if the agent deviates to ek = e1, re-solving the optimal xL choice for the agent gives:
x�L =12�lp1. If ek = E, x�L =
12�lpE. In contrast, neither xH or xL will change under this deviation.
To ensure the agent does not deviate to e1, we need:
1
4[�2h2 + �2l2p20]�
1
8(�lp0)
2 � TO
� 1
4[�2h2 + �2l2p21]�
1
8(�lp1)
2 � TO � e1
This implies the following restriction on the relationship between e¤ort levels and how they corre-
spond to probability of high quality xL:
1
8�2l2p20 � 1
8�2l2p21 � e1
e1 � 1
8�2l2
�p21 � p20
�The equivalent condition to ensure the agent doesn�t deviate to E gives:
E � 1
8�2l2
�p2E � p20
�We impose some restrictions on the relative magnitudes of e, p(�), and l so that the cost of increasede¤ort exceeds the increased payo¤ to the property (the half share of a larger sO) for a range of �
values. In particular, we assume that:
e1p21 � p20
� 1
8�2l2;
E
p2E � p20� 1
8�2l2
Under this contract, with ek = 0, as long as the capital constraint allows HQ to specify TO = T �,
the payo¤s to HQ are:
UH =1
2[�
�h1
2�h+ l
1
2�lp20 + �
�� �2]� 1
2
�1
2�h
�2� 12(�)2 � fE � fO + T + �2
=1
4�2h2 +
1
4�2l2p20 +
1
2�2 � 1
2�2 � 1
8�2h2 � 1
2�2 � fE � fO + T + �2
=1
8�2h2 +
1
4�2l2p20 +
1
2�2 � fE � fO + T
=1
8�2h2 +
1
4�2l2p20 +
1
2�2 � fE � fO +
1
4�2h2 +
1
8�2l2p20
=3�2
8
�h2 + l2p20
�+1
2�2 � fE � fO
26
and in the event that the capital constraint binds, TO = sc, and:
UH =1
8�2h2 +
1
4�2l2p20 +
1
2�2 � fE � fO + sc
b) The contract is structured such that the entrepreneur exerts the intermediate e¤ortlevel: e = e1. If the desired e¤ort level is e1, then the probability of high quality agent investment
is p1, and solving the property�s maximization problem for xL gives: xL = 12�lp1. Again, xH = 1
2�h,
xK = �. The cost of e¤ort is e1, and a bonus payment is required, bO. To ensure the agent�s
participation constraint is met:
0 � 1
2[� (hxH + lxLp1 + xK)� �xK ]�
1
2(xL)
2 � TO + bOp1 � e1
TO � 1
2[�
�h1
2�h+ l
1
2�lp1p1 + �
�� �:�]� 1
2
�1
2�lp1
�2+ bOp1 � e1
TO � 1
4�2h2 +
1
4�2l2p21 +
1
2�2 � 1
2�2 � 1
8�2l2p21 + b
Op1 � e1
T � =1
4�2h2 +
1
8�2l2p21 + b
O:p1 � e1
where T � is the optimal transfer from the point of view of HQ. If T � > sc, so this optimal transfer
exceeds the entrepreneur�s capital constraint, then T = sc, otherwise T = T �.
The HQ chooses bO so that the agent does not want to deviate to exert a di¤erent e¤ort level
(and hence change the likelihood his investment is high quality, and hence his own relationship-
speci�c investment level). If the agent deviates to ek = 0, then resolving the optimal xL choice for
the agent gives: x�L =12�lp0, and if e = E, x�L =
12�lpE. Neither xH or xL will change under either
possible deviation in e¤ort. To ensure incentive compatibility, not wanting to deviate to 0 given TO
and xH and xK gives:
1
4[�2h2 + �2l2p21]�
1
8(�lp1)
2 � TO + bOp1 � e1
� 1
4[�2h2 + �2l2p20]�
1
8(�lp0)
2 � TO + bOp0
This implies the following restriction on the relationship between e¤ort levels and how they corre-
spond to the probability of high quality xL:
bO (p1 � p0) � e1 �1
8�2l2(p21 � p20)
bO � e1(p1 � p0)
� �2l2(p21 � p20)8 (p1 � p0)
It is important to note that TO drops out of this expression since e¤ort levels are chosen after the
contract details are laid out. The equivalent condition to ensure the agent doesn�t deviate to E
27
gives:
1
4[�2h2 + �2l2p21]�
1
8(�lp1)
2 � T + bOp1 � e1
� 1
4[�2h2 + �2l2p2E]�
1
8(�lpE)
2 � T + bOpE � E
This implies the following restriction on the relationship between e¤ort levels and how they corre-
spond to the probability of high quality xL:
bO (pE � p1) � E � e1 +1
8�2l2(p2E � p21)
bO � E � e1(pE � p1)
+�2l2(p2E � p21)8 (pE � p1)
Under the imposed assumptions about the relative size of e¤ort cost and return at di¤erent levels
of �, bO lies between these bounds and HQ will set:
bO =e1
(p1 � p0)� �
2l2(p21 � p20)8 (p1 � p0)
The payo¤s to HQ under this contract and e¤ort are, if the capital constraint does not bind are:
UH =1
2[�
�h1
2�h+ l
1
2�lp21 + �
�� �2]� 1
2
�1
2�h
�2� 12(�)2 � bOp1 � fE � fO + T + �2
=1
4�2h2 +
1
4�2l2p21 +
1
2�2 � 1
2�2 � 1
8�2h2 � 1
2�2 � bOp1 � fE � fO + T + �2
=1
8�2h2 +
1
4�2l2p21 +
1
2�2 � bOp1 � fE � fO + T
=1
8�2h2 +
1
4�2l2p21 +
1
2�2 � bOp1 � fE � fO +
1
4�2h2 +
1
8�2l2p21 + b
Op1 � e1
=3�2
8
�h2 + l2p21
�+1
2�2 � fE � fO � e1
noting that the bonus bO drops out of the payo¤. In the event that the capital constraint binds:
UH =1
8�2h2 +
1
4�2l2p21 +
1
2�2 � p1
�e1
(p1 � p0)� �
2l2(p21 � p20)8 (p1 � p0)
�� fE � fO + sc
c) The contract is structured such that the entrepreneur exerts the maximum e¤ortlevel: e = E. If the e¤ort is E, then the probability of high quality agent investment is pE and
xL is given by xL = 12�lpE. As above, xH = 1
2�h, and xK = �. The cost of e¤ort is E, and a bonus
28
payment is required, bO . To ensure the agent�s participation constraint is met:
0 � 1
2[� (hxH + lxLpE + xK)� �xK ]�
1
2(xL)
2 � TO + bOpE � E
TO � 1
2[�
�h1
2�h+ l
1
2�lpEpE + �
�� �:�]� 1
2
�1
2�lpE
�2+ bOpE � E
TO � 1
4�2h2 +
1
4�2l2p2E +
1
2�2 � 1
2�2 � 1
8�2l2p2E + b
OpE � E
T � =1
4�2h2 +
1
8�2l2p2E + b
OpE � E
where T � is the optimal transfer from the point of view of HQ. If T � > sc, so this optimal transfer
exceeds the entrepreneur�s capital constraint, then TO = sc, otherwise TO = T �.
The HQ chooses bO so that the agent does not want to deviate to exert a di¤erent e¤ort level
(and hence change the likelihood his investment is high quality, and hence his own relationship-
speci�c investment level). If the agent deviates to e = 0, then resolving the optimal xL choice for
the agent gives: x�L =12�lp0, and if e = e1, x�L =
12�lp1. Neither xH or xL will change. To ensure
incentive compatibility, not wanting to deviate to ek = 0 given TO and xH and xK gives:
1
4[�2h2 + �2l2p2E]�
1
8(�lpE)
2 � TO + bOpE � E
� 1
4[�2h2 + �2l2p20]�
1
8(�lp0)
2 � TO + bOp0
This implies the following restriction on the relationship between e¤ort levels and how they corre-
spond to the probability of high quality xL:
bO (pE � p0) � E � 18�2l2(p2E � p20)
bO � E
(pE � p0)� �
2l2(p2E � p20)8 (pE � p0)
As above, TO drops out since e¤ort levels are chosen after the contract details are laid out. The
equivalent condition to ensure the agent doesn�t deviate to e1 gives:
bO � E � e1(pE � p1)
� �2l2(p2E � p21)8 (pE � p1)
Under the imposed assumptions, the second of these restrictions binds �rst, so HQ will set:
bO =E � e1(pE � p1)
� �2l2(p2E � p21)8 (pE � p1)
The payo¤s to HQ under this contract and e¤ort are, if the capital constraint does not bind
29
(note bonus drops out):
UH =1
2[�
�h1
2�h+ l
1
2�lp2E + �
�� �2]� 1
2
�1
2�h
�2� 12(�)2 � bOpE � fE � fO + TO + �2
=1
4�2h2 +
1
4�2l2p2E +
1
2�2 � 1
2�2 � 1
8�2h2 � 1
2�2 � bOpE � fE � fO + TO + �2
=1
8�2h2 +
1
4�2l2p2E +
1
2�2 � bOpE � fE � fO + TO
=1
8�2h2 +
1
4�2l2p2E +
1
2�2 � bOpE � fE � fO +
1
4�2h2 +
1
8�2l2p2E + b
Op1 � E
=3�2
8
�h2 + l2p2E
�+1
2�2 � fE � fO � E
and in the event that the capital constraint binds:
UH =1
8�2h2 +
1
4�2l2p2E +
1
2�2 � pE
�E � e1(pE � p1)
� �2l2(p2E � p21)8 (pE � p1)
�� fE � fO + sc
7 Appendix B: Vertical Integration equilibrium investment
and e¤ort levels
The utility functions for each party under vertical integration re�ect the fact that HQ can monitor
directly, and contract upon, the e¤ort level exerted by the property on a fraction � of the required
tasks. We denote pm as the contribution to the probability local level is high quality made by
the fraction � of monitorable tasks, em. pn denotes the the equivalent for the fraction (1 � �) ofnon-monitorable tasks, en. In addition, there is no upfront transfer T from the property to HQ,
to capture the intuition that HQ cannot specify a negative wage for the property manager. The
contract sets out the required e¤ort level, and a bonus payment, bI , to be paid if the property level
investment is high quality. As outlined above, the surplus generated, sI , di¤ers re�ecting the fact
that HQ�s outside value is non-zero under VI.
Under organizational form k = I, vertical integration, the Headquarters utility is:
UH = yIH �1
2(xH)
2 � 12(xK)
2 � fE � f I � bIp (�)
=1
2sI +OV Ii �
1
2(xH)
2 � 12(xK)
2 � fE � f I � bIp (�)
=1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xH)
2 � 12(xK)
2 � fE � f I � bIp (�) + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
Headquarters chooses xH and xK to maximize this utility, given the terms of the contract em, and
30
hence pm, and bI :
maxxH ;xK
1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xH)
2 � 12(xK)
2 � fE � f I + T � bIp (�) + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)s:t:xH � 0; xK � 0
Solving this gives:
1
2�h� 1
2��h� xH + ��h = 0
xH =1
2(1 + �) �h
and:
1
2� � 1
2� � xK + � = 0
xK = �
Under organizational form k = I, vertical integration, the property�s utility is:
UL = yIL �1
2(xL)
2 + bIp (�)� eI
UL =1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xL)
2 + bIp (�)� eI
The property chooses xL to maximize this utility:
maxxL
1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xL)
2 � T + b:p (�)� eI
s:t:xL � 0
Solving this gives:
1
2�(l�pm + l (1� �) pn)�
1
2�� (l�pm + l (1� �) pn)� xL = 0
xL =1
2(1� �) � (l�pm + l (1� �) pn)
We now turn to discuss how this standard property rights model result interacts with the e¤ect
of the discrete probability distribution p (�), the e¤ort exerted by the property. Since there are threepossible e¤ort levels for each task, and the manager can choose to exert a di¤erent amount of e¤ort
on the groups of non-monitored tasks to that which he is contracted to exert on monitored tasks,
31
there are nine possible combinations of overall e¤ort level that can be exerted. In each case, the
bonus payment must ensure that the manager�s expected payo¤ satis�es his participation and the
equilibrium e¤ort levels satisfy his incentive compatibility constraints.
a) i) The contract is structured so that em = 0 and en = 0. No bonus payment is re-
quired since no e¤ort is exerted on non-monitorable tasks. We know that xH = 12(1 + �) �h and
xK = �. If the manager exerts the desired e¤ort, then xL = 12(1� �) � (l�p0 + l (1� �) p0) =
12(1� �) �l (�p0 + (1� �) p0). Setting p = (�p0 + (1� �) p0) for this scenario only, we can writexL =
12(1� �) �lp. The manager�s utility is:
UL = yIL �1
2(xL)
2
UL =1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]�
1
2(xL)
2
UL =1
2[� (hxH + lxL(�pm + (1� �) pn) + xK)� �xK � �� (hxH + lxL(�pm + (1� �) pn))]�
1
2(xL)
2
UL =1
2[� (hxH + lxLp+ �)� �2 � �� (hxH + lxLp)]�
1
2(xL)
2
UL =1
2[� (hxH + lxLp)� �� (hxH + lxLp)]�
1
2(xL)
2
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2
UL =1
4[� (1� �)
�(1 + �) �h2 + l2 (1� �) � (�p0 + (1� �) p0) p
�]� 1
8((1� �) �lp)2
UL =1
4[�2h2 (1� �) (1 + �) + �2l2 (1� �)2 p (�p0 + (1� �) p0)]�
1
8(1� �)2 �2l2 (�p0 + (1� �) p0) p
=1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�This expected payo¤ satis�es the participation constraint since pand � are [0; 1]. To ensure that
the manager does not want to deviate and exert non-negative e¤ort, we need to check the following
two incentive compatibility constraints. If en = e1, so that xL = 12(1� �) � (l�p0 + l (1� �) p1) =
12(1� �) �p1, where p1 = (�p0 + (1� �) p1), and xH and xK are unchanged, the manager�s payo¤is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p21
�� (1� �) e1
To ensure he does not want to deviate, we need that:
1
4�2 (1� �)
�l2
2(1� �) p2
�� 1
4�2 (1� �)
�l2
2(1� �) p21
�� (1� �) e1
e1 � �2l2 (1� �)2
8 (1� �)�p21 � p2
�
32
We need a similar condition to ensure the manager does not want to deviate to en = E:
E � �2l2 (1� �)2
8 (1� �)�p2E � p2
�where pE = (�p0 + (1� �) pE).The payo¤ to HQ is:
UH = yIH �1
2(xH)
2 � 12(xK)
2 � fE � f I � bIp (�)
=1
2sI +OV Ii �
1
2(xH)
2 � 12(xK)
2 � fE � f I � bIp (�)
=1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xH)
2 � 12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=1
2[� (1� �)hxH + � (1� �) lxLp]�
1
2(xH)
2
�12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 � 12(xK)
2 � fE � f I + �xK
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I
=�2
4(1 + �)2 h2 +
�2
4(1 + �) (1� �) l2p2 � 1
8(1 + �)2 �2h2 +
1
2�2 � fE � f I
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I
a) ii) The contract is structured so that em = 0 and en = e1. In this case, pm = p0 and
pn = p1.Rede�ne p = (�p0 + (1� �) p1). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �.
The speci�ed bonus, bI , needs to ensure that the expected payo¤ to the manager is positive and
also that he doesn�t want to deviate to en = 0, or en = E. The payo¤ to the manager if he doesn�t
deviate is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bIp� (1� �) e1
If the manager were to deviate to en = 0, let p0 = (�p0 + (1� �) p0):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�+ bIp0
33
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bIp0
bI (p� p0) � (1� �) e1 �1
8�2l2 (1� �)2
�p2 � p20
�bI � (1� �) e1
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate upwards and exert en = E, to obtain, where pE = (�p0 + (1� �) pE):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2E
�+ bIpE � (1� �)E
we require
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p2E
�+ bIpE � (1� �)E
bI (pE � p) � (1� �) (E � e1)�1
8�2l2 (1� �)2
�p2E � p2
�bI � (1� �) (E � e1)
(pE � p)� �
2l2 (1� �)2
8 (pE � p)�p2E � p2
�Under our assumptions, these conditions put upper and lower bounds on the bonus required (also
need to ensure expected manager payo¤ is non-negative). HQ will hence set the bonus at:
bI =(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�To ensure that this the expected payo¤ to the manager is positive, given this bonus payment, we
need:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#�(1� �) e1 > 0
Under our imposed assumptions, we can show that this holds.
Under these contractual terms, the payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bIp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bIp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bIp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I � p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#
34
recalling that p in this expression di¤ers from p in scenario a)i).
a) iii) The contract is structured so that em = 0 and en = E. In this case, pm = p0 and
pn = pE. Let p = (�p0 + (1� �) pE). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �.
The bonus payment must ensure that the expected payo¤ to the manager is positive and that
he doesn�t want to deviate to en = 0, or en = e1. The payo¤ to the manager if he doesn�t deviate
is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bIp� (1� �)E
If the manager were to deviate to en = 0, let p0 = (�p0 + (1� �) p0):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�+ bIp0
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� (1� �)E � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bIp0
bI (p� p0) � (1� �)E � 18�2l2 (1� �)2
�p2 � p20
�bI � (1� �)E
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate to e1, we need an equivalent condition on the bonus, where p1 =
(�p0 + (1� �) p1):
bI � (1� �) (E � e1)(p� p1)
� �2l2 (1� �)2
8 (p� p1)�p2 � p21
�Under our assumptions, these conditions put lower bounds on the bonus required , which mean that
the deviation to e1 is �rst to bind, so HQ sets:
bI =(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�To ensure that this the expected payo¤ to the manager is positive, given this bonus payment, we
need:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#�(1� �)E > 0
Under our imposed assumptions, we can show that this holds.
35
The payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bIp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bIp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bIp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I � p
"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#
(note that all the values containing a p di¤er from the previous two scenarios).
b) i) The contract is structured so that em = e1 and en = 0. As in a)i), no bonus payment
is required, but we need to ensure that the manager�s participation and incentive compatibility
conditions are satis�ed. We know that xH = 12(1 + �) �h and xK = �. If the manager exerts
the desired e¤ort, then xL = 12(1� �) � (l�p1 + l (1� �) p0) = 1
2(1� �) �l (�p1 + (1� �) p0). Set
p = (�p1 + (1� �) p0) for this case only, so xL = 12(1� �) �lp. The manager�s utility is:
UL = yIL �1
2(xL)
2 � �e1
UL =1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]�
1
2(xL)
2 � �e1
UL =1
2[� (hxH + lxL(�pm + (1� �) pn) + xK)� �xK � �� (hxH + lxL(�pm + (1� �) pn))]�
1
2(xL)
2 � �e1
UL =1
2[� (hxH + lxLp+ �)� �2 � �� (hxH + lxLp)]�
1
2(xL)
2 � �e1
UL =1
2[� (hxH + lxLp)� �� (hxH + lxLp)]�
1
2(xL)
2 � �e1
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2 � �e1
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2 � �e1
UL =1
4[� (1� �)
�(1 + �) �h2 + l2 (1� �) � (�p1 + (1� �) p0) p
�]� 1
8((1� �) �lp)2 � �e1
UL =1
4[�2h2 (1� �) (1 + �) + �2l2 (1� �)2 p (�p1 + (1� �) p0)]�
1
8(1� �)2 �2l2 (�p1 + (1� �) p0) p� �e1
=1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�� �e1
We assume the �rst term in this expression outweighs the second, so that the participation constraint
is satis�ed. If the manager were to deviate so that en = e1, denoting p1 = (�p1 + (1� �) p1) so that
36
xL =12(1� �) � (l�p1 + l (1� �) p1) = 1
2(1� �) �p1, his payo¤ would be:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p21
�� �e1 � (1� �) e1
To ensure he does not want to deviate, we need that:
1
4�2 (1� �)
�l2
2(1� �) p2
�� �e1 � 1
4�2 (1� �)
�l2
2(1� �) p21
�� �e1 � (1� �) e1
e1 � �2l2 (1� �)2
8 (1� �)�p21 � p2
�We need a similar condition to ensure the manager does not want to deviate to en = E:
E � �2l2 (1� �)2
8 (1� �)�p2E � p2
�where pE = (�p1 + (1� �) pE).The payo¤ to HQ is:
UH = yIH �1
2(xH)
2 � 12(xK)
2 � fE � f I
=1
2sI +OV Ii �
1
2(xH)
2 � 12(xK)
2 � fE � f I
=1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]�
1
2(xH)
2 � 12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=1
2[� (1� �)hxH + � (1� �) lxLp]�
1
2(xH)
2 � 12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 � 12(xK)
2 � fE � f I + �xK
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I
=�2
4(1 + �)2 h2 +
�2
4(1 + �) (1� �) l2p2 � 1
8(1 + �)2 �2h2 +
1
2�2 � fE � f I
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I
b) ii) The contract is structured so that em = e1 and en = e1. In this case, pm = p1 and
pn = p1. Let p = (�p1 + (1� �) p1). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �.
The payo¤ to the manager if he doesn�t deviate is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bIp� �e1 � (1� �) e1
37
If the manager were to deviate to en = 0, denoting p0 = (�p0 + (1� �) p0), his payo¤ would be:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�+ bIp0 � �e1
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bIp0
bI (p� p0) � (1� �) e1 �1
8�2l2 (1� �)2
�p2 � p20
�bI � (1� �) e1
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate upwards and obtain, where pE = (�p1 + (1� �) pE):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2E
�+ bIpE � �e1 � (1� �)E
we require
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� �e1 � (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p2E
�+ bIpE � �e1 � (1� �)E
bI (pE � p) � (1� �) (E � e1)�1
8�2l2 (1� �)2
�p2E � p2
�bI � (1� �) (E � e1)
(pE � p)� �
2l2 (1� �)2
8 (pE � p)�p2E � p2
�Under our assumptions, these conditions put upper and lower bounds on the bonus required. HQ
will hence set the bonus at:
bI =(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�Hence the payo¤ to the manager is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#��e1�(1� �) e1
which our restrictions ensure is positive.
38
The payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bIp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bIp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bIp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I � p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#
(note that p is once again di¤erent).
b) iii) The contract is structured so that em = e1 and en = E. In this case, pm = p1 and
pn = pE. Let p = (�p1 + (1� �) pE). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �.
The payo¤ to the manager if he doesn�t deviate and exert less e¤ort on en is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bIp� �e1 � (1� �)E
If the manager were to deviate to en = 0, denoting p0 = (�p1 + (1� �) p0):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�� �e1 + bIp0
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bp� �e1 � (1� �)E � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bp0 � �e1
bI (p� p0) � (1� �)E � 18�2l2 (1� �)2
�p2 � p20
�bI � (1� �)E
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate to e1, we need an equivalent condition on the bonus, where p1 =
(�p1 + (1� �) p1):
bI � (1� �) (E � e1)(p� p1)
� �2l2 (1� �)2
8 (p� p1)�p2 � p21
�Under our assumptions, these conditions put lower bounds on the bonus required, which means
that the deviation to e1 is �rst to bind, so HQ sets:
bI =(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�
39
Hence the manager�s payo¤ is
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#��e1�(1� �)E
which our restrictions ensure is positive.
The payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I � p
"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#
(again p is di¤erent here).
c) i) The contract is structured so that em = E and en = 0. No bonus payment is required.
We know that xH = 12(1 + �) �h and xK = �. If the manager exerts the desired e¤ort, then
xL =12(1� �) � (l�p1 + l (1� �) p0) = 1
2(1� �) �l (�p1 + (1� �) p0). Set p = (�pE + (1� �) p0) for
this case only, so xL = 12(1� �) �lp. The manager�s utility is:
UL = yIL �1
2(xL)
2 � �E
UL =1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]�
1
2(xL)
2 � �E
UL =1
2[� (hxH + lxL(�pm + (1� �) pn) + xK)� �xK � �� (hxH + lxL(�pm + (1� �) pn))]�
1
2(xL)
2 � �E
UL =1
2[� (hxH + lxLp+ �)� �2 � �� (hxH + lxLp)]�
1
2(xL)
2 � �E
UL =1
2[� (hxH + lxLp)� �� (hxH + lxLp)]�
1
2(xL)
2 � �E
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2 � �E
UL =1
2[� (1� �) (hxH + lxLp)]�
1
2(xL)
2 � �E
UL =1
4[� (1� �)
�(1 + �) �h2 + l2 (1� �) � (�p1 + (1� �) p0) p
�]� 1
8((1� �) �lp)2 � �E
UL =1
4[�2h2 (1� �) (1 + �) + �2l2 (1� �)2 p (�p1 + (1� �) p0)]�
1
8(1� �)2 �2l2 (�p1 + (1� �) p0) p� �E
=1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�� �E
40
Our restrictions ensure this expression is positive. To ensure that he does not want to deviate and
exert positive e¤ort on non-monitorable tasks, we need to check the following two conditions: If en =
e1, denoting p1 = (�pE + (1� �) p1) so that xL = 12(1� �) � (l�pE + l (1� �) p1) = 1
2(1� �) �p1.
xH and xK are unchanged. The payo¤ to the manager is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p21
�� �E � (1� �) e1
To ensure he does not want to deviate, we need that:
1
4�2 (1� �)
�l2
2(1� �) p2
�� �E � 1
4�2 (1� �)
�l2
2(1� �) p21
�� �E � (1� �) e1
e1 � �2l2 (1� �)2
8 (1� �)�p21 � p2
�We need a similar condition to ensure the manager does not want to deviate to en = E:
E � �2l2 (1� �)2
8 (1� �)�p2E � p2
�where pE = (�pE + (1� �) pE).The payo¤ to HQ is:
UH = yIH �1
2(xH)
2 � 12(xK)
2 � fE � f I
=1
2sI +OV Ii �
1
2(xH)
2 � 12(xK)
2 � fE � f I
=1
2[� (hxH + l�xLpm + l (1� �)xLpn + xK)� �xK � �� (hxH + l�xLpm + l (1� �)xLpn)]
�12(xH)
2 � 12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=1
2[� (1� �)hxH + � (1� �) lxLp]
�12(xH)
2 � 12(xK)
2 � fE � f I + �xK + �� (hxH + l�xLpm + l (1� �)xLpn)
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 � 12(xK)
2 � fE � f I + �xK
=�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I
=�2
4(1 + �)2 h2 +
�2
4(1 + �) (1� �) l2p2 � 1
8(1 + �)2 �2h2 +
1
2�2 � fE � f I
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I
41
c) ii) The contract is structured so that em = E and en = e1. In this case, pm = pE and
pn = p1 and p = (�pE + (1� �) p1). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �. The payo¤
to the manager if he doesn�t deviate is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bIp� �E � (1� �) e1
If the manager were to deviate to en = 0, denoting p0 = (�pE + (1� �) p0):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�+ bIp0 � �E
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bIp0
bI (p� p0) � (1� �) e1 �1
8�2l2 (1� �)2
�p2 � p20
�bI � (1� �) e1
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate upwards and obtain, where pE = (�pE + (1� �) pE):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2E
�+ bIpE � �E � (1� �)E
we require
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bIp� �E � (1� �) e1 � 1
4�2 (1� �)
�l2
2(1� �) p2E
�+ bIpE � �E � (1� �)E
bI (pE � p) � (1� �) (E � e1)�1
8�2l2 (1� �)2
�p2E � p2
�bI � (1� �) (E � e1)
(pE � p)� �
2l2 (1� �)2
8 (pE � p)�p2E � p2
�Under our assumptions, these conditions put upper and lower bounds on the bonus required. HQ
will hence set the bonus at:
bI =(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�Hence the payo¤ to the manager is
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#��E�(1� �) e1
which our restrictions ensure is positive.
42
The payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I � p
"(1� �) e1(p� p0)
� �2l2 (1� �)2
8 (p� p0)�p2 � p20
�#
(note that p is again di¤erent).
c) iii) The contract is structured so that em = E and en = E. In this case, pm = pE and
pn = pE. Let p = (�pE + (1� �) pE). xH = 12(1 + �) �h, xL = 1
2(1� �) �lp and xH = �. The payo¤
to the manager if he doesn�t deviate is:
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+ bp� �E � (1� �)E
If the manager were to deviate to en = 0, let p0 = (�p1 + (1� �) p0):
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p20
�� �E + bp0
Hence we need:
1
4�2 (1� �)
�l2
2(1� �) p2
�+ bp� �E � (1� �)E � 1
4�2 (1� �)
�l2
2(1� �) p20
�+ bp0 � �E
b (p� p0) � (1� �)E � 18�2l2 (1� �)2
�p2 � p20
�b � (1� �)E
(p� p0)� �
2l2 (1� �)2
8 (p� p0)�p2 � p20
�For the manager to not deviate to e1, we need an equivalent condition on the bonus, where p1 =
(�pE + (1� �) p1):
b � (1� �) (E � e1)(p� p1)
� �2l2 (1� �)2
8 (p� p1)�p2 � p21
�Under our assumptions, these conditions put lower bounds on the bonus required (also need to
ensure expected manager payo¤ is non-negative), which mean that the deviation to e1 is �rst to
bind, so HQ sets:
b =(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�
43
Hence the payo¤ to the manager is
UL =1
4�2 (1� �)
�h2 (1 + �) +
l2
2(1� �) p2
�+p
"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#��E�(1� �)E
which our restrictions ensure is positive.
The payo¤ to HQ is:
UH =�
2(1 + �) [hxH + lxLp]�
1
2(xH)
2 +1
2�2 � fE � f I � bp
=�
2(1 + �)
�h1
2(1 + �) �h+ l
1
2(1� �) �lpp
�� 12
�1
2(1 + �) �h
�2+1
2�2 � fE � f I � bp
=�2h2
4(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 � �
2h2
8(1 + �)2 +
1
2�2 � fE � f I � bp
=�2h2
8(1 + �)2 +
�2l2
4(1 + �) (1� �) p2 + 1
2�2 � fE � f I
�p"(1� �) (E � e1)
(p� p1)� �
2l2 (1� �)2
8 (p� p1)�p2 � p21
�#
(where that p is again di¤erent).
8 Appendix C: Graphical Examples
We present four di¤erent cases to illustrate di¤erent outcomes under di¤erent parameter values
of the relationship between productivity, �, and the relative pro�tability of vertical integration
and outsourcing. The approach here is to �nd the outer envelope which represents the maximum
possible payo¤ to HQ from outsourcing under each contract scenario, �nd the equivalent outer
envelope of the nine possible contractual forms under vertical integration, and compare the two
maximum payo¤s. Common parameter values across all scenarios are: fE, fO, f I and sc. These
are �xed at 0:01, 0:1, 0:1, and 0:2, respectively. The fraction of tasks that are monitorable under
vertical integration is �xed at 0:8. In addition, p1 is �xed at 0:7 in each case, and the di¤erence
between p1, pE, and p0 varies across scenarios.
8.0.1 Cases 1 and 2
In the �rst two cases, we minimize the role played by managerial incentives by setting p0�p1 < � andpE�p1 < �. We set the cost of extra e¤ort to the third party at e = 0 andE = 0. In case 1, the otherinput parameters are as follows: h = 1:5, l = 1:25, mu = 0:4. Under these parameter values, the
production technology is relatively intensive in headquarter services, in particular, hl>q
�p�+2. Since
the role of managerial incentives has been e¤ectively removed, we see that the maximum payo¤s to
outsourcing and vertical integration vary as a function of � vary as a result of the property rights
e¤ect in the model. As � increases, the relative payo¤ to vertical integration increases. Graph 1
44
presents the maximum payo¤ to outsourcing and the maximum payo¤ to vertical integration as a
function of �. At low levels of �, outsourcing yields a higher payo¤ to HQ and at higher levels of �,
vertical integration is more pro�table to HQ.
Case 2 changes the relative importance of headquarter services, h, in the production function.
All parameter values are the same as in case 1, but we now set h = 1 and l = 3, so that hl<q
�p�+2.
Graph 2 shows that now outsourcing is more pro�table than vertical integration at all levels of �
and that the relative di¤erence increases with �.
8.0.2 Case 3
We now introduce the managerial incentives mechanism and minimize the role played by property
rights. Fixing p1 at 0:7, we now allow managerial e¤ort to contribute to the probability that his
investment is high quality, and allow e¤ort to be in�uence by a contractible bonus payment in the
event of success. We set p0 at 0:4 and pE at 1. E¤ort incurs costs of e0 = 0, e1 = 0:5, and E = 0:8.
As in case 1, we set h = 1:5 and l = 1:25 so that the production function is relatively intensive in
HQ services. To remove the e¤ect on relative pro�tability of property rights in the event of failed
bargaining, we decrease � from 0:4 to 0. Graph 3 shows the relative maximum payo¤ to HQ under
outsourcing and vertical integration in this scenario. Here we see that the di¤erence between the
two maximum payo¤s varies with �. We have the non-linear relationship here in that at low and
high levels of �, outsourcing yields greater payo¤s to HQ. At intermediate levels, the relative payo¤
of outsourcing decreases and, at some levels of �, the maximum payo¤ to vertical integration is
higher.
8.0.3 Case 4
The �nal case includes both the property rights and managerial incentives mechanisms. The input
parameters are the same as in case 3, but we set � = 0:4; as in the �rst two cases. As in case 3, we
once more see the non-linear relationship between � and the relative payo¤ to HQ of outsourcing.
Outsourcing yields a higher maximum payo¤ for small and large values of � and vertical integration
yields the highest maximum payo¤ for intermediate levels of �.
(In the case of a production function relatively intensive in property level investment, the non-
linearity in the relative attractiveness of outsourcing remains but outsourcing is preferred at all
levels, with these parameter values).
Appendix D: Robustness Checks
Linear Probability Model
We chose not to use a linear probability model in our baseline analysis since it has various short-
comings, such as that it can produce "probabilities" less than 0 or greater than 1. However, it
does o¤er an alternative speci�cation we can employ to ensure our �ndings are not due to some
45
peculiarity of the clogit model. The linear probability model is constructed to include ROOMS
and ROOMS2 together with the interaction of both of these variables with brand dummies for each
brand. Brand-country dummies are also included.
The results, with HQOPED as the dependent variable are given in Tables 14 and 15. The
results are similar to but slightly weaker than the baseline �ndings. Brands B and C still exhibit
the inverted-U shape and more than 5% of observations lie to the right of the point of in�ection.
However, RADI no longer produces a negative and signi�cant coe¢ cient on ROOMS2. HILU
continues to produce the inverted-U with few observations to the right of the in�ection point, and
HOLS now also exhibits this pattern. The signi�cant coe¢ cient on ROOMS2 for HOLI disappears
and neither coe¢ cient is now signi�cant for HAMI. However, we now have an inverted-U for MARI,
with more than 12% of observations to the right of the in�ection point.
Logit model using US data and Brand Fixed E¤ects
The baseline analysis estimates parameter values using hotel observations from countries where
a particular brand has at least two hotels. This means that, for the hotels for which we have
international data, we are excluding the hotels which are the sole hotel of a given brand in a
country. It is possible that this selection is a¤ecting the estimated parameter values in some way.
This is of particular concern for the estimates produced for Brands B and C. They both provide
support for the MI model in the baseline results in that they produce the quadratic result and there
are observations to the right of the in�ection point.
We want to ensure that country selection is not responsible for the nature of the �ndings for
Brands B and C. We restrict the data to observations in the US only. We run a logit model
with brand �xed e¤ects, including only the brands for which we have a large enough number of
observations to mitigate the inconsistency problem associated with �xed e¤ects in this type of model
(Chamberlain, 1980). The results produced in this speci�cation are given in Table 13. They are
unchanged from the �ndings in the baseline analysis. Moreover, the magnitude of the coe¢ cients
corresponding to Brands B and C are very similar in both speci�cations. We tentatively conclude
that the country selection e¤ects resulting from our use of the clogit speci�cation are not driving
the baseline �ndings.
Controlling for the Age of Hotel and the Length of Brand A¢ liation
There are a number of reasons why the age of a hotel might be correlated with both organizational
form and with size. For example, Antras (2003) argues that when a technology standardizes over
time (meaning, in this case, that hlfalls over time), it may be the case that vertical integration is
e¢ cient early in the technology life cycle and that outsourcing becomes e¢ cient as the technology
matures. If it was the case that the average size of newer hotels di¤ers from the average size of
older hotels, then our baseline analysis would pick up e¤ects of this type.
Using a subset of our data, we examine the robustness of the baseline results from Tables 9,
46
10, and 11 to the inclusion of controls for the age of each hotel. In particular, we make use of
the property-level age data in the secondary data. We estimate the following model of the latent
variable:
y0cbl = �cb + �11ROOMScbl +
BXz=2
[I(z = b)] �1zROOMScbl (10)
+�21 (ROOMScbl)2 +
BXz=2
[I(z = b)] �2z (ROOMScbl)2 (11)
+�3OPEN_MONTHScbl + �4AFFIL_MONTHScbl (12)
where �cb measures the e¤ect common to observations in the country c-brand b group, OPEN_MONTHScbl is
the number of months for which the l�th hotel property of the country c-brand b group has been
open, AFFIL_MONTHScbl is the equivalent number of months for which the hotel property has
been a¢ liated with the brand. All other variables and coe¢ cients are de�ned as before.
The results suggest that time since a¢ liation with current brand is strongly and positively cor-
related with the probability of HQ operational control. Column 2 of Table 14 shows estimates
of the full model (10). When OPEN_MONTHS and AFFIL_MONTHS are entered simul-
taneously, the coe¢ cient on OPEN_MONTHS is positive but insigni�cant, and the coe¢ cient
on AFFIL_MONTHS is positive and signi�cant at the 1 percent level.18 In general, the op-
eration of more recently a¢ liated properties are more likely to be outsourced. At the same time,
the estimates in Column 2 indicate that the key baseline results are robust to inclusion of con-
trols for hotel age. Table 15 shows the corresponding brand-speci�c coe¢ cients on ROOMS and
ROOMS2. The brand which produced the quadratic result with observations to the right of the
in�ection point in the baseline results - RADI - still does so once we include the controls for age
of hotel and length of brand a¢ liation. Of the three brands which produced the quadratic result
in the baseline analysis, but had very few observations to the right of the brand-speci�c in�ection
point, two continue to demonstrate these �ndings. These are HILU and HOLI. The linear result for
MARI in the baseline analysis remains unchanged. The baseline results change for only one brand,
HAMI. It exhibited the quadratic relationship in the baseline analysis but ceases to do so once the
age controls are included. The coe¢ cient on ROOMS2 is negative but not signi�cant. With these
estimates, the test for a within-sample inverted-U produces results similar to those in the baseline
analysis. Unfortunately, we are unable to test the robustness to age controls of the strongest results
�those for Brands B and C �because we do not at present have property-level age data for these
brand. However, as Table 16 indicates, for the 3 brands that exhibit a quadratic relationship, the
implied thresholds and distributions of observations around the thresholds change very little from
their baseline values.18We are unable at present to distinguish between age and time e¤ects, because we do not have observations for
the same hotels at di¤erent points in time. Older (as measured by a¢ liation dates) hotels may be more likely tobe operated by the HQ because technology de-standardizes as any given hotel ages. Alternatively, this correlationcould arise due to a secular shift towards outsourcing for newly built hotels.
47
Controlling for City Level Incidental Parameters
Our baseline speci�cation assumes that all error terms �cbl are independent and identically distrib-
uted. This will not be the case if there is a signi�cant city-level component in the parameters of
the underlying model. For example, if the headquarters�ability to monitor its managers varies from
city to city, even within brand-country groups, then the error terms for observations located in the
same city will have a common component. If this common component is correlated with hotel size,
we have a potential omitted variable bias. In order to mitigate the potential bias, we re-specify the
model and allow for city and brand e¤ects. In our �rst pass, we enter these group e¤ects separately
rather than interacting them; we group by city in a conditional logit framework and include brand
�xed e¤ects.
The results for HQOPED as the dependent variable are similar to the baseline estimates, with
one notable exception. Column 1 of Table 17 presents estimates of equation (8); it indicates
that the model predictions of a positive and signi�cant coe¢ cient on rooms and a negative and
signi�cant coe¢ cient on the square of the number of rooms do hold on average in the sample.
Column 2 presents estimates of equation (9), and Table 18 shows the corresponding brand-speci�c
coe¢ cients, standard errors, and p-values. Table 19 shows the proportion of observations included
in the analysis that fall to the left and to the right of the point of in�ection implied by the estimated
coe¢ cients on ROOMS and ROOMS2. Three important results obtain. First, of the 3 brands
that exhibited a signi�cant quadratic relationship in the baseline results and had more than 5% of
the observations included to the right of the in�ection point, 2 continue to do so once we control
for city e¤ects. These brands are Brand C and RADI. Brand B continues to exhibit the quadratic
relationship and has a large share of observations to the right of the calculated in�ection point,
but in this robustness check, the coe¢ cients on ROOMS and ROOMS2 interacted with the brand
dummy cease to be signi�cant. Data selection could be a contributing factor to the di¤erence in
the results for Brand B. Secondly, HAMI, HOLI and MARI continue to produce results consistent
with either theory in this robustness check. HAMI and HOLI continue to produce a quadratic
relationship with few observations to the right of the in�ection point. Third, HILU demonstrates
the quadratic relationship with both coe¢ cients signi�cant and around 4% of observations to the
right of the point of in�ection. MARI data yields a positive and signi�cant coe¢ cient on ROOMS
and an insigni�cant coe¢ cient on ROOMS2.
The broad similarity of these �ndings to our baseline results suggests that, while there are
city level factors in�uencing the estimated coe¢ cients, the qualitative baseline results are not a
spurious result of omitted variables that di¤er only across cities, nor are they driven by selection of
a particular subset of the sample. The results provide a small amount of evidence that is consistent
with the model only in the presence of managerial incentives, some evidence that is consistent with
either theory, and a small amount of evidence that is inconsistent with both theories.
Our next step is to carry out clogit estimation grouping the data by the interaction of brand
and city. This is the most conservative way of controlling for incidental parameters at the city level
since it allows the parameters to vary by brand. Unfortunately, this places severe restrictions on the
48
amount of data we can use. There are very few cities with more than one hotel of a given brand,
where organizational form varies for each hotel. This estimation is done using very few groups
and there tends to be few observations per group. Column 3 of Table 17 presents estimates of
equation (8). It shows that the model predictions of a positive and signi�cant coe¢ cient on rooms
and a negative and signi�cant coe¢ cient on the square of the number of rooms continue to hold in
the overall sample when controlling for brand-city group e¤ects. The estimation algorithm did not
converge when brand level interaction terms were included, most likely due to the lack of variation
in the data.
In the case that the error term component common to all observations in a given city is inde-
pendent of hotel size, we do not have a bias attributable to the city speci�c e¤ect. However, we
are required to cluster the data at the city level to allow for the non-independence of error terms.
The presence of city level factors, within country, would lead to the understatement of the standard
errors in our baseline clogit analysis and may cause us to falsely infer signi�cance. To ascertain
whether or not this is happening, we conduct an indicative test. Using only data from the US, we
compare the output of a pooled logit with that of a random e¤ects logit, where the data is grouped
at the city level. Very di¤erent results would suggest that city level factors are at work in the data.
The output of each estimation is given in Table 20. The random e¤ects logit output estimates
rho - the share of total variance explained by the city level component - to be around 10% in the
HQOPED case. Likelihood ratio tests suggested that this value of rho is signi�cantly di¤erent from
zero. Nonetheless, the overall results are unchanged in the random e¤ects speci�cation. Hypothesis
tests on the signi�cant of brand speci�c coe¢ cient estimates are given in Table 21. Table 22 presents
the share of observations lying to the right of the respective points of in�ection. The results are
very similar. We conclude that while there is a city level component to the error terms, it is not
large enough to lead us to draw false inference about the e¤ect of hotel size on organizational form
in our baseline analysis.
49
Table 21: Comparison of Pooled and RE Logit. US data only, brand fixed effects. Brand Specific Coefficients on Rooms and Rooms-Squared.
Coefficient Std Error p value Coefficient Std Error p valueBrand A Rooms 0.001420 0.002443 0.561000 0.002103 0.002624 0.423000
Rooms Squared 0.000001 0.000002 0.764000 0.000000 0.000002 0.885000
Brand B Rooms 0.073597 0.029199 0.012000 0.074135 0.031841 0.020000Rooms Squared -0.000144 0.000066 0.029000 -0.000147 0.000073 0.042000
HAMI Rooms 0.047074 0.014899 0.002000 0.060852 0.172918 0.000000Rooms Squared -0.000102 0.000052 0.048000 -0.000138 0.000058 0.017000
HAMS Rooms 0.289567 0.258307 0.262000 0.268649 0.254921 0.292000Rooms Squared -0.001267 0.001179 0.283000 -0.001184 0.001168 0.310000
HILU Rooms 0.014471 0.002616 0.000000 0.018631 0.003820 0.000000Rooms Squared -0.000004 0.000002 0.014000 -0.000007 0.000003 0.015000
HOLI Rooms 0.025184 0.005815 0.000000 0.024197 0.006327 0.000000Rooms Squared -0.000025 0.000008 0.004000 -0.000023 0.000009 0.013000
HOLS Rooms 0.334624 0.232125 0.149000 0.391204 0.257805 0.129000Rooms Squared -0.000604 0.000448 0.178000 -0.000703 0.000491 0.152000
HYAR Rooms 0.003212 0.008034 0.689000 0.003146 0.007027 0.654000Rooms Squared 0.000000 0.000006 0.948000 0.000000 0.000005 0.924000
HYAT Rooms 0.000374 0.011624 0.974000 -0.000187 0.011935 0.987000Rooms Squared 0.000003 0.000015 0.848000 0.000002 0.000012 0.888000
BRAND D Rooms -0.057168 0.084551 0.499000 0.000153 449.559700 1.000000Rooms Squared 0.000179 0.000257 0.486000 0.000000 0.616323 1.000000
MARI Rooms 0.006194 0.002124 0.004000 0.007802 0.002222 0.000000Rooms Squared -0.000002 0.000002 0.286000 -0.000003 0.000002 0.090000
RADI Rooms 0.031625 0.010959 0.004000 0.031373 0.012009 0.009000Rooms Squared -0.000031 0.000013 0.020000 -0.000030 0.000014 0.035000
BRAND C Rooms 0.025279 0.007295 0.001000 0.025611 0.007523 0.001000Rooms Squared -0.000017 0.000005 0.001000 -0.000017 0.000005 0.001000
Table 22: Comparison of Pooled and RE Logit. US data only, with brand fixed effects. Threshold Value of Rooms (Rooms*)
Panel A: Pooled Logit SpecificationDependent variable: HQOPED
Number of hotels with rooms: Share of observations with rooms:Brand Rooms* <Rooms* >=Rooms* Total <Rooms* >=Rooms*Brand B 256 134 17 151 88.7% 11.3%HAMI 230 1067 4 1071 99.6% 0.4%HAMS 114 96 61 157 61.1% 38.9%HILU 1936 213 2 215 99.1% 0.9%HOLI 511 819 9 828 98.9% 1.1%HOLS 277 54 4 58 93.1% 6.9%HYAR 4106 68 0 68 100.0% 0.0%MARI 1770 241 52 293 82.3% 17.7%RADI 509 222 11 233 95.3% 4.7%WEST 758 113 9 122 92.6% 7.4%
Panel B: Pooled Logit SpecificationDependent variable: HQOPED
Number of hotels with rooms: Share of observations with rooms:Brand Rooms* <Rooms* >=Rooms* Total <Rooms* >=Rooms*Brand B 252 133 18 151 88.1% 11.9%HAMI 221 1066 5 1071 99.5% 0.5%HAMS 113 96 61 157 61.1% 38.9%HILU 1378 207 8 215 96.3% 3.7%HOLI 527 820 8 828 99.0% 1.0%HOLS 278 54 4 58 93.1% 6.9%HYAR 3288 68 0 68 100.0% 0.0%MARI 1538 246 47 293 84.0% 16.0%RADI 522 223 10 233 95.7% 4.3%WEST 761 115 7 122 94.3% 5.7%
HQOPED - POOLED LOGIT HQOPED - RE Logit, grouping by city
Table 23: Analyis of HQOPED with "Gravity-Type" variables and brand fixed effectsPanel A: BRAND ANALYSIS: HQOPED, PRIMARY DATA
hqoped hqoped hqoped hqoped hqoped hqoped hqoped hqoped hqoped hqoped hqopeddistance_HQ 0.0003 0.0002 0.0002 0.0002 0.0002 0.0002 0.0003 0.0003 0.0002 0.0002
[0.0000393]*** [0.0000474]*** [0.0000469]*** [0.0000810]* [0.0000470]*** [0.0000654]*** [0.0000608]*** [0.0000600]*** [0.0001086]** [0.0000969]**1 is share legal family with HQ country -0.2021 -0.2497 -0.2349 -0.3153 -0.3103 -0.6183 -0.8668 -0.6832 -0.7677
[0.2514849] [0.2504382] [0.2498981] [0.2512152] [0.2512324] [0.3141185]** [0.2894805]*** [0.3201051]** [0.3387116]**density_group_city 0.1329 0.1043 0.1387
[0.0378762]*** [0.0487651]** [0.1392906]dist_group_density 0.0000 0.0000
[0.0000257] [0.0000399]density_brand_city 0.2211 0.1160 0.2274 0.2632
[0.0966731]** [0.1217297] [0.1543210] [0.2632519]dist_brand_density 0.0001 0.0000
[0.0000538] [0.0000744]Observations 990 990 990 990 990 990 653 653 654 653 653Standard errors in brackets* significant at 10%; ** significant at 5%; *** significant at 1%
Panel B:BRAND ANALYSIS: HQOPED, SECONDARY DATA
distance_HQ 0.0001 0.0002 0.0004 0.0002 0.0002 0.0003 0.0002[0.0001182] [0.0001190] [0.0002012]** [0.0001219]* [0.0001191] [0.0001756] [0.0001221]*
density_brand_city 0.2492 0.3545 0.2560[0.0439359]*** [0.0794576]*** [0.0453355]***
dist_brand_density -0.0001[0.0000951]
density_group_city 0.1216 0.1508 0.1263[0.0256824]*** [0.0481876]*** [0.0261598]***
dist_group_density 0.0000[0.0000645]
affil_months 0.0043 0.0043[0.0006295]*** [0.0006252]***
Observations 2478 2478 2478 2478 2478 2478 2478Standard errors in brackets* significant at 10%; ** significant at 5%; *** significant at 1%
US Hotels
Non-US HotelsAll Hotels
Table 24: Hotel Portfolio Characteristics, by Brand.
Panel A: Primary Data, Large Brands Only
BrandNumber of
Hotels Hotels in
USNon-US Hotels
Share HQOPED
overall
Share HQOPED
in US
Share HQOPED non-US
Number of Countries
Number of Countries with >1 Hotel
Average City Level Density
Average City
Density in US
Average City
Density Non US
Average City Level Density
Average City
Density in US
Average City
Density Non US
Average distance to HQ
%Common Legal Origin
%English speaking
Brand A 393 185 208 60% 42% 76% 68 30 1.58 1.66 1.51 2.41 2.84 1.99 3233 63% 58%Brand B 151 104 47 23% 20% 30% 18 8 1.17 1.17 1.14 2.31 2.25 2.46 1541 83% 83%Brand C 122 65 57 71% 80% 61% 25 11 1.37 1.50 1.20 3.46 4.34 2.33 2448 68% 70%Brand D 47 9 38 78% 78% 78% 21 6 1.29 1.00 1.35 2.32 2.43 2.29 4269 26% 26%Brand J 251 2 249 99% 100% 99% 43 20 2.63 1.00 2.65 2.84 4.00 2.83 2272 43% 42%Brand K 138 0 138 95% - 95% 9 7 3.59 - 3.59 3.92 - 3.92 818 0% 0%
Panel B: Secondary DataBrand Group
BrandNumber of
Hotels
Share HQOPED
overall
Average City Level Density
Average City Level Density
Average distance to HQ
Average Months Open
Average Affiliation
HAMI 1071 6% 1.76 2.29 626 111 102HAMS 157 3% 1.16 2.83 746 45 42HILU 215 31% 1.72 3.73 901 267 203HOLI 828 6% 1.68 1.75 741 336 267HOLS 58 7% 1.12 2.08 725 221 150HYAR 68 91% 1.17 1.49 886 250 234HYAT 47 89% 1.40 1.88 1050 271 168MARI 293 59% 1.99 1.99 990 214 163RADI 233 6% 1.56 1.56 957 289 104
Within Brand Within Group
Figure 1: Organizational form categories
Leased8 (primary)
Franchised300 (primary)2494 (secondary)
Owned179 (primary)
Managed/Rented552(primary)
HQOPED
HQOWND0 1
1
0
Chain Management
476 (secondary)
Figure 2: Pr(HQOWND) for US Hotels
0
0.2
0.4
0.6
0.8
1
1.2
0 to 50 51 to100
101 to150
151 to200
201 to250
251 to300
301 to350
351 to400
401 to450
451 to500
501 to550
551 to600
Morethan 600
Rooms Size Category
Brand ABrand BBrand C
Figure 3: Pr(HQOPED) for US Hotels
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 to 50 51 to100
101 to150
151 to200
201 to250
251 to300
301 to350
351 to400
401 to450
451 to500
501 to550
551 to600
Morethan 600
Rooms Size Category
HILURADIBrand BHOLIHOLS
Figure 4: Maximum Payoffs to VI and Outsourcing under Case 1
-1
0
1
2
3
4
5
6
7
8
9
1 11 21 31 41 51 61 71 81 91 101 111 121 131 141 151 161 171 181 191 201 211 221 231 241 251
Max payoff from VIMax payoff from Outsourcing
Figure 5: Maximum Payoffs to VI and Outsourcing under Case 2
-5
0
5
10
15
20
1 11 21 31 41 51 61 71 81 91 101 111 121 131 141 151 161 171 181 191 201 211 221 231 241 251
Max payoff from VIMax payoff from Outsourcing
Figure 6: Maximum Payoffs to VI and Outsourcing under Case 3
-1
0
1
2
3
4
5
6
7
8
9
10
1 11 21 31 41 51 61 71 81 91 101 111 121 131 141 151 161 171 181 191 201 211 221 231 241 251
Max payoff from VIMax payoff from Outsourcing