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What's New at BalanceLogic
Social Media Boot Camp: Sailing the Social Media Seas Join us for a special social media boot camp featuring Facebook, Twitter, You Tube, LinkedIn, Pinterest, Instagram, Google+ and Vine. Learn which social media platforms are best suited for your business and how to integrate them into your marketing strategy. Topics covered include an overview of each social media platform, special "how-to" for each, how to find and create good content, SEO (search engine optimization) techniques to be found on social media, and finally Tips & Tricks for each platform. This 3-hour hands-on boot camp is $149 per person and if you bring an additional person (from another company), you will both receive 1/2 off the boot camp. To register, please visit our website. BalanceLogic is a Proud Sponsor of Hospice of Charles County Golf Classic
BalanceLogic is sponsoring the Longest Drive during the Hospice of Charles County Golf Classic that will be held at Lake Presidential Golf Course in Upper Marlboro, Maryland on Thursday, May 15th. This fundraising event will benefit the Hospice House of Charles County. For more information on the outing and sponsorship opportunities, please visit the Hospice House of Charles County website. Orange Alert! BalanceLogic is moving! Last year, we experienced some big changes at BalanceLogic which started with establishing a new brand identity including a new logo and company colors. All of our staff is excited about our latest change...... We are relocating our office to a bigger and better location which will allow us to serve our awesome clients even better! Stay tuned for more exciting changes coming throughout Spring and Summer! To see all of the exciting changes we are making, visit our Facebook page!
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One of the first signs of content marketing was found around 4200 B.C. in a cave painting. Scientists loosely interpreted the depiction as "6 ways a spear can save you from wild boar."
Interesting Information: Good, Bad & Ugly Content Good Content Good content is created with good intentions that answers questions or solves problems of your target audience. This type of content evokes emotion and will let the target audience know how to find more information. Examples of good content include press releases, informative articles and how to guides. Bad Content Bad content is created with good intentions, but with inaccurate information. Companies want to put content out on Facebook or on their website and will copy and paste from other sources to simply fill the void. This is considered bad content because not only is the company committing plagiarism but the information could be wrong or outdated. Another form of bad content is creating offensive content such as vulgar language on social media platforms.
Ugly Content Ugly content is created with malicious intentions. An example of this would be a graphic that depicted a large airplane crashing into a bridge in the United States. Although fake, this image was shared through email with a virus attached to it. Users were shocked by this image and were compelled to share, causing the virus to spread quickly.
Monthly Tip: Creating Contagious Content Any contagious content will create immense emotion and have a call to action. People should be able to look at your content, read your content, experience it and want to go tell as many other people as they can. Identify To start writing good content, identify the pain points of your target audience. Try to figure out the problems they want to solve and help them to the answer.
Questions & Answers What questions do your clients go through during the buying process? Everyone has a process when they purchase something. Great content would answer these questions before your potential clients can ask them.
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Please let us know what you expect from this newsletter each month by sending an email to: [email protected]
Map Mapping your content will come from the planning process, where you figured out what questions and answers your potential clients have. Once you know the questions, use your existing content to match to these questions. Identify (Again) After you have finished matching your existing content to the questions your audience has, you have to identify gaps in your content. This is where you will pull ideas to create and distribute new content for your company.
About Us BalanceLogic® is a leading back-office support and services company providing IT Support & Management Services, Web Design Services, Graphic Design Services, Marketing Services, Bookkeeping Services and Business Consulting to the small business community. Our focus is to provide our clients with services that result in cost savings and business operational efficiency.
The Answer for Small Business!™
3050 Crain Highway | Suite 200 | Waldorf, MD 20601 Office: (301) 396-8455
Fax: (301) 396-8456 Email: [email protected]
Web: www.balancelogic.com
