Breathing Life into the Car. That’s Mazda’s Design Philosophy.Acarisn’tsimplyamassofmetal.Mazdabelievesit’smorelikealivingcreature.

Creatinganemotionalbondbetweenadriverandacariscomparablewiththerelationshipbetweenahorseandarider.

That’stheultimategoalofMazda’sKODO—“SoulofMotion”design.

what's M{zd{ Design

Message from Management Growth Strategy Review of OperationsFoundations Underpinning

Sustainable GrowthCorporate DataIntroduction

01 CONTENTS Mazda Annual Report 2015

Revolution That Takes Cars to the Next Level.Takingthecar’sbasicsbacktothedrawingboard,Mazdahasre-createdeverythingfromscratch:

theengine,body,chassis,andtransmission—allthetechnologiesthathavecometoformthebasisofthecar.

TheresultingSKYACTIVTECHNOLOGYisanexpressionofMazda’svisionforthefutureofautomobiles.

what's M{zd{ TECHNOLOGY

Message from Management Growth Strategy Review of OperationsFoundations Underpinning

Sustainable GrowthCorporate DataIntroduction

02 CONTENTS Mazda Annual Report 2015

Safety Is in the Driver’s Hands.MAZDAPROACTIVESAFETY:insupportofthedriver

Thisconceptalsoledtothecreationofi-ACTIVSENSEtosupportthedriverand

theHEADS-UPCOCKPITconceptthataimsforaproperposturewhiledriving.

what's M{zd{ safety

M{zd{ proactivE safety

Message from Management Growth Strategy Review of OperationsFoundations Underpinning

Sustainable GrowthCorporate DataIntroduction

03 CONTENTS Mazda Annual Report 2015