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What’s happening at PBS?
Jim Kutzner / PBS
February 16, 2011
Hollywood Post Alliance Technology Retreat 2
Major Initiatives at PBS Internal - Media Operations Center (MOC)
Workflow modifications○ Increased API, SOAP and Web Service calls to manage and expand
file delivery to distribution outletsContinuing to increase the number of publishing outlets
○ Like everyone, we’re going to where the viewers are
Internal – Network Operations Center (NOC)Automating internal alerts in the Increase performance and
availability w/o increasing costsPower & HVAC upgrade at the NOC
MOC - In Development
The Platform
Producer
Trafficking/Scheduling
System
AAF
NOC - CacheRT
NOC - Cache NRT
Web - Cache
Profile/Metadata
PBS NOC
iTunes
HULU
Comcast VOD
Xbox
PrimeTVtoGo
Amazon
CDN
Signiant/Aspera
166 LIcensees
AOL
Netflix
YouTube
TV.Com
Babelgum
Other Distribution Points
ADIC
Others
SAN
Hot Folders
Signiant
AT&T
Quickplay
VerizonvCast
LodgeNet
Lit’l Netbook
Gravitas/TVN
RadiantGrid
QC/Arrival Verification
BatonInterra
AVID
Producer Producer Producer
Web Portal
MOC
Mobile
MobiTV
IPADAutomate file submission and QC
Hollywood Post Alliance Technology Retreat 4
Near term-Major Initiatives at PBS External - File delivery from Producers
Multiple submission formats being considered and tested at PBS
Developing automated workflow and technology behind it for file delivery
Need to define wrapper and essence
Future File Submission Workflow
Web PortalProducer
PBS Managed
Trafficking/Scheduling
System
ADICAVID
Hot Folders
RadiantGrid
BatonInterra
Signiant
Metadata
MOC
QC/Arrival Notice
•Query and automated check-in process•Add to Transfer Queue •Metadata to be added at staging process prior to entering MOC•Registration to occur in MAM
Hollywood Post Alliance Technology Retreat 6
Near term-Major Initiatives at PBS External – Next Generation Interconnection
System (NGIS)Non-real-time file delivery to all stations
○ Will be placing systems at stations to receive, store, and transcode (as necessary) files
○ In Alpha test nowChange in the distribution codec
○ MPEG2 to MPEG4 (encoders, station IRDs)○ Timetable: During the next 12 months
Hollywood Post Alliance Technology Retreat 7
Near term-Major Initiatives at PBS
Disaster Recovery Site○ Develop complete delivery system for most PBS services
from an alternate location○ Develop automated file delivery from the MOC to the DRS ○ Develop remote management○ Timetable: Underway, completed in next eighteen months
Station Services Help Desk○ 866-CALL-PBS○ Continuing to add functionality and support features
Hollywood Post Alliance Technology Retreat 8
Major Public Television Initiatives Mobile DTV
Three public stations on the air nowExpect up to 20 more by mid-2011Assessing our place in the ecosystem
Broadband Plan – reactions?Where are we going and when?
Hollywood Post Alliance Technology Retreat 9
Other Projects PTV created a “Quality Group” in an attempt
to improve technical quality of productionsCornerstone is a series of workshops around the
country (San Fran, Twin Cities, Boston, Nashville, New York, Vegas)
Web site collection of presentations and videos of workshops (www.pbsconnect.org/qualitygroup)
Testing subgroup
Hollywood Post Alliance Technology Retreat 10
PBSKIDS.org PBSKIDS.org was the number one video site for
kids video streams in January. Nearly five million kids watched over 104 million video streams.
PBSKIDS video viewers spent over 54 minutes watching video in January, nearly twice as many minutes as the average for the kids category.
In January, PBSKIDS set a new monthly traffic record with over 10 million unique visitors.
Hollywood Post Alliance Technology Retreat 11
PBS.org Nearly 14 million visits in January More than 5.3 million videos viewed in
January, a new monthly record Over 1 million of those streams on
iPhone and iPad apps
PBS.org video viewers spend nearly 52 minutes a month watching video
Hollywood Post Alliance Technology Retreat 12
Mobile/Apps iPhone and iPad apps have exceeded 1
million total downloads Released 10 Kids Apps
two have hit #1 in the educational games genre.
First Kids app SUPER WHY! Released on iPad at launch
Hollywood Post Alliance Technology Retreat 13
Implemented COVE (Comprehensive Online Video Ecosystem) National / Local video publishing platform Common video publishing platform for all stations & PBS PBS
Publishes video content for video.pbs.orgPublishes feeds of national programs to stations
Local stations Brand video portal Add local content Organize national and local content as they wish