What’s Copyrighted?What’s Copyrighted?

• ALL published material• Before 1976 you could chose to copyright

material, now you CAN’T

• For Websites:• links • original text • graphics • audio • video • Coding (html etc.)

• ALL published material• Before 1976 you could chose to copyright

material, now you CAN’T

• For Websites:• links • original text • graphics • audio • video • Coding (html etc.)

Summary of Multimedia Fair Use GuidelinesStudents may incorporate others' works into their multimedia creations and perform and display them for academic assignments Faculty may incorporate others' works into their multimedia creations

to create multimedia curriculum materials to teach remote classes where access and total number of students is limited; technology makes copying impossible

if materials can be copied, they may only be made available remotely (by network) for 15 days and then must be placed on reserve for on-site (at the remote location) use only

Faculty may demonstrate their multimedia creations at professional symposia and retain same in their own portfolios Time limit on fair use: 2 years from completion of the multimedia work Copies limit: generally, only 2, but joint work creators may each have a copy Portion limits:

motion media - up to 10% or 3 minutes, whichever is less text - up to 10% or 1000 words, whichever is less

poem - up to 250 words, but further limited to: three poems or portions of poems by one poet; or five poems or portions of poems by different poets from an anthology

music - up to 10% or 30 seconds, whichever is less photos and images - up to 5 works from one author; up to 10% or 15 works, whichever is less, from a collection database information - up to 10% or 2500 fields or cell entries, whichever is less

Summary of Multimedia Fair Use GuidelinesStudents may incorporate others' works into their multimedia creations and perform and display them for academic assignments Faculty may incorporate others' works into their multimedia creations

to create multimedia curriculum materials to teach remote classes where access and total number of students is limited; technology makes copying impossible

if materials can be copied, they may only be made available remotely (by network) for 15 days and then must be placed on reserve for on-site (at the remote location) use only

Faculty may demonstrate their multimedia creations at professional symposia and retain same in their own portfolios Time limit on fair use: 2 years from completion of the multimedia work Copies limit: generally, only 2, but joint work creators may each have a copy Portion limits:

motion media - up to 10% or 3 minutes, whichever is less text - up to 10% or 1000 words, whichever is less

poem - up to 250 words, but further limited to: three poems or portions of poems by one poet; or five poems or portions of poems by different poets from an anthology

music - up to 10% or 30 seconds, whichever is less photos and images - up to 5 works from one author; up to 10% or 15 works, whichever is less, from a collection database information - up to 10% or 2500 fields or cell entries, whichever is less

Creative CommonsCreative Commons

Creative Commons defines the spectrum of Possibilities between full copyright-all rightsReserved-and the public domain-no rights Reserved. Creative commons is a “some rights reserved” copyright.

Rhetorical VirtuesRhetorical Virtues

Property, Speech, and the Commons on the World-Wide Web

by Rosemary J. Coombe and Andrew Herman

What is ‘property’?What is ‘property’?

“Property is when I own something.”

Roots of the word:Latin word propius• that which one owns•a standard of behavior, conduct that is "proper”

Modern Commodities:The Corporate Identity

Modern Commodities:The Corporate Identity

logo, brand name, and marketing persona are acorporation’s most valuable assets.

Product

Brand Name

Corporate source

Positive Feelings

Case Study: LEGO andthe Maori

Case Study: LEGO andthe Maori

WordsCultureIconography…

…become the intellectualProperty rightsOf LEGO

Our language is not just about communication, it is about the activity of life... And given that our whole culture is built into the language, our spirituality is tied into the words

To the non-maori, maori words are just words that hold no intrinsic value, either positive or negative. Therefore, the decision to use a particular word is mine.

Maori: LEGO:

The ‘Contact Zone’The ‘Contact Zone’

“social spaces where disparate cultures meet, clash, and grapple with each other”

“abstraction, commodification, and separation oflanguage and culture from peoples' social lives

and from the active performances through which we express meaning and value in

human communities”

The current, corporate and political form of intellectual property is the:

Commonality:What needs to be protected?

Commonality:What needs to be protected?

?

?

What are the strengths/weaknesses of the Creative Commons?

How does this affect us as writers?