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Short lecture about how to identify, define and develop good ideas
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What’s a good idea?
What’s a good idea?
interestinggracioussolutionentertainefficientbignon-temporalinnovating
change perceptioncultureimpressinspireuniquesimplememorableuseful
goodcreative“powerful”humanunderstandableprocessgoalhard work
HOWBut
do we get good ideas?
An Idea is connection
An Idea is a solution
An Idea is made by concept and context
An Idea is a process
An Idea is a discipline
Learn to think with the creative process
Learn to think with the creative process
Learn to think with the creative process
Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.
http://en.wikipedia.org/wiki/Creative_process#Creative_process
Learn to think with the creative process
In the late 19th and early 20th centuries, leading mathematicians and scientists such as Hermann von Helmholtz (1896) and Henri Poincaré (1908) began to reflect on and publicly discuss their creative processes, and these insights were built on in early accounts of the creative process by pioneering theorists such as Graham Wallas (1926) and Max Wertheimer (1945).
http://en.wikipedia.org/wiki/History_of_the_concept_of_creativity
the creative process1 - Define
the right pose to the problem is the 50% of the solution• Decide what issue you are trying to resolve.• Agree on who the audience is.• Prioritize this project in terms of urgency.• Determine what will make this project successful.
the creative process1 - Define
the right pose to the problem is the 50% of the solution
2 - Researchabout the problem - not related to the problem
• Review the history of the issue; remember any existing obstacles.• Collect examples of other attempts to solve the same issue.• Note the project supporters, investors, and critics.• People in-sights.• Take into account thought leaders' opinions.
the creative process1 - Define
the right pose to the problem is the 50% of the solution
2 - Researchabout the problem - not related to the problem
3 - IdeateBrainstorming. All fisrt ideas are good. Never say no.
• Generate as many ideas as possible to serve these identified needs.• Log your brainstorming session.• Do not judge or debate ideas.• During brainstorming, have one conversation at a time.
the creative process1 - Define
the right pose to the problem is the 50% of the solution.
2 - Researchabout the problem - not related to the problem.
3 - IdeateBrainstorming. All fisrt ideas are good. Never say no.
the creative process
NADA
the creative process4 - Prototype
visualizing• Combine, expand, and refine ideas.• Create multiple drafts.• Seek feedback from a diverse group of people, include your end-users.• Present a selection of ideas to the client.• Reserve judgment and maintain neutrality.
the creative process
5 - Choose & ImplementMeasurement
• Review the objective.• Set aside emotion and ownership of ideas.• Avoid consensus thinking.• Remember: the most practical solution isn't always the best.• Select the powerful ideas.
4 - Prototypevisualizing
the creative process
5 - Choose & ImplementMeasurement ideas
4 - Prototypevisualizing
6 - LearnThe more info we got, the better our ideas will become
• Gather feedback from the consumer.• Determine if the solution met its goals.• Discuss what could be improved.• Measure success; collect data.• Document.
HOWBut
do we know a good idea when I got one?
By context
context conceptBalance
By context
context concept
By relevance
By context
context concept
By relevance
By context
context concept
By relevanceBy innovation
By context
contextconcept
By relevanceBy innovation
By context
contextconcept
By relevanceBy innovation
By context
contextconcept
By relevanceBy innovation
By disruptive / conflictive By entertain / experience
HOWBut
do we make a good idea?
The good idea paradigm
Good Idea
The good idea paradigm
Concept
Good Idea
The good idea paradigm
Concept
Good Idea
execution
The good idea paradigm
If the concept is powerful, the execution should be simple
If the concept is simple, the execution should be powerful
What’s a good idea?
An idea is a first step.A good idea puts a smile on your face. A better one makes you think.But a great idea is the one you need to share...
Thank you. Prepared by F. AbrahamsDesigner & Art DirectorSJ, CR/[email protected]
