What’s ahead for Video Software? - Cisco...Sports scene: ~30% coding efficiency gain PSNR vs Kbps Cisco AnyRes Live Video HEVC Sports content at low bit rates 40-50% range > 1 mbps

What’s ahead for Video Software?

Nick Thexton

VP & CTO, Service Provider Video Software Solutions

19th June 2014: Video Summit Portugal

Cisco Confidential 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Storage

Infrastructure resources are now more programmable SDN and NFV provide network control and function flexibility CPU power is now gradable to the task Resources can be tuned within seconds, and flexibly re-used.

Network

Flexibility


Moving from a horizontal only architecture to service based Underlying client kept as simple as possible Services can now be cloud + multi-client capable HTML-5 and open standards still essential for all end-points

Application & Engine

Business Logic

Operating System & Hardware

Abstraction

My C

on

tent

Pe

rso

na

l D

ata

Pla

tform

Offe

rs

Th

ird

Pa

rty S

erv

ice

s


Recording Storage

Disk Space Management

Channel Map

Catalog Management

Graphics rendering

Tuner Management

Media Player

Security

Planner Management

Local record

Parental Control

Device Management

Application Server

Record Management

User Profile and Provisioning

Power Management

Home Network Topology

Where Implementation Resides

The Cloud is not just for IPTV or OTT systems Modest broadband connectivity needed Code less: especially in the client Multi-device / fragmented universe is going to get more challenging


ABR/IP Multicast Client with IPv6

Transcode

AnyRes VOD

Linear

Feeds

Program

Info

IPv6

Network

Catalog

Management

IPv6 Network

Public Cloud

VOD Assets

Private Cloud

Transcode

AnyRes Live

IPv6

Network

VDS-IS

ASR9k

CMS

Partnership success

First IPTV for IPv6 and RDK

Mature Videoscape component integration

Accelerated development and deployment with hosted platform

Rapidly mobilized a great team!


Hardware-specific Software

STB & Gateways

Service Provider Specific Software

Application Framework

EPG & Apps

Platform

Components

One way hybrid is still key to digital broadcast 2-way allows for large-scale simplification in cable and IPTV All systems need a great ADK, and app engine Better separation of services and processes for upgrades


The 1.5 Way Network Challenge

STB

?

?

?

Router

In-Home

Connected

Devices

IP

Head-end

Typical STB

distribution:

~50% Unconnected

~30% Connected SD

~20% Connected HD


Cloud adoption challenges

Virtualization / Orchestration

vs Native Cloud

Cloud-mix Approach and

Migration

Cost Model and Control

DevOps Culture and

Process

Data Security &

Privacy

Anti Fragile deployments

Lift and Shift vs Born in the Cloud

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Videoscape Migration to Openstack From Modular and Open to Cloud-based

Videoscape Open API Framework

Origin Acquisition

Advertising Media

Control

Security Distribution

Snowflake UX

Client SW


Videoscape Cloud Infrastructure

API Gateway

REST Open Interface

Data Persistence

Distributed and Scaleable

Cloud Infrastructure

Private, Cisco, Public

Application Server

Identity

Management

API

Offer

Management

API

Catalogue

Management

API

Content

Management

API

Policy and

Resource

Management

API

Content

Protection

API

Ag

gre

ga

tio

n

Console

Mo

nito

ring

Log

gin

g

An

aly

tics

Orchestration

Service

Se

curity

Storage Network Compute

Clients and

Applications

Back o f f i ce and

th i rd pa r t y

se rv i ces


API

No longer an exercise in ‘Publish and Forget’ External and Extendable ALL communication service based Backward compatible, but improved frequently by versioning


New analytics processing for real-time and batch processing Pre-processes all the common tasks e.g. key presses Analysis tools designed for TV Brings advanced predictive analysis and behavioral tools


What are the economics of cloud DVR, and what are the constraints? Cloud infrastructure makes storage viable Media Origination tools automate and simplify the preparation

REC


$0

$20

$40

$60

$80

$100

NA Cloud DVR Estimated Monthly Revenue Gain

+31%

Churn Reduction

Cloud DVR Services

Bundle

Current Incremental Revenue

Incremental Revenue

Breakout

$6.77

$15.26

$70 Based on Cisco Business and Technology Architecture Model

$22


Video Services and

Applications

Orchestration

Engine

Virtual Network

Storage and

Compute Functions

Video Everywhere BSS OSS

Cloud DVR

Virtual Load Balancer

Virtual Firewall

Virtual DPI Virtual

Transcoder

Virtual Packet Core

Virtual SON

API GW

Virtual Wireless Controller

Virtual Gi-LAN

Virtual Mobile Service Bus

Virtual ANDSF

Virtual WAAS

Virtual CPE

Virtual IOS-XR

Virtual Analytics

Virtual Recorder

Virtual

Switch

Virtual Policy Engine

Virtual Streamer

Virtual Packet Forwarder

Managed IPTV

Virtual Services

• NFV Configuration

• Provisioning

• Management

Network Services

• Security

• Policy

• SDN Controller

• WAN

Compute & Storage

Services

• Elastic Services

• VM Management

… SD - CDN User Analytics

Virtual Load Balancer

Virtual Transcoder

API GW

Virtual Analytics

Virtual Recorder

Virtual Streamer

Cloud DVR

Compute & Storage

Services

• Elastic Services

• VM Management


V2P

AVC

HEVC

JP2K

10-bit 8-bit

10-bit AVC

4K

8-bit

4K

1080p

HD

SD

ABR

MPEG-2

AVC

AVC

1080p

ASI

IP

8VSB SDI

4:2:0 4:2:2

JPEG2k

Contribution / Production Distribution


After

Opex

Time to Money

Customer Experience

Before Encoder 1

MPEG-2 HD

Encoder 3

AVC HD

Encoder 4

AVC HD

Encoder 5

MPEG-2 SD

Encoder 6

MPEG-2 SD

Encoder x

MPEG-2 SD

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Monitoring

& Control

Encoder 2

MPEG-2 HD

DCM AIO

MPEG-2 HD

DCM AIO

AVC HD

DCM AIO

MPEG-2 SD

Video Service

Management

3:1

MPEG-2

HD

6:1

AVC

HD

12:1

MPEG-2

SD

50%+ reduction: Fewer devices, less power and cabling,

simpler ops

Reduce QAMs / Transponders 35-50% with HEVC +

Statmux

Improved picture quality and reliability

5:1/6:1

MPEG-2

HD

10-12:1

AVC

HD

22:1

MPEG-2

SD

HEVC

to cut

bandwidth

in half!


Mobile ABR Video Optimization for on-net and off-net services HEVC Ready WiFi Hand-off for in-home and out-of-home transitions Secure HTTPS integration All cloud virtualised

Videoscape

Mobile


Sports scene: ~30% coding efficiency gain

PSNR vs Kbps

Cisco AnyRes Live Video HEVC Sports content at low bit rates 40-50% range > 1 mbps ABR integrated with small cell, and RAN real time optimisation

HEVC Average

AVC Averages


Content Trends


Digital Rights Management for linear services Going beyond just reach Service Access to platforms New business models developing, but frictionless purchase is key Seamless Authentication


Variety of Concurrency Limits

Policy, Location and CDN Access Control

Device/App Authentication and Proximity Control

DTCP-IP Import/Export

CA Termination and Transcoding Support

Emergency Alerts on Live Channels

Rights Revocation (for subscription and downloaded assets)

Linear Channels and Live Events

Video On Demand

Sync&Go and PDL

Home Network Sharing

Event-Based Entitlements

Device Registration and Management

Rich Set of Business Rules

• Request Queuing • Background Download • Secure completion report • Electronic Sell Through

• Different rules per operation • Template based license creation in

Gateways • Device type and network type

restrictions • Blackouts and proximity • Rentals, download counters • Output controls

Content Protection


Cloud rendered user interfaces

2

7

Thank you.

Documents

What’s ahead for Video Software? - Cisco...Sports scene: ~30% coding efficiency gain PSNR vs Kbps Cisco AnyRes Live Video HEVC Sports content at low bit rates 40-50% range > 1 mbps