Embed Size (px)
DESCRIPTION
Citation preview
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
MULTILINGUAL UPDATESSeptember - 2014
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
ANGELL ZHANG
CHINA
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
CHINESE ONLINE APPAREL MARKET TO HIT $100 BILLION IN 2014. The online apparel market accounted for 23% of the total online shopping.
SOURCE China Internet Watch
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
SARAH TRAMM
DENMARK
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
MOBILE AD SPENDING MORE THAN DOUBLES. Danish advertisers are expected to invest almost $270 million in paid media across mobile devices this year.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
JULIA DETTLER
FINLAND
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
FACEBOOK IS BY FAR THE MOST POPULAR SOCIAL NETWORK. 82% of internet users in Finland visit the site daily while only 5% use Twitter.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
LÉA COSTANTINI
FRANCE
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
B2C ECOMMERCE SALES REACHED €13.3 BILLION This is a 10.5% gain compared with the same time period last year.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
BEN LAUSZAT
GERMANY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
GUTEFRAGE.NET ACTS AS THE GERMAN EQUIVALENT TO QUORA. It’s also the most visited site via mobile.
SOURCE de.statista.com
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
DAVIDE TIEN
ITALY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
WWF LAUNCH SHOCK PR CAMPAIGN. Realistic life size model of a dead rhinoceros has been placed in one of the busiest squares in Milan using #Chièstato (#Whodidit)
SOURCE www.milanotoday.it/cultura/rinoceronte-cadorna-foto.html
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
PATRICIA VAN WINDEN
NETHERLANDS
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
THE ONLINE MARKET MAKES UP FOR 18% OF ALL EXPENSES. The increase of tablet use to shop online has increased from 8% to 10%.
SOURCE Thuiswinkel Waarborg
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
JULIA DETTLER
NORWAY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
ONE THIRD OF INTERNET USERS PURCHASE THROUGH INTERNATIONAL SITES. The majority still chose domestic sites for digital purchasing.
SOURCE e-Marketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
MAKSIMS VISNAKOVS
RUSSIA
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
YANDEX.MASTERS HAS LAUNCHED. This service replicates Google Helpouts but the services promoted, such as labour work, are primarily based offline.
SOURCE Company Yandex
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
‘PAYMENT WIZARD’ IS CURRENTLY BEING TESTED. It’s a payment service which allows you to pay directly on the SERPs.
SOURCE Company Yandex
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
PATRICK VAZQUEZ
SPAIN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
ECOMMERCE IS UP BY 22.5% IN 2014. Last year B2C transactions reached €14.4 billion for the whole of 2013
SOURCE abc.es
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
20.7 MILLION PEOPLE USE THE INTERNET DAILY.93.5% of internet users are considered frequent users.
SOURCE abc.es
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
JENNIE LINDEHOFF
SWEDEN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
LOW CONVERSION RATE IF YOUR WEBSITE ISN’T MOBILE FRIENDLY. 50% of online users research on mobile device but only 11% actually convert.
SOURCE Internetworld
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
MORE DELIVERY OPTIONS ARE REQUESTED. With ecommerce expanding and more people buying online, the demand for different delivery options is growing.
SOURCE Internetworld
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Thanks for reading
If you have any questions please e-mail us at: [email protected]
