• What You Will Learn?

- Why Competitor Research is Essential?- Some Misconceptions about Competitor Research.- Who are Your Actual Competitor.- How To Perform Competitor Analysis Step By Step.- Automated Ways of Performing Competitor Analysis.- Some Example of Good and Bad Keywords

Competitor Analysis

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•A competitor analysis is a great way to obtain information about important competitors and use that information to predict competitor behaviours whilst making better business decisions.

•Benefits- Develop Marketing Strategies. Identify opportunities in the market that are under-served. Allow you to make better informed decisions about your strategy. 

Why Competitor Analysis?

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Misconception About Competitor Analysis

• Misconception # 1- “Low” Competition in Google Adwords.

• Misconception # 2 – Total Number of Results Displayed is Your Competition.

• Misconception # 3- allintitle:”Keyword” is Your competition.

• So Who is My Competitor Actually?

Top 10 sites in Google!

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How To Analyze the top 10 sites!

• If you are targeting US market, make sure the search results you’re seeing are top 10 sites in USA.

• To make sure, you should go to http://google.com/ncr

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How To Analyze the top 10 sites!

Check Relevancy. Page Title. Root Domain or Subpage. Authority of Page. Page Links. Links Relevancy. Domain Authority (links, Page rank, Site age etc) Check if similar site is ranking.

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Manual Competitor Analysis

• Install the “SEO Quake Plugin” on your browser.

• Download and Install the “Netpeak checker” software. Download Link:

http://netpeak.net/software/netpeak-checker/

• Simple Google Results Bookmark-

http://www.onlinesales.co.uk/blog/google-results-bookmarklet/

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Automated Competitor Analysis

• Software:

Long Tail Pro Market Samurai SECockpit

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Example of Good and Bad Keyword

• Bad Keyword- - iPhone 5s review- best diet to lose weight

• Good Keyword-

-coconut oil for dogs

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Home Work

Find a Keyword that has met the following criteria-

1. Monthly search volume >10002. Similar website ranking ≥ 23. Number of Pages with less than 10 backlinks ≥ 44. Number of Pages with exact keyword in title ≤ 35. Homepage URL Ranking ≤ 16. Number of Pages in top 5 with Page authority less than 30 ≥ 2

Share your findings on our forum and I’ll reply !http://fortunetech.com.bd/forum/

THE END

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