WHAT WOULD YOU DOIF YOU KNEW?™

ANALYTIC DATA PLATFORMS | APPLICATIONS | SERVICES

EVERY MOMENT IS UNIQUE. MAKE IT YOUR MOMENT.

Every second, 2.9 million new emails are sent. Every minute, YouTube users upload 100 hours of new video. Ninety-two percent of the world’s data was created in just the past two years, and every day we add 2.5 million terabytes. Information about the world around us is constantly changing. Understanding, adapting to, and identifying opportunity in this rapidly shifting world requires analytics on a scale never before seen. Now is the time for fresh answers that empower you to make the right decisions at the right moment, every moment. Now is the time for Teradata.

ONE GOOD DECISION CAN LEAD TO THOUSANDSWhen you make the right decisions based on reliable information, everything falls into place: customers increase, revenues rise, opportunities emerge, and new efficiencies replace old ones. Teradata helps companies bring vast amounts of data into individual moments of decision through actionable, reliable insights. When you know the right thing to do, you can do more of what truly matters for your business and your customers. Then moments of decision become moments of distinction. It could be a moment that changes the way one customer sees your company, or one that changes the way your company sees the world.

BETTER INSIGHTS LEADTO AMAZING OUTCOMESEvery company wants to make the right decisions—for their customers, their employees and shareholders, and the environment—but what does “right” look like,

and where do you find it? The answer is found in the transactional, operational, behavioral, and customer data that stream into departmental and corporate databases every day. Yet the intelligent enterprise recognizes that, while data hold the answers, analytics unlocks them. As the world leader in analytic data platforms, marketing and analytic applications, and services, Teradata helps the world’s leading companies transform data into insights, which lead to actions that make a difference. By matching customized analytics with real-time business needs, Teradata helps organizations do amazing things:

~ An automobile manufacturer builds safer, more energy-efficient cars.

~ A rail operator increases on-time performance to 98 percent—and saves millions on business overhead and taxes.

~ An Asian Internet brand develops a new system that accelerates response times by 200 to 250 percent.

~ A national air force tracks and ships parts faster so fewer planes stay grounded.

~ A beverage company analyzes the social media buzz from its Super Bowl ads minutes after halftime.

~ A European telecommunications provider increases close rates on their offers by more than 200 percent.

~ A golf club manufacturer gets custom-made clubs into the hands of its customers faster.

~ An international retailer integrates data from more than 30 countries into their analytical environment.

Data can help you identify trends, tell you what your customers really think, and even predict outcomes. When you listen, you stop looking at business as usual and start seeing your business as exceptional. At Teradata, we believe every business has the potential in its data and its people to be exceptional. Our goal is to help you unlock that potential sooner with unique and powerful analytics, and then apply your newfound knowledge in meaningful ways that strengthen your business and improve the lives of those touched by it.

Teradata helps take the fear out of big data, so you see opportunities instead of obstacles. This is a road we’ve travelled many times before, so we know the risks and how to avoid them, the meaningful milestones and how to measure them—and we don’t leave your side until we help you reach your goals. Many of the world’s most successful companies chose Teradata to lead their way to a better understanding of their business and their customers, including:

9 of the top 10 telecommunications companies

10 of the top 10 commercial/savings banks

6 of the top 10 healthcare companies

8 of the top 10 retailers

8 of the top 10 travel/transportation companies

7 of the top 10 manufacturing companies *Based on 2011 Fortune Global Rankings released 7/2012.

THE MORE YOU KNOW, THE MORE YOU CAN DO.

DIFFERENT BY DESIGN,BETTER BY EXPERIENCEAt Teradata, different is in our DNA. From the very beginning, we’ve focused on helping businesses use data analytics to make the best decisions and make a difference in their world, and that focus makes us unique in the industry. Teradata solutions are designed differently to analyze information better and faster. And because analytics is so central to what we do, we put 100 percent of our effort into delivering better-engineered business intelligence solutions, more robust analytical and marketing applications, and the highest level of consulting services.

The pursuit of knowledge is our passion, and no company is more passionate about data-driven analytics than Teradata. It began when we introduced Teradata® Database—the world’s first parallel database designed to analyze data rather than simply store it. And it continues in our commitment to lead the industry with

new innovations and new technology—a commitment that has consistently earned Teradata some of the industry’s highest accolades:

~ A Leader in Gartner’s Magic Quadrant for Integrated Marketing Management for three consecutive years.

~ A Leader in Gartner’s Magic Quadrant for Data Warehouse Database Management Systems for 14 consecutive years.

~ A Leader in Gartner’s Magic Quadrant for Multi-Channel Campaign Management for eight consecutive years.

~ A Leader in Gartner’s Magic Quadrant for Marketing Resource Management for 11 consecutive years.

~ The top-ranked enterprise data warehouse (EDW) for current offerings and strategy and “the most comprehensive and scalable” EDW platform, according to Forrester Research.

~ Named one of the top 50 World’s Most Innovative Companies by Forbes Magazine in 2013.

“Technology by itself doesn’t do anything. People have

to be excited about whatever answer that technology

is giving them. That’s how technology provides value.

We’ve seen Teradata as a really strong partner over the

years in helping ensure that we get our

questions answered.”

— Kelly Cook,

Senior Vice President, Marketing,

DSW, Inc

THE MORE DATA,THE MORE YOU NEEDTERADATA.

Teradata solutions and applications transform big data sets into actionable knowledge and valuable insights. With the unique Teradata Unified Data Architecture,™ Teradata delivers complete, best-of-breed solutions that include data platforms, discovery platforms, integrated data warehouses, analytics, and marketing applications— all with the support and experience of the world’s best data integration and services team behind them.

ANALYTIC DATA PLATFORMS ~ The Teradata Unified Data Architecture™ is a comprehensive enterprise approach that seamlessly integrates multiple technologies into a cohesive and hybrid architecture for all of your data, data processing, and analytic needs. This provides a competitive advantage for companies by delivering deeper insights about customers and operations.

~ Teradata Aster ® Discovery Platform features the patented Teradata Aster SQL-MapReduce® framework, pre-packaged analytic modules, and unique processing engines—SQL, MapReduce, statistics, and graph—designed to help accelerate unique insights from large amounts of raw data.

~ Data warehouse software including the industry-leading Teradata Database, Teradata Express, Teradata Virtual Machine Edition, and Teradata Virtual Storage.

~ Data platform software that integrates open-source Apache™ Hadoop® with other enterprise systems through unique connectors, such as Teradata SQL-H™. This gives business users real-time access to data stored in Hadoop via the Apache HCatalog project without requiring specialized skills or data scientists.

~ Workload-specific platforms for data marts, data warehouses, cloud environments, big data analytics, SAS, Hadoop, and more delivered in a ready-to-run, integrated stack.

~ Multi-system management software featuring Teradata Unity,™ a complete portfolio of integrated products that enables users to orchestrate multi-system environments.

BUSINESS APPLICATIONS ~ Integrated marketing management applications designed to create highly effective multi-channel campaigns, strengthen customer relationships, increase revenue, target new opportunities, and more.

~ Analytic applications that transform corporate data into business intelligence, determine customer and product profitability, forecast consumer demand, and discover new and unexpected insights through machine learning.

SERVICESTeradata’s deep technical and industry experience sets us—and our customers—apart. We help enterprises identify business opportunities, architect and implement solutions, and manage and optimize their analytic environments through a wide range of services that include:

~ Business consulting services that help companies innovate and create customized solutions for quicker realization of ROI and a unique competitive advantage.

~ Technology and implementation services that accelerate solution deployment and reduce risk.

~ Customer support services to ensure your Teradata solution continues to deliver business value for years to come.

“I think the Teradata environment is the heart of our

analytical edge as a company. I mean, we bring in

data from all over the company, whether it’s data

around parts, data around quality, data around

warranty, data around our consumers, data around

our finances; and it’s all brought into this enterprise

data warehouse engine, which sits on our

Teradata platform.”

— Vijay Sankaran,

IT Chief Technology Director,

Ford Motor Company

Organizations have traditionally looked at information and technology as a means to enable productivity. Today, however, more CEOs and CMOs are looking to information and technology to increase business opportunities. CIOs will no longer be operational leaders; they will become transformational leaders who use information and technology to uncover new strategies and open new markets. And decision makers from across business lines will be empowered to fully exploit data, so they can capitalize more quickly on opportunity, apply innovation to business problems, and take charge of delivering a superior customer experience.

Our integrated solutions are engineered to analyze massive amounts of data in microseconds, yet designed for everyday use by the broadest constituency of business users, from engineering to marketing to customer service. Our robust product portfolio and our passion for knowledge make Teradata the preferred partner for companies that want to get smarter faster and achieve sustainable ROI sooner across multiple lines of business.

THIS IS THE MOMENT WHEN DECISION MAKERS BECOME LEADERS.

“Teradata is a world leader in terms of data

management . . . . I think they’re very well known in

the world as the leader in the industry . . . . We wanted

to be associated with someone who’s also leading

edge in the same industry.”

— Khor Lai Seng,

Head, Group Risk Innovation,

Maybank

TERADATA: A LEGACY OF REMARKABLE MOMENTS

Believing that companies would one day need to analyze terabytes of data, Teradata was started in 1979 over a garage in Brentwood, California. Despite such modest surroundings, it was the company’s forward thinking that would define its future. Today, thousands of customers later, the pursuit of innovation and the quest for better intelligence continue to be the driving forces that move us forward. 1979 Teradata is founded.

1983 Teradata invents the world’s first parallel relational database. The Teradata RDBMS is the first database designed for analytics instead of storage, leading to more insights from data.

1986 Fortune Magazine names Teradata “Product of the Year.”

1989 Teradata introduces the first integrated database machine. Hardware, database, and analytics are available in one simple-to-manage appliance, reducing cost and complexity.

1992 The first one-terabyte system goes live at the world’s leading retailer.

1994 Gartner Group named Teradata the “Leader in Commercial Parallel Processing.”

1997 Teradata introduces event-based marketing. The first of many analytical applications to come, it turns customer lifecycle events into opportunities.

1998 Teradata Database becomes available on Microsoft® Windows® and the company unveils the first application for “in-database” data mining, TeraMiner Stats.

1999 The world’s largest production database is again a Teradata system, measured at 130 terabytes across 176 separate nodes.

2000 Teradata introduces a new customer profitability application that helps companies measure customer and product profitability at a deeper level than previously possible.

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We believe that while technology can lead to better decisions, it’s up to individuals to lead us to a better world. Last year, through our Teradata Cares initiative, Teradata employees volunteered more than 15,000 hours to help at places in need around the world, from a children’s hospital in Manila to an orphanage in Moscow to a school in Pakistan. Locally and globally, individually and as a corporation, we strive to be a better company, a better neighbor, and a better global citizen:

~ Named “One of the world’s most ethical companies” by Ethisphere Institute for four consecutive years.

~ Provided free teaching resources and hands-on software to students and faculty at more than 1,700 schools in 98 countries through the Teradata University Network.

~ Named to Newsweek Green Rankings’ Top 250 companies for two consecutive years.

~ Named to Dow Jones’ World Leaders in Sustainability index for three consecutive years.

~ Reduced our greenhouse gas emissions intensity by 52.1 percent in two years.

~ Moved Teradata Magazine to purely digital production (reducing paper usage by 36,000 pounds) and switched to recycled copy paper (saving 234 trees) in 2012.

~ Through our career development and tuition assistance programs, Teradata employees completed 148,644 courses in 2012.

WHEN YOU KNOW MORE, YOU DO THE RIGHT THING.

NOW THAT YOU KNOW MORE, WHAT WILL YOU DO?

Every day, Teradata helps the world’s leading companies do amazing things with their data. If you’re ready to make better decisions, this is your moment to take action.

Learn more about Teradata’s award-winning products, applications, and services by visiting us at www.teradata.com.When you know more, the choice is clear.

2002 Teradata Warehouse 7 is released, making “executive-style” business intelligence available to everyday users for the first time. 2003 More than 120 industry-leading companies migrate from Oracle to Teradata as part of the Oracle-to-Teradata migration program.

2004 With the release of Teradata Warehouse Miner, the democratization of data arrives: users can analyze data right where they find it.

2005 Teradata now supports Linux® in addition to Windows and its own UNIX®-based operating system.

2009 Teradata introduces the Teradata Extreme Performance Appliance, which enables users to get answers to their business questions at blinding-fast speeds.

2010 Teradata Active Enterprise Data Warehouse is unveiled, featuring hybrid multi-temperature processing with SSD that increases performance and enhanced capabilities and makes real-time business intelligence a reality.

2011 Teradata expands its solutions portfolio to encompass the growing Integrated Marketing Management category by acquiring Aprimo®, a global leader in cloud-based integrated marketing software. Teradata also acquires Aster® Data Systems, a pioneer and market leader in advanced analytics and the management of various multi-structured data. In June, Teradata patents the first in-database MapReduce framework—Teradata Aster SQL-MapReduce.

2012 Teradata introduces the Teradata Unified Data Architecture™, which integrates multiple technologies into a comprehensive, hybrid architecture to help businesses discover and operationalize new insights into better predictive models, rules, and actions to improve business operations. Teradata acquires eCircle®, the European leader in cloud-based digital marketing, further expanding Teradata’s Integrated Marketing Management portfolio.

2013 Teradata introduces Intelligent Memory—the world’s first “intelligent” memory technology—which dramatically increases analytics and query performance for big data solutions. Teradata unveils the Teradata Appliance for Hadoop, which accelerates value from Apache™ Hadoop® including the first HCatalog integration with Teradata SQL-H™.

FOR MORE INFORMATION, VISIT WWW.TERADATA.COM

What would you do if you knew?, Teradata Unified Data Architecture, SQL-H, and Teradata Unity are trademarks, and Teradata, the Teradata logo, Aprimo, Aster, SQL-MapReduce, and eCircle are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. or worldwide. Microsoft and Windows are registered trademarks of Microsoft Corporation. Linux is a registered trademark of Linus Torvalds. Apache is a trademark and Hadoop is a registered trademark of the Apache Software Foundation. UNIX is a registered trademark of the Open

Group. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information.

Copyright © 2014 by Teradata Corporation All Rights Reserved. Produced in U.S.A.

Teradata World Headquarters10000 Innovation Drive Dayton, OH 45342USA

SP-6795 > 0114

ANALYTIC DATA PLATFORMS | APPLICATIONS | SERVICES

TERADATA TODAY ~ Number of employees: 10,000+

~ Annual revenue: $2.7 billion (2012)

~ Number of customers: More than 2,500 in 77 countries

~ Office locations: In 42 countries across the Americas, Europe, the Middle East, Africa and Asia Pacific

~ NYSE symbol: TDC

ANALYTIC DATA PLATFORMS | APPLICATIONS | SERVICES