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What will Happen in the Future of Human Society ?
Hiroshi Tasaka
Professor at Tama UniversityPresident of Think Tank SophiaBank
Copyright 2008, Hiroshi Tasaka 3
Because
“A small fluctuationwill change
drastically the future of the evolution of a system.”
Ilya Prigogine
Copyright 2008, Hiroshi Tasaka 5
Chaos Theory
A small butterflyin Beijing
would cause a huge hurricane
in New York.
Copyright 2008, Hiroshi Tasaka 19
Law of Double Denial Process
Law of Quantity to Quality Process
Law of Sublation of Contradiction
Copyright 2008, Hiroshi Tasaka 22
What isthe Law of Spiral Up Process ?
Development of the Worldis like
Climbing UpA Spiral Staircase.
Copyright 2008, Hiroshi Tasaka 23
Another Expression
“Old Thing”Once Disappeared
will Revivewith “New Value”
Copyright 2008, Hiroshi Tasaka 24
Where are Examples ?
Many Examplesin
The Internet Revolutionand
The Web2.0 Revolution
Copyright 2008, Hiroshi Tasaka 26
What is “New Value” ?
In the PastFor Hundreds of People
At PresentFor Millions of People
Copyright 2008, Hiroshi Tasaka 31
What is the Law of Mutual Infiltration Process ?
Two Opposite Principlesin Competitionwill Fuse into
A New Principle.
Copyright 2008, Hiroshi Tasaka 35
Example of the Internet
“Pro-sumer Development”on the Web
byAlvin Toffler
Copyright 2008, Hiroshi Tasaka 38
Because of
Dog Year (7times faster)Mouse Year (18times faster)
Acceleration ofChange
Copyright 2008, Hiroshi Tasaka 39
In the Past
We couldClimb Up
A Spiral StaircaseJust for a Few Steps
in Our Lifetime.
Copyright 2008, Hiroshi Tasaka 47
Spiral Up Processof Economy
Old Voluntary Economywill Revive
with “New Value”.
Copyright 2008, Hiroshi Tasaka 48
What isVoluntary Economy ?
An Economydriven by
the Motivation of Peopleto “Satisfy Mind”
Copyright 2008, Hiroshi Tasaka 49
What is Monetary Economy ?
An Economydriven by
the Motivation of Peopleto “Acquire Money”
Copyright 2008, Hiroshi Tasaka 51
Example of the Web2.0 Revolution
Customer Generate Contents
Knowledge of Q&A CommunityGrassroots Critics of Amazon
Grassroots Movies of You Tube
Copyright 2008, Hiroshi Tasaka 57
Example
Google, Amazon, You Tube
Fusion ofProfitable Business Model
andConsumer Generated Contents
Copyright 2008, Hiroshi Tasaka 61
What isBeneficiary Innovation ?
InnovationPromoted by
Governments and Large Companiesfor
Grassroots Consumersas Beneficiary
Copyright 2008, Hiroshi Tasaka 62
What is Participatory Innovation ?
InnovationPromoted by
the Participation of Grassroots Consumer
Copyright 2008, Hiroshi Tasaka 64
Examples
Innovation of Products and Services
byPro-sumer Development
Copyright 2008, Hiroshi Tasaka 65
Why doesthe Paradigm Change Happen ?
Revival of the Way of Innovation
in Primitive Community
Copyright 2008, Hiroshi Tasaka 69
What is Democracy ?
Democracyis not only
the Problem of “Participation to Decision Making”
Copyright 2008, Hiroshi Tasaka 70
What is Democracy ?
Democracyis but also
the Problem of “Participation to Innovative Action”
Copyright 2008, Hiroshi Tasaka 71
What is Democracy ?
Democracyis not only
the Problem of “Politics”
Copyright 2008, Hiroshi Tasaka 72
What is Democracy ?
Democracyis but also
the Problem of “Economy” and “Culture”
Copyright 2008, Hiroshi Tasaka 74
Until Now
Companieshave been
Representatives of Consumersby using
Market Research.
Copyright 2008, Hiroshi Tasaka 75
From Now
Consumerswill be able to
Design, Produce and Usewhat they want.
Copyright 2008, Hiroshi Tasaka 80
What will Happen to Organization ?
Mutual Infiltrationof
Profit Organizationand
Non-profit Organization
Copyright 2008, Hiroshi Tasaka 81
Example
Corporate Social Responsibility(CSR)
Movement fromProfit Organization to
Non-profit Organization
Copyright 2008, Hiroshi Tasaka 82
Example
Social Entrepreneur
Movement fromNon -profit Organization to
Profit Organization
Copyright 2008, Hiroshi Tasaka 83
What will Happenafter Infiltration ?
Social Enterprise
To Contribute to Societythrough Main Business
To Create a Cash Flowfor Sustainable Contribution
Copyright 2008, Hiroshi Tasaka 85
Paradigm Change
Single Talent Professionalto
Multi Talent Professional
Copyright 2008, Hiroshi Tasaka 86
What will Happen toTalent ?
Web2.0 Revolutionwill make
PeopleRather Easyto become
A Professional.
Copyright 2008, Hiroshi Tasaka 87
What will Happen toSociety ?
“Da Vinci Society”
Multi Talents Flowers in People like
Leonard Da Vinci
Copyright 2008, Hiroshi Tasaka 88
Example
Sales Manager in a CompanyMember of Pro-sumer CommunitySocial Entrepreneur for Ecology
Music Composer on the WebSeries of Essay on the BlogShort Movies to You Tube
Copyright 2008, Hiroshi Tasaka 91
What will Happen to Personality ?
Web2.0 Revolutionwill Enable
Peopleto Express Themselves
in Many Ways.
Copyright 2008, Hiroshi Tasaka 94
Why is that a Healing ?
WeAlways Choose
a “Persona”to Adopt Oneself
to the Circumstances
Copyright 2008, Hiroshi Tasaka 96
But We Always
Repress Most of Themto Avoid
Confusion in Daily Life.
Copyright 2008, Hiroshi Tasaka 98
Three Ways
Anonymous MessagePlaying a Person in DramaNon Language Expression
Copyright 2008, Hiroshi Tasaka 101
Paradigm Change
Mechanical System Paradigmto
Living System Paradigm
Copyright 2008, Hiroshi Tasaka 103
A tendency to thinkthat
the world is likea huge mechanical system
andwe can design and manipulate it freely.
Copyright 2008, Hiroshi Tasaka 104
Examples
Typical Wording
Re-engineering of CompanyRe-structuring of System
Blue Print of Society
Copyright 2008, Hiroshi Tasaka 106
The way of thinkingthat
the world is likea great living system
which we cannot design and manipulate
intentionally.
Copyright 2008, Hiroshi Tasaka 109
The Revolutionsmake
Corporations, Markets and Society
more “Inter-related”.
Copyright 2008, Hiroshi Tasaka 110
Then
Systems of Corporations, Markets
and Society will evolve into
“Complex Systems”.
Copyright 2008, Hiroshi Tasaka 112
A SystemCharacterized by
Coherence, Self OrganizationEmergence, Co-evolution
EcosystemButterfly Effect etc.
Copyright 2008, Hiroshi Tasaka 115
The Insight of Gregory Bateson
Complex SystemSeems to behave
as a“Living System”.
Copyright 2008, Hiroshi Tasaka 117
to Changethe Paradigm
fromMechanical System Paradigm
toLiving System Paradigm
Copyright 2008, Hiroshi Tasaka 118
Because
Corporations, Marketsand
Societywill Become
Living Systems.
Copyright 2008, Hiroshi Tasaka 120
Example
Key WordsIn Web2.0 Revolution
Wisdom of CrowdsCollective Intelligence
Copyright 2008, Hiroshi Tasaka 123
Collective Consciousnessto
Collective Sub-consciousness(Carl Gustav Jung)
Copyright 2008, Hiroshi Tasaka 126
All of Global Problemsincluding Global Warming
are the Problems
of Complex Systems.
Copyright 2008, Hiroshi Tasaka 130
Seven Problems of Complex Systems
Impossibility of AnalysisImpossibility of PredictionImpossibility of DivisionImpossibility of ControlSensitivity to Small InformationSensitivity to FluctuationFrequent Change of Law
Copyright 2008, Hiroshi Tasaka 131
Seven Pillars of Wisdom forComplex Systems
Not to Analyze, But to Use Intuition and Insight.Not to Predict the Future, But to Create it.Not to Divide, But to Treat as a Whole.Not to Control, But to Promote Emergence.Not only Share Information, But also Create Coherence.Not to Use Large Power, But to Use Butterfly Effect.Not to Learn Law, But to Change Law.
Copyright 2008, Hiroshi Tasaka 132
Where is the Wisdomto Cope with
Complex systemsas
Living System ?