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What We Do: Mass. Farm to School Project

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What We Do: Mass. Farm to School Project. Technical Assistance “Matchmaking” services to farms, institutional food service and distributors Promotion Coordinate Mass. Harvest for Students Week & Harvest of the Month Distribute promotional materials for farm and food service use. - PowerPoint PPT Presentation

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Page 1: What We Do: Mass. Farm to School Project
Page 2: What We Do: Mass. Farm to School Project

What We Do: Mass. Farm to School Project

Technical Assistance “Matchmaking” services to farms, institutional food

service and distributorsPromotion

Coordinate Mass. Harvest for Students Week & Harvest of the Month

Distribute promotional materials for farm and food service use.

Education & Advocacy Annual research on the state of farm to institution sales. Representation of MA in National Farm to School

Network

Page 3: What We Do: Mass. Farm to School Project

Farm to School Status Report

2005-2006

School Year

2011-2012

School Year

# of public school districts that preferentially purchased local foods

32 231

# of colleges and private schools that preferentially purchased local foods

19 89

# of farms reported selling directly to schools

20 114

Page 4: What We Do: Mass. Farm to School Project

National School Lunch Program

How it works Cash reimbursements and donated food from Federal

government (USDA ) Meals must meet nutrition requirements Authorized through Healthy, Hunger Free Kids Act Major changes in SY2011-2012

Who’s in Charge? Self-operating vs. management

companies

Page 5: What We Do: Mass. Farm to School Project

The 3 Cs

Cafeteria

Community

Classroom

Page 6: What We Do: Mass. Farm to School Project

Players in the Farm to School Food System

Local Farmers

Food Service Directors

Distributors

Agitators/Advocates/

Students

School nurses

Teachers/professors

School administrators (principals, superintendents)

Food Service StaffOur job is to

understand the players and look for an opening

Page 7: What We Do: Mass. Farm to School Project

Local Foods for Cafeteria System

Page 8: What We Do: Mass. Farm to School Project

Why Serve Local Foods?

Preserves Open Space & Diverse Farm Land Farmers get more of the food $

Lighter Carbon Footprint On average our food travels 1,500 miles from farm to plate

Preserves Genetic Diversity Local Farmers often grow many varieties for taste, flavor &

longer seasonMinimize food wasteEducate students & staff about where food comes

fromConnect to other sustainability initiatives in the

school – i.e. school gardens, compost programs etc.Serve the freshest, healthy and flavorful foodsSupport the local economy

Page 9: What We Do: Mass. Farm to School Project

Challenges & Opportunities

For FarmsOpportunities Can provide stable, consistent

customer. Can purchase in high volume. Demand greatest during farms’ non-

peak time.Challenges Must be able to communicate regularly

with schools and track orders Prefer a diverse product line or ability

to buy products from other farms. Price Delivery requirements - # of drop-offs,

location, minimum orders

For SchoolsOpportunities•Increase in participation•Less wastage•Good PR•Potential for curriculum connections•FFVPChallenges•Ability of kitchen to process raw food•# of meals served per day•Ability of FSD to chose vendors• FSD and kitchen staff motivation•Consumer buy-in•Food Service Management Companies

Page 10: What We Do: Mass. Farm to School Project

Farm to Cafeteria In Your Community

What’s Currently Happening? Talk to your District Food Service Director

Currently buying from Farm? Distributor? Challenges they see? Opportunities? (salad bar, # meals/day, snacks, freezing)

Talk to your School Administration Management Co. contracts Support cafeteria buying local foods?

School Wellness Committee/Policy School Gardens

What is being done with food grown? What classes are using gardens?

Classroom connections – taste testing & more

Page 11: What We Do: Mass. Farm to School Project

Farm to Cafeteria In Your Community

What’s Currently Happening? Farms – where to look?

In your area At farmers markets Delivering to restaurants, supermarkets, colleges, school

nearby Farm Lists

www.mass.gov/massgrown www.farmfresh.org

Farms – who may fit? Size of operation & crops they produce Delivery capacity Price point

Page 12: What We Do: Mass. Farm to School Project

Farm to Cafeteria In Your Community

CollegesHospitalsPreschoolsRetirement CommunitiesOther ideas?

Page 13: What We Do: Mass. Farm to School Project

More Information

Mass Farm to School: www.massfarmtoschool.org

Natl. Farm to School: www.farmtoschool.org

Farm to Inst. New England: www.farmtoinstitution.org

Contact InformationLisa Damon

[email protected]