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Contents5 Elements of Digital Marketing
Google Analytics
Search Engine Optimisation
Pay Per Click Advertising
Email Marketing
Print Marketing
Content Creation & Translation
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What we can do for you2016
[email protected] 01507 525 500
5 Elements of Digital Marketing
Successful digital marketing requires different channels working together with clear objectives. At TJS we know that one of the greatest challenge for any business is achieving that balance.
So, we’ve simplified this marketing process into 5 core elements, which work together to help you
achieve your objectives. By doing this, you can measure your success in each element and improve your return.
This guide shows you what TJS can offer your organisation and how these services can fit into your overall marketing strategy.
Give us a call and we will review your practices for free and see where we can help.
Hourly rate £60
Not sure where to begin?
Test, review and improve. The goal is to identify changes to
web pages that increase or maximize an outcome
of interest.
Experiments
Site PerformanceHow is your site
performing against your objectives.
Offline MarketingWhat affect does your offline marketing have on your website.
Improvements you can make to your site to keep it up-to-date and relevant. If it’s interesting to your
customers it will be of interest to the Search Engines.
Online activity across the web via paid and free channels.
On site
Off site
Your website
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Service Description
Setup Google Analytics provides you with visibility of traffic coming to your site. Reporting includes:
• Audience,
• Acquisition,
• Behavior and
• Conversions
Monthly report We can arrange for a summary report to be sent to a specified recipient as a PDF email attachment. We usually tailor these to include an Overview and Goal summary.
Goals If a site’s success is to be measured, then it’s essential to know on what basis. Setting up goals allows you to specify one or more actions.
E-commerce conversion
We integrate your shopping cart into Google analytics so when a sale is made the details are fed directly into your Google Analytics account. You can then measure this against the other Analytics metrics. This service helps you answer questions like - Which of my online advertising provides the best return?
Path analysis Are your customers starting the checkout and then leaving? Are the delivery charges too expensive? Is it the sign up process putting people off?
Path analysis allows you to represent your sales path as a funnel channeling visitors to an end goal. You can see where they join and leave. An essential tool for improving conversions.
Experiments, Split Testing A/B Testing.
To remain competitive a business needs to constantly improve and evolve. An online site is the same. Google Experiments allow you to carry out randomized controlled experiments with access to detailed results.
As the name implies, two versions of a site (A and B) are compared, to see which one performs best against your goals. Alternatively a multivariate test may be carried out with many variations being compared at once.
Training An introduction into the basics of Google Analytics. You will be given a hands-on introduction into Google Analytics that covers:
• Logging in
• Audience, Acquisition & Behavior Available at our office. Max 2 persons in a single session, which typically last 90 minutes.
Google Analytics
On site Off site Offline Marketing Experiments Site Performance
Google Analytics is one of the most effective ways of monitoring your traffic and improving your customers’ experience. We offer a complete service from setting up your account to split testing the content on your site, in order to ensure your customers see what really matters to them.
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Service Description
Basic reporting We provide a monthly report based upon how your site is performing against a set of keywords or phrases. We also provide an analysis of how your site performs for these keywords against your online competitors.
Keyword research
Where you have limited knowledge of a market or product, we provide a comprehensive report on the frequency and competition for all keywords and phrases related to your product or service.
On page optimisation
As Google adjusts its algorithm our monthly report will highlight areas where your site can be improved so it has the best possible chance of increasing its ranking.
Page Reviews Working from our optimisation reports we can fix errors, duplications, meta information omissions and keyword effectiveness.
Webmaster tools setup
It allows webmasters to check indexing status and optimise visibility of their websites.
404 report As part of Google’s Webmaster Tools, we provide you with a spreadsheet of all the pages on your site that are indexed by Google but are currently unavailable.
301 redirects 301 redirects ensure that the pages on your existing site transfer seamlessly to their equivalent on the new site.
Search Engine optimisation
On site Off site Offline Marketing Experiments Site Performance
SEO is a vital component of any successful website – if not a little daunting. As one of the leading SEO specialists in Lincolnshire, we can guide you through the process in a way that is understandable and measurable.
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Service Description
Campaign setup Definition of objectives, strategy, product evaluation, campaign setup, review and launch
Ongoing management
A monthly telephone meeting and quarterly face- to-face review. Typically, our fees will be 10% of your monthly spend with a minimum fee of £200 per month.
Remarketing Remarketing lets you show ads to users who’ve previously visited your website as they browse the web.
Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web – and making sure your brand is at the front of their mind when they’re ready to buy – can radically improve ROI.
Google ShoppingAKA – Google product search, Google Products and Froogle
Online merchants can list their products as part of a paid listing. We can guide you through the submission process helping you with data preparation or simply submission.
Pay per click advertising
On site Off site Offline Marketing Experiments Site Performance
At TJS we offer a complete PPC Management service. From researching the key phrases to implementing the campaigns, managing your cost per click to choosing the correct landing page, you will know that your PPC channel is being optimised by a Google AdWords Qualified individual.
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Service Description
MailChimp integration
If you collect contact details on your site this service allows you to automatically pass these details to your MailChimp account.
Template design The most cost effective way of sending a regular communication to your customers is to have a branded template that you can use repeatedly.
Split Testing Unsure about which subject line will provide you with the best open rate, why not send two versions of your email with different subject lines and see which one gets opened the most.
Managed service Provide us with your campaign objectives and we will provide a complete service including design, implementation, dispatch and analysis.
Email Marketing
In a world where emails can be accessed wherever you are, on any device, e-mail marketing has never been so important. However, collecting and managing your data, whilst producing campaigns that are tailored to your market’s needs can seem like a never ending task. We take the work out of email marketing for you, with a managed service that is tailored specifically around you.
On site Off site Offline Marketing Experiments Site Performance
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Service Description
Design Based around what you want to achieve, we have a team of creative designers with a passion for print who can design your materials for you.
Fulfilment From segmenting your market to organising the fulfilment, we will manage the whole process so that all you need to do is approve the final designs.
Every marketing campaign needs a balance of different channels, which is why we can develop print marketing materials and deliver them from concept to the customer. Working alongside you, we can integrate this channel alongside your marketing strategy and ensure that you get a ROI.
On site Off site Offline Marketing Experiments Site Performance
Print Marketing
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Service Description
Copywriting Writing well-written content for the web is a skill that can pay dividends in e-commerce conversion and search engine rankings.
Translation Growth into foreign markets is a low- cost route to market your products or services.
Content Creation & Translation
On site Off site Offline Marketing Experiments Site Performance
Whether it’s for a webpage or a blog, relevant content can engage the customer and really boost your SEO ranking. Poor quality content can do the opposite. We have specialist copywriters who will take the time to understand your message and tailor copy to ensure is beneficial to your customers and your website.
