WHAT TO SEE & DO

OFFICIAL CHARLESTON AREAVISITORS GUIDE

EXPLORECHARLESTON.COM2018 MEDIA KIT

What To See & Do

Leisure Travel Marketing

2017 Official Charleston Area South Carolina Visitors G

uide | ExploreCharleston.com

2 0 1 7 O F F I C I A L V I S I T O R S G U I D E

S O U T H C A R O L I N A

C H A R L E S T O N • N O RT H C H A R L E S T O N • M O U N T P L E A S A N TF O L LY B E A C H • I S L E O F PA L M S • K I AWA H I S L A N D • S E A B R O O K I S L A N D

S U L L I VA N ’ S I S L A N D • C H A R L E S T O N & D O R C H E S T E R C O U N T I E S

14,000+guides mailedeach month to

qualified inquiries

750,000annually

PRINT DISTRIBUTION

BREAKDOWN

• 100% qualified

• The ONLY guide/brochure distributed inside the cruise ship passenger terminal

• EXCLUSIVE distribution via the Charleston Airport Limo Taxi Association and Charleston International Airport

LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM PACKAGES

The Official Charleston Area Visitors Guide is the only guide thatreaches visitors before and after they arrive in the Charleston area.

CACVB Mail Center Local Hotels/ Charleston Area Direct Inquiries Concierge Desks Visitor Centers

25% 25% 14%

Meeting, Convention South Carolina Travel & Tour Groups Welcome Centers Agents

10% 10% 8%

Charleston Cruise International Wedding Ship Airport Groups Terminal

4% 3% 1%

PRINT ADVERTISING OPPORTUNITIESFULL PAGE

$9,600

HALF PAGE HORIZ.

$5,900

HALF PAGE VERT.

$5,900

KAYAK TOURS & RENTALSPADDLEBOARD TOURS & RENTALS

NATURALIST GUIDE SERVICEBOAT CHARTERSDOLPHIN TOURS

BULLS ISLAND FERRYFAMILIES & KIDS

-BLACKWATER & SALTWATER-

Ex Marks The Spot.

CHARLESTON’S ORIGINAL OUTFITTEREST. 1992

coastalexpeditions.com

(843) 884-7684

Shem Creek • Folly • Isle of Palms • Cape RomainON-WATER LOCATIONS

QUARTER PAGE

$3,600

1118 BOWMAN RD (next to Dick’s)

MT PLEASANT • 843-849-0390

HILTON HEAD (Opening in 2017)

KITCHENANDCOMPANY.COM

Premium Positions Start at $12,000

Gold Level Travel Council Members receive fi rst opportunity to bid on these spaces. Ask your Account Representative for details.

175 Character Count Descriptive First Listing $150

Additional Descriptive Listings $350 eachListings are only available to current Travel Council Members.

Guaranteed Placements 10% charge per placement (required)

Note: CACVB reserves the right to edit any 2017 listing if an update is not received by October 5.

Ad space must be reserved by

OCTOBER 20!Ad materials are due

OCTOBER 20!

3,000,000+visits in 2016

700,000member business interactions

1,000,000+mobile sessions per year

8.5%increase over previous year

EXPLORECHARLESTON.COM ranks #1 in all organic Google searches for the Charleston area.

Online advertising packages are available to enhance your Official Charleston Area Visitors Guide advertising purchase.

Participation in all multi-photo gallery packages require a minimum print purchase commitment.

DIGITAL BY THE NUMBERS


QUESTIONS? CONTACT:

Tier 1 Website

PLATINUMPACKAGE

$450/MO.

Tier 2 Website

PREMIERPACKAGE

$350/MO.

Tier 3 Website

ENHANCEDPACKAGE

$250/MO.

Tier 4 Website

SINGLEPICTUREPACKAGE

$150/MO.

Print Commitment (Required)Full Page$9,600

Half Page$5,900

Quarter Page$3,600

n/a

Rotational Placement on ExploreCharleston.com Tier 1 Tier 2 Tier 3 Tier 4

175-Character Count Descriptive Listing

Gallery (# of photos) 25 15 5 1

YouTube Link

Instagram Link

Facebook Link

Twitter Feed

Pinterest Link

Flickr Link

Additional Copy (in words) 250 150 100 n/a

PDF of Restaurant Menu

TOTAL INVESTMENT $15,000 $10,100 $6,000 $1,800

ADVERTISING PACKAGES

W H AT TO see & do

ANDY RANKIN843.805.3033 | [email protected]

SANDY NIVENS843.958.3620 | [email protected]

MARTHA BRATTON843.958.3622 | [email protected]

JERMAINE WHITE843.805.3099 | [email protected]

Any inquiries regarding advertising agreements, deadlines, pricing or placements should be directed to your Account Executive.


DIGITAL SPECS & SUBMISSION

Via SimpleView Extranet account:• 175 character count descriptive listing

• PDF of restaurant menu

To Jennifer Wilson at [email protected]:

• YouTube, Instagram, Facebook, Twitter, Pinterest and Flickr links

• Image gallery (800x600 pixels each [horizontal], jpg format) Please indicate which photo is preferred for lead-in image.

• Additional copy if any

PRINT ADVERTISING SPECS & SUBMISSION

HALFPAGE

{vertical}

2.25”x 7.875”

QUARTER PAGE

2.25”x 3.75”

FULL PAGE

4.75” x 7.875”

Full Page with Bleed

5.875” x 8.875”

Live Area

4.75” x 7.875”

Trim Size

5.375” x 8.375”

HALF PAGE

{horizontal}

4.75” x 3.75”

No bleeds onhalf- or quarter-page advertising.

FORMATThe preferred format for all materials is PDFX1-A. All images should be high resolution (300 dpi) and converted to CMYK.

Upload ad materials to https://charlestoncvb.sendmyad.com

QUESTIONS?

Regarding graphic specifications and file formats:

Joy Halstead at [email protected]

Regarding file submissions and deadlines:

Jennifer Wilson at [email protected]

LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM

WHAT TO SEE & DO ADVERTISING CONTRACT

ADVERTISER INFORMATION Account Executive:

Business Name:

Contact Name:

Billing Address:

City: State: Zip:

Email:

AD MATERIALS DUE OCTOBER 20, 2017

VISITORS GUIDE ADVERTISEMENT INFORMATION

Check selection(s) to reserve space.

FULL Page $9,600

HALF Page $5,900

QUARTER Page $3,600

PREMIUM Page $

A limited number of premium positions are available starting at $12,000. Ask your Account Executive for details.

Guaranteed Positions: Placements must include 10% charge per placement requested.

Publisher has final approval of ALL advertising.

Total Ad cost:

Guaranteed Placement: (Additional 10%)

Print Ad Grand Total:

60% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below.

100% now. 60% now, charge balance (40%) upon delivery.

60% now, invoice balance (40%) upon delivery.

EXPLORECHARLESTON.COM ONLINE LISTING UPGRADESUpgrade options:

PLATINUM $450 MONTHLY PREMIER $350 MONTHLY ENHANCED $250 MONTHLY SINGLE-PICTURE $150 MONTHLY

You will be billed or credit card drafted monthly for your Internet Upgrade package until a new contract is signed or until a 30 day cancellation notice is received by CACVB after a period of one year from contract date. Monthly billing terms are Net-30.

You are required to provide the CACVB with the necessary materials and graphics per your Account Executive before your enhancement is activated on ExploreCharleston.com

INVOICING INFORMATION

Check to have your invoice emailed to you

Email:

VISITORS GUIDE CREDIT CARD INFORMATION

Credit card: Visa MC AMEX Discover

Card #:

Expiration date: Three-digit security code:

Print name:

Signature:

Billing address:

Authorized Signature:

Date:

ONLINE UPGRADE CREDIT CARD INFORMATION

The CACVB is happy to set up a monthly draft program for your ExploreCharleston.com upgrades. We will keep your credit card on file and charge your card at the end of each month. Check here to initiate this billing program. Otherwise, we will invoice you monthly.

Credit card: Visa MC AMEX Discover

Card #:

Expiration date: Three-digit security code:

Print name:

Signature:

Billing address:

Authorized Signature:

Date:

Please sign, date and email this contract or direct billing questions to:Angelique Butler, [email protected].

Official Charleston AreaVisitors Guide

Note: This contract serves as an agreement between your business and the Charleston Area Convention & Visitors Bureau. Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the CACVB for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by CACVB. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other CACVB opportunities and may result in online listing being removed from CACVB websites. Space orders may not be canceled. CACVB reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results. Testing may alter sequential listing display order at any time.

423 King Street | Charleston, SC 29403 | 843.853.8000

Documents

WHAT TO SEE & DO