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WHAT TO DO ONCE YOU LAUNCH A NEW WEBSITE Chris Edwards @ChrisEdwardsCE #WPORL https://datadrivenlabs.io/newlaunch

What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

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Page 1: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

WHAT TO DO ONCE YOU LAUNCH A NEW WEBSITE

Chris Edwards @ChrisEdwardsCE

#WPORL

https://datadrivenlabs.io/newlaunch

Page 2: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

Hi, I am Chris EdwardsAgency Owner & Digital Marketer

Website Developer 17 years Digital Marketer 12 years WordPress Developer 5 years Business Owner 3 years Geek My Entire Life

Twitter: @ChrisEdwardsCE

Page 3: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

YAY! You Have Launched Your Website!!

Page 4: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

MythIf You Build It, They Will Come

Page 5: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

After Launch

Setup Google Analytics Setup SEO Setup Social Media Create & Push Out Content WordPress Maintenance When To Use PPC

Page 6: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

TRACKING Setup Google Analytics

Page 7: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Why Track?

Understand your visitors Understand your acquisition Identify Top Content Know Your Conversions

Page 8: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Google Analytics

It’s Free It’s Simple To Install It’s Used by Beginners and Pros It’s Well Supported

Page 9: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Google Analytics Plugins

I suggest using Monster Insights if you’re a beginner. It has a simple setup process that will walk you through setting up your Google Analytics account and tracking your website. Advanced users can install the Google Analytics code directly or use Google Tag Manager

Page 10: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

Be Found Setup SEO Basics

Page 11: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Install Yoast SEO Plugin

Yoast Will Create Your Sitemap Yoast Helps with Page Titles, Meta Descriptions and even keyword rich content.

Page 12: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Setup Title Tags & Meta Description

Setup On All Pages & Posts Use Keywords Make Interesting (Click Bait) Keep Relevant Fill Out Almost All Characters Do Not Duplicate

Page 13: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Setup Title Tags & Meta Description

Setup On All Pages & Posts Use Keywords Make Interesting (Click Bait) Keep Relevant Fill Out Almost All Characters Do Not Duplicate

Page 14: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Build Up Internal & External Links

Interlink Internal Content Local Listings and Citations Build External Links DO NOT BUY LINKS

Page 15: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

Be SOCIAL Setup Social Media

Page 16: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Create Social Media Profiles

Facebook Page Twitter LinkedIn Pintrest Instagram

Page 17: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

CONTENT Create Content & Push It Out

Page 18: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Write Engaging Articles

What do you already know? What are your customers asking? What are others asking? What are others covering? Whats trending?

https://ce2.io/contentideas

Page 19: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Push To Social Media Profiles

Facebook Page Twitter LinkedIn Pintrest Instagram

Page 20: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

DONT GET HACKED WordPress Maintenance

Page 21: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

@ChrisEdwardsCE#WPORL

Your Site Maintenance

Keep Site Secure Keep Site Fast Stay Error Free Keep Your Domain

You can do it yourself or hire someone.

Page 22: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

FAST START Paying For Traffic

Page 23: What To Do Once You Launch A New Website · WordPress Developer 5 years Business Owner 3 years Geek My Entire Life Twitter: ... It’s Free It’s Simple To Install It’s Used by

Any Questions?

Chris Edwards @ChrisEdwardsCE

Slides & Resources: https://datadrivenlabs.io/newlaunch