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The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
What to Ask In Online Donor Surveys with
Rachel Muir
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Format: • 15 minute presentation • 15 Q&A • Get back to work
• Recording available in next week’s newsletter • If you’re live-tweeting, use #HDCB
Take notes!
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
• Founder: Girlstart
• VP Training, Pursuant
• Featured on: Oprah, CNN, the Today Show
• AFP Outstanding Fundraiser of the Year
Rachel Muir, CFRE
Your presenter:
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1 4 reasons to do a survey
2 Winning example
3 The 3 things NOT to ask
4 Bonus tip: “I wish I’d thought of that!”
5 Questions & Answers
Agenda:
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1. It’s easy!
2. Done right, it makes your donors LOVE YOU MORE!
3. It keeps them loyal!
4. It helps you better target appeals and your ask!
@rachelmuir | pursuant.com/training
4 reasons to do donor surveys:
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Example: Online survey
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1. When they gave 2. How much they gave 3. ANYTHING you already know
Don’t ask these 3 things:
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Why do surveys matter?
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon@rachelmuir | pursuant.com/training
General Fund
Mid-Level Gifts
Major Gifts
The myth of the donor pyramid:
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
General Fund
Major Gifts
What it really looks like:
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Bonus: I wish I’d thought of that!
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
We’re considering running a bequest campaign in our newsletter.
Which one do you like?” “
Source: Adrian Sargeant “What’s new in Donor Loyalty?”
AFP FC 2015
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
School janitor Rufus Wells died in 1991.
After school today, he’ll help an 8 year old understand math. Source: Russell James, Inside the
Mind of the Bequest Donor
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
School janitor Rufus Wells signed his will today.
One day, his bequest will help an 8 year old understand math. Source: Russell James, Inside the
Mind of the Bequest Donor
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Pursuant.com/training Starts Aug 18th!Free Board contract & guides!
How to fire bad board members
All #HDCB guests get $50 off @rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Pursuant.com/training Free hotel OR $100 off!Learn how to nail the ask
Build a thriving major gift portfolioRetain and upgrade your donors
Master the art of storytelling
8 spots left! DC July 7th
Dallas Aug 12 Fundraising Bootcamp
@rachelmuir | pursuant.com/training
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John HaydonQuestions?
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Stay in touch!
pursuant.com/training
@rachelmuir | pursuant.com/training
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
