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What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 2 July 2022 1 Karen Blakeman www.rba.co.uk Internet Librarian International

What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

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Page 1: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

What the Search Engines are up to Now:same ingredients different recipes

Karen Blakeman

RBA Information Services, UK

10 April 2023 1Karen Blakeman www.rba.co.uk

Internet Librarian International

Page 2: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Searching is not quite like cooking

Cooking– same ingredients + same recipe = same dish

BUT: Searching

– same search terms + same search engine ≠ same results

Search engines have many, many chefs (servers) cooking to their own recipes and varying according to country and intended customer base

Add to the Internet/Web search mix:– Desktop search– Enterprise search– Customisation

10 April 2023 Karen Blakeman www.rba.co.uk 2

Page 3: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Possible results

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Page 4: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

But you do not expect….

10 April 2023 Karen Blakeman www.rba.co.uk 4

..to end up as:

..this

Page 5: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

A search engine’s results may vary

In content and presentation From one minute to the next

– different server being used

Country versions – different emphasis– local content– different interface– different search features

Different ‘chains’ or ‘brands’– Live.com, Tafiti– Yahoo, Yahoo Alpha, AlltheWeb– Exalead, Baagz

10 April 2023 Karen Blakeman www.rba.co.uk 5

Page 6: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Google

Number of hits is often fictional Thousands of different servers around the world, running

different versions of the database, search features and ranking algorithms

My Google experiment– site:www.charity-commission.gov.uk "makes grants to

organisations" – posted to several discussion lists, results from 157 people– majority were 40500, 48600, 49000 hits– a handful reported ca 22000– Google Canada 5400– many displayed 78 results– “repeat search with omitted results” - ca 250 results

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Page 7: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

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Page 8: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Google News

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Page 9: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Google.com vs Google.co.uk

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Page 10: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

iGoogle

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Page 11: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

My iGoogle

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Page 12: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

My Yahoo!

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Page 13: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.yahoo.co.uk/

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Page 14: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

search.yahoo.co.uk, search.yahoo.com

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Page 15: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

search.yahoo.co.uk, search.yahoo.com

yahoo.co.uk yahoo.com

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Page 16: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

mindset.research.yahoo.com

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Page 17: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://au.alpha.yahoo.com/

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Page 18: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://livesearch.alltheweb.com/

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Page 19: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Ask Germany http://www.ask.de/

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Page 20: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Ask UK http://www.ask.co.uk/

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Page 21: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Live Search http://www.live.com/

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Page 22: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Live UK vs Live US

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Page 23: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.tafiti.com/

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Page 24: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.tafiti.com/

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Page 25: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Original Tafiti

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Page 26: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.tafiti.com/

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Page 27: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.exalead.com/

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Page 28: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.exalead.com/

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Page 29: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Baagz

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Page 30: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

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What Google's homepage may look like in 2084www.nytimes.com/imagepages/2005/10/10/opinion/1010opart.html

Page 31: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Dine à la carte

images audio/video news blogs, RSS reference peer reviewed papers patents books social and professional networks etc. etc.

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Page 32: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Blog searching

Google Blogsearch– http://www.google.com/blogsearch

Ask – Blogs and feeds– http://www.ask.com/

Exalead– http://www.exalead.com/

– limit search to Site Type Blog

Live Search– http://www.live.com/ and select Feeds

Blog and feed search engines– Technorati, Blogpulse

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Page 33: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

http://www.intelways.com/

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Page 34: What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman

Gourmet searching

The set menu may be fast but may not give you what you want

Different country versions – different presentation– different content– different search options– different ranking of results

Be aware of different ‘brands’ Think about the type and format of information you

need – the search engines do not always give you the full menu

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Karen BlakemanTel: +44 118 947 [email protected] http://www.rba.co.uk/Blog: http://ukeig.wordpress.com/

This work is licensed under a Creative Commons Attribution 2.5 License