What the birdie told me

How to Tweet, Post, and Pin Your Way to Entrepreneurial Successby: Lawrence Watkins

My Core MessageSocial media allows normal people to have the opportunity to gain enormous reach and influence. If you learn how to effectively implement a great social media & technology strategy, you can grow your business by leaps and bounds in less time.

What Has Social Media Done for Me?

What Has Social Media Done for Me?

I Can Follow My Passion

I Have Freedom Over My Time

I Choose to Work With My Big Brother

My Cousin Chooses To Work with Me

What I am NOT:

Not Old

Not Rich

Not Extroverted

Not a Social Media Genius

I AM:

Someone who was able to take advantage of opportunities presented to me in a time of great technological change.

Life Wasn’t Always This Way2005

Engineering Student Here:

When I Discovered This:

Principle: You never know where your new skills will come from to help you compete in the future.

Took A Monumental Leap of Faith…

My parents thought I was living like this:

When I was really living like this:

Time to Get to Work

Principle: Create an effective learning routine to develop your skills and see opportunities snowball.

Learn

TestAnalyze

My Cycle of Success

Launch of Great Black Speakers

• Competing against old and established companies• Already have a lot of money, customers,

manpower, influential people, and brand value

What I Was Up Against:

Bottom Line: I would have been crushed if I had competed by their rules.

…But, Things Were Changing

• No one was answering their phones.• No one was responding to mass

emails.• Direct mail was becoming less

effective.• Less people were going to trade

shows.

My New Formula of Success

SEO + Social Media = Success

Part II: How-To…

Two Things I Want to Hug

Pareto’s Law: 80% of your results comes from 20% of your effort

The Importance of Brand

Snooki From Jersey Shore Toni Morrison

Know What You Are Selling To The Core

• Great Black Speakers: To become an information disseminator that delivers powerful messages to the masses.

• Ujamaa Deals: To consolidate the buying power of the black community and transfer that wealth back to black businesses.

Three Pillars of Social Media Marketing

Design

Distribution

Content

Content: The Fuel That Makes Your

Business Run

Goals: Engage & Action

Great Content = Great Information + Great Emotion

Types of Content That Gets Shared

• Photos• Quotes• Infographics• Blog Posts• Offers/Contests• Videos

20% Created By You

80% Shared By You

Examples of Sharable Content

Distribution: If a Tree Falls In The Forest…

What good is a good message if no one can hear it?

3 Rules of Distribution1.Use the same distribution

channels used by your ideal customers.

2.Focus your energy in one channel first and then expand from there.

3.Be consistent with your posts. It’s hard to gain momentum once it is gone.

Design = Credibility & Trust

GBS in 2007 GBS in 2012

ConclusionWe are all competing in the marketplace of ideas and everyone here has the ability to have their ideas heard.

But, You Have to:• Work smart• Work hard• Take advantage of your

opportunities• Stay current as the world is

always changing