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What social technologies bring to us?
X iaoyu Zhangxiaoyu.zhang.cn@gmail .com
@xiaoyuzhang
04.12.2011 1
mailto:[email protected]:[email protected]
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Do you know/use them? Facebook Twitter Youtube Wiki Quora Tumblr
Foursquare Yelp
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foursquare Weibo Kaixin Renren Zhihu
04.12.2011
Y o u D m
WIKIPEDIAT h e F r ee R n c yc l op e d ia
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Contents S ocial technologies S tatus quo Trends
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Social Technology The application, particularly in social work,
of techniques developed by
psychology and other social sciences. (Wiki)
Social utilities
Web 2.0/Social Media/Social Networks
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Web 2.0 "Web applications that facilitate participatory
information sharing,
interoperability, user-centered design, and collaboration on the
WorldWide Web. ({(Wiki)
"Web 2.0 is the network asplatform, ...delivering softwareas a
continually-updatedservice ... consuming andremixing data from
multiplesources, ... providing their owndata and services ...
creatingnetwork effects through an{architecture of participation'
({(O'Reilly, 2005)
04.12.2011
Web 2,0 Meml l Map
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Web 2.0 and UGC Rich Internet Application (RIA)
- HTML5, Ajax, flash ... Web-oriented architecture (WDA)
- web services, Mashup, open APls ... Social Web
- User Generated Content(UGC), links, tags ...
3 basic requirements of UGC(D ECO, 2007)
1. published either on a publicly accessiblewebsite or on a
social networking siteaccessible to a selected group of people;
2. show a certain amount of creative effort;3. created outside
of professional routines
and practices.04.12.2011
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Allianz(Handelsblatt, 30.11.2011)
~ ~ KPCB's John Doerr Calls I t "SoLoMo" . .
SoloMoSocial Local Mobile
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Do you know/use them? Facebook Twitter Youtube Wiki Quora Tumblr
Foursquare Yelp
R elationship
Engegem ent Weibo Kaixin Renren Zhihu
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